SELLING YOUR HOME – Presented by Rob Murray

The leader in premium real estate, we deploy intuitive technology to deliver a truly personalized, client-driven experience.Withprofessionalsinmorethan75countriesand territoriesworldwide,we'relocal everywhere,allowingusto walkalongsideour clientsat everystageof their journey.We know they expect usto bethefirst and thebest in exclusive property.Wedeliver.

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Rob Murray

Founder | Broker LIC# 00898968

951212 4495

rob.murray@sothebysrealty.com

Meet Rob Murray, third-generation Riverside native with local citrus farming roots dating back to the early 1900?s He is the Founder and Broker of Crest Sotheby's International Realty and is consistently one of the top ?listing?brokers specializing in Alessandro Heights, Canyon Crest and Victoria Woods As a licensed general building contractor, Rob has combined his enthusiasm for the arts and architecture into a rewarding 30+ year real estate career His intimate knowledge of the local real estate market is unrivaled, and he?s built a reputation as one of the most trusted and reliable brokers in the area

Rob?s affiliation with Sotheby'sInternational Realty provides his clients with highly skilled marketing professionals and international exposure, and connects them with the most prominent global relocation network in the world A careful listener, Rob assesses and matches his clients' wants and needs, ensuring a professional experience and client satisfaction Sellers benefit from his artistic eye for staging, in-depth marketing approach and his extensive list of affordable contractors that can be utilized for pre-listing property improvements and potential repairs during escrow.

Rob?s negotiation skills, honed through years of experience in owning and operating multiple businesses ? including real estate brokerages, escrow and mortgage companies ? have proven invaluable in the field This, combined with his familiarity of the market, gives his clients the advantage in setting optimal price points and achieving strong selling outcomes Rob?s leadership over the years, supporting the careers of many realtors, has added to his reputation as a mentor and an expert in the luxury market. Rob has been recognized for excellence in the industry, having been named the Best Realtor by Inland Empire Magazine from 2018 to 2023.

Apart from his successful career in real estate, Rob is a member of the Screen Actors Guild, having worked in the entertainment industry in a variety of arenas including TVroles, commercials and voiceover work He?s an avid fan of blues and jazz music (formed his own band ?The Southside Blues Band?), founded and owned the Murray Brothers Records label, enjoys working on his golf game, and watching Universal Horror and other black and white movie classics. He?s also an Angels baseball fan and particularly appreciates the time he spends with family and friends and his four-legged pal Cooper.

INTRODUCTION

Clients around the world turn to Sotheby?s International Realty

after considering one key question:

"Who can do the most for me?"

TEAM

The staff and management of Crest Sotheby?s International Realty are a unique team of talented,diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients.

Awards& Testimonials

"Rob was amazing every step of the way. He met with us months before we went on the market to advise us on how best to prep our home for sale.His advice was spot on,helping us to spruce up and stage our home to the best effect. His promotional materials are beautiful and generated a lot of interest. His sales strategy worked exactly as he planned and said it would have numerous offers the first weekend and ended up selling it at a great price to a buyer who loves our home. Rob always responds quickly to questions large and small. He is extremely knowledgeable and really understands the market. I can't recommend him highly enough!"

"I hired Rob to sell our family home based on a great recommendation from a friend.He went right to work with me to set a fair price and guided me through the process - remaining accessible and responsive throughout.His team took wonderful photos of our home,marketed it widely,and conducted successful open houses.Rob took care of every detail,and I never had to worry about a thing.Our house sold quickly in a slowing market,thanks to his skills.Rob is creative, professional,and a master negotiator.If you want the best realtor in town,Rob is your man! I highly recommend him!"

"Rob is the best Realtor we have ever worked with. He sold our $2 million Riverside house when 3 top agents had failed the previous 4 years! His website pictures and video presentation are excellent, his negotiation skill is top notch and he kept us informed of the whole sales process! We believe every high-end home in Riverside should be listed by Rob!"

ListingAppointment

At the listing appointment,Rob will inspect your home and discuss potential pre-listing updates,repairs,or enhancements to maximize your net proceeds.When a seller provides a budget for pre-listing improvements,Rob will prioritize where the money should be spent for maximum returns.Additionally,Rob will lay out how the pre-listing time frames will work such as scheduling photos,discussing when your home will go on the market, appointment coordination,and listing price recommendations Although he provides a recommendation, ultimately pricing is your decision.You can count on Rob to give you his honest assessment of your home's condition and value.

PricingStrategy

In some cases,a seller's mindset is to price high to leave room to negotiate.That said when homes are significantly overpriced they run the risk of not attracting buyers which can lead to days on market adding up and cause buyer concern about the property Properties that are priced at fair market value cause buyers to pay more attention to the home vs the price.This strategy can result in full-price offers with the possibility of overbidding.Pricing a property low can be problematic as some buyers will only want to pay the low listed price and though some will overbid there is no guarantee you will get a fair market offer.

List PricevsSalePrice .

Brand Recognition

The blue sign.The iconic,classic branding.The worldwide network.This isSotheby?s International Realty.When clients see our sign they think luxury.For us,luxury represents high quality service,knowledge,and an experience that every client receives,regardless of the property's area,size or price point

Sotheby's BrandHeritage

Sotheby?s has been uniting people with world-class works of art since 1744, and all of these years later brand history is at the heart of Summit Sotheby's International Realty. A powerful collaboration and brand relationship puts our properties, at all price points, at the fingertips of global auction house clientele. Being Utah?s only real estate brokerage with a marketing partnership of this magnitude offers our sellers an unprecedented level of exposure.

- Auction Houses in: New York,London,Paris,Milan,Zürich,Geneva,Beijing,Hong Kong,Doha

- 80 Locations|40 Countries|9 Auction Rooms

- Direct Link to Auction House Clients Worldwide Through Digital,Print and Event Marketing Partnerships

Globally Connected

Sotheby?s International Realty is the only truly global real estate brand,with a network of residential brokerage companies in more than 79 countries and territories.Through our personal relationships,our sellers reach a highly qualified global clientele.

Exclusive Partnerships, SuperiorExposure

The exposure and worldwide reach of our listings sets us apart.We partner with media powerhouses to introduce your home to discerning audiences worldwide We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby?s International Realty.In addition to your home being showcased on sothebysrealty.com,it will also be marketed on more than 100 local Sotheby?s International Realty®websites.

Impeccable Presentation

Purveyors of fine art and possessions are equally as passionate about their homes,so we take pride in showcasing our properties with rich photography,ultra high-definition video,and virtual reality tours to help inspire buyers and sellers more than ever.

UnrivaledOnline Syndication

Crest Sotheby?s International Realty?s strategic online syndication ensures that your property is displayed to a qualified,worldwide audience.We do not rely solely on the MLS Only with us will your home have the presence it deserves on over 10,000 websites,including the most trafficked news,art,lifestyle,and luxury real estate websites in the world.Supporting our unmatched online distribution of your home is a reporting system,meaning our process is proven,measurable,and transparent.

- Presence on Sotheby?s International Realty?s Network of Over 10,000 Agent and Company Websites

- Presence on the #1Most Trafficked Luxury Real Estate Website in the World,sothebysrealty.com

- 46,000,000 Visits in 2021

- Webby Award for Best Real Estate Website in the People?s Choice Category,2021

- Listing Traffic,Analytics,and Reporting Sent to You Showcasing Top Feeder Markets,Websites and

- Most-Viewed Photography

- Audited and Quality-Controlled Photography Ensures that Your Property Stands Out Online and In Print

10,000+ WEBSITES

The proprietary sothebysrealty com platform means that only by listing with us will your property be marketed globally,nationally,regionally,and locally. Our listings benefit from being showcased and marketed online in top feeder markets such as: Chicago,Atlanta,San Francisco Bay Area,Southern California,New York,Mexico City and beyond

SocialMedia

We craft exclusive social media content for people passionate about fine living.We have a growing number of more than 850K followers viewing our content on Instagram,YouTube,Facebook,Pinterest, LinkedIn,Twitter,WeChat and our popular RESIDE®Blog.Our award-winning YouTube channel has more video views and subscribers than any other real estate brand

sothebysrealty.com

Our enhanced website ? now in 14 languages/dialects ? engages millions of buyers to immerse themselves in your home via high-resolution photography,3D virtual reality tours and ultra high-definition videography.Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page

LocalMarketing Advantages

In addition to the international exposure you will only get from Sotheby's International Realty,Rob advertises his listings extensively on a local basis.For example,Rob's listings can be seen in Inland Empire Magazine,the Press-Enterprise,social media,postcards,and other print media.With Rob's extensive local,national,and international marketing you can be assured that anyone looking for a home in your area will see it.

Innovated Marketing

Studies suggest 90% of decision-making is done at a subconscious level and is driven by emotion.Beautiful images create positive emotional responses and impact how potential buyers connect to the homes The way a home looks,smells,and feels all influence a buyer's decision.Drone photography gives buyers a story from a different perspective.Properties that benefit from drone photography are those with large lots,views, and hardscape upgrades.When preparing to list a home it's important that the property appeals to all the buyer's senses. When necessary Rob will bring an interior designer who will ensure visually desirable photos are captured