Page 1




“Proudly serving military and firstresponder veterans with special needs and disabilities” (“Horses Helping Heroes,” 2011)

“To provide, promote and support equine assisted activities for individuals who have mental, physical, emotional, social or learning disabling conditions” (Equi-Kids, 2011a)



“Dream Catchers at the Cori Sikich Therapeutic Riding Center provides therapeutic riding and other horse-related activities to adults and children with special needs in a caring and safe environment” (Dream Catchers, 2009a)

              from Dream Catchers at the Cori Sikich Therapeutic Riding Center       Volume 14,  Issue  1  -- July 02, 2012

  Here's the latest...

In this issue:    Summer Camp Join the DC Club Bridles & Bow Ties Success Upcoming Events New Scholarships Available Student Spotlight Volunteer Spotlight Staff Spotlight Rotary Club Golf Tournament DC Students at Colonial Downs The Director's Corner How to Help

Join the DC CLUB! Dream Catchers is proud to introduce our new “DC CLUB.” It’s easy to join the DC Club – you just agree to donate at least $10 each month to Dream Catchers through an automatic debit from a checking or savings account or an automatic charge from a credit card. DC Club Members will receive a special monthly e-newsletter, which will include discounts for our logo merchandise or special discounts to area restaurants/stores, special horse training tips or equestrian fun facts written by our Instructors. This easy new program offers a virtual unlimited range of monthly donation choices. Don’t miss these special opportunities, which will be available only to DC Club Members. Information is now available online – Please Click Here! The first 30 people to sign up for DC CLUB Membership will be entered into a raffle for a free $100 VISA gift card!

Summer Camp Here We Come! We are excited to be offering five weeks of day camps at Dream Catchers this summer! During the camps, campers (ages 9-13) will learn about horses and horse care, complete different projects around the barn, and have a daily riding lesson. We are actively recruiting high school and college aged volunteers to serve as counselors during the camps. To be a camp counselor, contact Katie at Limited space is available for camp, so please register soon. o July 10 – 13, 2012 SESSION FULL o July 17 – 20, 2012 SESSION FULL o July 31 – August 3, 2012 o August 7 – 10, 2012 o August 14 – 17, 2012 Campers are asked to bring a packed dinner each day, but snacks and drink will be provided. Please complete an application and return along with a non-refundable $50 deposit to Dream Catchers. Confirmation along with questionnaire, waiver, and medical consent form will be sent to you. Please send a check made payable to Dream Catchers to: 10120 Fire Tower Road Toano, VA 23168 Phone: 757-566-1775 Fax: 757-566-1772 Hope to see you there! For more information please call Dream Catchers at 757-566-1775. To download an application for any of these summer camps CLICK HERE

We Are So Very Grateful - Bridles & Bow Ties Was a Blue Ribbon Success! by Terry Jacoby

On Saturday May 19, 2012, Dream Catchers hosted our most successful Bridles & Bow Ties fundraiser yet. We express our heartfelt appreciation to our event Co-Chairs, Barbara Cummings and Cheryl Warren, their bighearted Committee, our very generous sponsors and supporters, our Boards and our priceless volunteers. The staff also wants to share this glorious success with our students and their families, who inspire us every day to fulfill our mission to serve special people with special needs.



Horses Helping Heroes Horses Helping Heroes’ markets simple, affordcreative works and able events and products marketing techniques are to the local community. simple and traditional, Event tickets typically with patriotic designs, cost around $25. It is the but graphics and videos only local organization to appear dated. raise funds for the sole benefit of veterans. Designs and media on the website are chunky and pixelated. EQUI-KIDS and EQUI-VETS maintain EQUI-KIDS and EQUI-VETS clean, flowing graphics for all designs. Events have some patriotic, are often expensive and simplistic designs in the lavish, with tickets program logos, but use modern graphics, videos costing $100 or more. and marketing These events often raise techniques to appeal to tens of thousands of individuals of all lifestyles. dollars to support the program, and the most recent Stall Ball raised over $100,000. Dream Catchers uses a variety of marketing methods, including books, newsDream Catchers Horses for letters, calendars and Heroes incorporates commemorative bricks. patriotic designs into the It also hosts small and logos, but uses complex, large events, selling modern graphics, videos and promotional products moderately priced tickets to market the up to $100 per organization. individual.

Marketing Analysis  

Comparative marketing analysis for Horses Helping Heroes and its two main competitors.

Marketing Analysis  

Comparative marketing analysis for Horses Helping Heroes and its two main competitors.