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Award Application - 2011 NATIONWIDE DIVISION CHOICE AWARD Recognizing commitment and perseverance in Relay For Life

Description: The Nationwide Division Choice Award is awarded to one event in each Division that had an outstanding or extraordinary year, has overcome unforeseen circumstances, continues to grow, has longevity, or has special circumstances warranting recognition. To qualify:

The winners of this award are at the selection and discretion of the East Central Division. However, the event must meet RFL national standards and should not in any way conflict with the values and organizational integrity of the American Cancer Society Relay For Life.

To Apply:

Please forward the Division Choice Submission Form and any supporting documentation to chris.reichert@cancer.org by August 31, 2011.

Thank you!


Submission Form - 2011 NATIONWIDE DIVISION CHOICE AWARD This award recognizes commitment and perseverance in Relay. The East Central Division will select an event that had an outstanding or extraordinary year, has overcome unforeseen circumstances, continues to grow, has longevity, or has special circumstances warranting recognition.

Name of Relay For Life Event: Relay For Life of Exeter

Date of Event: June 3rd-4th 2011

Region :

East

State:

County:

Berks

County Population:

Event Chairperson: Mike Burkhart Phone Number: 610-350-5453 Email Address: hootie22@ptd.net

PA

Staff Partner: Jessie Rivera Phone Number: 610-921-2329 Email Address: Jessie Rivera

Please describe why this event should be selected to receive the Nationwide Division Choice Award on behalf of the East Central Division. The Relay For Life of Exeter has been in existence for 14 years. Throughout its time, there has been many staff, volunteer and logistical changes. After some staff turnover in 2010, the Relay began a new staff partnership and the Event Chairperson ended their term. After viewing some alternative leadership strategies, the Relay For Life of Exeter began a “Growth” and “Production” committee structure. Mike Burkhart previous Logistics Chair led the growth committee consisting of the Survivorship, Mission, Publicity, Team Development, Team Retention, Team Recruitment, Sponsorship, and the Online committees. Dara Doyle previous Event Chair, led the production committee consisting of the Accounting, Logistics, Food, Entertainment, and Registration committees. This structure helped the leadership team manage all committee roles and enhanced the committee experience by allowing focus on the growth areas to occur in the Fall-Winter months and the production to occur in the Spring-Summer months (Leadership D). During the growth phase, the Relay focused on organizing a “Thanksgiving Feast” to thank and celebrate our survivors (Survivor D). They also encouraged ACS CAN membership to concentrate on fighting back against cancer and gained 49 members and 4 ACS CAN Club teams-all without having an Advocacy Chair. The Relay was also able to publicize the event more asking business’s to display the event on video board and hanging signage posters and track signs throughout the community. During the production phase, the Relay introduced “Pinky Purple Promises” for the fight back presentation allowing Relayers to dip their fingers in purple paint and make a pledge against cancer (Event D). The Relay also invited both State Representative Jim Maloney and Senator Mike Gerlach to speak during this ceremony. A Power Point display was used for the first time during the Luminaria ceremony helping our Relayers to honor and remember their loved ones. After recruiting new committee members, rotating roles between current members, and some previous members resigning, the Relay For Life of Exeter committee consisted of 11 members. During the year they also lost 3 of their top teams. Despite the low number of volunteers and the loss of top teams, the Relay For Life of Exeter has achieved many accomplishments. The Relay has been recognized as a Pacesetter event surpassing its Sponsorship and Survivorship goals. Through its strong recruitment efforts the Relay gained 7 new teams-all without having a Team Recruitment Chair (Team D) and Gained $3,583 in new sponsorship dollars! Although the event still has not reached their goal, they continue to encourage post event fundraising with teams


such as holding a 5K Race and selling cup cake donation cards within local businesses. Since its event date, the Relay has raised over $6,542.50 due to post event fundraising efforts (Fundraising D). The Relay For Life of Exeter has made great strides throughout the year and it would not have been possible if it was not for the incredible event leadership, determined teams, and their remarkable community! Additional Comments/Photos:

Actual 2011 Survey Responses: # 8. What was your favorite thing overall about Relay? •

Being with team members and meeting other survivors

The individual team activities, gamesand RAFFLES!!!!

the survivor brunch was set up and run excellently

Loved it all!

Purple Pinky Swear Promise that occurred at the end of Fight Back Ceremony was new and seemed to be a big hit .

I love the feeling of "family". Walking around, hearing stories, telling our team's story. It is inspiring!

meeting people

just being able to get everyone together

I LOVEDgetting the beadsfor every lap (not sure what team though).

I liked everything. I like when Melanie from thanx cut 9 in off my hair.

I would be biased if I told you it went much smoother this year than in previous years

walking the track...meeting new people

Division Choice Award 2011 - Final  

Description: The Nationwide Division Choice Award is awarded to one event in each Division that had an outstanding or extraordinary year, ha...

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