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WHAT SMARTPHONE USERS WANT?


1. the user is... 2. he likes this device more 3. this operating system is better 4. he uses the phone for... 5. these users pay with the phone 6. shopping with the phone 7. conclusions


... and the user is


www.evolvedata.com

Age 53%

35% 22%

20%

3%

Gen X (35-46)

Young Boomers (47-56)

Old Boomers(57-65)

Silent Generation (66-74)

G.I. Generation (+75) Source: PewInternet


www.evolvedata.com

DEVICE brand

Source: Comscore


www.evolvedata.com

OS 5% Microsoft

16% 46%

BlackBerry

ANDROID

28% APPLE

Source: Comscore


www.evolvedata.com

...the phone is USED for 72%

44%

44% 33%

29% 29%

Text messages

Use of the browser

Download apps

Social netorks/ blogs

P;ay games

Listen to music Source: Comscore


www.evolvedata.com

Apps on my phone? Really?! 43% 38%

38%

29% May 2010 August 2011

Users who downloaded apps to their phones

Users with apps preloaded to their phones

Source:


www.evolvedata.com

Mobile Payments by Age 37% 35% 28% 25%

25%

20% 16% yes 10%

18 - 29

30 - 44

45 - 59

60+

no

Source: Federal Reserve Bank


www.evolvedata.com

Mobile payments by gender 55% 52% 47% 45%

Female Male

YES

NO

Source: Federal Reserve Bank


www.evolvedata.com

Shopping

Only 16% of smartphone users shop from their phone

16%

Source: Federal Reserve Bank

48%

48% of smartphone users engage in comparison-shopping with the help of their phones


Conclusions: The smartphone user is most probably younger than 46 Android and Apple's iOs are the safest bets in terms of operating systems Younger women are more prone to buy/ shop with the mobile Though only a small percent (16%) of smartphone users buy with their phone, beware! they do change their buying decision with the help of the phone You can find the full report here: http://goo.gl/1h9gC www.evolvedata.com


What Smartphone Users Want  

This is a short profile of the american smarthone owner.

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