Page 1

1

Digital Print Asia

I

March-April 2013


Helpingyoufocusonwhat Print World Asia Magazine

Covering the Printing, Packaging and Publishing Industries across Asia. MICA (P) 046/11/2010 - KDN PPS1529/05/2013(025527)

Issue 3 2013 US$8.50

Helping you focus on what matters most ..... ... delighting your customers ... higher productivity ... growing your business

The new Color J75 Press

2

Digital Print Asia

I

March-April 2013


Print World Asia • 3/2013

Digital Technology

Digital Print Asia

I

3

March-April 2013

3


4

4

Digital Technology

Digital Print Asia

I

March-April 2013


Digital Technology

Digital Print Asia

I

5

March-April 2013

5


Print World Asia • 3/2013

6

6

Digital Technology

Digital Print Asia

I

March-April 2013


Inside What’s

March - April 2013 2. Fuji Xerox Colour J75 Press 9. Transforming and Automating Work-Flows 12. Mimaki Large Format UV LED Flatbed Inkjet Printer JFX 500 - 2131 17. Fuji Xerox’s Newest Colour Press Helps Printers Stay Competitive 18. Inca Digital Adds ‘Accelerator’ Option to Onset Series 20. Hybrid is Here 22. EFI Helps MTA Digital Grow Business 24. Xeikon short run label capabilities expand HANA Graphic Art’s reach 26. EFI Launches New Fiery Production and Proofing Software 28. Fuji Xerox Unveils New Wide-Format Inkjet Printer

Digital Print Asia No 71 Geylang Lorong 23 #07-02, THK Building Singapore 388386

30. MGI Installs Meteor Digital Press in the Vatican Print Shop 32. Adobe Launches Transformative Creative Cloud Offering in India 34. The Six-Minute Solution 36. Digitizing the Orient 38. EFI Radius to Provide Competitive Edge for Zenith Specialty Bag Company

Tel : +65 6733 5342 Fax: +65 6733 3586

39. Don’t be Boxed in to Long Runs 40. Are you Prepared to Acquire Production Inkjet 44. Printers, Publishers, Designers, Your Apps Are Here! 46. PT. Mimaki Indonesia Announcement on Establishment of Branch Offices 48 Hooven-Dayton Solidifies its Spot Among Label Industry Leaders 50. Fuji Xerox Earns the Prestigious Certification 52. Esko Opens New Office in Bangalore, India 54. Landa Nanographics Printing Presses for Leading Good Design Award 56. Canon China Forms a New Professional Printing Product Group 58. E-Bay Questions the Effectiveness of Digital Advertising 59. Multiple Channel Spell Price Wars 60. Fuji Xerox Establish Business Operation in Myanmar 62. Open Letter to All IPEX Stakeholders 63. IPEX 2014’s Makes Show a Strategic Event for Many Picon Members 63. Informa Exhibitions’ Statement on the Announcement by Canon Europe 64. Libroff Extends its Presence Across Malaysia with Suzuki Network 66. Individualized Artwork Masters with VDP creator 67. EFI is Taking Signage to the Age of Big Data

Digital Print Asia

I

March-April 2013

7


UV LED Curable Flatbed Inkjet Printer

Ultra-High Speed, High Precision Prints that Capture Your Mind The new JFX500-2131 from Mimaki smashes all established records for a grand format flatbed UV LED printer, with production speeds of up to 60 sqm/h, delivering unbelievably high quality, right down to 2 point text on a massive 210 x 310 cm print area.

The Mimaki JFX500-2131 delivers: • Amazing print speeds of up to 60 sqm/h with CMYK and 45 sqm/h with white ink printing • High precision printing up to 1,200 dpi and variable dot printing with a minimum size of 4 picoliter • No media deformation, no drying time. No warm up time

8

Digital Print Asia

I

March-April 2013

www.mimaki.co.jp


Transforming and Automating Work-flows David L. Zwang focuses on the processes and products that can lead to the transformation of your current work-flows and business, to prepare you for the new challenges ahead. Zwang will look at process transformation and automation, and the steps you need to take to be successful. He will also look at some of the current product offerings and how they are being, or could be, used to help you transform your business and strengthen your customer relationships.

Preparation is paramount Prepare/ Approve

Customer

Design

Order In

Business Data

ERP/MIS

Production Files Preflight

CSR

The technologically driven changes in communications and market distribution have placed new demands on print and publishing service providers. These demands include cost and turn time pressures, new vertical integration requirements, and a host of new required services. While the state of the market and some of the newly required tools are starting to find some balance, most service providers have not made the necessary internal changes to adapt. Those who have will prosper, and those who have not will continue to struggle. As a service business, your company is measured every day by many things. However, ultimately it is measured by your ability to deliver on a set of expectations. At times, that means doing whatever is necessary. As you all know, this can even get a bit ugly at times, but if you deliver on those expectations, and the client doesn’t see what goes on behind the curtain, it all works. However, this approach is a stop-

Problem

no

DFE

Imposition

Print

Finish

Ship

Invoice

yes

gap measure that usually results in slow bleeding and the ultimate weakening of companies that choose to take this path. This approach is also not the best way to look at transforming your business. Some companies think that ‘plugging holes’ in work-flow by throwing people at it or making a quick hardware or software purchase are good solutions, and even transformational. Of course, this is perceived as the easy way, and if you can afford it, shopping for ‘stuff’ is probably fun as well. However, while these actions may provide some short-term benefit, it isn’t usually the best long-term strategy. Especially with the direction print and mobile media has been heading, it is time to step back and look at what you have and where you are going. It is time to stop the bleeding and begin to gain the benefits that a truly automated workflow can bring.

So what are the steps necessary to begin the process of business transformation? While we will look at individual process tasks, requirements, some solutions and success stories throughout this series, there are a few key questions that need to be answered before you can begin a successful transformation process. Where are you now? This first step is critical, since your goal for the transformation process will be to develop a roadmap of where you need to go and how to get there, and you must start from your current position. It is very important to fully understand where you are and what tools and skills you have to work with before you proceed. You must start with a process map. Look at the all of the tasks from your customer-facing processes to order entry through delivery and billing. You should also extend this

Digital Print Asia

I

March-April 2013

9


analysis even further to business development. Usually the best approach is to start by creating two work-flow maps. One, map shows production flow and the other map shows the business transaction flow. In an ideal world, there are many intersections between the two, but it is usually easier to draw them separately and then look at where they currently intersect. The following is an example of a very basic flow that shows both production and business transaction. While this diagram is rather simple, each of the task boxes in the diagram can actually have a work-flow of its own, which would also need to be detailed. That being said, it is always good to start simply and then expand on the detail. And don’t forget that throughout the entire process, “the devil is in the details.”. What do you want to be when you grow up? The next step is to think about where your business is today, and where you would like it to be over the next 5 to 10 years. While it is always good to build new service offerings to support your existing client base, new services and new markets can also offer many great opportunities to acquire new customers as well as to gain more “share of wallet” from existing customers. And some of these new revenue streams can be built off of the strengths of your existing business team. Most businesses think it’s a luxury to spend the time looking ahead, while in fact it’s really a critical step in the ultimate survival and long-term growth of a business. Taking the time to go through this investigative step can provide real benefits in the needed transformation process and in growing your business. The other reason this step is important is that it can have both short- and long-term effects on your ultimate work-flow designs and purchasing decisions. It can also earn you some short-term benefits that only require changes in process where you find inefficiencies, and these can often add up to a big impact on your bottom line. Keep in mind that work-flow in many businesses evolved over time in a random sort of way. A problem arose, and a change in process was put in place to address that problem. Over time, this can result in unnecessarily complicated processes and procedures that have a negative impact on both your business and the perception of customers. Completion of the first two steps allows you to begin to create a plan of attack.

10

Digital Print Asia

I

What are the missing pieces? Once you have addressed the first two questions, you are in a position to identify the missing pieces required to get you to your end-point vision and look at possible solutions. These pieces can include skill sets, infrastructure requirements, software and hardware tools, processes, etc. This step should not be rushed. Too often companies are convinced by vendors that they have the ultimate solution that will address all of the problems now and in the future. However, the reality is that any solution can be force fit to make it workable, but this approach will likely not offer the longer-term flexibility you need in any future process or business changes; they are simply more stopgap measures piled on top of those that might already be in place. Taking the time to investigate, and discussing your thoughts with internal staff, business partners, clients, and outside consulting resources will help you make the right decisions. When looking at solutions, it is also very important to look closely at the company who is selling them. Are they financially stable? Do they have a growth plan of their own, and does it track your needs? Do they have a history of delivering innovative solutions, keeping them up to date and well supported? Are they someone who you can trust to be there and work with you for the long haul, or are they in it for short-term gain? We will get into this much deeper in future articles, when we start to look at how you can begin to evaluate your choices in each area. How can you get from here to there, and still maintain flexibility for the unexpected? First of all, it is important to realize that you don’t need to attack the whole plan at one time. That’s why creating future work-flow maps similar to the current maps previously discussed are also critical. The process of creating these future work-flow maps helps you identify the benefits, visualize the tasks ahead, gauge your progress, and identify the best pieces to attack and in which order. During your investigations, you will undoubtedly find some “low hanging fruit,” things that can be addressed quickly, easily, and with minimal expense. They should be identified and evaluated for immedi-

March-April 2013

ate action. Even if these do not find their way into the final plan, they are likely to offer some significant short-term gain, or just help show the staff that you are serious about change. In any transformation, the technology and processes are usually fairly easy to implement; getting the staff on board and working with you is always the tougher part. So being sensitive to this, and establishing a top down directive from the beginning, is another key to a successful transformation.

It starts with a good infrastructure

Part 1 Previously we looked at the need to do some planning before you jump into transforming your business. It included the need to analyse your current state and project your future state based on your intended business direction. Of course, the reality is that you “don’t know what you don’t know,” so some of those projections may wind up missing your ‘real’ future direction. But that shouldn’t stop you from preparing your infrastructure, since a good infrastructure will be flexible enough to adapt to any change in direction of your business. The diagram from the PRIMIR Transformative Work-flow Study provides a high level look at what it takes to prepare your business for transformation to support the demands of the new market realities. Obviously, the devil is in the details, but this gives you a good idea of what is possible as well. Transformative Work-flow Reference Model overview While this diagram presents an ideal model, it may be overkill in its entirety for many service providers, or at least for this stage of their transformation needs. However the three bottom components; Business & Information Management, Process Management, and Production are at the core of any service provider’s requirements.


Transformative Workflow Reference Model Source:Info Trends Data Processing & Analytics within Cross Media Direct Marketing Value Chain Source: PRIMIR 2011 Study “Transformative Workflow Strategies for Print Applications” by InfoTrends

Business & Information Management Infrastructure ERP systems - The heart of a company’s Business infrastructure is a good ERP (aka MIS) system. This system is crucial to any print production business that exceeds about 25-50 people. While a notepad or an Excel spreadsheet, may suffice for smaller companies, there is a point at which it becomes very difficult to manage a company with those tools. And trying to automate using an Excel spreadsheet as a basis is an effort in futility. Print-centric ERP systems usually offer different modules that work together to offer information and connectivity that will facilitate the management and growth of the company through real-time analytics and data processing. In many cases, the selection of modules desired are optional, and others can be added as required. However, adding 3rd party ERP modules that have the same or similar functionality as modules available within the ‘core’ system’s own integrated components can present problems. This is important to note, since the more disparate components you add that are already included in the ‘core’ ERP solution offering, the higher the risk there is for breaks in the overall system functionality. These systems usually use their own proprietary structures, even if they use a standardized central database. It should be noted, however, that these systems do usually offer varying levels of integration potential with outside systems

and production components. Most ERP systems use JDF/JMF to streamline integration with 3rd party systems. For the most part, this works fairly well, and production data gets passed back and forth seamlessly between systems. These are a sampling of the standard modules, although depending upon the system, the packaging can vary. Estimating/Order Entry Job Ticketing Planning/Scheduling Shop Floor Tracking/Costing Inventory/Purchasing Invoicing/Financials External Data Flow Integration Properly implementing an ERP system requires some time and experience. Normally it should be a staged implementation to allow the company to understand how it fits within the structure of the organization. The implementation has to be a close partnership between the ERP vendor and the print service provider. In many cases it may also be beneficial to have an experienced consulting resource assist. Experience and taking the time upfront will ensure that the implementation will be smooth and successful. You can also expect that some tweaking will probably be ongoing after you start using the system and test the settings in your environment. Alternative ERP As a disclaimer, I should tell you that I am a strong believer in purchasing and integrating an off-the-shelf solution whenever possible. If you have to bridge off-the-shelf

solutions with some scripts, you are still better off than building everything yourself. Remember, your business is probably not software development; it is providing graphic communication services. Most off-the-shelf solutions provide continual development and support, which is very important in an environment of changing requirements. However, after reviewing the available ERP offerings, and taking my disclaimer comments into account, you may find that the solutions may not be suited to your needs. With that in mind you should still use the PRIMIR transformation model as a goal. You want to ensure that you don’t build your infrastructure on a Business and Information Management platform that creates an island, and inhibits further process integration. To minimize this problem, the first step is to do a gap analysis to see what would be the missing functionality to bring your existing state into alignment with the model. Once you have determined your gaps, it is time to try to fill them. Since some of the ERP solutions do offer individual modules, that may be a good place to start. There are also many other solutions available that offer disparate components that were designed to be easily integrated into many different scenarios. These include solutions that are bundled with web2print solutions, job ticketing and tracking applications, etc. Some of these are server application based, some are cloud based, so there are many opportunities to build a solution if an off-the-shelf ERP doesn’t meet your needs.

David Zwang, travels around the globe helping companies increase their operational productivity, margins and market reach. With over 40 years of industry experience, David specializes in process analysis and strategic development for firms in the fields of publishing, design, premedia, and printing. You can contact David via email at david@zwang.com

Digital Print Asia

I

March-April 2013

11


DIGITAL technology

Press Release – For immediate publication Press Release – ForLarge immediate publication Format UV

LED Flatbed Inkjet Printer

Large Format UV LED Flatbed Inkjet Printer

= The revolutionary new high-speed UV LED flatbed wide format printer = = The revolutionary new high-speed UV LED flatbed wide format printer =

Nagano, Japan, September 3,2012

Mimaki Co., Kobayashi, Headquarters: Nagano, Japan), a leading Mimaki Engineering Engineering Co.,Ltd. Ltd.(President: introducedHisayuki the JFX500-2131, a Large Format UV LED Flatbed Inkjet Nagano, Japan, September 3,2012 manufacturer of wide format inkjet printers, pleased to introduce thethat JFX500-2131, a Large Printer which achieves the maximum speed is of today 60 m2/h (2.5 times faster than of conventional JFX plus Format UVthe LED Flatbed Inkjet Printer which achieves the maximum speed of Nagano, 60 ㎡/h (2.5 timesa faster Mimaki Engineering Ltd. (President: Hisayuki Kobayashi, Headquarters: Japan), leading series) for sign &Co., graphics industry and wide formetdisplay marketplace. than that of conventional JFXinkjet plus printers, series) for sign & graphics industrythe andJFX500-2131, wide format display manufacturer of wide format is the today pleased to introduce a Large marketplace. Format UV LED Flatbed Inkjet Printer which achieves the maximum speed of 60 ㎡/h (2.5 times faster than that of shipment conventional JFX plustoseries) for theon sign & graphics industry and wide format display The printer is expected be released September 2012. marketplace. The printer shipment is expected to be released on September 2012. ◎ Outline The JFX500-2131 sets a milestone in design and performance from Mimaki, offering a newly ◎ developed Outline print head, UV ink and advanced UV LED curing features.

The JFX500-2131 sets a milestone design andof performance from Mimaki, offering newly printing while at the asame time  Faster! Maximuminprint speed 60 ㎡/h color developed print head, UV ink and advanced UV LED curing features. achieving 45 ㎡/h for white ink printing applications.  Faster! Maximum print speed of 60 ㎡/h color printing while at the same time  Higher quality print! Mimaki offers a precise head movement control feature that achieving 45 ㎡/h for white ink printing applications. produces exceptional high resolution image quality.  quality print! Mimaki offers precise movement control featuremodule that that  Higher More reliable! Equipped withawhite inkhead circulation and ink degassing produces exceptional high resolution image quality. enhance operation stability.  reliable!  More User-friendly!

Equipped ink circulation degassing module that Operationswith andwhite command functionsand are ink easy to understand. enhance operation stability. Uses long lasting LEDs, resulting in less power consumption and Operations andby command easy tosystem understand. reduces waste offering functions a refillableare 2 liter ink vs. disposable cartridges. Uses long lasting LEDs, resulting in less power consumption and reduces waste by offering a refillable 2 liter ink system vs. disposable cartridges.

 ECO-friendly!  User-friendly!  ECO-friendly! ◎ Features

1. Maximum print speed of 60 ㎡/h while at the same time achieving 45 ㎡/h for white ink ◎ Features printing. 1. Maximum print speed of 60 ㎡/h while at the same time achieving 45 ㎡/h for white ink  Newly developed piezo print head design printing. Equipped with the new developed print head (6 print heads with 3 staggered configuration), the  “JFX500-2131” Newly developed piezo print printspeed head design achieves up to 60 ㎡/h with CMYK, while at the same time Equipped with the new developed print keeping 45 ㎡/h for white ink printing. head (6 print heads with 3 staggered configuration), the “JFX500-2131” achieves print speed up to 60 ㎡/h with CMYK, while at the same time *1 1,280 nozzles per head (320 nozzles x 4 lines), total 7,680 nozzles (1,280 nozzles x 6 print heads) keeping 45 ㎡/h for white ink printing. *1 1,280 nozzles per head (320 nozzles x 4 lines), total 7,680  Newly developed high-speed UV ink: LUS-150 (*2) nozzles (1,280 nozzles x 6 print heads) LUS-150, is a newly formulated LED curing ink with high speed curing properties. This ink offers  improved Newly developed high-speed (*2) feeling. This ink is flexible up to 150% (*3) curing times resulting UV in aink: lessLUS-150 tactile sticky resulting inisincreased elasticity and performance on wide variety of mediaThis and ink substrates LUS-150, a newly formulated LEDbending curing ink with high speed curing properties. offers without cracking and fracturing ink during handling cutting improved curing times resultingthe in acured less tactile sticky feeling.or This ink ismethods. flexible up to 150% (*3) resultingalso in increased elasticity performance on wide varietystiff of media andsurfaces substrates Mimaki offers a more rigid and typebending ink formulation for printing on more and hard without cracking and fracturing the cured ink during handling or cutting methods. requiring greater adhesion properties on these types of substrates. Mimaki also offers a more rigid type ink formulation for printing on more stiff and hard surfaces requiring greater adhesion properties on these types of substrates.

12

Digital Print Asia

I

March-April 2013


4-color vivid ink LH-100 (*4)

6-color gradation ink LF-140 (*4)

Features

Newly developed UV ink offers 150% flexibility while providing lower operational costs during high-speed UV printing.

Hard UV ink with higher scratch and chemical resistance as well as color re-production on more rigid substrates.

Flexible UV ink with rich gradation in 6-color printing reducing granular appearance.

Flexibility

Good

None

Good

Color

*2 *3 *4

DIGITAL technology

4-color high speed ink LUS-150 [NEW]

Type

LUS = LED UV Stretchable ink Ink flexibility of LUS-150 and LF-140 may vary according to the substrate, please verify your substrate in advance. JFX500-2130 may not take full advantage of its print speed with LH-100 and LF-140.

 Newly developed UV LED unit The New UV LED unit is optimized and the curing efficiency of LED (which has been a concern) is improved enough to cure the ink. High speed UV printing is available with all the advantages of LED technology, such as long-life, energy savings, lower heat generation, cheaper media’s and being able to print on media which is easily deformed or discolored by heat. 2. A 2pt character scale size is possible while printing with a 4pl variable drop for precise and accurate text printing. 2 units of Mimaki's unique highly-accurate linear scales controlled by IMS (*5) have been equipped, for fine step accuracy and dot placement. This results in far less banding artifacts and even the possibility to print legible 2 pt characters (*6). Variable drops function provides 3 different drop sizes at once. The minimum size is amazingly 4 pico-litter drop and produces a smooth and natural gradation, without granular appearance even in the 4-color mode. Mimaki’s proprietary head control technology delivers unrivaled high definition & high resolution prints. *5 *6

IMS = Intelligent Microstepping System Characters may be illegible depending on the media.

Digital Print Asia

I

March-April 2013

13


DIGITAL technology

3. MAPS - A mask pattern that effectively reduces bandings – has been equipped. The JFX500-2131 equipped with a mask pattern. In addition to the normal pattern, you can select "MAPS (*7)" that effectively reduces bandings. MAPS implements printing with multiple passes, using a gradational mask pattern, the UV curing is performed more gradually and it diminishes the appearance of bandings. *7

MAPS = Mimaki Advanced Pass System. When MAPS is selected, print speeds are reduced by about 10 %.

4. Advanced functions that enhance operation stability  Ink circulation, ecology & economy with the application of white ink MCT (*8) to regularly circulate white ink is standard equipment. It enables a stable output from the time of machine startup by effectively avoiding the settling of white pigment in the ink lines. Additionally, MCT contributes to reduction of ink waste, thereby supporting environmentally and economically friendly applications. *8 MCT = Mimaki Circulation Technology. MCT works only with white ink.

 Ink degassing module enhances inkjet-ability and reduces ink costs. The Mimaki degassing module “MDM(*9)” eliminates the gasses or bubbles inside the ink. This means nozzle blockage is lessened and the accuracy of ink dot placement is improved. In addition, this module enables the printer to use undegassed bottled inks instead of conventional degassed ink packs, thereby reducing ink costs. *9 MDM = Mimaki Degassing Module

5. Highly refined environmentally friendly functions  UV curing printing is an ecological printing method that minimizes VOCs.  The curing efficiency of the newly developed UV LED unit has been improved compared to that of the conventional one. It is powerful and reduces power consumption while offering much longer life cycles and increased operability.  Every UV ink is supplied in 2L bottles. This ecological and economical ink package contributes to reduce amount of industrial waste and running cost. 6. Various functions developed from users’ perspective ・ Layout pins that eliminate annoying aligning setup When setting a substrate template on a flatbed, strict alignment had been required to check whether the media is not in-line with the printing surface, or whether the point of origin is aligned, etc. This machine is equipped with pins and a scale to eliminate such annoying alignment procedures. You fix the substrate to the pins and check the placement with the scale at first and then edit the design data or printer settings accordingly. In this way, you can implement direct UV printing without misalignment.

14

Digital Print Asia

I

March-April 2013

Ink Station


DIGITAL technology

・ Reverse Print Function Select the order of over- and under-print with white in RasterLink6, the bundled standard software RIP. The most efficient path is then determined by the software. Operators experience efficient high productivity gains without further operator intervention. ・ Nozzle Recovery Function Even if nozzle washing has no effect on a troubled nozzle, the print image quality can be retained temporarily. During this nozzle downtime the printer continues to produce high quality prints until the Mimaki service team arrives. *10

Nozzle Recovery Function is a temporary failure averting function and its recoverability is limited.

7. Software RIP “Raster Link 6” is bundled for ease of use and operator understanding ・ Intuitive and user-friendly operation High performance software is sometimes difficult to use, we make it easy! The new RasterLink6 is focused on being simple and friendly. With its many new functions, the “Software RIP for Everybody” has been achieved and provides for more professional and advanced finished products through its universal accessibility. ・ 3-layer Print Function 3-layer print of color, white and color can be performed at the same time. The underlay printing of a base layer of white ink reproduces the natural beauty of process colors printed on transparent substrates with high precision and no multi-pass color registration shift. ・ Equipped with imprinting function which supports variable data Using a list created by Microsoft Excel, etc., you can imprint variable data such as addresses and names. ・ Operating status such as predicted printing time, the amount of used ink can be noticed by e-mail. When a print job is completed, or ink is running out, or an error condition occurs, you will be notified by an e-mail sent to your e-mail address registered in advance. The events such as "Printing will be finished in 5 minutes " or "The ink is running out" will be your notification to avoid the stop of printing operation. ・ Web update function Supports the Web update function that has been well-received in RasterLinkPro5. Program updates and profile downloads can be easily performed via the internet.

Digital Print Asia

I

March-April 2013

15


DIGITAL technology

◎ Main Specifications Item

JFX500-2131 On-demand Piezo head (6 print heads in a 3 staggered configuration)

Head Maximum print speed

4-color mode (CMYK)

Print resolution Ink Type Circulation system ◎ Main Specifications Degassing module Media W Item ×D×H Head Weight Maximum print speed UV unit

:60 ㎡/h (600×600dpi, 4P, Bi/Hi)

White-mode (CMYK+W) :45 ㎡/h (600×600dpi, 4P, Bi/Hi) 600×600 dpi, 600×900 dpi, 900×1200 dpi, 1200×1200 dpi LUS-150 [NEW], LH-100, LF-140 Equipped with MCT (Mimaki Circulation Technology) Equipped with MDM (Mimaki Degassing Module) JFX500-2131 2,100 × 3,100 × 50 mm On-demand Piezo head (6 print heads in a 3 staggered configuration) 50 kg/㎡

4-color mode :60 ㎡/h (600×600dpi, 4P, Bi/Hi) Equipped with(CMYK) UV LED (Light Emitting Diode) White-mode :45 ㎡/h (600×600dpi, 4P, Bi/Hi) Media table Air suction by (CMYK+W) vacuum (Vacuum area can be vertically divideddpi, into1200×1200 4 zones.) dpi Print resolution 600×600 dpi, 600×900 dpi, 900×1200 OperationalType environment Temperature : 15 LH-100, - 30℃, Humidity Ink LUS-150 [NEW], LF-140 : 35 – 65 %Rh, Dust : Equivalent to normal level Technology) Circulation system Equipped with MCT (Mimakioffice Circulation Power specification 1 phase : AC 200 – 240 V, 50 / 60 Hz Degassing module Equipped with MDM (Mimaki Degassing Module) Power consumption Less than 2.4 kVA Media W×D×H 2,100 × 3,100 × 50 mm Diameter (W × D × H) 4,200 × 4,710 × 1,510 mm Weight 50 kg/㎡ Weight 1,400 kg UV unit Equipped with UV LED (Light Emitting Diode) Media table Air suction by vacuum 2012 ◎ Shipment commences : September (Vacuum area can be vertically divided into 4 zones.) Operational environment Temperature : 15 - 30℃, Humidity : 35 – 65 %Rh, Dust : Equivalent to normal office level Power specification 1 phase : AC 200 – 240 V, 50 / 60 Hz About Mimaki Powerisconsumption Less than 2.4 kVAprinters and cutting machines for the sign/graphics, Mimaki a leading manufacturer of wide-format inkjet industrial and textile/apparel markets. Mimaki develops the complete product range for each group; hardware, Diameter (W × D × H) 4,200 × 4,710 × 1,510 mm software and the associated consumable items, such as inks and cutting blades. Mimaki excels in offering Weight 1,400 kg innovative, high quality and high reliability products, based upon its aqueous, solvent and UV-curable inkjet technology. In order to meet a wide range of applications in the market, Mimaki pursues the development of : September 2012 advanced commences on-demand digital printing solutions. Mimaki Engineering Co. Ltd., (President: Hisayuki Kobayashi) ◎ Shipment Nagano (Japan), is publicly listed on the JASDAQ Securities Exchange, Inc.

Contact details: About Mimaki MimakiisEngineering Co., Ltd., of wide-format inkjet printers and cutting machines for the sign/graphics, Mimaki a leading manufacturer Global Sales Promotion Department industrial and textile/apparel markets. Mimaki develops the complete product range for each group; hardware, Tel: +81-(0)268-64-2281, +81 (0)268-64-2285 software and the associatedFax: consumable items, such as inks and cutting blades. Mimaki excels in offering innovative, high quality and high reliability products, based upon its aqueous, solvent and UV-curable inkjet technology. In order to meet a wide range of applications in the market, Mimaki pursues the development of advanced on-demand digital printingdesign solutions. Mimaki Engineering Co. Ltd., (President: Hisayuki Kobayashi) Specifications, and dimensions stated in this release may be subject to change without prior notice. Nagano (Japan), is publicly listed on the JASDAQ Securities Exchange, Inc.

Contact details: Mimaki Engineering Co., Ltd., Global Sales Promotion Department Tel: +81-(0)268-64-2281, Fax: +81 (0)268-64-2285 Specifications, design and dimensions stated in this release may be subject to change without prior notice.

16

Digital Print Asia

I

March-April 2013


Colour Press Helps

Printers Stay Competitive Fuji Xerox Singapore announced the launch of the Colour J75 Press, a new digital colour press designed specifically to drive new levels of productivity and easy operation with delivers more to print service providers – more ability to deliver high complex jobs and meet customer requirements, more power to deliver quality at high speeds and more opportunities to take on additional work and grow revenue. With the growth of colour applications, Fuji Xerox’s new digital press makes it easier to capture more lucrative jobs, ranging from photo books and brochures to direct-mail pieces and catalogues. The Colour J75 Press provides a complete digital printing and work-flow solution that was designed to enable print businesses to thrive in the digital print marketplace. These include easy operation coupled with unparalleled reliability, accurate and repeatable colour quality, new media options for a greater range of product offerings and work-flow solutions that streamline print processes. Responding to customer requirements for alignment and registration accuracy,

the Colour J75 Press is equipped with new tools designed to simplify the way customers achieve image quality consistency and maximise press uptime. A special feature on the Colour J75 press is an automatic inline spectrophotometer system called ACQS, which delivers quick, simple monitoring and calibration. Making use of the onboard scanner, ACQS utilises a user-friendly adjustment control system called Simple Imaging Quality Adjustment, or SIQA which can look at input/output density or colour variation and qucily correct any discrepancy. Simple Imaging Quality Adjustment (SIQA) also helps to automate press controls for greater ease of operation. Operator can then spend more time on tasks that build the business and drive higher profits. For this class of digital presses the SIQA controls is a unique feature to Fuji Xerox, as is the inline spectrophotometer with ACQS. Previously, such features were only available on full production press such as the Colour 800, 1000 and iGen.

DIGITAL technology

Fuji Xerox’s Newest

running all paper stocks, including heavyweight up to 300gsm, at full speed of 76 pages per minute. The Colour J75 also boasts the latest version of the Fiery print server, the FS100 Pro, which features new functions such as image editing and previewing, colour adjustment to print on the fly, with visual representation for the operator to view. The new Fiery controller irons out workflow issues quickly and optimises the Colour J75 press operations. It’s a competitive marketplace, and to remain a key player, making sure that productivity is at the highest and print jobs are done properly is extremely important. Adding to the press’ productivity are work-flow solutions from Fuji Xerox and business partners that simplify the preparation and production of applications ranging from postcards to booklets.

For commercial print shops producing high-volume, high-value applications, the Colour J75 offers additional productivity,

Digital Print Asia

I

March-April 2013

17


DIGITAL technology

Inca Digital Adds ‘Accelerator’ Option to Onset Series

Following the launches of the Inca Onset S20i and S40i models, Inca Digital Printers announces the immediate availability of a new ‘Accelerator’ option, delivering significantly increased productivity for this new range of Onset wide format UV flatbed inkjet printers.

In excess of

20% increase in productivity

with no loss

Developed and tested with Fujifilm, Inca’s exclusive global distribution partner, Inca Accelerator is an optional enhancement, which for the first time in the market, once deployed, increases overall production speed whilst maintaining the same outstanding level of print quality.

in print quality

The increase in print throughput is dependent on the particular Onset model, and the number of print passes. The maximum throughput of the Onset S40i with automation has been increased from 470sqm/hr (94 beds/hr) to 560 sqm/ hr (112 beds/hr) – a 20% increase. This equates to an additional 720 sqm (144 beds per shift) that can be printed within the same 8-hour shift, the equivalent to adding an extra mid-range printer! Accelerator has been thoroughly beta tested by Superior Creative Services in the UK on the Inca Onset S40i.

“We have regularly achieved 110 sheets

an hour on the floor since we started testing this, although it does depend on the substrate we are running. Having this on our machine had been pretty invaluable to us in peak times – it’s like us having a turbo charger, says Stewart Powell, Production Director, Superior.

“As part of our continuing product de-

velopment initiatives, our teams identified a way to significantly increase print throughput across all of our Onset print engines, says Heather Kendle, Director of Marketing at Inca Digital.

“Thanks to Inca Accelerator, new Onset

users can enjoy an increased total capacity per shift, faster job turnarounds, an increased ability to handle tight deadlines, reduced overtime costs and all of this whilst maintaining the outstanding image quality that the Inca Onset is renowned for. Inca Accelerator is yet another result of our continued commitment to provide the best possible combination of quality, productivity and flexibility for our customers.

18

Digital Print Asia

I

March-April 2013


Digital Print Asia

I

March-April 2013

19


DIGITAL technology

20

e r e H s i d i r b y H

n option of I also has a D 5 7 k te ss s, enabling is Pre inkjet head e Hy- Th h d “t te 2 ra 1 g 0 2 te a p g in able data. its called dru y the fact that usin tion of vari ca li p p a e b Many pund n li n this conlargely drive igital printing the in data is important in e d brid drupa,” le nd mark of tru Variab ys, offset a been a hall s a h b it ro p in many wa ce n re mo text si . nd has been ng techa g n ti n ri are merging p l en digita tional printi ere has be for conven th c ti rs a comprises a m ye le w st fe le data still operab a d ri ri a b V y h s. Over the la ie t e of overall nd nolog ssion abou ll percentag a e sm ly e much discu shops that have a ble v ti rela ity to includ is, but the abil s—and a t, ie g u lo tp o u n o tions—that d ch te th printe nd digital some sites. that use bo of offset a portant for se o im th is it s, n o er licati g digital ton hybrid app re emergin ffset and o l a n o ress that a ti p . n s n d e o ri ss b cti y re conve u h p d r Othe eetfed s in their pro and B2 sh g in d k e -f ta technologie ll , is ro re chass ounce- a n an offset n o n t in a il h u d it b n w a re g s a n t dli cent trend n” is tha e paper han industry. But with re d productio ntage of th ri b va ng y d ri a “h u ct fa rm a te anu rom ments, the set press m ff ew slant. F o n e inkjet imag ly th re se ti u n y e ll a a n m ic a p e n ty o th s g te takin many of not use prin These press rspective, ner and do hese hyT to . id d u ri q printing pe b li y r h o selves are and ing chines them hich have both offset ing plates. w s, y place a ll ca is imsi brid presse a b , and digital eristics t n ct se ra co ff a o e f ch th o l in g a re of with digit This mergin be the futu on process ll cti e u w d y ro a p m l a cycle digit portant and ngths and t press. le se n ff o ru n s a a f o text e buydustry crease whil is the in e d n o to cti e a u n in nti romise tegy t times co t don’t want to comp of this stra il u le B p . m ss xa re e p ey are One set prin I digital off ore than th t ers of D n m 5 re 7 y e a ’s p iff k d r te o is n Press uality e 75DI t chassis, th t press in that on q paying. on an offse se ff a o e alr dy ventional from prely ct hybrid from a con e ir d le provider, a g igital fi d e in k ic a a rv ts m p se te e t la n cc e p it a nd up e pri is no offlin vour you e h For th a it re fl e w r th d e v te – e a h ci ss ic pre wh ges in asso . press, ny advanta bea ss and hassles m ce st ro rs co p e e g ff n o th so y, e printi choosing, productivit ved from th improved f intero it are remo n a s m u rm DI te s (and h 5 p 7 e k st te ke ss ta re y rocess, the ted P roduction p le cause p hly automa b a ig e ll h th e se f o th to t h u it saves )o W l file ent that this - vention from digita in m u o is g rg h a l T il o s. n w te is u yo ere y, while minu e and mone man little as six tes and th m la s ti a p ll th in a o t b g e s e in u sh imag companie unity for h ltaneously ing opport an environv o in cludes simu m ss re re o -p ls n a gister o in precise re ly manner. error. d n ie mentally-fr , future date until some it a e iv w g r l o il , w s ow se question vestment n future. The make an in r future of u to e yo th se in o o is ze u ch ress u analy yo s a t u Whether yo chance that a hybrid p o b a gs to think ood there is a g specific thin e m so ff a ur st it you and yo ss please vis ss. e n si al offset pre u it ig d I D your b 5 7 k the Presste more about rn a le to like If you would m o .c k Presste

Digital Print Asia

I

March-April 2013


Here are a few questions you should consider as you plan strategies for ensuring that your production platform is up to date and meets the needs of your customers today … with room to grow for tomorrow. • What are your average run lengths, and how profitably can you run shorter projects (500 to 10,000 sheets for example)? • What types of turnaround times are customers asking for? Does an inability to meet shorter turnaround times mean walking away from or outsourcing work from existing and prospective customers? • How much of your work is actually variable? Is it full variable data with images that change with each piece? Or is it single-color addition of names, addresses, bar codes, numbering and other types of less complex variable data that could be handled by an in-line inkjet head? Or is it versioning? • From a financial and customer engagement/retention perspective, how critical is it to be able to profitably meet demands for shorter runs and faster cycle times? • If you already have both offset and digital presses in your shop, are they being used to their maximum efficiency? For example, many shops are forced to interrupt long-run jobs on conventional offset presses to meet a customer need for a quick turn short run job of, say, 15,000 sheets, which affects the overall productivity and profitability of the press. Alternatively, longer runs on toner-based digital presses can be costly when consumables and click charges are taken into account. Close analysis of the work already coming through your shop—and work you may have walked away from or be outsourcing now—may reveal a need for something in between toner-based digital and conventional offset. This is where hybrid presses most comfortably fit. • What are the quality requirements of your customers? Are special colours, metallics, or varnishes required? Substrates are also important. When thinking about the acquisition of a hybrid press, consider the value of using lighter or heavier stocks, standard coated offset stocks, and materials other than paper (such as plastics or other heat-sensitive substrates). These specialty substrates can often be a customer requirement, but they can also open up new business opportunities for savvy printing firms who can use them, especially in shorter runs. • What about packaging? For example, do you see opportunities with current customers to add folding cartons as a service? This is another area that is being affected by the analog-to-digital transition, and where lot sizes are getting smaller, as well as more customized. Hybrid presses have good applicability for the packaging industry. • What is the purpose of the finished piece – does it need to hold up to the mail system? Does it need protective or specialty coatings?

Digital Print Asia

I

March-April 2013

21


DIGITAL technology

Image source: http://w3.efi.com

EFI HELPS MTA DIGITAL GROW BUSINESS WITH PACE MIS AND DIGITAL STOREFRONT EFI™ Pace and Digital StoreFront software are helping London based MTA Digital to streamline production on its VUTEk® QS2000 wideformat printer and digital presses so that the company can accommodate a growing order book. The addition of Pace as an efficient MIS system will enable the company to focus more closely on its management structure, while Digital StoreFront, the leading

integrated web-to-print software will be key to attracting new business opportunities. MTA Digital is no stranger to MIS or web-to-print but wanted to upgrade its existing systems to more cohesive software solutions designed to provide a fully integrated print management system, from on-line ordering through to automated management tasks. The

company says that, thanks to EFI’s Digital StoreFront, it can generate more income and establish a new customer base via the intuitive and user-friendly online service. Additionally, the installation of EFI Pace as an advanced MIS program, which integrates with its web-to-print capability will simplify the control and scheduling of production data, reduce costs and improve customer service.

John Sinnott, Managing Director of MTA Digital, explains:

“We needed to implement an MIS system alongside a web-to-print function that would bring us easier business management. Working with EFI gave us the benefit of dealing with a single service provider, giving us leading, compatible products and simplifying integration.

Thanks to the adoption of EFI Pace and Digital StoreFront, the company now has a fast, cost-effective and versatile ad hoc printing service, offering wide-format applications on the VUTEk QS2000 as well as digital output using the business’s digital presses.

22

Digital Print Asia

I

March-April 2013


Print Pack Publish Asia •

9/2012

Management/General 43

IST METZ presents: The new MBS®-6 Most efficient UV system of the world

Thanks to the completely new URS® Duo Reflector Geometry the MBS®-6 sets new standards. The system requires a lamp output of just 120 W/cm in order to achieve the same curing results as standard 200 W/cm UV units. The energy saved has a direct influence on electricity bills.

For further information please visit our website www.MBS-6.com.

IST METZ GmbH Lauterstraße 14-18, D-72622 Nürtingen Tel. +49 7022 60 02-0, Fax +49 7022 6002-775 info@ist-uv.com, www.ist-uv.com

Digital Print Asia

I

March-April 2013

23


DIGITAL technology

Xeikon short run

label capabilities expand

HANA Graphic Art’s reach Xeikon, an innovator in digital color printing technology, announced that South Korean self-adhesive label converter HANA Graphic Art Co., Ltd. chose the Xeikon 3030Plus as its first digital press to meet increasing customer demand for short run jobs while ensuring maximum cost efficiencies. HANA Graphic Art is a major producer of self-adhesive labels featuring variable data such as barcodes and numbering, and addresses high-end FMCG companies and produces labels for industrial companies. Servicing major customers like LG Electronics, the company operates from its headquarters in Gyeongsangbuk-do, South Korea and has subsidiary plants in Mexico and in North America. Since last year, HANA Graphic Art began to receive customer orders for short run jobs that require much faster turn-around and delivery time as well as less deficiencies. While its current letter and offset press equipment have been serving it well, the company realized the need for a solution that manages the cost structure of short run production, such as reductions in make-ready time, defect and wastage.

To fulfill these requirements, HANA Graphic Art decided to invest in its first digital press and placed an order with Xeikon for the Xeikon 3030Plus digital label press in September 2012. Since the installation in January 2013, HANA Graphic Art has been running the Xeikon 3030Plus in a roll-to-roll configuration with offline finishing/converting. As the press is a full rotary machine, the converter is not limited by label length and can print labels with a maximum web width of 330mm at 15m/min. With the five-color Xeikon 3030Plus, HANA Graphic Art is now in a position to meet its customers’ needs and produce more demanding jobs, that also include spot colors, opaque white to create a desired ‘no-label look’ on transparent label and security features. Xeikon toners are also compliant with FDA food-approval regulations. “Xeikon has cutting edge technology and constantly innovates.” comments Mr. Doh, who manages the HANA Digital Business Unit. “The top quality digital press runs on Xeikon’s QA-I toner, enabling us to print on a wide range of substrates without the need of pre-treatment, including paper labels as well as BOPP or PET labels. Being able to choose among a wide selection of substrates available in our area is crucial

24

Digital Print Asia

I

March-April 2013

n o k i e X t Firs led l a t s n i s 3030Plu ls l fi l u f in Asia market ts n e m e r i u req


From left to right: Josep Roca (Xeikon Area sales manager for Asia), Mr. Doh (HANA Digital Business Unit Manager), Youngchae Son (HANA Label production department) and Seongyong Yoon (Sales Director)

for us because of our customers’ requirements.” “Furthermore, with the á la carte running cost, we do not have to pay for over-expensive ‘clicks’ and we buy and pay only the consumables that we need. This allows us to operate the Xeikon press within a completely transparent cost model and be more dynamic when quoting our customers,” he adds. Xeikon’s excellent technical service, provided jointly by

Xeikon’s South Korean agent P&C Co and the dedicated Xeikon Apac Service Center in Singapore, also supports HANA Graphic Art’s strategy of providing customer satisfaction with improved service and faster time to market. Josep Roca, Area sales manager for Asia, says: “We are excited that HANA Graphic Art choose the Xeikon 3030Plus to meet their new market requirements. The Xeikon press is a full rotary direct print-

ing press, a principle label converters are very familiar with. This means that the actual printing speed does not depend on the number of colors printed, nor on the size of labels or the gaps in between labels. Importantly, nor does the running cost. Our unique blanket-free printing system, our one pass opaque white and our transparent running cost model are highly appreciated by our customers.”

For more information, visit www.xeikon.com. For more information regarding this press release, please contact: Frank Jacobs Marketing Communications Manager Xeikon International BV Brieversstraat 70 - 4529 GZ Eede, The Netherlands T. +31 (0)117 37 50 20 M: +32 (0)494 50 00 52 Frank.Jacobs@xeikon.com - www.xeikon.com

PR agency Xeikon International duomedia Nancy Vermeulen Barastraat 175 - 1070 Brussels - Belgium T. +32 (0)2 560 21 50 M: +32 (0)486 26 05 59 Nancy.v@duomedia.com www.duomedia.com

Digital Print Asia

I

March-April 2013

25


DIGITAL technology

EFI Launches New Fiery Production and Proofing Software Image source: http://w3.efi.com

Achieve stunning, precise and predictable quality wide-to super wide format prints with a customisable, easy-to-use interface

EFI™ announced the launch of Fiery® XF Version 5, a flexible and scalable highspeed digital front end and colour management work-flow for wide- to superwide-format production and proofing. Available now, the latest Fiery wide format software helps print service providers easily achieve precise, predictable high-quality prints while streamlining production work-flows. This new Fiery software version also enables seamless work-flow integration with VUTEk™ and EFI Wide-Format printers, as well as with EFI MIS/ERP systems.

wide range of improvements in imaging, productivity and ease of use, including key features that offer greater value.

“Advancements included in our new Fiery wide format software gives print professionals more power than ever to produce accurate, high-quality work quickly and reliably,” said John Henze, vice president, Fiery marketing at EFI. “The new, customisable interface makes the system easier to use, as it can be tailored to meet each customer’s exact production needs.” Print service providers can benefit from a

• The software’s customisable user interface allows users to tailor Fiery XF to their specific tasks and skill set to reduce error rates.

26

Digital Print Asia

I

• The combination of Fiery Colour Profiler Suite and completely new spot colour tools provide a leap forward in colour quality and ease of use. • With more than 50 new wide- to superwide-format print drivers, customers can now use Fiery work-flow and colour management software to achieve the highest quality on all their printers.

One EFI customer, Burlington, Ontariobased Category 5, has improved its overall operations using the software’s Fieryto-EFI MIS/ERP integration features. “With all of the job data available at our fingertips there is less time wasted track-

March-April 2013

ing down answers,” said Greg Priede, general manager, Category 5. “With the integration between the VUTEk printer, Fiery front end and EFI MIS system, we see detailed job costing, and can calculate how long the printer actually ran versus how long the press operator took to complete the job. This allows us to address inefficiencies, reduce press down time and increase profit.” The modular nature of the software allows customers to tailor the product to their current operation, paying only for the functionality they need now. More than 20 Fiery printer or software options allow customers to add additional capabilities as business needs evolve and budgets allow. An EFI software maintenance and support agreement provides an on-going stream of software releases, including the latest device drivers, plus all minor and major product upgrades. For more information, visit www.efi.com.


Digital Print Asia

I

March-April 2013

27


DIGITAL technology

Fuji Xerox Unveils New Wide-format Inkjet Printer In a bid to take on the challenge of business cost savings, Fuji Xerox’s latest DocuWide C842 can shave 40% off ink consumption. The newly launched press is developed for companies providing services that include exhibition banners, backlight displays and large posters.

The Fuji Xerox DocuWide C842

High-resolution output is a requirement for the construction, and geographic information system (GIS) industries and the Fuji Xerox DocuWide C842’s output resolution of 1,600 by 1,600 dpi allows stunning quality and detail. There is compromise on productivity with this CMYK one-pass printing press as runs at an impressive speed of seven A0-sized or 12 A1-sized sheets per minute. This is a breathtaking six inches (152.4mm) per second! The device is also very flexible in terms of substrates, you can load cut sheet up to two metres in length using the manual feed table, handle wide printing up to 42 inches, long-paper printing up to five metres and print-outs for large 36-inch posters with register marks for trimming. A maximum of four rolls can be mounted at one time with either a two inch or three inch core plus the manual feeder, enabling the device to meet various printing requirements and minimising the trouble of changing paper types different jobs. Large volume continuous printing of up to 999 sheets can serve multiple users in a workgroup and adjustments in ac-

28

Digital Print Asia

I

cordance to paper sizes are automatically made upon loading to minimise wastage. One common issue is consistency across different substrates and many printers suffer from slower output when changing to different substrates. However, various different application can be printed continuously on Fuji Xerox DocuWide C842 thus eliminating many man-hours in lost productivity and giving companies consistent excellent quality on varying substrates whether it is plain, matte coated, gloss coated, tracing paper, vellum or film. An additional unique feature improving quality, the Fuji Xerox DocuWide C842 has a new ink circulating system that eliminates air bubbles and impurities to ensure unhindered optimum image reproduction. The inkjet technology , now refined down to 1.4 picolitre, proficiently

March-April 2013

handles a high dynamic range of shades or halftone images while the water-based dye ink produces smooth and natural colour gradation, sharply reproducing details, textures and fine lines without graininess. Apart from time-savings with consistent quality on varying substrates, the secret to Fuji Xerox DocuWide C842’s 40% reduction on Ink consumption is the ability to preview (allowing last minute checks) prior to print. The device also has a lowpower usage of 690W or less, complying with various environmental standards International Energy Star Programme and RoHS standard. The DocuWide C842 is available in a range of configurations to support different customer requirements and can be integrated into both Windows® and Macintosh environments.


THINK BEFORE YOU INK

digital color f o s e ri e S 0 300 ard “ The Xeikon al step forw re a ts n e s re d us presses rep It has allowe t. e rk a m l e ed levels for the lab sly unreach u io v re p e v to achie ty.” ity and quali of productiv r, — Jay Ziegle g,

tin ales & Marke Inc n o c Tape

Director of S

code Use this QR re. to read mo

You want to feel confident about choosing your digital label press. Selecting the right digital press is a difficult process – which one will be right for your business both now and in the future? You need to be able to rely on the experience, know-how and excellence of Xeikon equipment.

Xeikon simply ticks all the boxes: ✔ High profitability ✔ Superb print quality ✔ Unique flexibility ✔ Unrivalled sustainable technology Xeikon International BV T. +31 (0) 117 37 50 20 info@xeikon.com

www.xeikon.com

xeikon_ad_Jay Ziegler A4 EN Show guide Latem Labels.indd 1

Think about it. Think Xeikon.

Digital Print Asia

I

March-April 2013

29

29/03/12 15:10


DIGITAL technology

MGI INSTALLS METEOR DIGITAL PRESS IN THE VATICAN PRINT SHOP

MGI Digital Graphic Technology, a leading manufacturer of digital printing and finishing solutions, announced that the Vatican has installed a Meteor DP8700 XL digital press. Established in 1587 by Pope Sixtus V, the Holy See’s in-plant production house (known as Tipografia Vaticana) is charged with printing everything from magazines to brochures and all of the Vatican’s stationary and envelopes, along with magazines and art publications for the museums and the Vatican Library, just to name a few. They also produce the weekly newspaper, L’Osservatore Romano. After extensive testing, they chose the MGI Meteor DP8700 XL for the outstanding print quality on a myriad of applications, especially printing open-flap envelopes and extended book covers up to 13x40” in length, as well as the ability to utilize standard offset stocks.

MGI’s Italian distribution partner, Agfa Graphics, recently completed the sale and installation of the Vatican’s newest press, which joins an assortment of offset presses (sheetfed and web) and other finishing equipment.

This is MGI’s first installation in the Vatican and other MGI digital solutions are currently under evaluation. For more information on the Meteor DP8700 XL, please visit www.mgiusa.com / www.mgi-fr.com

About the MGI Group The MGI Group is composed of MGI Digital Graphic Technology, headquartered in Paris (Ivrysur-Seine), France, and KÖRA-PACKMAT, located in Villingendorf, Germany. Founded in 1982, MGI Digital Graphic Technology designs, manufactures and markets a full and innovative range of award-winning digital presses and a complete line of versatile finishing solutions. MGI has a portfolio comprised of several thousand customers in a wide range of sectors, including graphic industry professionals, Fortune 1000 companies, government agencies, plastic card manufacturers, silk screeners and photo labs. A leader in the professional graphic equipment market, MGI is registered on the Euronext Paris

30

Digital Print Asia

I

Alternext stock exchange (ALMDG). They received the prestigious OSEO “Innovative Company” & “OSEO Excellence” labels respectively in 2009 & 2012 in recognition of their expertise and innovation in the graphics & finishing industry. In addition, MGI has won thirteen international product awards from 2008-2012 related to technological innovation, including the 2010 Siemens Innovation Grand Prix and the 2011 Engineering Prize for their color inkjet technology. MGI USA, based in Melbourne, Florida, is MGI’s fully owned subsidiary that services the North and South American, Caribbean and Asia Pacific markets. KÖRA-PACKMAT is an industrial manufacturing company which specializes in the development of offset sub-systems. With four business units

March-April 2013

that cover feeding systems, paper transport systems, film wrapping machines & ultrasonic sealing systems, KÖRA-PACKMAT has a worldwide presence that is represented through a network of distributors and a subsidiary based in Singapore.

Media Contact: Giselle de la Moriniere Marketing & Communications Manager MGI USA, Inc. (321) 751-6755 g.delamoriniere@mgiusa.com


BEGIN WITH EFI. END WITH GREATER PROFIT. OPTIMIZE YOUR PERFORMANCE AND PROFIT POTENTIAL FROM JOB ACQUISITION TO PRODUCTION.

EFI™ is the only company in the printing industry to provide integrated end-to-end workflow solutions, including web-based job acquistion, print MIS solutions, a high-performance inkjet production RIP solution, and wide-format digital inkjet output devices. Our award-winning solutions are proven to deliver increased performance, cost savings and significant productivity improvements.

Visit www.efi.com for the complete end-to-end story. Or call +65 6220 1355 for more information. ©2011 EFI. All rights reserved.

Digital Print Asia

I

March-April 2013

31


DIGITAL technology

Adobe® Launches Transformative Creative Cloud™ Offering in India Image source:articles.economictimes.indiatimes.com

Introduces a Promotional Pricing of INR 2885 per Month*

Adobe Systems Incorporated announced the launch of the Adobe Creative Cloud™ in India, giving creative professionals their first chance to experience a radical new way of accessing Adobe’s iconic tools and services. Creative Cloud is a membership-based service that provides users with unlimited access to download and install all Creative Suite® desktop applications, Photoshop® Lightroom®, Adobe Muse™, Adobe Edge tools and services; game developer tools and integration with Photoshop Touch apps. Creative Cloud members will get access to Adobe’s latest products, services, features, and workflows as soon as they are available and will no longer have to wait months for the latest innovations. This model enables members to automatically receive updates as and when they become available in the release cycle. The company announced a very attractive promotional pricing that works out to be approximately INR 2885 per month* for its Creative Cloud for Teams (CCT) offering targeted at teams and SMB customer base. The regular pricing for CCT would work out to be approximately INR 4040 per month once the promotions end on April 30, 2013. Additionally the members also get cloud storage of 100 GB (per CCT user) along with the ability to sync to any device enabling them to access files anywhere anytime. The company also announced its plan to launch the Creative Cloud for Individuals (CCI) offering in India in the near future through its online store. CCI users will be

32

Digital Print Asia

I

able to avail monthly/annual membership and get 20 GB of cloud storage along with all the major features of Creative Cloud. Speaking at the launch, Umang Bedi, Managing Director-South Asia, Adobe said that since its release in the USA in April 2012, the creative sector has responded enthusiastically. “We’ve seen an incredible uptake, with more than one million individuals in the US and globally joining Adobe Creative Cloud. Our goal is to now make Creative Cloud the ultimate hub for creative professionals in India, where they can access the world’s best tools; store and collaborate across their workplace and ultimately showcase their creations. We are excited by the immense potential this holds for a country like India.” “With the easy availability of our products through the Creative Cloud and the attractive price points, we do see a significant impact on the piracy rate of our products,” he further added. Available immediately, Adobe Creative Cloud for Teams is tailored for small and medium businesses. It offers all the features in Creative Cloud, plus administrative tools, increased storage capacity, and expert services. It includes tools for easy management of virtual workgroups, expert support services, centralised administration for quick and easy deployment of new seats, centralised billing and efficient license management.

March-April 2013

Commenting on the launch Sanchit Vir Gogia, Principal Analyst, IDC India said, “Adobe’s Creative Cloud brings with it great promises for the Indian market, where the product has traditionally been positioned as a premium offering. With its subscription-based pricing model, Creative Cloud brings down the total cost of ownership for creative professionals and organisations substantially. It also takes away the headache from organisations who want to stay updated to current versions of creative tools and leverage product innovation as and when they are introduced. Both these factors will likely change the dynamics in favour of Adobe India in the time to come as it positions the offering for a mass adoption.” Creative Cloud also includes new Internet-based services** and enables the delivery of high-impact content experiences such as interactive websites and stunning digital magazines. By offering connectivity with Adobe Touch Apps, headlined by Adobe Photoshop Touch, Creative Cloud enables a mobile workflow, from ideation to publishing, to bring the power of Adobe innovation to iPad devices and Android™ tablets. It gives users the freedom to create, offering immediate and ongoing access to great tools and technologies, to serve a vibrant worldwide community of creative talent. When launched, through Creative Cloud for Individuals, consumers will also have the flexibility of choosing for a single-app membership that gives them ongoing access to one Creative Suite application for a low monthly price.


Digital Print Asia

I

March-April 2013

33


DIGITAL technology

The Six-Minute Solution

One of the challenges many print service providers face is the demand for shorter runs of high quality printing with faster turnaround times, no compromise in quality, while still keeping costs/prices in control. The Presstek 75DI digital offset press offers a 6-minute solution to this thorny problem.

and even metallics that enhance the value of printed products.

The Presstek 75DI goes from digital file to printed sheet in a blazing 6 minutes. Its high level of automation, ease of use and reliability make it the ideal solution to fill the production gap that exists between digital and offset, usually in the 500 to 20,000 sheet range. Due to the high level of automation built into the 75DI fabulous results are easily achieved with a minimum of operator intervention.

• In-line inkjet heads for the application of variable data

As a B2+ press, the range of applications that can be created is also quite broad, especially taking into consideration that it can print on stocks ranging from 0.04mm to 0.8mm at a standard 300 lpi or with stochastic screening. Presstek 75DI owners are printing everything from posters to packaging, using PMS colours in addition to CMYK,

What’s even more exciting are the options that can be added to the Presstek 75DI, which can be configured in 4- to 10-colors and with an inline coater. These include:

• Automatic Convertible Perfecting with minimal time loss for the conversion • A UV Curing unit that can be installed in the delivery section of the press or over the impression cylinder of each unit, making possible high-value-added printing on specialty substrates such as film, metallized paper and other non-absorptive media, as well as lenticular printing. And perhaps one of the most exciting options is Virtuoso. This innovative inline print quality management system ensures accurate color, inspections each sheet for print defects, and checks the integrity of the sheet against a PDF

master. Continuous and automated inspection saves time and money while producing a higher quality more stable print run. Virtuoso ensures that a bad press sheet never escapes to the customer. What is DI? Presstek DI digital offset presses are highly automated digital presses that integrate easily into printing operations of all sizes. DI presses combine the ease-of-use of digital with the quality and versatility of high end waterless offset printing. With a DI press you send a digital file directly to the press, eliminating the production steps and costs associated with offline platemaking. DI press are an integrated system comprised of three technologies - laser imaging, thermal media and press design - working together to deliver high quality short run offset printing in a small physical and environmental footprint. A 52cm and 34cm model is available in addition to the B2+ 75DI format.

! g n i z a m A . s e t u n i Six m

To find out how this six-minute solution can revolutionize your business, watch the video and check out the case studies at http://www.presstek.com/products-di-75di.htm.

34

Digital Print Asia

I

March-April 2013


Print to Store We need to change our thinking about print. Yes, it is sustainable, yes it is lovely and yes it is good for the planet. None of this has to change. What has to change is our view of print’s purpose. Most of us tend to think of it as a tool for communications or as a beautiful object, for instance a well-produced book. But it is also a technology independent means of storing data, the ultimate environmentally friendly archive. Think about it. Ever since the advent of digital photography people have been taking and collecting photos. There are trillions of them floating around in the ether and even though we value these images, too rarely do people print them out. Whole generations are creating images that depend on digital technology in order to share and view them. What happens when the digital technologies fade into obsolescence?

DIGITAL technology

V



edge in digital storage. If you used them to archive images and datafiles you also needed to hang onto Bernoulli compatible computer. How many of us have done that? Print is technology independent so whatever you archive in print will be accessible for a very long time. Yes, it is vulnerable but no less so than digital storage. And its ultimate fate has a fine less malign influence on the environment than all that mag tape, PET film, CDs and DVDs. It is highly unlikely that people will ditch their digital media archives overnight. But perhaps we all might want to consider print’s role as an environmentally friendly archiving tool. For the things that really matter there really is no other choice. – Laurel Brunner

The same is true for non-image content, diaries, love letters, birthday greetings and family correspondence. The idea of archiving in print all this sort of trivia may sound silly, but print is a more trustworthy medium than a sim card or USB stick when it comes to archiving. How many Bernoulli drives have you got knocking about and how many SCSI cables and computers with SCSI ports? Once upon a time a 20MB Bernoulli was the leading

Digital Print Asia

I

March-April 2013

35


Packaging technology

Digitizing the Orient Singapore printer installs Xeikon 3030 Label & Package Printing Press

Image caption: from left to right: Mr. J. Te (Chief Financial Officer); Mr. Alex Tan (Chief Executive Officer); Mr. Ben Chua (Chief Technical Officer) and Mr. Thomas Kee (CGS Private Limited)

36

In its search for cutting-edge label printing technologies that both aid production efficiency and provide quality in print, Singapore-based Orient Quality Print Pte Ltd selected Xeikon’s high-performing digital printing technology as the best solution.

Singaporean label and packaging printer needed a print solution that would cater to the growing trend of variable content, extremely short lead times and high lightfastness colours, while gaining production efficiency in Singapore’s high-cost labor market.

A relatively young printer-converter, Orient Quality Print is involved in intermittent letterpress and label finishing, producing labels for different vertical markets including the health and beauty, food and industrial segments. The

Realizing that digital print was the only way forward, Orient Quality Print made sure to be the first commercial printer to offer this highly productive solution to its market. The company owners Mr. Alex Tan, Mr. J Te & Mr. Ben Chua evaluated

Digital Print Asia

I

March-April 2013

different digital printing brands available in the industry for several months and confirmed Xeikon to be the best investment choice that would bring a good ROI (Return on Investment). The full rotary direct printing press gave Orient Quality Print the capability to print extra-long labels – essential for the industrial labels it prints. Xeikon toners’ very high lightfastness (6 to 8 on the blue wool scale) is also vital for certain types of applications which the printerconverter runs. Through CGS Pte Ltd, the


sole authorized partner of Xeikon for Singapore and Malaysia, Orient Quality Print ordered a complete Xeikon 3030 digital printing system. In October 2012, the Xeikon 3030 line was installed by specialists from Xeikon and the CGS trained technical team, and the system was in full production status in just three weeks, operating full 24hour shifts on an almost 24/7 basis. Orient Print Quality runs the Xeikon press in a roll to roll configuration, and handles the finishing process offline. “We were really impressed by Xeikon 3030 extremely fast start-up during production, print quality, color stability throughout the production run, low material wastage, highly efficient daily files handling and use of standard / non-pretreated substrates allow us to reduce cost and the ease of material inventory control,” said Mr. Alex Tan, CEO of Orient

Quality Print. “The efficiencies and benefits are phenomenal and we couldn’t be happier!”. Josep Roca, Area sales manager for Asia comments: “We are delighted that Orient in Singapore embraces the Xeikon 3030. They are living proof that after Europe and North America, Asia is now embracing the label and packaging digital printing presses from Xeikon. To support this trend, two active service hubs are installed in the region with engineers operating out of Singapore and India” Combining productivity and quality benefits The Xeikon 3030 is a member of the high performing Xeikon 3000 Series of five-colour digital label presses, which was launched in 2010. Utilizing LED-arraybased, dry-toner electro-photography, the Xeikon 3030 is standard-equipped

with five color stations - four for the standard process colours, while the 5th allows the use of spot colours, security toner, or opaque white to create a desired ‘no-label look’ on transparent labels. It features true 1200 x 3600 dpi addressability and quality, and runs at a maximum speed of 9,6m/min at 5 colours, and at a maximum web width of 330mm. Print speed is unaffected by the number of colours used, nor by the repeat length of the job. The digital press runs on Xeikon’s QA-I toner, that allows for substrate use without specific pre-treatment and is compliant with FDA food-approval regulations. An entry-level printing technology, the Xeikon 3030 can be easily upgraded on site to a higher speed (Xeikon 3300) or a higher speed and wider web (Xeikon 3500) without making any concession on print quality.

Image source: http://www.xeikon.com/solutions/digital-presses/xeikon-3030

Digital Print Asia

I

March-April 2013

37


Packaging technology

EFI Radius to Provide Competitive Edge for Zenith Specialty Bag Company ERP Solution Brings Unprecedented Insight into Costs and Opportunties

EFI™ announced that Zenith Specialty Bag Company Inc., a family-owned speciality paper bag converter, has begun the implementation of its new EFI Radius Enterprise Resource Planning (ERP) software solution. EFI is the leading provider of graphic arts ERP software, and its Radius solution is a top choice in the label and packaging converting industry. Hundreds of converters worldwide rely on Radius every day to make profitable business management decisions. “Customers like Zenith are able to generate a significant return on investment by implementing Radius,” said David Taylor, general manager of EFI Radius. “More important, they can improve their businesses for the long-term by getting the management-level information they need to increase productivity, reduce costs and grow profits.” “After an in-depth search for the right provider, we determined that the EFI Radius system would be the best fit for our organisation. EFI’s focus on the printing and packaging industry and understanding of our specific issues made the Radius solution an easy

Image source: httAp://www.zsb.com/Zenith%20Catalog.pdf

choice,” said Scott Anderson, president of Zenith Specialty Bag Company Inc. The transition to an industry-focused, fully integrated business management solution promises to provide the Los Angeles County, U.S.-based converter with the comprehensive, up-to-date information it needs to make informed, proactive changes. Michael Rodriguez, IT manager at Zenith, said, “We’ve survived for 67 years without a good ERP system, but EFI Radius is about to provide us with the information we need to take our performance to the next level.

“EFI Radius is going to make us a much more informed and versatile organisation,” Rodriguez continued. “We are going to be able to optimise many of our redundant operations, both in the plant and in the office.” With accurate, real-time information from shop floor data collection and an automated approach to scheduling, Zenith will be able to greatly improve its machine utilisation and the accuracy of its job costing. The company will have the information it needs to make smarter decisions, and increased production efficiencies from Zenith’s Radius implementation will help the company decrease turnaround times.

A presentation that defines the returns on investment companies achieve with Radius ERP software is available at: http://w3.efi.com/MIS_ERP/dm/Radius/Maturity_Model. For additional information, visit www.efi.com Follow us on Twitter: @EFI_Print_Tech Find us on Facebook: www.facebook.com/EFI.Digital.Print.Technology View us on YouTube: www.youtube/EFIDigitalPrintTech

38

Digital Print Asia

I

March-April 2013


Packaging technology

Don’t be Boxed In to Long Runs Since you can’t download your box of cereal from the Internet, the packaging and label market has not faced the same constraints, competition and consolidation seen in conventional commercial print. However, there are still challenges. With conventional converting processes, including gravure and flexographic printing technologies, brand owners and converters must balance cost with run length, and it can be difficult to efficiently and cost effectively produce short runs. Why are short runs important in packaging? There is a growing demand for white label, store brand, regionally differentiated labelling and package design, and short-run mock-ups that look just like the final product. According to the Private Label Manufacturing Association, store brands now account for one of every five items sold in North American supermarkets, drug chains and mass merchandisers, and other parts of the world are experiencing a similar trend. The good news for brand owners is that digital offset printing technologies are now available that can deliver against all of these needs—and without any compromise to quality. For example, the Presstek 75DI, a B2+ format digital offset press, with an inline coater and can be configured with up to 10 colours, is designed to cost-effectively produce runs in the 500 to 20,000 sheet range. Its maximum sheet size of 788mm × 600mm (31.02” × 23.62”) is large enough to address a wide range of packaging and labelling needs, and its ability to print on a wide range of substrates, ranging in thickness from 0.04mm–0.6mm (0.0016”–0.024”) with an option for up 0.8mm (0.031”) delivers unmatched flexibility to converters as they work to meet the needs of brand owners.

Quality is not an issue, either. With print resolutions of up to 300 lpi or stochastic (FM) screening with no extra cost of effort delivers the type of stunning quality that makes packages stand out on the shelf, and with consistent colour the ensures brand integrity. What’s even more exciting is the speed with which product can be produced. The press prints at up to 16,000 sheets per hour and has the ability to go from digital file to printed sheet in six minutes. For brand owners who wish to see exactly how their packaging will look, and perhaps even wish to watch materials coming off the press, the process takes minutes instead of the hours conventional processes require, making better use of time for busy brand owners. For converters, this rapid job changeover and the high level of automation of the press means that more of the smaller jobs increasingly being demanded can be produced in a day, enabling these manufacturers to efficiently and cost-effec-

tively deliver against today’s market demands. “The Presstek 75DI delivers a low cost per unit in the shorter run lengths that are growing prevalent in the packaging industry,” said Peter Banks, Presstek’s UK Sales Director. “The ability to print a wide range of inks, including vegetablebased varieties, protective varnishes, special colours and metallics, on stock up to up 0.8mm thick, makes the 75DI press well suited to meet many of the printing needs of packaging converters and brand owners.” And don’t just take our word for it. Take a look at the brief video demonstration of the Presstek 75DI by visiting www. presstek.com/75DIoverview. Industry leading research firm InfoTrends has also completed an extensive white paper analysing the market impact, benefits and competitive advantages of the Presstek 75DI digital offset press. The white paper is available as a free download at www.presstek.com/75DIreport.

For more information about how a Presstek 75DI digital offset press can complement traditional folding carton manufacturing, visit http://www.presstek.com/solutions-packaging.htm. Digital Print Asia

I

March-April 2013

39


NEWS Feature

Production Inkjet:

Are You Prepared to Acquire Production Inkjet?

I will give you a ‘lay of the land’ as it relates to production inkjet technology and products available and projected to be coming. I will cover a wide range of products, however in all fairness I can’t cover everything that is available out there. Why? There are just too many production inkjet products to investigate, review, and detail, including the highly anticipated Digital Nanographic Printing Press. However, in all honesty, the products I will cover will offer a fairly complete look at the state of the inkjet technology and how it is being utilized in the production inkjet presses available ‘today’. I will give you lots of facts and figures on feeds and speeds, but now I thought it was time to look at how you can assimilate all of that information to figure out how to use it and to understand what it can or should mean to you. This ‘look behind the curtains’ is designed to help you make purchasing decisions. In an effort to make it easy for you, I will use a standard structure in the product reviews in order to put it all in context. I will review inkjet printhead technology, imaging and what you should be looking at to satisfy your company and customer requirements. A primer on inkjet imaging technology It’s interesting how each of the manufacturers has created messaging around imaging. Some focus on resolution, some on halftone screening equivalents, some on raw jetting speed, etc. But what does all that mean to you, or more importantly, to your ability to meet your customer’s expectations?

40

Digital Print Asia

I

The best place to start is to understand what the point of reference is. Without a doubt, as was the case with the introduction of electrophotographic (EP) technology, it’s all about looking like offset print. Even with all of the EP in the field today, offset is still the benchmark by which print is judged. Now, that having been said, there are a variety of offset print reference expectations. We have commercial sheetfed, web offset in a variety of types (coldest, heatset), and of course there is also Flexo, etc., each with its own set of output expectations. If you add media type (coated, gloss coated, uncoated, etc.) into the mix, the imaging expectation options increase exponentially. So how different is production inkjet, and what are the controlling factors? First and foremost, the primary factor is application. What is the print output to

March-April 2013

be used for? For example, the quality expectations for a transpromo piece are going to be different than those for a direct marketing piece, or of a trade book versus an art book, etc. Another determining factor is speed or run length. While meeting some of these expectations is dependent on the press transport (sheet, web), many of them are limitations of the printhead and imaging technologies. We will look at the various implementations of inkjet printheads, and discuss things like thermal versus piezo electric, resolution, dot size, variable sized dots, ink characteristics etc. So now I will briefly describe how each of these things affect the imaging. The main component is, of course, printheads, and whether they are thermal or piezoelectric they really perform the


same task. They control the ink expulsion through the many nozzles in a head. In the case of thermal, a tiny heater vaporizes a thin film of ink. A vapor bubble fills the chamber like a piston to force ink through a nozzle. Air bubbles are also forced out on every drop ejection cycle. In the case of piezoelectric, there is a piezoelectric material in an ink-filled chamber behind each nozzle instead of a heating element. When voltage is applied, the piezoelectric crystal vibrates, which generates a pressure pulse in the fluid forcing a droplet of ink from the nozzle. Both types of printheads create the same effect, at a very basic level. However, there are other competing cost and flexibility factors associated with each of these technologies and their implementations that can have an effect on imaging quality. You may have noticed that some of the presses I reviewed had different resolutions across the width of the press than they did in the print direction (eg. 600 x 900 or 600 x 1200). That is because the physical resolution of the heads (across the press width) are determined by the physical nozzles in the heads, while the resolution in the print direction can be ‘enhanced’ by slowing down the speed and effectively increasing the number of dots printed beyond the number of nozzles the head has in that direction. So your ‘effective’ resolution can be 1.5 to 2 X the actual printhead resolution in that print direction. Of course your throughput is affected, but the resolution is increased in that direction. In many presses, this is an optional control that can be selected based on the speed or vector image quality requirements of the job. You should be aware of this as you look at meeting your requirements. The resolution, or the number of drops that can be sprayed in a linear inch (dpi), has an effect, but not necessarily the way some think. Resolution affects vectors (line, shapes, text) differently than it does continuous tone (CT) images. In the case of vectors, which are resolution independent file object descriptions, they are imaged based on the device’s dpi. This means a higher resolution results in achieving smaller and smoother text, curves, etc.

However in the case of CT images, it’s a little more complex. The resolution of the file object (image) is always the first limiting factor. The resolution of a CT image is determined by the number of pixels in the image file in a linear inch (dpi), and every pixel has a color value. If there isn’t enough resolution in the file to handle both the image detail as well as the output imaging requirements, the image will print soft looking. However, the ways in which press systems actually process and print that pixel data can vary. At a basic level, the ratio between the input (file) resolution and the output resolution controls the amount of image pixel data that is used to calculate the value and potentially the size of the printed dot. This affects both color and detail clarity. All of the printheads can control when a dot prints or not, but some have fixed drop sizes and some can vary the size of the dot. This level of control is where we really begin to see some of the finer quality imaging results. The effect of varying the dot size can be seen in cleaner lighter colors, smoother flesh tones, and gradients, just to mention a few benefits. And this capability in a lower resolution machine can actually improve the CT imaging substantially, beyond what a machine of a higher resolution but fixed dot size can print. The final area I will cover related to imaging is the ink. In a production inkjet press, ink plays a very important role in imaging speed and quality. In the production inkjet presses that I reviewed, all of the inks are water based, as opposed to oil, solvent or latex based as you may see in other types of inkjet equipment. However, all water-based inks are not created equal. There is a balance between having the ink dry quickly on the paper to allow for a wider range of paper use and possibly increased imaging speed, but not so fast that it dries in the head which can then create print and maintenance issues. Some of the faster drying inks can also reduce the amount of heat required to dry the paper, which reduces energy costs and allows the paper to stay flatter for further finishing, etc.

Of course we can’t really talk about ink without speaking about the paper. Binding the ink to the paper is not only a key factor in ensuring that the print stays on the surface of the paper without wicking into the paper, and it also has a significant effect on the look of the print itself. In offset print, the ink stays high on the sheet surface on a coated sheet versus more absorption on an uncoated sheet, and you can imagine why it is important for the same to occur on an inkjet press. When production inkjet first started showing up in the marketplace, there wasn’t much inkjet compatible paper. As a result, many of the production inkjet presses offer a pre-coating station to prepare the paper before print. However, the paper manufacturers have finally started to catch up, and there are now inkjet compatible papers readily available to fit most design requirements. As a result, many of the newer production inkjet presses are not including a pre-coating option. In its place, we are starting to see some post-coating stations on new machines. Post-coating performs more of a print surface protection role, and can also add some gloss to the print. The printhead life and replacement cost also varies by vendor and should be factored into the equation as you are looking at any solution. Additionally, many of the printhead implementations have different ways to streamline head priming, cleaning, etc. Depending on how this is handled, it can result in saved time and reduced paper waste, so it is a factor worth looking at.

Digital Print Asia

I

March-April 2013

41


NEWS Feature

Production Inkjet Transports As we discussed in earlier, the imaging is what allows you to meet your customer application requirements; however, the transport is what facilitates the actual printing in your production workflow. Just as there is a need for both web and sheetfed offset presses to address the various media, quantities, speed and finishing requirements, the same holds true with production inkjet presses. That being the case, I will break this section down into web fed and sheetfed. Web fed transports Web-fed digital presses have been around since the 1970’s, so there has been a lot of time to develop and refine the transport designs. Of course web fed printing has been around for a long time, but inkjet introduces some additional challenges. Because of the speed of the web traveling through the press, one of the challenges is making sure the ink drops in the right place on the sheet and doesn’t fly along with the draft of the sheet travel. Once you have achieved that, another challenge is keeping the web flat and dry to ensure good duplexing and ultimately finishing. Since the ink is mostly water based, it can play havoc with the paper, causing bleed through, puckers, stretching, etc. Balancing feed, speed, and drying has been a challenge that all of the vendors have used their creativity to address. Since most print jobs need to be printed duplex, developing a system that would do that in a small footprint was also an area in which vendor creativity had to be applied. There are single engine solutions that can be connected to perform duplexing, and there are twin engine solutions that are built as one unit. The configurations can include straight inline, L-shaped and H-shaped to mention just a few. Like the head technology, in many cases, a press vendor may OEM the transport, or even just the engine from other press vendors. Of course, speed is usually a major factor in choosing a web press. Throughput speeds run from about 200 ft./min to over 1000 ft. min. and increasing. That doesn’t include the inkjet imprint head modules you can add to your offset web

42

Digital Print Asia

I

press that now top end at 2000 ft./min. The transports use the imaging engines (printhead systems), and the combination of both, really determine which solution will meet your individual quality and production needs. One additional consideration is the ability to field upgrade the press. Some of the vendors offer field upgrades for additional colors, MICR, speed and duplexing capabilities. While it would be expected that all production inkjet machines support a wide variety of 3rd party paper handling and finishing options, it is always good to see which vendors and devices are supported. Sheetfed transports This relatively new category of production inkjet is designed to fit the needs of the general commercial print service provider. The web solutions that have existed to date are very successful in environments where there is a lot of volume and minimal paper type requirements. However, the commercial printer uses more than 8 different substrates on a regular basis. Trying to manage this with short runs on a web press is not very practical. Sheetfed inkjet presses, especially with the introduction of B2 and now B1 sized presses fit the sweet spot for general commercial printers. Feeding a lot of different papers through a press is a lot more difficult than most people realize; just ask an offset pressman. Whether you are using a light-

March-April 2013

weight uncoated stock or a coated board sheet, getting the paper to feed with precision at a high speed requires significant engineering. Offset presses usually will use a gripper to pull and a side guide to align the sheet into and through the printing system. Many electrophotographic (EP) systems use belts and/or vacuum to transport the sheet. They can get away with that since they don’t need to support the plethora of sheets and board that an offset press may encounter. If you add duplexing to the mix, you have just added many levels of complexity, including drying, flipping heavier stocks, front to back registration, etc. Since sheetfed production inkjet is a relatively new category of press, we are beginning to see a lot of different variations of design. To date we have seen the offset gripper/side guide model, a vacuum transport, some new patent pending transports, and after drupa the designs will undoubtedly increase. The most important factor here is to look at the work you currently do and plan to do in the future, and see how each of these transports will be able to support your needs. For the most part, paper size and thickness specifications are readily available. However, operational performance in different environmental conditions can present differing results. So pay attention to their facility recommendations. This is especially true in presses that duplex. As we have discussed throughout the series, other issues you need to be aware of are the potential need for,


and availability of, pre-coating, and drying that will support your desired paper requirements and ink coverage levels. Digital Front Ends (DFEs) This is probably one of the most misunderstood yet most critical parts to any press configuration. The best imaging and transport system can only deliver what gets processed in the DFE. If the DFE isn’t up to the challenge or configured improperly, you are out of luck. At the base level, file type input is very important and usually dependent on your type of work. PDF/X-4 is the default requirement format, since support of other PDF/X variants would also be available. However, if you are producing variable data documents, you will need to support PDF/VT and AFP/IPDS. Color management support is usually a given, but being able to create color characterized paper libraries is almost a necessity, but not always there or easy to find. Since most companies don’t have the luxury of starting their company with a clean slate, one of the issues many printers have trouble with is integrating this new press into their existing workflow processes. While many vendors promise ‘JDF/JMF inside’, there are varying levels of implementation. In todays demanding production environment, it is important to look at how your new press will integrate upstream with your MIS system and through dotted line to your existing production systems. Otherwise you are destined to create inefficient and expensive workflow silos. Of course, there are third-party products that can glue some of these together after the fact, but that may not be the best solution. Much better to address these integration issues before you make the purchase decision. Finally, when working with variable data, both the DFE and your plant infrastructure needs to be designed to handle the

volume of data that will flow through it. Many of the included DFE solutions are built with scalable architecture to allow you to grow the solution through the addition of additional CPU’s, RAM, and RIP instances to process the data at a minimum of press speed. This is especially important for the web-fed machines due to their high speeds. If your plant is not currently doing variable print, it is also important to look at your plant data infrastructure to ensure that it can support this new capability. In conclusion drupa brought many announcements in both the web fed and sheetfed production inkjet category. We saw announcements from offset press manufacturer KBA about its partnership with RR Donnelley and its entry into web fed production inkjet, and we already know we will see a sheetfed offering from MGI, and from Landa, in both the sheetfed and web category. And I am willing to bet there will be many others as well as we move forward. This new series is dedicated to looking at production inkjet technology and presses, however we can’t forget that there are other viable, quality, productive print technologies out there. These include offset, EP, and the increasingly growing category of Liquid Toner Sheetfed, once the sole domain of HP Indigo and now the new LID (Liquid Ink) technologies being introduced by Ryobi/Miyakoshi, Canon Océ and Xeikon. However, probably the most exciting news in all of this for commercial printers looking for digital sheetfed technology is that most of the sheetfed solutions will be available in B2 and even B1 sizes offering the production flexibility necessary to support the new on demand and variable print service provider market requirements. And you don’t need to go it alone. There are many resources out there to help you prepare, make the right decision, and work with you to implement any solutions.

David Zwang, travels around the globe helping companies increase their operational productivity, margins and market reach. With over 40 years of industry experience, David specializes in process analysis and strategic development for firms in the fields of publishing, design, premedia, and printing. You can contact David via email at david@zwang.com

Digital Print Asia

I

March-April 2013

43


NEWS Feature

PRINTERS, PUBLISHERS, DESIGNERS

YOUR APPS ARE HERE!

As the juggernaut of mobile and tablet-based applications rolls on, it is possible for printers to be concerned about the future. However, recent developments from old and trusted quarters are bringing the online and mobile worlds closer to print – and it’s all potentially good news for a progressive print/design/publishing business. Remember Quark? In the 1990s, any self-respecting publisher or graphic designer would use nothing else but QuarXpress for setting type and making pages. Sure, there would be some Adobe software lurking inside the Mac – Photoshop and Illustrator – but PageMaker was just ‘amateur hour’ to the committed typographically-trained designer. Quark, however, allowed its hegemony over page design to slip through a combination of haughtiness, poor support and lack of significant new development. When Adobe released InDesign 1.0 in 1999, it was at first slow to unseat QuarkXpress but, with InDesign 2.0 and OSX support, by 2002 Adobe had converted major publishers such as News Magazines, Murdoch Magazines and Aus-

44

Digital Print Asia

I

tralian Consolidated Press (now Bauer Media) over to InDesign. Australia was used by Adobe as its test market. The rest of the market followed suite and by 2009 many designers were not even bothering to update their versions of Quark. After seeing its estimated 95% market share slip to low double digits, Quark Inc. tried several strategies, lowered its prices, in the process lost its founder members Tim Gill and Mark Pope and by 2001 was in the hands of Fred Ebrahami who shifted almost all development from Denver, USA to India – where today there is even a special economic zone called Quark City. The Ebrahami family sold out to US firm Platinum Equity in August 2011, and then began the real turn-around as Platinum renewed investment. In May 2012 with the considerable resources (their own estimate is $30 billion) of Platinum Equity behind it, Quark Inc purchased Mobile IQ who had developed a tablet and mobile product called Press Run, based on ‘cloud’ HTML5 conversion of InDesign and XML files. It was the forerunner of greater things to come.

March-April 2013

HTML5 – THE LANGUAGE OF THE WEB Since 1990, Hyper Text Markup Language has been the code driving the way pages look on the worldwide web. It has gone through several revisions up to HTML5’s immediate predecessor; HTML 4.01. What makes ‘5’ special is the recognition of mobile and tablet applications and the bringing together of the broad mix of specifications that were homogenized under all previous versions of HTML. It’s purer, more powerful and mobile. Why is this important? When a PDF document or publication is uploaded to the web, it is essentially the same looking PDF that was printed. Links can be embedded to video and websites for example but essentially it is a PDF that mimics the printed item, sometimes with pages that can turn and zoom-in/out.


If it remains a PDF, its functionality and interactivity will always be limited and the files size will be clunky, especially for magazines and catalogues. HTML5 has pure internet DNA and is the ideal language in which to publish on the worldwide web – but how to write all that complex code and maintain the integrity of the publication while adding the interactive features? This where it gets exciting. After acquiring Press Run, Quark invested in the development and has re-named it AppStudio. To put it simply; designers can create their magazines and catalogues as per usual in QuarkXpress, XML or InDesign, upload via the cloud to AppStudio; chose the added interactive features and have the publication converted to HTML5 for publication to any mobile and tablet device. No code writing needed – you just do what you have always done on Creative Suite or Quark. Publications ported to AppStudio are not read through a ‘viewer’ – they are in themselves online publications with fully selectable text and searchability. Magazines that has so far gone mobile/online with AppStudio include: • BBC Good Food Guide • British Medical Journal • My Ford Magazine (Time Inc.) • Top Gear Portfolio • Amnesty International Journal • Guitar Interactive And dozens more in the USA and Europe. In a case study conducted on the tablet

version of BBC Good Food Guide, 65% of iPad users downloading the App from the Apple iTunes or AppStore, became subscribers to the digital version. Print circulation has not suffered – these are either new users or dual tablet and print subscribers. An additional benefit is the ability to measure page and advert dwells times, popular click-throughs; in fact anything important about the readership’s habits that can be used by a marketing department. Creating a publication in AppStudio can be trialed for free at www.appstudio.net and is also included as part of QuarkXpress 9, which is in itself a much-improved product these days. There are also excellent online tutorials on the website. A roadshow called ‘Think Beyond Ink’ (snappy!) is underway in the Northern Hemisphere, taking in San Francisco, New York, Hamburg, Paris and London. Plans to bring the Appstudio roadshow to South-East Asia are being formulated. OTHER PUBLISHING APPS HTML5’s charge is encouraging more players to enter the publishing App field. One of these is a small company formed by ex-Agfa/IBM staffers and called Readz www.readz.com . Realview Digital www.realviewdigital. com has also embraced HTML5 and has enjoyed great success making retail catalogues available on tablet and other mobile devices. Realview is not quite as ‘App’ focused in that a true App is downloadable from the Apple, Google or Android stores. The advantage of being App-cen-

tric is that your publication is available to entire world, if you want. For textbooks, a start-up called Inkling www.inkling.com has developed HTML5 based interactive academic publishing for the iPad. HTML5 is still a work in progress but what isn’t in the online world? There will be more to come for sure but the leader for now appears to be Quark with AppStudio. The attraction for publishers is that HTML5 apps are already showing better performance in monetizing their content – long a problem for print-based publications going online and mobile. It’s not just the subscriptions added but advertisers love the measurability and immediacy. The prospect of geo-location of tablet publication readers, say reading an article on a new Ford car, offer the potential of instant advertising with a message such as “You are only 5 minutes away from a place to test drive the new Toyota XYZ, at Cheung’s Toyota dealership…call now…” This is just one hypothetical example. For printers who take the trouble to inform themselves on AppStudio-like apps; where files are created with InDesign or QuarkXpress, a whole new world of services opens up for you in offering online and mobile device versions of your client’s publications, with a minimum of new investment and learning. AppStudio is cloud and subscription based starting from $99 a month and rising depending on how many issues, downloads and titles are involved. Tablets such as the iPad represent a screen size that is perfect for publications and, as with all mobile devices, the growth in usage is huge. Maybe it’s time for progressive printers in Asia to ‘think beyond ink?’ - Andy Mc Court

Digital Print Asia

I

March-April 2013

45


NEWS

Our Sales Subsidiary: PT. MIMAKI INDONESIA Announcement on Establishment of Branch Offices

PT. MIMAKI INDONESIA, which is one of Mimaki’s consolidated subsidiary (President: Junichi Yoroisaka), has established 6 branch offices in Indonesia. These branch offices will start operating from April 2013. The details are as follows: 1. The backgrounds of the establishment of branch offices Mimaki Engineering Co., Ltd. established a sales subsidiary “PT. MIMAKI INDONESIA” in Jakarta, the capital city of Indonesia. It started operating from April 2012. From its start, PT. MIMAKI INDONESIA has been actively distributing its information by exhibiting Mimaki products at trade shows, holding private shows in lots of local cities, and holding seminars at the showroom of the headquarters in Jakarta. At the same time, it has been aiming at increase of sales by providing direct service to the local customers. While the economy of developed countries is depressed, the annual growth of Indonesian economy is estimated to be 6% or higher. Especially, high economic growth is expected in the local cities other than the capital city, Jakarta. Considering such circumstances, developing potential demand in local cities and providing rapid service have become our urgent mission to expand our business foundation. Therefore, we have established 6 sales branch offices in the main local cities in Indonesia so as to build a specialized and fine-tuned sales and service network and to obtain business expansion in Indonesia. 2. Outline of each branch office

3. Outline of PT. MIMAKI INDONESIA

46

Digital Print Asia

I

March-April 2013


4th International Packaging and Printing Exhibition for Asia

28 - 31

Aug 2013 BITEC | Bangkok | Thailand

www.pack-print.de

g n i r i p ins etter b s s e n i bubseyond

s r e d r bo

No.1

Join Southeast Asia’s packaging and printing exhibition! Book your space now at www.pack-print.de Officially supported by :

Jointly organized by :

Worldwide Messe Düsseldorf Asia Pte Ltd

Tel (65) 6332 9620 _ Fax (65) 6337 4633 / 6332 9655 ppi@mda.com.sg Messe Düsseldorf / Organizer of:

Within Thailand BLI (Thailand) Co Ltd Tel (66) 2204 2580-5 _ Fax (66) 2204 2597 contact@blithailand.com

The Thai Packaging Association

Digital Print Asia

The Thai Printing Association

I

March-April 2013

47


NEWS

Hooven-Dayton Solidifies its Spot among Label Industry Leaders with the EFI Radius ERP Solution

EFI™ announced that Hooven-Dayton Corporation, one of the 200 largest printing and packaging companies in North America, has upgraded to the EFI Radius ERP system as its business management solution. “We explored a number of options for upgrading our ERP software and in the end we determined that EFI Radius will provide the most robust solution to our needs. The EFI team was able to demonstrate a solid product and a firm knowledge of our industry,” explained Kim Wright, chief operating officer at Hooven-Dayton. EFI is the world’s largest MIS/ERP provider focused exclusively on the printing, packaging and label markets. Miamisburg, Ohio-based Hooven-Dayton joins the tens of thousands of companies around the world that have partnered with EFI to proactively manage their businesses and become increasingly streamlined, efficient, informed and profitable.

“Selecting a software partner is long term strategic decision,” said David Taylor, general manager, EFI Radius. “EFI is proud to partner with Hooven-Dayton and pleased that the company recognises EFI Radius as the market leader for business software in the packaging market.” Like many other companies running older, often disconnected systems, HoovenDayton simply outgrew its previous system. “We needed to find an ERP that could keep up with our rapid growth and demand for information,” says Wright. “We are confident that EFI Radius is going to increase our efficiency by allowing us quick, reliable access to our data - the critical information we need to better understand our business - to help us make more informed, proactive decisions and to enable us to serve our customers faster and more effectively.”

and is fully aware of the value of working with a team experienced in the process. “The fact that EFI has such an extensive range of experience implementing ERP systems for other label printers gives us great confidence,” he said. “They have a solid implementation plan that has been tested, tweaked and proven. We can’t wait to start using it.” EFI Radius is part of EFI’s complete endto-end workflow portfolio, which also includes e-commerce and web-to-print solutions, digital front ends, and digital inkjet printers.

Hooven-Dayton is excited about its Radius implementation, according to Wright,

HDC Headquarters Image source: www.hoovendayton.com

Follow us Online: For more information, visit www.efi.com Follow us on Twitter: @EFI_Print_Tech

48

Digital Print Asia

Find us on Facebook: www.facebook.com/EFI.Digital.Print.Technology

I

March-April 2013

View us on YouTube: www.youtube/EFIDigitalPrintTech


9/2012

ology

Print Pack Publish Asia • 9/2012

61

Web Offset Technology

Digital Print Asia

I

61

March-April 2013

49


NEWS

Fuji Xerox Earns

the Prestigious Service Capability & Performance Standards Certification

Fuji Xerox Asia Pacific Pte Ltd announced it had received in March, the prestigious Service Capability & Performance certification (SCP), for both Support and eService Standards. SCP is a mark of service excellence and defines international best practise by quantifying the effectiveness of an organisation’s technical and online support. The certification was achieved after an extensive audit of Fuji Xerox’s Technical Support Centres in Sydney and Seoul. The audit also covered the Printer Support Centre in Kuala Lumpur and the Online Support Centre in Sydney. Based on a stringent set of requirements, the certification examines 12 major criteria, featuring 100 nested elements. These include: Planning and Strategy, Quality Management, Tools and Technologies, Service Delivery, Financial Management and a host of Employee Development elements. For the online support criteria, Ease of Navigation, Content Localisation, Diagnostics, Quality Management and Security, among others, were audited. In particular, Fuji Xerox Asia Pacific were cited for excellence in translating local content, ease of navigation, strategic planning and evolving flexible support while still delivering a consistently superior experience.

50

Digital Print Asia

I

Developed by Service Strategies Corporation and a consortium of leading technology companies, the globally recognized SCP Standards are designed to improve the quality and effectiveness of technical service and support. It requires organisations to apply those standards to their daily operations.

countries within the region, has been demonstrated by this achievement. The comprehensive criteria defined within the standards are very much aligned to our divisional values. Our vision of Customer First and Continuous Improvement drive our efforts to set the benchmarks in technical support in our industry.”

“By passing the rigorous requirements necessary to achieve SCP certification, Fuji Xerox has made it clear they are committed to delivering world-class support and service to their customers,” said Derek Nash, SCP auditor. “During the SCP audit, Fuji Xerox demonstrated a clear commitment to customer satisfaction and continuous improvement.”

In order to stay current with evolving industry trends, the 200 leading technology companies that hold the certification must undergo annual re-certification with Service Strategies. Fuji Xerox Asia Pacific recertified in 2013 with an improved score on the original assessment – which highlights an organisation not simply staying with world’s best support practise, but leading it.

“Achieving SCP Support re-certification has been a key milestone in the continued evolution of our regional Fuji Xerox eSupport strategy,” said Justin Russell, manager, Technical Support Centres. “The dedication and commitment to delivering exceptional quality technical support to our customers, across 11

March-April 2013


One Click to Color

Print World Asia • 3/2013

Wide Format / Proofing Technology

53

X-Rite exact™ is a next generation handheld color measurement solution that takes into account the new business needs and dynamics of a global supply chain. Learn eXactly how X-Rite can help manage color.

Share your color challenges and hear how X-Rite can help. xrite.com | pantone.com

YOUR COLOR.

ALWAYS IN HARMONY.

X-Rite is either a registered trademark or trademark of X-Rite, Incorporated in the United States and/or other countries. PANTONE and other Pantone trademarks are either registered trademarks or trademarks of Pantone LLC in the United States and/or other countries. Pantone is a wholly owned subsidiary of X-Rite, Incorporated. © X-Rite, Inc. 2012. All rights reserved. L7A-072 (11/12)

Digital Print Asia

I

March-April 2013

51


NEWS

Esko Opens New Office in Bangalore, India Move to Larger Premises Underlines Growth and Addresses Broadening Market Opportunities

Strong growth opportunities in South Asia, and in particular India, have prompted Esko (www.esko.com) to move to a new office in Bangalore, India. The new premise houses Esko’s expanding Indian operation and has brand-new demo facilities. In presence of customers, Danaher representatives and members of the media, the new office was officially inaugurated on March 25th by Esko’s CEO Carsten Knudsen and other Esko Senior Executives. “South Asia, and in particular India, have become buoyant and robust markets with a strong drive for automation, standardization and quality assurance,” comments Hoshi Deboo, Esko’s Vice President AsiaPacific. “Ourgrowth in this market has continued to such an extent that the timing to move to larger premises is perfect. It puts us in a strong position to ensure that our customers are fully supported to make the most of today´s opportunities.” Long-term Commitment Active in India since 1996, Esko has formed successful and longstanding relationships with leading companies such as Universal Print Systems, Shilp Gravures, Numex, Veepee, Britannia, Pragati, Acuprint, ITC, Parksons, TCPL, Positive Packaging to name a few. The company spent the first years focusing on developing commercial opportunities.

As Mr. Ambar Patel, Managing Director of customer Shilp Gravures states, looking back at the long relation with Esko: “We are very pleased to be associated with Esko since 1996 being their first customer in India when it was called Barco Graphics. There had been lot of developments over the years in Esko’s application software and we being all the time with them are the beneficiaries of this development. It helped us to grow in better way than our peers by providing our industry enhanced quality of gravure cylinders thanks to processing of jobs through Esko’s software. There is no comparison to the contribution from Esko to Shilp and to the industry as well. They have left competition way behind.” Go for Growth In 2007 Esko opened of the Global Resources Centre (GRC), and again new premises in Bangalore in 2009. Accommodating a growing team of software developers and application engineers, Esko’s new office facilities now will enable to expand product engineering and prototyping, Systems Integration capabilities and E-Support services to customers around the world. The new premises host a full-featured customer training center where visitors can explore and get trained on Esko´s solutions and applications for the packaging, and sign and display markets, including a full featured

For more information, visit www.esko.com

52

Digital Print Asia

I

March-April 2013

Kongsberg digital finishing system demo center. As part of the company’s investment in the region, Esko is also dedicated to recruiting local expertise and adding new talent to strengthen the teams. “There is a palpable air of optimism in the Indian market as major brand owners localise their production to meet the growing local consumer demands,” comments CEO Mr. Carsten Knudsen. “Through our broad array of technologies, Esko can help print and packaging operations to deliver cost-effective, consistent and high-quality solutions. Opening new premises underpins our commitment to supporting businesses in the region as well as to our important and growing teams of global software development and support. We are confident that our local organisation will continue to contribute to the growing success of Esko.”


Digital Print Asia

I

March-April 2013

53


NEWS

CHICAGO ATHENAEUM SELECTS LANDA NANOGRAPHIC PRINTING™ PRESSES

FOR LEADING “GOOD DESIGN AWARD” Image source:www.youtube.com/watch?v=Uf_N7KRnJ5o

Prestigious Design Award Program Recognizes Highly Innovative Design of Landa Nanographic Printing™ Presses Landa announced it has received the prestigious GOOD DESIGN award for its Landa Nanographic Printing™ Presses.According to Christian K. Narkiewicz-Laine, Museum President and CEO of the Chicago Athenaeum, the Museum received submissions from several thousand of the world’s leading manufacturers and industrial and graphic designers. The GOOD DESIGN award program is considered the oldest and most recognized program for design excellence, and was created in 1950 by architects Eero Saarinen, Charles and Ray Eames and Edgar Kaufmann, Jr.

Landa, CEO and Chairman of Landa Corporation. “We worked hard to make our Nanographic Printing press appeal to the digital print marketplace of 2013 to 2030, and beyond.” “Our goal was to translate Landa’s Nanographic Printing revolution into a breathtaking piece of equipment that could redefine the meaning and identity of commercial printing – all within the context of the user profile,” explains Elisha Tal, Principal and Owner at I2D, a Tel Avivbased industrial design firm that worked with Landa on the design of the press.

The Future of Printing “We designed the Landa Nanographic Printing™ Presses not only to address short-to-medium run lengths, but also to remake the printing press user experience for a new generation,” says Benny

The sleek design of the printing press features an unprecedented 10-foot (3-meter) wide touchscreen for operating the device. A distinctive cyan-colored frame surrounds the touchscreen and visually connects the press to the Landa brand.

A 300dpi image of the Landa S10 Nanographic Printing™ Press can be downloaded at http://www.landanano.com/ news-events/press-releases About the GOOD DESIGN Award Program The GOOD DESIGN award program is organized annually by the Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture, Art, Design and Urban Studies. In November, the program’s jury met in New York and selected 700 product and graphical designs from over 38 countries. Past GOOD DESIGN award winners include 3M Company, Apple Computer, Inc., Bang & Olufsen, CISCO Systems, Daimler AG., Lenovo, Logitech, Porsche and more.

For more information, visit us at landanano.com or follow us on social media at landanano.com/social.

54

Digital Print Asia

I

March-April 2013


Digital Print Asia

I

March-April 2013

55


NEWS

Canon China Forms a New Professional Printing

Product Group to become No.1 Printing Company in China Announcing the Integration of Oce in China Canon (China) announced the official integration of previous Dutch company Oce China, whose business in China will be merged into a new business unit of Canon (China) ---- Professional Printing Product Group. Canon also launched a series of new products as the first move to achieve its target of the integration: become the No.1 presence in the Chinese printing industry. Several Canon executives attended the conference, including Mr. Hideki Ozawa, President and CEO of Canon (China) and Canon Asia Marketing Group, and Mr. Wilbert Verheyen, former CEO of Oce China and newly appointed as Vice President of Canon (China) and Canon Asia Marketing Group, responsible for the Professional Printing Product Group, as well as His Excellency Mr. Aart Jacobi, Ambassador of the Kingdom of The Netherlands.

By teaming up, Canon and Oce are uniquely positioned to deliver their vision of becoming the No.1 Printing Company in the China market. According to Hideki Ozawa, President and CEO of Canon China, the merging between Canon (China) and Oce China is the best example of two multinationals bringing their strengths together. With the leadership position of Oce in production printing and the brand advantage of Canon, it is a “1+1>2” deal. His Excellency Mr. Aart Jacobi, Ambassador of the Kingdom of The Netherlands, stressed the importance of innovation for China and pointed out how international cooperation across borders leads to innovation. Canon and Oce jointly announced the merger on November 16, 2009. The two companies have been making prepara-

tions for the organizational integration. The existing sales and service organizations of Oce are completely merged into the Professional Printing Product Group of Canon (China). As of last year, Canon (China) launched “Color Strategy” with a range of activities focusing on color. Canon’s consumer inkjet printers are now holding the 1 position in the market. Its business laser printers are marching toward the leading position in China’s business printing market as soon as possible. The new Professional Printing Product Group will triple Canon’s share in China’s professional printing market. The new team will definitely make breakthroughs in professional printing and will from the start contribute to Canon’s aim for the No.1

Image source:www.canon.com.cn

56

Digital Print Asia

I

March-April 2013


Print World Asia • 3/2013

Digital Technology

Digital Print Asia

I

March-April 2013

17

57


NEWS

Questions the Effectiveness of Digital Advertising Printed advertising has been the traditional bedrock of the publishing industry. Without it newspapers and magazines cannot exist, hence the carnage inflicted on those sectors since the advent of internet advertising. However a recent study by eBay* questions the value of Search Engine Marketing (SEM), suggesting that print is more sustainable, not just for the planet but for marketers as well. The eBay study was conducted in the US where Internet advertising revenues reached $31.7 billion in 2011, up 21.9% from 2010. SEMs accounted for $14.8 billion (46.5%) of this spend and the top ten spenders paid out $2.36 billion. It is easy to understand the temptation of internet advertising: a huge global user base which SEM ads can target, based on selfselected user preferences. Responses can be tracked, giving advertisers clicks data which they can match up with sales data to determine the return. This seems attractive but how can media buyers be sure that a match between ad and sale is real?

Print has the same problem, but print has some important advantages over SEM ads in addition to being technology independent and having a limited carbon footprint. Print advertising also has a one-off cost and is independent of response whereas SEM ads cost more with every click but these extra clicks do not necessarily translate into sales. There are many wasted clicks from people who already know the brand or who are using the ad as a shortcut or navigational tool. The cost of such digital views is a waste of money. The study also considered the value of position auctions that align advertiser incentives with potential customer preferences. Advertisers bid against competitors to be at the top of the list of ads appearing alongside searches, increasing revenues for search engine owners. Advertisers hope a high position will yield more clicks, but when people use ads just to aid navigation the value of the higher position is nil. The researchers found that natural searches are a

perfect substitution for SEM ads and that branded SEM campaigns have no value for short-term sales. So it seems that SEMs, which account for huge amounts of marketing spends and online traffic, are not as effective as the alternatives, such as display ads or print in all its manifestations. Print advertising’s effectiveness has been judged on observational data, rather than evaluating the causal estimates of ad’s effectiveness. Based on the eBay study when the same parameters are used for SEM campaigns they come a poor second to alternatives, including the much more sustainable options print can offer. – Laurel Brunner

V



* Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment http://conference.nber.org/confer/2013/EoDs13/Tadelis.pdf This work by The Verdigris Project is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.

58

Digital Print Asia

I

March-April 2013


Partners with benefits In Dent’s article, he also highlights a pertinent point. “What’s wrong with operating with channel partners on a deal-by-deal basis? Nothing. These partners may bring your company instant gratification in terms of revenue. But you miss greater opportunities for innovation and increased market share by not working with a strategic partner.” Mitchell Osak, Managing Director of Canadian-based Quanta Consulting Inc, in one article on channel partners highlighted a prominent existing challenge in channel partner relationships. Osak wrote: “In many cases, the Reseller’s strategy, operational performance and culture are the cause of under-performance. Specifically, many Resellers are overly reliant on the revenue from a single or small number of another company’s products, to the detriment of other firms’ products. “In other cases, the Reseller may be following a scatter-shot strategy of pushing every product without regard to what generates the most profit or best delivers on consumer needs. Finally, the Reseller’s culture, personal relationships and operating model may favour some companies or individuals over others.” This will inevitably cause the subconscious branding of ‘short-term’ and ‘long-term’ solutions. Such labelling does not have a good beginning. Its first level of segregation is the geographical source, with countries notorious for questionable quality with theirrock-bottom pricing. The expensive lesson will come later.

NEWS

Multiple channels spell price wars Lately, the pressure to increase margins has been driving printers to seek the most cost-effective solutions. Customers are known to outrightly compare prices between suppliers face-to-face, yet there are catches to the lower prices that many deliberately turn a blind eye to. One of the most commonly overlooked aspects is after sales service. It would be enticing to assume new machines need minimal servicing – balancing the rationale of shaving more dollars off the contract. However, the truth bobs up when the machine stalls and the contract price (though low) does not include servicing should anything happen. Combine that with a few more rounds and you could just be better off paying for ‘better goods’ earlier. Cheap value The industry has seen major players changing or adding channel partners for obvious reasons. These recent trends of marketing alliances have proved the point: competition among channels is possible. Stephen Dent, a pioneer in Partnering Intelligence theory, research and application, notes in his article on ‘Avoiding Risks in Channel Partner Relationships’: “This is more than understanding whether to choose a reseller, value-added reseller (VAR), system integrator, OEM partner, agent or sales influencer. Selecting the right partner is risk filled without first determining the needs to be achieved by the alliance. “The best choice for a channel partner not only will have the competencies to meet your needs and expectations but also will have an ethereal fit (values, ethics) with your company. Needs could be factors such as geographic location, subject matter expertise (especially among system integrators), or expertise in understanding millennium-generation issues. You will also want to assess each potential channel partner on the following aspects: • Has a high level of interest in working with your company • Allows for a win/win orientation and collaboration • Creates opportunities for new ideas; is future oriented Subsequently, working with the wrong channel partners who strive to boost your global presence for the wrong reasons can have far-reaching ramifications. If your reputation (as a press manufacturer for quality equipment) precedes you, would it be worth seeing all this go up in smoke because you have a partner who is selling cheap? If you are a channel partner, your calibre gets questioned if the figures do not show in the books – which may result in losing the alliance altogether.

Digital Print Asia

I

March-April 2013

59


NEWS

Fuji Xerox Establishes Business Operation in Myanmar First in Office Equipment Industry to Open Direct Office in Myanmar, Aiming to Expand Business in the Emerging Market

Fuji Xerox Co., Ltd. established its direct business operation in Yangon, the Republic of the Union of Myanmar (hereinafter, “Myanmar”), an emerging country where high economic growth is expected. Fuji Xerox Asia Pacific Pte Ltd (Myanmar Branch) (hereinafter, “Myanmar Branch”) started its operation on April 1.   Currently, Fuji Xerox provides multifunction devices in Myanmar via a local dealer. The Myanmar Branch will provide the dealer with support in carrying out sales activities and sales consulting services, as well as make proposals for high valueadded products such as high-speed color publishing systems.  

To establish the Myanmar Branch, Fuji Xerox Asia Pacific Pte Ltd, which controls Fuji Xerox’s overseas operations, started a task force in October 2012, since when it has been studying the local market, needs and so forth.   Since the start of the new government in 2011, Myanmar has been promoting deregulation, which is stimulating its economy. The enactment of the new foreign investment law in 2012 will be leading to the creation of a special economic zone. The number of foreign corporations, including Japanese companies, entering Myanmar is rapidly increasing, which is likely to boost the country’s economic growth.   

Fuji Xerox will offer quality proposals to foreign companies that demand similar services to those provided in their home countries, as well as products that meet the needs of national and private companies of Myanmar.   Having acquired experience and expertise in the field of document service and communication through years of operations in Japan and the Asia-Pacific region, Fuji Xerox aims to expand its business further with the establishment of its Myanmar office.  

Overview of Fuji Xerox Asia Pacific Pte Ltd (Myanmar Branch) Branch name

Fuji Xerox Asia Pacific Pte Ltd (Myanmar Branch)

Address

Unit 1508-1509, 15th floor, Sakura Tower, 339 Bogyoke Aung San Road, Kyauktada Township, Yangon, Myanmar

Representative

Yoshio Hanada

Business details

Providing Support for Dealer Sales Activities (Including Maintenance and Customer Support)

Start of operation

April 1, 2013

60

Digital Print Asia

I

March-April 2013


SUBSCRIBE TO RECEIVE FREE PUBLICATION email at epub_subscription@cpublish.com.sg & get your FREE subscription to our latest online magazines.

Click Here to Apply for a Free Subscription Don’t forget to indicate your name, job title, company address, nature of business and the publication you wish to subscribe to your email.

Please choose the publication(s) you wish to subscribe Print World Asia Print World Asia (PWA) is the most versatile and preferred reading for influential and internationally-minded executives throughout Asia. Since 1999, more than 15,000 print owners, frequent travellers and senior business people turn to PWA for insightful coverage of crucial print issues affecting the region every month. It is the only regional publication of its kind serving the market here in Asia. It is also accessible to an online database of 33,000 individuals.

Print World Asia

Packaging World Asia Serving over 13 countries in Asia, the magazine has a formidable media presence in Asia. At present, we have an readership of 12,000 in the packaging industry and the magazine audience is comprised of our members that are highly sophisticated, well-educated, and industry veterans – especially decision makers. This publication is again accessable online.

Digital Print Asia Covers the rapidly evolving digital print market in all its aspects, from integration into existing offset solutions, to stand-alone digital applications exploring the virtues of MIS, software enablers, marketing tools, digital imaging including digital presses and inkjet printers, post production and finishing equipment and applications.

For more info visit www.printworldasia.com No. 71 Lorong 23 Geylang, #07 - 02, THK Building, Singapore 388386 Call us at Tel: +65 6733 5342 or Email us: epub_subscription@cpublish.com.sg

Digital Print Asia

I

March-April 2013

61


NEWS

Open letter to all Ipex Stakeholders Dear Editor, We are writing to you to clearly set out our position regarding Ipex 2014 and our plans for the future. We all understand that print is experiencing some change – economic, technological, social, and environmental. Events that represent print – such as Ipex – have to adapt and reflect those shifts. When an event takes place every four years, that degree of change can appear dramatic. In fact, it’s simply that a cyclical event like this pulls together the incremental changes that happened over that time period and concentrates them into one experience. Industries that are in flux have to re-evaluate themselves. They need to be brave and find the clarity to focus on what is valuable and should be developed. This is exactly what our customers and their customers are doing. The same goes for us as an event brand. Ipex will take place in London in 2014. We stand firmly by our mission: to provide today’s printer and their customers with the ideas, insights and solutions to effectively promote the power of print and its integration in the marketing mix. As always, we’re putting commercial printers right at the heart of Ipex. We surveyed more than 1600 printers worldwide to ask them how Ipex could continue to be relevant to their needs. They told us: We’re channelling major capital investment into digital and post press, to complement what we have already. We’re keen to embrace opportunities in new applications, especially packaging. We want to understand more about how print works in multichannel marketing. We need our customers to understand more about what print can do for them. We’ve taken that research on board to shape our planning. We’re committed to delivering an event that will help printers from all over the world to adapt to these changes and build for the future. Ipex will be the only event in 2014 that brings together the whole international print supply chain to learn, network and do business. We said we’d focus the show on digital: some have interpreted that to mean Ipex will no longer serve litho printers. Nothing could be further from the truth. We expect 80% of our visitors to be commercial printers, whether they print litho, digital, or with a mix of complementary processes. Most successful printers don’t define themselves by the type of press they operate. Printers are looking to Ipex for vital leadership and guidance. They need a neutral environment, not controlled by a single manufacturer, where they can find the time and space to assess and absorb the changes and opportunities around them. We will provide them with a wealth of world-class content through initiatives such as the World Print Summit. Ipex is a year away. We’re working to deliver an event that gives printers what they need, while also attracting the people who buy print, and showing them what print is capable of, working hand in hand with other communications channels. Ipex has print at its heart. If you do too, then you’ll be at Ipex 2014. Sincerely, Trevor Crawford Exhibition Director, Ipex 2014 www.informa.com news source: www.globalprintmonitor.info http://www.globalprintmonitor.info/en/blogs/printing/24661-open-letter-to-all-ipex-stakeholders-

62

Digital Print Asia

I

March-April 2013


“As the UK economy struggles to emerge from the recession, the UK government is constantly reminding the country’s manufacturers that we are expected to play a significant role in ‘rebalancing the economy’ away from an overdependence on financial services and towards exports. The fall in the value of sterling in recent months helps, but this is counterbalanced by the uncertain economic outlook in both the Eurozone and the US. As a result, UK manufacturers are looking even more eagerly to emerging markets. “Which is why members of Picon, the leading association for UK manufacturers and suppliers to the printing sector, has welcomed Ipex 2014’s pledge to focus on attracting visitors from the still-expanding regions of Asia, the Middle East and Latin

America. In contrast to the flat growth in the developed economies, the combined value of these and other print media economies is forecast to grow from $273 billion in 2011 to $303 billion in 2014. “We are confident, too, that Ipex 2014 will deliver on this pledge, because the Ipex ‘brand’ has already demonstrated its pulling power in these regions. The overseas attendance at Ipex 2010 was 8% up on 2008, a rise driven in large part by visitors from the Middle East and Asia. A further powerful statistic was the 14,000 senior international managers for whom 2010 was their first Ipex. “And print service providers from these emerging markets will come to Ipex 2014 wishing to learn. Most are hungry to un-

NEWS

IPEX 2014’s Emerging Market Focus Makes Show a Strategic Event for Many Picon Members

derstand the new industry being shaped by digital and cross media and are prepared to invest. Ipex has always been the show where visitors expect to see many products that are ‘ready to buy’, not simply technology demonstrations. “And these visitors, remember, were drawn to Birmingham. Factor into the equation the global appeal of London, plus an International Delegation Programme specifically targeted at senior decision-makers in emerging markets and Ipex 2014 has high strategic importance for many industry suppliers.” Source: http://www.adcomms.co.uk/

Informa Exhibitions’ Statement on the Announcement by Canon Europe that it has Withdrawn from IPEX 2014 Informa Exhibitions’ statement on the announcement by Canon Europe that it has withdrawn from Ipex 2014 Peter Hall, Managing Director, Informa Exhibitions, comments: “Ipex has been an integral part of the international printing industry for over 100 years, and therefore we do not wish to compromise the brand’s credibility. We will collaborate with all stakeholders to determine the role Ipex has to play to provide today’s printer and their customers with

the ideas, insights and solutions to effectively promote the power of print media and its integration in the marketing mix. Further to these consultations, we will issue a statement about the future direction of Ipex shortly. “The Informa Group remains committed to delivering world class events with the support of key industry stakeholders and we will announce our plans in due course.”

Digital Print Asia

I

March-April 2013

63


NEWS

Libroff Extends its Presence Across Malaysia with Suzuki Network Libroff’s new point-of-sale platform has taken off and its position sealed with the automotive industry in Malaysia. Ziad Fazaruddin, Head of Dealer Development at Suzuki Malaysia Automobile Sdn Bhd, shares his insights with Libroff’s products. Christel Lee reports. If you are close to concluding typical billboards and banners stamped from print are obsolete, you stand to be corrected. Malaysian Book of Records award winner, Libroff Sdn Bhd, is one of the leading companies in Malaysia specialising in LED frameless lightboxes, which are among the most popular forms of indoor & outdoor advertising today. Managing Director, Dato Maarof, is quick to clarify print is not obsolete. “We haven’t discarded print! In fact we are still printing on our Agfa Jeti 3324 Solvent RTR and Jeti UV Galaxy RTR. However, it’s pertinent to be innovative to keep up with the times,” he notes. Today, Libroff Sdn Bhd stands tall with a major milestone achieved, and it’s through Japanese-made automotive brand, Suzuki. Suzuki Malaysia Automobile Sdn Bhd is Libroff’s latest satisfied customer with LED light box displays. Ziad Fazaruddin, Head of Network Development at Suzuki Malaysia, says: “Libroff approached us with an idea of illuminated display signs to replace our conven-

64

Digital Print Asia

I

tional buntings. It was hard to visualize initially, and we were apprehensive – not knowing how it would result. It turned out to be a good idea and we have implemented it on our service centres nationwide. It’s vivid, visible and we have received tremendous feedback from our dealers as well, not to mention minimal investments involved! “A notable feature of this light box is that our visuals are produced on fabrics. Combine that with LED lighting and it’s a whole world of difference in comparison to typical fluorescent light boxes with paper visuals. Additionally, we are free to replace the visuals whenever deemed fit

March-April 2013

to synchronise with our marketing plans and that gives us maximum flexibility to customise our campaigns. “This new point-of-sale display platform will help to further enhance the promotion awareness at showrooms and service centres by ‘illuminating’ and highlighting the promotion/image on the fabric canvas display,” he highlights. Dato Maarof concludes, “We are very happy to be have been able to be part of Suzuki’s marketing campaigns. Times have changed for marketers and this new milestone corroborates the importance of innovation for customers.”


The Best of Both Worlds in One Package

DOWNLOAD AN

InfoTrends ANALYSIS

www.presstek.com/75DIreport

THE ONLY DIGITAL SOLUTION For Short-Run Printing that Delivers Real Offset Quality. Combining the best features of digital and offset printing, the Presstek 75DI digital offset press meets the operational challenges of shorter runs, versioning, fast turnaround, and on-demand production. ■ Easily accommodate non-conforming production demands ■ Raise operational efficiency and reduce waste ■ Go from digital file to sellable colour in six minutes ■ Print highly profitable runs of 500 to 20,000 sheets ■ Print special colour inks, Pantone® inks, metallics, and varnishes ■ Wide range of substrates up to 31 pt. (0.8 mm) thick ■ 788mm × 600mm sheet size ■ 300 line and FM screening ■ 4- to 10-colour presses ■ Low cost of ownership ■ Environmental benefits

Presstek 75DI For more information, visit www.presstek.com or email info@presstek.com DI is a registered trademark of Presstek, Inc.

Digital Print Asia

I

©2013 Presstek, Inc.

March-April 2013

65


NEWS

INDIVIDUALIZED ARTWORK MASTERS WITH VDP CREATOR

graphic design software, nor in-depth graphic design knowledge is required. Through a variety of professional functions even complex data structures and layouts can be simply merged by drag and drop, e.g. text, images, graphics (also transparencies and overlays are possible), barcodes, QR codes, etc. In addition a multiple user support allows different users to work with one software license, while one user has the right to print. So far current In-RIP and stand-alone VDP solutions available in the LFP market usually possess only limited basic functions or are very expensive. External solutions are mostly just available as plug-in for graphic design software. Users need to acquire an extensive knowledge in handling these tools and especially variable content. Thus VDP Creator from ColorGATE is unique in this form and covers the entire prepress process.

Variable Data Printing (VDP) for the LFP Market

The new VDP Creator in the portfolio, ColorGATE closes the gap in the area of Variable Data Printing (VDP). The easy to handle design software is the ideal tool to create professional, customized artwork master templates for the output of print jobs on digital printing systems. VDP Creator suites perfect for print service providers in large format printing (LFP) with medium and small print runs. It can be connected directly to ColorGATE RIP software solutions. Promising areas of application are e.g. in the markets of digital label printing, signs and displays as well as promotional items. Due to the versatile options, this software will definitely open up more areas of application in the future.

VDP Creator Starter Kit is available from € 99, ​​- * per license (at 5000 prints/credits). When 5000 credits are spent, users can order online via internet at any time further credits, choosing between VDP Creator 10,000 credits vouchers or VDP Creator 25,000 credits voucher. Fast and intuitive production of professional, individualized artwork masters Equipped with a variety of functions, the stand-alone design software VDP Creator features an intuitive graphical user interface (GUI), enabling users to create professional customized print templates consisting of different static and variable elements (e.g. from a database) within minutes. Neither an expensive, separate

Conclusion:

VDP Creator supports spot colours, all major databases (e.g. dBase DBF, Microsoft Access / Excel, TXT or CSV, Oracle, SQL etc.), all the relevant graphic input formats (e.g. TIFF, PDF, PS, EPS, EPSF, BMP, PDF, JPEG , WMF, PNG, GIF), and standard output formats, such as PostScript, optimized PostScript, PDF and Adobe PDF/VT-1. VDP Creator and ColorGATE RIP software VDP Creator harmonizes perfectly with the different ColorGATE RIP software solutions as there are Productionserver 7, Filmgate 7, Photogate 7 and Proofgate 7. Combining VDP Creator and ColorGATE RIP software ensures highest color accuracy and maximum color consistency and repeatability at any time for any individualized print product. Also, spot color handling (white print, silver print, paint, primer) and forms and finishing operate perfectly in this combination. Applying the virtual printer driver of ColorGATE, even printer-specific formats of a printer can be imported as templates into VDP Creator.

With VDP Creator, based on the well-proven technology of a leading manufacturer in variable data printing, even print service providers in large format printing with smaller print run lengths will know the true promise of variable data printing and benefit from easy handling, fast production times and low production costs. In addition, an attractive pay-per-print-model also ensures low investment costs —with just 99,- €* per license for 5000 prints VDP Creator is currently unique in this area.

66

Digital Print Asia

I

March-April 2013


NEWS

EFI is Taking Signage to the Age of Big Data with SmartSign Analytics Monitoring System EFI™ unveiled SmartSign Analytics (SSA), a system that automatically captures and analyses signage viewership and engagement data. Conceived and shown as a technology demonstration by EFI’s Online Print Solutions (OPS) unit, SSA will help signage providers and retail marketers better measure and understand the effectiveness of their efforts. “Print can drive relevance, revenue and profit in the age of big data, and this technology demonstration can show how that will happen with signage,” said Mark McGowan, director of EFI’s OPS products. “SSA has the potential to provide unprecedented insights on the best strategies and execution to drive retail sales.”

The eyes have it: a customer-focused view of retail signage A single SSA unit includes a webcam attached to a sign, connected to a computer or tablet running a partner facial recognition software and EFI’s proprietary SSA software for data organisation, analytics and reporting. In an actual retail implementation, most marketers will likely deploy multiple units to measure, compare and improve signage performance at different stores or at different in-store locations. The SSA system’s webcam and software combination detects the presence of people within viewing range and determines which of them are actually viewing a sign. Eye-tracking tools on the SSA system also allow it to calculate how much time is spent viewing signage.

Beyond those useful metrics, the advanced SSA technology provides even more-detailed demographic information. Using advanced, proprietary facial pattern algorithms, the SSA system assigns a gender and age range to each viewer, providing a wealth of market-segment information that businesses cannot quickly or easily collect by any other means. An embedded, failsafe routine in the software ensures that the SSA system discards facial pattern data on the fly, with no actual images of faces stored during operation. SSA will enter beta testing this quarter. Visitors to EFI’s International Sign Expo booth can see an EFI SSA kiosk attached to a sign capturing and reporting live data.

Digital Print Asia

I

March-April 2013

67


68

Digital Print Asia

I

March-April 2013


Digital Print Asia Issue 2  

Digital Print Asia Issue 2

Advertisement
Read more
Read more
Similar to
Popular now
Just for you