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Explore Your Options EXPLORE YOUR OPTIONS

The Crimson White offers a very unique advertising platform. Because of the wide array of people, students, faculty and staff that frequent the campus, reaching the audience that best suits your brand is simple, direct and effective. Here at the Capstone, we have people from all different backgrounds, lifestyles, races and beliefs, a huge variety that rarely has the opportunity to be reached through the same platform.

ABOUT US The Crimson White has served as the off icial student newspaper of The University of Alabama since 1894. The Crimson White is published Monday through Thursday, with special publications running on select Fridays during the Fall and Spring terms, excluding campus holidays.

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During the Fall and Spring terms, 15,000 issues of The Crimson White are printed by The Tuscaloosa News and delivered daily to 137 locations around campus, as well as throughout the Tuscaloosa and Northport areas. With a readership of 90% and delivery to UA, Shelton State and Stillman College, The Crimson White reaches a diverse group. Readers of The Crimson White share a love for UA and the city of Tuscaloosa and are one of the most mobile, open-minded demographics today. They also have a high level of expendable income compared to other demographics and make their purchasing decisions on the go.

UA students work in all areas of The Crimson White, from the production to editing. Students come from all majors, and everyone is encouraged to participate. With President Witt’s 10-year campus growth plan well underway, the 2011-2012 academic year is projected to bring in over 30,000 students to The University of Alabama.


PRINT ADVERTISING National/Local Open Rate • $12.10 per column inch

UA Departments Student Organizations

• $10.92 per column inch

CONTRACT RATES It pays to sign the dotted line...

worth the rate

RATES

Contract rates are available and can lock you in to a lower, discounted rate. Contracts are based on the volume of the advertising investment, and are available on a semester or annual basis.

Contracts ensure frequency. Through consistent advertising in The Crimson White, your brand will gain maximum exposure and have a lasting impression on your audience.

SEMESTER CONTRACTS Total Inches.....Cost(pci)* 210 $10.60 375 $10.05 750 $9.48 1080 $9.18 1470 $8.87

*per column inch

ANNUAL CONTRACTS

Total Inches.....Cost(pci)* 420 $10.60 750 $10.05 1080 $9.77 1500 $9.48 2214 $9.18 2952 $8.87


COLOR RATES Adding color to your ad is a great way to make it stand out.

62% Color increases your ad’s readership We offer full-process color which is charged at the column inch rate per ad.

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TOTAL INCHES PER AD

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COST (PCI)

1-20. . . . . . . . . . . . . . . . . . . . . . . . . . . $4.25 20-50. . . . . . . . . . . . . . . . . . . . . . . . . $3.40 51+. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.25

SIZE IT UP 1/8 page

1/4 page

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1/2 page

Full page

COLUMN SIZES

REMEMBER:

1 2 3 4 5 6

When converting sizes, only change the first number.

..... ..... ..... ..... ..... .....

1.7708” 3.6667” 5.5625” 7.4583” 9.3542” 11.25”

Example: 3x5 = 5.5625x5 Ask your Ad Rep about other unique sizes.


GOOGLE US: WWW.CW.UA.EDU

Reach a young, tech-savvy group of consumers who are interacting, learning, and buying on the web like never before. With over 5,000 likes on Facebook, and over 8,640 followers on Twitter, new and unique visitors are being led to our website everyday.

LEADERBOARDS The very first ads viewers see when visiting cw.ua.edu, leaderboards offer instant exposure.

LEADERBOARD

LEADERBOARD

• $12.00 per 1,000 impressions. • 468x60px

BANNER

BANNER ADS

BANNER

Eye-catching companions to every article, banner ads are great to maintain exposure as potential consumers browse the site. • $10.00 per 1,000 impressions. • 120x240px

MEDIUM RECTANGLE

MEDIUM RECTANGLE

Large and in charge, the medium rectangle is our biggest online ad space. Located directly below our social media feed, the medium rectangle is a great resource for reaching our vast social network. • $10.00 per 1,000 impressions. • 300x250px

HOW WE MEASURE UP: # OF LI KES ON FACEBOOK

5,292

99

THE CW

Red&Black

83

Daily Gamecock

1,333

LSU Reveille

# OF FOLLOWERS ON TWITTER

8,641 THE CW

8,346

5,164

2,416

Red&Black Daily Gamecock LSU Reveille


SPECIAL EDITIONS GAMEDAY 7 p.m.

Florida

Oct. 2, 2010

TV: CBS

JUST ANOTHER GAME?

The Alabama-Florida rivalry has emerged through championship games. Will the regular season matchup be as intense?

ARTS FESTIVAL

BAMA LIFE APRIL 27TH MEMORIAL EDITION

A look back at the tragic events of April 27, 2011

GAMEDAY

KEEP AN EYE OUT

A Fall Weekend Favorite

• Distributed on the Friday before home football games as a stand-alone. • Highlights pregame, players, coaches and gameday stats. • A must-read for all campus students, faculty and staff, not to mention the 100,000+ visitors on these gameday weekends. • Remains on the stand for 3 days and distrubuted to RV parks on gameday.

The Crimson White is also home to many other special editions and publications. Be sure to keep an eye out for market notes concerning some of these popular publications and many more.

• Bid Day Section:

Included in the f irst paper of the year, this section is a must-see for every girl going through Sorority Recruitment here at UA, as well as many of their friends and family members. This section has a long shelf life and is often saved for years as a souvenir of the experience.

Basketball Preview: A basketball-themed Gameday publication highlighting the upcoming season, players and coaches. With the popularity and success of UA basketball increasing, this publication is perfect for reaching the springtime sports fan.

The Graduate Section: Often inserted as a B-section into the paper, the Graduate focuses on the successes of our oldest and most loyal readers before they make their way into the working world.

DCAF

Druid City Arts Festival

• Special Edition-style magazine that focuses on the arts of Tuscaloosa and Northport. • Businesses stay open late and offer specials in connection with the event. • A great way to channel your brand’s more artistic side and cater to this cultured crowd.

APRIL 27TH

MEMORIAL EDITION

A Tribute to the city of Tuscaloosa

• Special Edition-style magazine that focuses on how far the city has come and a look back on the tragic events of April 27, 2011. • A great opportunity to tell the story of your business since the day of the tornado, and to thank all of the people who have worked so hard to rebuild our city.

• Bama Life: The Off icial UA Magazine A new introduction to The Crimson White publications, Bama Life takes the place of Mahout as the Back-to-School magazine. Get in on your chance to establish and brand what will soon be a UA staple. This magazine includes stories on summer events, what’s new on campus and much more.

• Horizons:

Freshman Orientation Guide

Horizons is sent out to all freshman and transfer students. It’s inserted in the last summer paper and focuses on Tuscaloosa, the UA campus and upcoming student events. Horizons is a great opportunity to establish your brand in the minds of incoming students.


THE PUZZLES

Who doesn’t love their daily mind-twister? The Sudoku and Crossword located on the classif ieds page of each newspaper are favorites among students, faculty and staff. The extended amount of time spent concentrating on this section by each reader means extended exposure for your brand. The location of these ads not only offers high readership, but a creative setting. Many advertisers choose to invest in more than one puzzle location, which increases size and shape of your ad, allowing for a more creative display.

PUZZLE PRICES When their mind needs a rest from all that solving... make sure you’re there.

OCTO

CROSSWORD

OCTO

$45.00 per day

5x2 • 20 Day Minimum Required

SUDOKU

$63.00 per day

SUDOKU

2x7 • 20 Day Minimum Required

CROSSWORD

$45.00 per day

5.2 • 20 Day Minimum Required

OTHER CLASSY CLASSIFIEDS

Options are endless. The classif ieds page is a hot spot for readers looking to buy. What better place to target than the page where the buyer goes to f ind you?

HOROSCOPE HIGHLIGHTS Hey Baby, What’s your sign ?

Get hooked up with some of our most dedicated readers. Only 2 spots are available so be quick or the planets may not align in your favor.

Two 2x5’s available

$8.15 (p.c.i) CLASSIFIED DISPLAY RATES

Buy just one, or mix and match for a more creative ad display.

$8.15 per column inch Popular Sizes 1x3.......$24.45 1x5.......$40.75


PRE-PRINTED INSERTS PPI’s are free-standing inserts placed in the centerfold of The Crimson White. Great for coupons, specials and creative cut-outs, these loose inserts are sure to capture the attention of your audience and drive sales.

PPI RATE • $50.00(net) QUANTITY • 15,000 MAX. SIZE • 11.5”x13” MIN. SIZE • 8.5”X11”

(on 60lb.(+) paper)

* Inserts must be scheduled and delivered 5 business days before the insertion date.

Not so traditional CLASSIFIED LINE RATE COST PER WORD PER DAY UA Student

Faculty

Staff

Local

35¢

Rate 50¢

POST-ITS •The ONLY front page advertising available in The Crimson White •A unique way to get consumer attention •3” x 3” •Must be created and produced inhouse •Order including artwork must be placed 10 business days prior to the publication date

PRINT AND INSERT PROGRAM Let us handle that for you. Includes the printing, delivering and inserting of all pieces. An additional $3.90 per thousand will be added for folds and perforations. Below prices include production and delivery to The Crimson White’s print vendor.

COPI ES • 15,000 CPM • $53.90(NET)

INSERTION CPM • $50(NET) (CPM = COST PER THOUSAND)

* Please allow 15 business days for production, print and delivery.

TRANSIT ADVERTISING Available inside all of UA’s 25 Crimson Ride buses. For more information please email our Special Projects Representative at osmspecialprojects@gmail.com


NATIONAL AND CLASSIFIEDS 1. National rates are billed net. Annual contract rates are available upon request. 2. National advertising representatives are determined to be advertising agencies representing college newspapers outside the local market. The open rate applies to all national agencies.

ALA-SCAN AND DIS-COVER

CLASSIFIED POLICY

ALA-SCAN, a network of Alabama newspapers with a combined circulation of more than 850,000, is one of the largest, most successful state-wide classif ied line ad services in the nation. DIS-COVER is a statewide classif ied display ad in 112 daily and weekly newspapers across Alabama with a combined circulation of more than 725,000. For rate and placement info call 205.348.7355.

1. All Classif ied Advertising must be prepaid, unless the advertiser has established credit with The Crimson White Advertising Department. 2. Names, addresses, and phone numbers are required from advertisers. 3. NO Abbreviations 4. The Crimson White has the right to reject any classif ied ad and is not responsible for errors in the ad that are not caught and changed after the f i rst run.

BILLING POLICIES 1. All advertising is payable in advance unless the advertiser has f irst established credit with The Crimson White. New accounts desiring credit must submit a credit application and have it approved by the Credit/ Billing Manager before credit can be extended. 2. Pre-payment is required on all newspaper advertising until credit can be established by the Advertising Manager or Credit/Billing Manager. 3. Advertisers will recieve invoices/statements monthly for all advertising. 4. Accounts having a balance of more than 30 days past due will be charged 1.5% on the unpaid balance. Accounts unpaid after 60 days will be refused advertising until the past due balance is paid in full. (A minimum of one semester of pre-payment will be required to reinstate good credit standing.) 5. All advertisers’ orders are subject to the terms and provisions of the current rate card. Orders not ref lecting the current rate cards and provisions will be adjusted to the terms and provisions of the rate card.

CONTACT Emily Richards

Advertising Manager 205.348.8995

Brittany Key Advertising Territory Manager

205.348.2598

Joel A. Mask

Associate Director, Off ice of Student Media 205.348.2456

Karen Matthews

Credit/Billing Manager 205.348.8037

Buy


ADVERTISING POLICIES The Crimson White reserves the right to reject any copy at its sole discretion. Commercial advertisements that discriminate on the basis of race, color, handicap, age or sex will not be accepted. Commercial advertisements that contain false or misleading statements will be rejected. The Crimson White does not guarantee ad position; however, requests will be honored when possible. Display advertisements cancelled after deadline will be subject to a full charge of space and copy. Make-goods or credit adjustments will be made for the portion of the ad in error. The Crimson White is not liable for slight changes or typographical errors that do not change the intent of the advertisement. It is the responsibility of the advertiser to notify The Crimson White of significant errors within 10 business days of the publication of the advertisement. The Crimson White will be responsible for the first run of the error only, it is the advertiser’s responsibility to notify The Crimson White of the error before the ad is run a second time. The advertiser and/or agency assumes liability for all content (including text and illustrations) of advertisements printed and also assumes responsibility for any claims arising therefore made against The Crimson White.

The Crimson White reserves the right to insert above any copy the word “Advertisement” and to border any advertisement. The Crimson White reserves the right to revise its advertising rates, at any time within thirty (30) days written notice. All questions relative to charges should be directed to The Crimson White Associate Director, Advertising Manager or Credit/Billing Manager.

CONTRACTS: The contract becomes effective on the date it is signed and it is not retroactive to any date prior to signing. It is the advertiser’s responsibility to use all advertising within the agreement. Advertisers will be charged the difference in rates should the agreement not be met.

WE ACCEPT

by the rules


WHERE?

Newsstands on Campus

The Crimson White is distributed to over 100 locations on campus, multiple locations in Tuscaloosa, Northport and the campuses of Stillman College and Shelton State Community College. T

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PUBLICATION DATES Regular Edition Horizons

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Gameday* DCAF* 4.27.11 Memorial Edition

*Publication dates are subject to change


ad submissions

CAMERA-READY YOU SAY?

Camera-ready ads are any ads designed and created by the advertiser and sent to our creative services department, f inished and ready to be placed in the paper. A finished ad is the correct size, resolution and color, with any supporting documents included, fonts embedded, and images in high resolution. These files can be emailed in the following formats: PDF f iles from the these programs: Illustrator CS4 Photoshop CS4 InDesign CS4 If you have any questions on how to make your document camera-ready, please feel free to contact our design department by email or phone. Email: cwcreativeservices@gmail.com Phone: 205-348-8042

CAMERA-READY DON’TS

File formats that are NOT accepted as cameraready include, but are not limited to: • Microsoft Word • Microsoft Publisher • Microsoft Powerpoint • Microsoft Excel • GI F • Print-outs or photocopies of ads that have run in other publications

TAKE MY PICTURE? To ensure your ultimate satisfaction with ads built by The Crimson White creative staff, please include any high-resolution logos at 300dpi or as .eps f iles. Please make sure that all picture f iles are in CMYK format and big enough to be used in your ad without appearing pixelated.

HOW WE LIKE IT

SIZE MATTERS

The Crimson White prefers f iles to be sent in PDF form.

Below are the conversions from Columns to standard inches when running an ROP ad in the newspaper.

• Be sure to embed all fonts used in the ad • Leave color settings as unchanged Native f iles can be submitted if they are created using Adobe Design Suite CS4 or earlier (though some data may be lost if sent in an earlier version). When sending a CS f ile, please outline all fonts, as we are currently unable to download fonts on our system. Native f iles must also be accompanied by all support documents (.tif, .eps, etc.) used within the ad.

Columns

1 2 3 4 5 6

Standard Inches

................................. 1.7708” ................................ 3.6667” ................................ 5.5625” ................................ 7.4583” ................................ 9.3542” ................................ 11.25”

* Ask your Ad Rep about conversions for special publications.


MEET THE CW CREW Zone 3

Zone 4

McFarland

Northport

Zone 5

cwzone3@gmail.com

cwzone4@gmail.com

205-348-8041

205-348-8054

Zone 7

Zone 8

Skyland

The Strip

cwzone7@gmail.com

cwzone8@gmail.com

205-348-8742

205-348-8735

Campus

15th Street

cwzone5@gmail.com

cwzone6@gmail.com

205-348-2670

205-348-6875

Zone 44

Nationals

Downtown

National Clients

cwzone44@gmail.com

cwnational@gmail.com

205-348-6153

205-348-7355

Emily Richards Advertising Manager

AdvertisingTerritory Manager

cwadmanager@gmail.com 205-348-8995

territorymanager1@gmail.com 205-348-2598

Victor Lukerson

Lauren Aylworth

Editor

cwnews@sa.ua.edu 205-348-8049

Brittany Key

Creative Services Manager

cwcreativemanager@gmail.com 205-348-8042

Personell

Joel A. Mask

Associate Director, OSM

Campus Mail P.O. Box 870170 Tuscaloosa, AL 35487

Zone 6

jmask@sa.ua.edu

205-348-2456

Amy Ramsey

Classified Coordinator cwnational@gmail.com 205-348-7355

Karen Matthews Credit/Billing Manager kamatthews2@sa.ua.edu 205-348-8037

Paul Wright Director, OSM pwright@sa.ua.edu 205-348-7844

General Mail Express Mail P.O. Box 2389 923 University Blvd. Tuscaloosa, AL 35403 Tuscaloosa, AL 35403

Phone: 205-348-7845 • Fax: 205-348-8036 • Web: www.cw.ua.edu


This rate card is printed on 40% post consumer recycled f ibers. Please recylce.

The Crimson White 2011-2012 Media Kit  

The Crimson White's Official 2011-2012 Media Kit