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Award Application - 2011 ALL AMER ICAN AWARD Recognition of American Cancer Society Relay For Life Events

Description: The All American Award recognizes growth, retention, Relay branding, diversity, and leadership in incorporating the 5D’s within Relay events and throughout the year. The 5D’s include: Fundraising Development, Event Development, Leadership Development, Team Development, and Survivorship Development. To qualify:

● • • • • •

To Apply:

Events must meet National Relay For Life standards Events must show overall growth Events must demonstrate successful implementation of the 5 D's Events must use proper event branding/signage with current RFL logo Events must show connection between RFL and ACS Events must demonstrate outreach efforts to diverse group(s)

Applications including any attachments (photos, forms, clippings, etc) must be submitted electronically to your Chris Reichert by August 15, 2011. Divisions must submit final nominations to by August 15, 2011. Division winners are announced during the September Division Relay Summit.

National winners are announced to Division lead staff in October & awards will be sent to Region Relay Manager. Because of the large numbers of applications to be reviewed, we encourage you to submit your application soon after the completion of your event. You may include up to two photos for each of the 5D’s (no more than 10 photos total). For questions, please contact Chris Reichert.   Thank You!

Award Application - 2011 ALL AMER ICAN AWARD

Name of Relay For Life Event: General McLane

Date of Event: 6/24/11

Division: East Central

State: PA

County: Erie

County Population:

Lead Volunteer: Linda Rummel Phone Number: Email Address:

Lead Staff: Molly Reichard Phone Number: 814-866-5174 Email

Growth in the following three areas is a key indicator of your Relay’s success. Demonstrate your event’s growth from last year by filling in the amounts requested below.

Income (dollar/per cap) Teams (number of teams) Survivors (3% calculation)



$2.50 19 20

$4.69 43 44

Team retention is also a key indicator in your Relay’s success. How many of your teams are returning teams? Please list the number and percent of total teams. (Example: 40 teams returning with 100 total teams in 2011 = 40% retention.) 13 returning teams with 43 total teams = 30% retention. Implementation of the 5 D’s is critical to your Relay’s success. Describe how your Relay implemented each of the 5 D’s in 2011. Leadership Development (Establishing a Business Culture, Focus on Building Relationships, Chairs & Co-Chairs for Sub-Committees, 2 Year Transition of Leadership, etc.): 1. Does your event have 20 or more committee members?

Yes XNo 2. Does your event have a 2-prong structure (growth & production)? Please describe.

Yes XNo 3. Does your event have a succession plan? Please describe. XYes . The current co-chair will chair next year. All other positions are filled beyond next year.


Additional activity/comments:

Team Development (Team Development Committee that includes Team Recruitment Chair, Team Retention Chair, Team Mentoring, Data Collection, Outreach to diverse groups, etc.): 1. Retention percentage 30% 2. Number of new teams 30 3. Describe your outreach efforts to diverse groups. Weekly ads were placed in local church bulletins (of all faiths), posters were hung at many different businesses that attract different demographics. We also had several youth volunteers that helped recruit teams within the schools. Additional activity/comments: The team development chair made a team sign for each team with their name and “established” date. She then placed awards on their sign. Some awards were exclusive and only one team could win (team with youngest team member, team with most survivors) and some awards could be won be all the teams (all-night teams). These signs will be saved and used from year to year.

Survivorship Development (implementation of National Survivorship Model – Year round survivor recruitment, collection of survivor data, honoring survivors and caregivers, involving survivors in committee and on teams, providing volunteer opportunities in ACS programs, involving survivors throughout the year): 1. Describe how you involved survivors year-round. Survivors were recognized at all meetings, and two mailings went out to survivors (one of which was information on how to create a team). 2. Describe how you involved survivors in/at the event. We had a reception at the event that culminated with the survivor lap and butterfly release. The survivors names were read as they walked their lap. 3. Did you provide caregiver recognition at the event? Please describe. Caregivers were invited to the survivor ceremony and joined their survivor half way around the track during the survivor lap. Additional activity/comments:

Fundraising Development (focus on fundraising as a priority, ensuring that fundraising tips reach all participants, encouraging letter writing for fundraising): 1. Did you promote fundraising year-round (including online if applicable)? Please describe. Teams were encouraged at the end of last year’s Relay to continue fundraising. Teams were once again challenged to fundraise year round at the kickoff and at monthly meetings. Teams were reminded at this year’s wrap up that they can continue fundraising through 8/31. We had several teams have fundraisers after the Relay. 2. Did your event include onsite fundraising? Please describe. Yes. Almost all teams participated. Some of the onsite fundraisers include: hamster races, pet parade & paw prints, lap beads, a pharmacy, lantern release and a “Crush Cancer” car (people took a sledge hammer to a donated vehicle for a donation). 3. Did you offer fundraising incentives (for individuals and teams, i.e. fundraising club, early bird etc.) We promoted team and individual fundraising clubs and recognized successes along the way. We also gave prizes for the first team registered online, the team that raised the most online and the individual that sent the most emails (regardless of what was raised).

Additional activity/comments:

Event Development (effective emotional ceremonies, well planned survivor lap and activities, well planned Luminaria ceremony, caregiver recognition, fun event): 1. Were your ceremonies emotional, engaging, entertaining, powerful, and diverse? Please describe. The ceremonies embraced the Celebrate, Remember, Fight Back message. Survivors were celebrated with a reception were they could sit and share their story with others. Survivors were then applauded as they walked the track proudly. The Luminaria brought tears to many eyes. Three students from the high school sang a beautiful song and a poem was read as HOPE was lit in the bleachers. The stadium was silent and it truly was a time of reflection. We took a silent lap before resuming normal activities. The Fight Back Ceremony was up-beat and sent the message that every individual can fight back and make a difference. 2. Was your event engaging all throughout the night? Please describe and submit program / schedule. There were activities throughout the night that kept people engaged. The lap beads really helped to keep our teams motivated. 3. Was your event properly branded with the current RFL logo and does your event connect RFL to ACS? Please describe. The event was properly branded. The event connects RFL to ACS by consistently connecting the two “terms� (RFL & ACS). We made sure to always make people aware that the Relay For Life is an American Cancer Society event. Event promotional items (posters, emails, letters, etc) all carried this message. Having a clear plan and vision for your Relay is also critical to its success. Does your event have a plan that incorporates future goals? Share details of your plan for income, teams, and survivors in upcoming years: We feel that although this event is a few years old, it’s just starting to gain momentum and break into the community. The community is small but there is still potential for this event to grow. We plan to continue to engage the youth teams, but realize that they will potentially leave the area. We will also focus on maintaining a solid base of community teams comprised of participants of all ages. We recognize that we need to engage survivors more and get them more involved.

Additional Comments/Photos:


To qualify: ● Events must meet National Relay For Life standards • Events must show overall growth • Events must demonstrate successful impl...

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