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Half Price Books 2011 SILVER BRASS RING AWARD Half Price Books is a gently used book retailer. The goal of the campaign was to illustrate the store’s main benefit, which is being able to buy an entire book for only half the price of the competitors.


225.5 Full story. Half price.


A Tale of A City Full story. Half price.

Full story. Half price.


First Financial Bank

First Financial is a regional bank in the state of Texas. While they offer services that any other bank can offer, one thing that their competitors locally cannot boast is a large presence only in Texas. And nothing makes a Texan prouder, than Texas itself.


Bikram Yoga Grapevine This heated yoga studio is one of only a few in the greater North Texas area that is truly certified to teach Bikram yoga. The ads represent three common inner monologues that first time Bikram yogis experience.


Black Cat Fireworks

Art Director: Ryan Smith

These fireworks are considered to be some of the best you can buy in the market today. While they may be fun during special holidays and occasions, sometimes it’s fun to go back to your childhood and remember what you really used fireworks for.


Brooks England Considered to be the finest manufacturer of leather bike goods, Brooks England has a strong hold in Europe. In order to expand their market share, an ambient and digital campaign was constructed to introduce Brooks saddles to the U.S.


Ambient

Problem

Brooks England is the leading manufacturer of hand-crafted leather cycling seats and gear; however, while popular in Europe, do not have much market share in America due to lack of exposure.

Solution

To expose America to Brooks England through ambient and digital marketing. The ambient piece will consist of replacing stationary bike seats in gyms with Brooks saddles, along with a QR code to take the cycler to the digital contest. It will be launched in five of the most bike friendly cities across America - Portland, Boulder, Seattle, San Francisco, and New York.


Ambient

Cards are hung from bikes to give the rider information about the new seat and leads them to the Saddle Across America contest on Facebook.


Digital

QR code connects to site where rider can learn about the Saddle Across America contest.

To participate, the rider must take a picture of themselves on the bike with the Brooks saddle or the bike seat itself.

After they 驶Like始 Brooks England on Facebook, they upload the photo to the wall, and tag themselves to enter in to the contest.


Very excited and can’t wait till you announce the winners for the Saddle Across America contest!

So are we Mark! Hope you got your picture tagged of you on the gym bicycle.

HOW IT WORKS YOUR WINNINGS THE CATCH

One American can’t hide his love for our B17 Titanium saddle Here’s Roger Gareth showing off his love for Brooks England Saddles.

SADDLE ACROSS AMERICA FACEBOOK USER TOUR

When did American’s learn about Brooks?

Some people can’t hide their excitement for this contest.

HOW IT WORKS

SCAN

READ

THIS PAGE

‘LIKE’ US

TAKE

A PHOTO

(OF YOU IN THE SEAT OR JUST THE SEAT)

UPLOAD

THE PHOTO TO OUR FACEBOOK WALL

TAG

YOURSELF TO ENTER

WAIT

YOUR WINNINGS

THE CATCH - YOU HAVE ABSOLUTELY NO CONTROL OF YOUR JOURNEY. -- The other Facebook fans will pick which scenic route you’re to take. - 4 times a week we will ask the fans where they would like the two winners to ride, to stay, and to sleep. - Whatever choice receives the most votes is what you’ll have to do. - The camera and video recorder is for you to log your trip on Facebook. Each week you’ll upload your photos to the Brooks England Facebook page so your followers can experience the trek by your side.

CONTEST REGULATIONS


Tundra Fire Extinguisher

Art Director: Ryan Smith

A product of First Alert, Tundra is a fire extinguisher conveniently packaged in aerosal form. Since fires are never an expected occurance, some damage is done, but Tundra is there to help protect what truly matters.


City Harvest

Art Director : Madison McDaniel

2011 College One Show Finalist

City Harvest is a non-profit, volunteer based organization that takes donations from restaurants, cafeterias, banquets, events, etc. and redistributes the food to those less fortunate. This was the client for this year’s college One Show competition. The concept is based off of showing consumers the good that nonwasted food can do through nutrition labels and digital media.


THE RAMEN NOODLE YEARS University of North Texas - Denton BA in Journalism Concentration in Advertising Minor in Marketing

EARNING MY STRIPES First Choice Emergency Room - Flower Mound, TX June 2009 - Present Marketing Coordinator Publicis - Plano, TX January 2011 - May 2011 Creative Intern - Copywriting Paper Affair - Plano, TX August 2008 - June 2009 Sales Associate

SWEET VALIDATION 2011 College One Show 2011 Silver Brass Ring

PROFICIENCY Penmanship


Cristine Henexson Portfolio