Once a business is started and is doing fine, the customer base will eventually grow and the products will be sold at good prices. The owner or the entrepreneur will then have to figure out whether or not to charge lesser than the competitors so as to increase the customer range. Though the business can afford to raise the prices enough to cover tariffs and keep the business model intact, the entrepreneur will have to increase the inventory for orders that came in before changes in prices.
source - https://cresthillcapitalcomplaints.wordpress.com/2019/10/18/importance-of-business-financing/