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INTERVIEW

/JACK BALAS The ubiquitousness of the internet and social media has resulted in us being bombarded with visual and cognitive stimuli at an alarming rate. These stimuli, often forgettable do very little to grab our attention for more than a few seconds. As we swipe, tap and pinch our ways across the day. Artist Jack Balas wants to create content that is more memorable, with a deeper impact. We recently sat down with Jack where he talked about the inspiration behind his work and the perceived stereotype of masculinity among other topics. What are your thoughts on the analogue/ digital divide? The speed and volume (as in quantity) of information these days is breathtaking, but there is so much. As a result, it’s not only too easy to be overloaded; I think we actively start looking for ways to ignore big pieces of it.

also in letters and notes and photographs - provide a concrete visual link to ideas and events. I can see how big my reading pile is, for instance, and I can find things too (e.g. the thick red spine with some white lettering).

So when real art is on your wall, you live with it in a different way than compared to some jpeg in When every icon on your some file on your hard drive. The computer is only the tip of some physicality does slow you down, huge iceberg, I think it’s too easy to forget what your priorities are as but you process it better (like well. That’s when physical pieces of chewing your food however many paper— as in books especially, but times your mother told you to). 84

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