ISSUE FIVE 2014
URBAN COMPANION WHERE TECHNOLOGY MEETS DESIGN
INSIDE THIS ISSUE
£3.99 ISSUE 5
Launch Two New E-Bikes
RALEIGH e JOULES E-BIKES eROCKET e GoCYCLE REVIEW BOSCH e FLEXITREKS e GAZELLE
BIKE HIGHER DEVON TOURS
ROODOG ADDS MORE LINES
Go Team Christie! It doesn’t matter if you’re an experienced cyclist, or simply looking to get back on your bike for the first time in years, The Christie charity has a range of rides to suit all abilities this summer. Great Manchester Cycle – 29th June The Great Manchester Cycle is a family friendly ride offering three distances across Manchester to suit everyone. These include a gentler 13 mile route, a more testing 26 miler or the harder 52 mile route for the more experienced cyclists of the family. Why not get everyone together for a fabulous and fun day out? Charity places are available at:
Manchester to Blackpool Bike Ride – 13th July If you’re looking for more of a challenge then get involved in our extremely popular Manchester to Blackpool Bike ride. Join thousands of other riders aiming to complete the 60 mile route starting from Manchester United Football Club, along some beautiful country lanes to the finish on the South Promenade in Blackpool. Participants will be met at the finish line with a barbecue, live music and a well earned massage. This is a great day out and a good challenge for all abilities. For more information go to:
Ride London 100 – 10th August The Christie has a limited number of charity places available for the infamous Ride London 100 bike ride in Surrey this summer. If you weren’t able to get a place in this year’s ballot and still want to take part in the largest charity fundraising cycling event in the UK to pitch yourself against the country’s top amateurs, then apply now at:
Manchester 100 – 31st August Looking to take on our biggest cycling challenge? Then why not sign up for the Manchester 100 Bike Ride. This offers both a 100 mile and 100 kilometre route from Wythenshawe park, across the beautiful Cheshire countryside and back again. This is perfect for recreational club riders, offering a challenging and varied ride for all abilities. Sign up at:
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May 2014 I Cycling World
PUBLISHED BY: e-cyclist Limited Crown House John Roberts Business Park Pean Hill, Nr Whitstable Kent CT5 3BJ www.ecyclistmag.com Tel: 01227 378390 Publisher: Colin Woolley firstname.lastname@example.org EDITORIAL: Editor: Colin Woolley email@example.com Editorial Consultant: Grahame Anderson Art Director: Ian Denby-Jones firstname.lastname@example.org Production Manager: David Cady email@example.com Contributors: Juicy Bikes, GoCycle, Biker Higher, Flexitreks, E-bike-shop.co.uk, Caterham, Roodog, Raleigh ADVERTISING: Sales Manager: Simon White firstname.lastname@example.org Sales Executive: Alice Allwright email@example.com Subscriptions: 01227 378390 Distributed by: COMAG Tavistock Road, West Drayton Middlesex UB7 7QE Tel: 01895 444055 Although every effort is made to ensure that the content of features in e-cyclist is accurate and correct, the publisher cannot accept responsibility for the veracity of claims made by contributors, manufacturers or advertisers. No guarantees can be made upon the safe return of any unsolicited copy or photographic images. The publisher reserves the right to alter or amend any submitted material that is printed in e-cyclist. All material in e-cyclist is the copyright of the publisher and any reproduction of said material would require written permission from the publisher. © ecyclist Limited 2013
welcome Welcome to issue five of ecyclist where we bring you the latest innovations and breaking news from around the world of electric bikes. Featured this month we have the launch of the new ‘Caterham Bikes’ range that host a collection of vintage inspired bikes brought into the 21st century, the eRocket that encourages you to exercise and health and fitness ideas to ease you in gently into a workout regimen as well as the new e-bike from Raleigh who combine their expertise with Bosch to design a new and vibrant creation.
ISSUE FIVE 2014
URBAN COMPANION WHERE TECHNOLOGY MEETS DESIGN
As always, ‘The Big Electric’ interviews some promising new talent from a new e-bike company with a new e-bike concept and one of the US’s leading industrial designers. With the run up to summer we have some great tour ideas for e-bikers and to help you on your journey is the new Bosch Navigation system, specifically designed for e-bikes.
INSIDE THIS ISSUE
£3.99 ISSUE 5
Launch Two New E-Bikes
RALEIGH e JOULES E-BIKES eROCKET e GoCYCLE REVIEW BOSCH e FLEXITREKS e GAZELLE
BIKE HIGHER DEVON TOURS
There’s something to enjoy for everyone, whether you are a regular e-bike commuter or considering getting back into fitness, gear up and enjoy another issue of ecyclist.
ROODOG ADDS MORE LINES
Until next time, The ecyclist team
issue ﬁve ecyclist
Discover the twowheeled human hybrid that makes you exercise
14 A new company, a new concept; the company taking the e-bike industry by storm
Making E-Cycling The Obvious Choice of Transportation
Pushing the boundaries of new e-bike technology
A city bike created by a genius of a former Formula One McLaren designer
Cycling in Devon can be potentially challenging, but now everyone can enjoy the stunning scenery with Bike Higher’s new electric bikes
British sports car manufacturer, Caterham, announce the launch of two brand new E-Bikes
Win a Viking E-GO 24 worth £800 with folding lightweight alloy frame design that’s ideal for busy commuter routes
Join a fleet of riders and explore Devon with Dartmoor Electric Bikes guided tours
The graceful Gazelle e-bike range offers a top quality ride, none more so than the Orange Xtra Innergy.
Visit age old towns steeped in history, tradition and culture to sample fine wines and sumptuous cuisine
We speak to one of America’s leading young industrial designers about his conceptual work for e-bike design
Newly established and fast growing bike specialists, RooDog, tell us about their new lines added to their collection
Raleigh expertise has combined with Bosch to produce an exciting and vibrant new product for 2014
issue five ecyclist
E-BikeShop continue to expand E-bikeshop have announced their expansion into a new electric bike sales & distribution centre set to open in Farnham in April 2014. The Company has expanded greatly in the past few years with a base at both Petersfield and Alton. The new premises on
the Hampshire/Surrey border will cater exclusively for ebikes sales and support. E-bikeshop has expanded its range to suit this and will be offering a good selection of Bosch & Panasonic crank driven eBikes from popular European suppliers such as Raleigh, Moustache & Haibike.
Managing Director, Martin Brown said “We are now setting up on a new site that allows us to be a central hub that can serve not just locals but the whole UK market. Customers are welcome to book an appointment to talk through the various models on offer(along with a coffee). But we can also talk customers through
ELECTRIC BIKES - THE NEW “CLASSY CORPORATE FLEETS” A landscape architecture firm in Montreal, Quebec, found a clever way to encourage companies to consider using e-bikes and greener modes of transportation to get around for business.
Capturing the spirit of two concurrent events; Parking Day – an annual worldwide event where artists, designers and citizens transform metered parking spots into temporary public parks, and
“en ville sans ma voiture” – an event celebrating being “in the city without my car”. The company, Fauteux et associés, presented a playful display comparing the company bikes to company cars.
on the phone and get electric bikes to customers anywhere in the UK on a next day basis – providing phone support to ensure a good long term relationship. “The new site will allow us to show off a larger selection in a bigger showroom, it also allows us to hold more stock so when that decision is made, the eBike is available to hand ready to go. “We are now the largest dealer in the UK for the brands we stock and are continuing to grow at a rapid pace. The key for us is to keep our customers happy, both at point of purchase and in the longer term. Our roots are also in a proper shop, not a warehouse. This is important – all our eBikes are properly built in our workshops to the highest standards by our professional technicians.” Ebike shop has also launched a new website, faecbook pages and youtube channels for it’s regular customers and potential clients. They have been an official UK Bosch service centre and parts supplier for many years and will continue to be so. At Farnham customers can get everything they need in one big destination store. Look out for a special feature on the new store shortly.
DUTCH LEAD EBIKE REVOLUTION Last years Dutch Mobility Report has revealed e-bike owners over the age of 60 cycle twice as much as manual owners. In fact, five per cent of the population own an e-bike, with over 60’s ownership standing at 10 per cent. There are now a staggering 1.3 million e-bikes regularly used in the Netherlands and sales are continuing to rise. E-bikes currently take up 15 per cent of annual bicycle sales. In some Dutch municipalities the number of trips made by bike have accounted for more than 35 per cent of total mobility. This clearly puts Holland at the top of the European league in terms of cycling, even overtaking Germany, where progress has been equally breath taking. A sales growth of more than 13 per cent was reported Across the whole of the country in 2013, adding up to an incredible 430,000 e-bikes. The number of trips made by bike has increased by six per cent since the start of the new millennium. The last few years has seen the health of those in the 60 + bracket, greatly improve thanks to the e-bike in particular. It’s estimated the market share of speed pedelecs will eventually take up more than 10 per cent of e-bike sales.
A report by financial news giant, Forbes, released last year and involving the European Cycling Federation made fascinating reading. They revealed, for every car sold in Europe, almost two bikes were purchased. Between 2010 and 2011, e-bicycle sales grew by two per cent while car sales declined by two per cent. It’s estimated revenue from e-bike sales will reach 8.1 million Euro’s within another six years, an increase of 28.6 per cent. The North American market may still follow on behind, but they can boast a huge market place with a great variety of competitors. The result being, they can now account for more than a fifth of global e-bike revenue. Dave Hurst, principal research analyst with Navigant Research, said:”Growing urbanization is contributing to traffic snarls on city streets in many countries, and pushing people toward other options. “The ageing global population is seen by many as one driver of e-bicycles’ popularity, but the fact is that more young people are choosing them as well.” Compare this to the UK where e-bike sales slowly pushed toward the 30,000 mark in the last twelve months, and it becomes clear Britain is still three or four years behind the major European players.
The display theme was “L’électro-vélo au boulot, super chic!’” (“Electrobike to work, super chic!”), conveying the meaning, “You can be green and impress your clients with class!” Easily squeezing their entire corporate fleet of five bikes into their designated plot of parking spaces, five company representatives (including the president) were on-hand to answer questions about the bikes, which each sported posters identifying and describing what each bike represented. The company president’s black OHM Sport XS750, labelled as “the president’s limousine” was described as, “Ultra chic, fully equipped, super comfortable, black of course… The symbol of success and prosperity. The company is here to stay.”
THE CLICKS ARE IN! Our full range of the new Juicy Bike Clicks are now in stock and available to try and to buy in all colours and options. And they’re going down a storm - despite what the weatherman says! We’ve just had our best ever start to the year with sales beating all forecasts. We know you’ll
love the Click range and feedback from the first owners has been excellent. It’s a proper ray of sunshine to see our customers confirm the changes we’ve made are appreciated and loads more grins are leaving our shops. The outlook is getting much better!
issue ﬁve ecyclist
THE TWO WHEELED Emotional riding without emission
ED HUMAN HYBRID F
or the first time in history in order to get a motorized vehicle working and running you have to do exercise. If you don’t do anything on it actively, it doesn’t work, It doesn’t drive. This is the beauty of this ground breaking bike, as no-one can be accused of cheating through the cycling experience. You just get out what you put in, but in terms of health benefits it just doesn’t get any better than this. eROCKIT is a new way of urban locomotion with a zero emission electric drive. It was invented and developed
by Stefan Gulas in 2005. The Company calls it the human hybrid as an allegory for a new vehicle category and a recent dimension of modern, urban and sustainable mobility. This is very much the way forward and an innovative addition to the world of electra. The cutting edge combines the performance of an electric motorcycle with the handling of a bicycle. The multiplication of the drivers own physical forces through the electric motor guarantees driving-fun as well as safe, clean and silent mobility.
eROCKIT offers a new way of urban locomotion with a zero emission electric drive. It’s not technically a bicycle or a pedelec. A motorcycle or an eBike. It is an electrical two-wheeler combining various functionalities of the listed vehicle types, but at the same time creating a whole new category for itself. But why not let the Company speak for themselves: “We call it the human hybrid, because the main principle of eROCKIT’s way of locomotion originates from driving a bicycle. You pedal and the faster you pedal, the faster you drive. If you stop
issue five ecyclist
pedalling you stop moving. “There is no gas handle respectively as it is replaced by the pedals. eROCKIT has no mechanical gearshift, but electronical driving pitches. Breaking is possible through front and rear breaks or the electrical break, which will recover energy when being used.” The customer can choose between six different frame colours and two different saddle heights. During the production phase each customer receives a report every four weeks, informing them about the progress of the production. Designer and Managing Director Stefan Gulas told us: “The reporting allows a maximum of transparency towards our customers. They can participate at the production progress of their very own vehicles.”
issue five ecyclist 11
Technical Specification DRIVE UNIT: DC motor SPEED: max 80 km/h BATTERY: lithium ion nanophosphate CAPACITY: 3.1 kWh REACH: 50 - 70 km BATTERY LIFE: > 2000 cycles (10 years) CHARGING: AC 220 V (50-60 hz) CHARGING TIME: 3,5 hours WHEELBASE: 1465mm TYRES: 18” 2.75 inches WEIGHT: 125 kg
The eROCKIT is operated like any other bicycle but offers the performance of a motorcyle. This new technology allows for the multiplication on muscular power realised through an electrical motor. It’s possible not just to keep up with other traffic, but actually overtake using this form of power. You are in fact, your own propulsion, so this bike isn’t for those who need constant assistance.
any other bike, slowly obtaining the acceleration of a motorcycle. Because of this the eROCKIT, is one of most spectacular electric two-wheelers currently available on the market. It’s lithium iron nanophosphate battery takes three to four hours charging time, delivering a journey of up to 70 km’s comfortably. It can reach a top speed of between 73 and 81 km’s, and is built sturdily to stand the test of time.
in it’s frame, but is ergonomically designed to speed up as quickly as possible. The machine looks as though it means business and is becoming a real head turner in Germany especially. Every component looks 21st century, and it could offer the way forward for combined human and electrically driven transport.
You simply pedal as you would on
The eROCKIT has a muscular presence
Lightweight (15.6kg) and F1-fast Seamless, maintenance-free design for functional simplicity Embedded wireless Bluetooth速 technology to fine-tune your ride
Designed and engineered in London
Compactable for convenient, spaceefficient storage and transport
Interchangeable, sidemounted PitstopWheel速 for a fast and easy flat tyre fix
Fully-enclosed, maintenance-free chain drive that keeps your clothes clean
+44 (0)203 044 2120
INTERVIEW IAN GALVIN INTERVIEW FEATURE
Ian Galvin is both one of America’s leading young Industrial designers and an exciting Concept Artist and Illustrator. Charged with redesigning the Grace Urban MX2 ebike, his cutting edge skills came to the fore. The result was an ergonomically and technically outstanding product. For him the INTERVIEWER: future is so bright he needs to wear shades. GRAHAME ANDERSON
WHAT MADE YOU WANT TO BECOME A DESIGNER? I’ve always loved to draw. I think that’s how most designers start out. Somewhere along the line in high school I realized there were jobs out there where you could get paid to draw and create things and I was lucky enough to find that The College for Creative studies, one of the North America’s premier design school, was an hour away from where I grew up. I started in the transportation design program at CCS but transferred to product design because I found the diversity of subjects to be far more interesting.
CAN YOU TELL US A BIT ABOUT YOUR BACKGROUND? After finishing school in Detroit I moved to Los Angeles to work with Samsung Design America in their mobile division. I learned a great deal about how a product is produced and engineered. They have a
wonderful system of allowing designers to troubleshoot issues with the production engineer as opposed to handling the design off. After Samsung I became more interested in concept art so I took so time to attend classes at several entertainment design schools in the heart of the entertainment capital.
WHAT SHOULD THE AIM OF A GREAT DESIGNER BE? I think a great designer should be a student of human nature. They need to be honest and open about the relationship they want the products they create to have with people they’re being designed for. A good product should have a strong sense of self and purpose.
TELL US ABOUT THE GRACE PROJECT AND HOW YOU GOT THE COMMISSION? Karlheinz Nicolai of GRACE GmbH
contacted me after seeing my redesign of an old videogame I used to love, Jet Moto. It’s a racing game involving flying motorcycles and I wanted to use it as a platform to create my concept art portfolio. He was drawn to the drama and excitement of the concepts and we began to talk about how that could translate to an update of his flagship model Ebike.
CAN YOU TAKE US THROUGH THE PROCESS? I took a few days and just sketched as many rough ideas as I could and then we reviewed from there. I used engineering data provided to me and created “hard points” that could not be changed. When a final design direction was chosen I created a very clear rendering to illustrate to the GRACE computer modellers exactly what the surfaces were doing. I also provided their team with cross sections of the frame every few centimetres so there
was no confusion about how the frame should look. The process is always the same, finding the core of what is going to be the project’s ultimate purpose and then catering my medium, my approach, and my style to serve that ultimate goal.
at some point. In the meantime I want to continue to grow my client base and improve my skill set. I want to be known for my personal style and the value I bring to my clients through a collaborative process
WHAT SHOULD A PERFECT EBIKE LOOK AND FEEL LIKE?
HOW DO YOU SEE THE FUTURE OF THE EBIKE?
For me, I want to feel like I’m on something that’s from the future. A person should feel like: “why hasn’t someone done this before?” That’s why it has been such a pleasure to work with a company like GRACE and someone like Kalle; the product line has something for everyone, the urban daredevil and the daily commuter. They have products that anyone can use and enjoy.
It’s exciting. It’s a relatively new industry with a huge market place. Bike sharing programs are becoming more and more popular in large cities. As the bicycle form takes a larger share of the commuting population, more people will make the jump to Ebikes because of their ease of use, excitement, and functionality.
WHAT ARE YOUR AMBITIONS FOR THE FUTURE?
Ian Galvin www.iamiangalvin.blogspot.com www.behance.net/iangalvin
I would like to have my own consultancy
issue five ecyclist 15
BIKES EFFORTLESS DESIGN
THE OBVIOUS CHOICE OF TRANSPORTATION
acking in effective and effortless maneuverability with desirable design into an electric bicycle sounded like a distant dream, but Milos Jovanovic wasn’t deterred by this tall order. According to automotive and industrial designer Milos Jovanovic, a native of Serbia and winner of a “Sitting Green” award in design by Belgrade Design Week, the eCycle concept springs from the notion that existing electronic bikes are unnecessarily complicated and a little clunky.
apparent; cheaper than a car, no fuel or road tax costs to name a few but the eCycle concept makes the everyday journey effortless.
The eCycle concept is an electric bicycle and ultra-modern beauty that takes inspiration from retro motorcycles to reveal a stripped back and contemporary version of the classic.
The design allows removal of the battery so the e- bike can be ridden as a normal bicycle without the extra weight. Handlebars have integrated brake levers, gear case and controllers without any thirdparty OEM parts. The wheels of the eCycle have sharp pinwheel like spokes and green accents on a white frame that promote rider visibility day and night.
The ultimate aim is to make biking an obvious choice of transportation. The benefits to us enthusiasts are quite
Jovanovic wanted to create a bicycle with an integrated battery and motor in a lightweight, flexible, streamlined, dynamic frame. The motor and battery pack are placed into a stylized “fuel tank” inspired by retro motorcycles and the electric motor is integrated into the lightweight hydroformed aluminum frame.
THE FLYING SQUAD est. 2008
These electric bikes have now been in continuous production for seven years and are packed with top quality features such as 18 Ah power Samsung high capacity batteries and the excellent Tektro self-adjusting hydraulic disc brakes
For sheer pleasure and comfort the LifeCycle Alpine Sport just canâ€™t be beaten. LifeCycleâ€™s powerful motor and 18Ah Samsung high capacity batteries are all you need for pure effortless cycling enjoyment
With a very low step through, brushed alloy, easy to fold frame, seriously powerful motors and 17Ah Samsung batteries, the Traveller is the most powerful folding bike available
CONTACT 02380 236 540 firstname.lastname@example.org
www.electricbikeworld.co.uk Dealer enquiries welcomed If you are an Electric Bike retailer interested in high quality Electric Bikes, please contact us.
BIKES CONTEMPORARY MOUNTAIN BIKING
MORE POWER, M Joule push the boundaries, releasing their debut E-Bike
oule (previously known as Juice) is a new and exciting UK company offering feature packed, contemporary design, high-end electric bikes. Whether climbing or coasting, with Joule you have the upper hand. You pedal and the power of Joule helps you when you need it most; tame hills, own roads and welcome every journey. More power, more range, thatâ€™s Joule.
The demand for electric bikes in the UK is steadily increasing as people look for greener, more economical ways to commute. Research shows that the most sought after qualities for an electric bike are visual appeal, performance and price. Currently there is a shortage of electric bikes that satisfy all 3 of these criteria. Joule really push the boundaries and deliver something that was not only great looking, well built and offered a
R, MORE RANGE
issue five ecyclist 19
BIKES CONTEMPORARY MOUNTAIN BIKING
host of impressive features, but was also affordable. To that end we bring you their debut model, Prism. Prism offers it all, from its sleek fresh design, optimal range and performance to its abundance of features including its intelligent Pedal Assist System (PAS) and the revolutionary NuVinci N360 gear system. The Prism is recommended for cyclists 5’8” and above. Running on 26” wheels, the Prism with contemporary MTB styling will be equally as happy on forest fire tracks and bridleways as it will be doing your daily commute. The NuVinci N360 system offers a simple-to-use but infinitely wide range of gears, and lightweight alloy components help keep the weight down. Joule is for those that want an eBike that
can really do it all, both on and off-road. Driving 250W of brushless power means that there literally won’t be a hill too steep to climb anymore. The 36v 12Ah battery only weighs 3kgs, yet returns a massive range of between 30 and 60 miles dependent on the mode you are in. Lithium technology means you can quickly recharge the battery at any point. The stunning looks coupled with the quiet operation of the 250w motor means that if it wasn’t for the amazing performance, nobody would even know you were riding an electric bike! This is a premium quality electric bike using the latest developments in technology.
Technical Specification BATTERY: Lithium 36v 12Ah. Can be charged while mounted on bike or removed for charging when space is of a premium. BRAKE LEVER: Tektro EL520 FRAME: 6061 Aluminium alloy FRONT AND REAR BRAKE DISC: Tektro Novela GEAR SYSTEM: Revolutionary new gear system in the NuVinci N360 HANDLE BAR: Zoom MTB-AL-153C SUSPENSION FORK: Suntour XCM V3 MOTOR: 250W Brushless RIMS: 26” Aluminium alloy double wall STEM: Zoom MTB-C299N-5 TYRES: Mountain WEIGHT: 27.4 Kg WARRANTY: 12 Months
The Ultimate Cit A city bike created by a former Formula One Mclaren designer
et’s be honest, not only do people like to travel in comfort, but the majority of people like their bike to look good, even more so when it comes to commuting in the town or city. Thankfully the G2R is better than that – to the point it can be labeled a real trendsetter in the cutting edge stakes. In short, its performance commuting for the 21st century.
ON-DEMAND POWER AT THE TOUCH OF A BUTTON. The bike can broken down and the wheels removed though the debate goes on as to whether or not it’s a folding bike in the truest sense of the word. But the point is it’s easy to store and has a recharging time of 5.5 hours. You can expect 40 miles on a full charge and that should be more than enough to travel back and forth across the city in any rush hour at any time of the year. This means you can relax and have total peace of mind on the road,
and it all makes such a big difference to your mindset.
has superb rear suspension, making this a complete joy to ride. For many people it’s been literally love at first sight.
SUPERB MICRO SIZED MOTOR FOR TOTAL EFFICIENCY
GOCYCLE E-BIKE APP:
At 15.6 Kilo’s it may not be the lightest bike to carry onto the train but it’s light to ride none the less. But get this - There are four ride modes and a brilliantly simple push button gear change system. Reports from buyers suggest a delightfully tight turning circle and the efficient hydraulic disk brakes make stopping a comfortable experience at any time and in any conditions. This all adds to a real feeling of overall safety and added confidence for the rider.
You can now also personalize your ride with the new GoCycle App that has a great range of features to enhance your commute. Embedded with a wireless technology, you can select your driving depending on terrain and if you need to conserve power, fine tune the motor assistance to customize your work-out or if you require a no-sweat commute, monitor battery health and regulate your speed depending on your local region.
A futuristic transport solution it certainly is and though it may not be light on the wallet the truth is this is a great long-term investment. A quality e-bike designed with everyday people in mind. In actual fact the tyres are on the bulky side and the kit
Gocycle are pleased to offer test rides from their Gocycle headquarters in Chessington, Surrey.
issue ďŹ ve ecyclist 23
FEATURE HEALTH AND FITNESS
INVESTING IN MORE THAN JUST AN E-BIKE E-Bikes are now having a greater impact over our health than we realise…
s we look progressively at how we can make a real change to our lives for the better, cycling is widely recognised by healthcare professionals as a great way to transform our lifestyle. Not only is it a way to stay fit, it is also a money saving solution to increasing car costs and fuel price rises. For those who want to make a commitment to change and want to make promises that they can live up to, the electric bike is a big step towards a real improvement in quality of life.
of 30 minutes of moderate exercise 5 times each week. After the trial, the hope is patients feel far more comfortable at the prospect of cycling regularly and that they invest in their own e-bike. Caythorpe & Ancaster Medical Practice state that they “are committed to initiatives that lead to our patients taking regular and appropriate exercise” in regards to their
Dr Julian Orton has also recently written about the benefits of GPs using e-bikes for home visits and commuting, stating that cycling will “provide a talking point, if not an inspiring example, for your patients.” Dr Orton talks of savings in fuel, reducing his carbon footprint, making tax savings on the e-bike and the e-bike enabling him to carry out most home visits by cycling.
People are sometimes mistaken that electric bikes are aimed at enticing current cyclists away from regular bikes, but they are actually to give people who rarely cycle the impulse to do so far more regularly. Surgeries in the UK are catching on to the benefits of offering electric bikes to patients and staff. Schemes to loan e-bikes to patients for a period of around two weeks are already in place at some medical practices. This allows people to re-discover their love of cycling without being daunted by the prospect of heavy exercise. Studies show that e-bike users cycle further and more frequently than owners of regular bicycles and gain moderate exercise in line with the recommendation
workout but was still using less energy. They are great for everyone: people with arthritis, people with weight problems and people who have not cycled for a long time, with the step through frame making it easy to use. Quite a few of our patients and staff have gone on to buy e-bikes and some normal bikes after using ours, which is precisely what we want from the scheme: a commitment to exercise that’s easy to keep.”
own electric bike scheme that they have had in place for three years. We spoke to Doctor Antony Watts about its success: “All the patients and staff loved it. The bikes are all pedal assist so the harder you pedal the more assistance you get, which is great as each person got a good
Juicy Bike are proud to provide high quality, great value e-bikes backed up by a commitment to customer support and the best service. The best way to find out if they are right for you is to try one out. You can call, visit a store, or visit the website. You can also get a Juicy Bike through Cycle to Work, just click the Cycle to Work Scheme tab on the website.
Electric Bicycle Specialist
NORTHERN ENGLAND CENTRAL ENGLAND
www.nationwideebikes.co.uk - 0800 6 1234 49 - email@example.com
LONDON SOUTHERN ENGLAND
TOURS BIKE HIGHER
bike higher, go further and see more
Cycling in Devon can be extremely challenging, but now everyone can enjoy the stunning scenery by making use of Bike Higherâ€™s electric bikes.
njoy winding your way through bee and- flower filled country lanes, along old railway lines, over viaducts or paralleling the stunning coastline. With a bit of electric assist, youâ€™ll be able to conquer the frequent hills and enjoy the best that Devon has to offer. The Kalkhoff electric bikes that Bike Higher use are amongst the best available, combining German innovation, reliability and engineering. They suit every shape
and size of cyclist and ride just like an ordinary bike (with a sophisticated torque sensor to match your own input). The short wheelbase and low centre of gravity of the Kalkhoff Sahel Compact make it amazingly stable and remarkably agile, perfect for the narrow lanes and wriggly trails of the area. Bike Higher provides independent electric bike adventures across Devon & Cornwall. Located in glorious north Devon, you can
hire their premium quality e-bikes and create your very own electric adventure. Or, get them to create a complete bespoke holiday for you, based on your individual requirements.
Tel: 01805 601622 or mob: 07557 782232 email: firstname.lastname@example.org website: www.bikehigher.co.uk Facebook: bike.higher Twitter: BikeHigher
issue five ecyclist 27
PRODUCTS E-BIKE NAVIGATION
BOSCH NYON E-BIKE NAVIGATION SYSTEM Bosch announce their new Nyon eBike controller navigation system
he new Nyon system is the latest advancement the German manufacturers Bosch. The system is the first all in one eBike computer that can perform navigation, fitness training / mapping & smart phone integration. Operating on the Bosch Performance system, the unit will feature a much larger 4.3 inch colour screen and host new buttons both on the display and the separate handlebar control to make operating the new features simple whilst riding. Nyon has a new built in navigation system designed specifically for cyclists in mind. The maps are based on the Wiki Open Street Map platform so that it can perform live maps in both 2D & 3D. Interestingly the mapping doesn’t just show directions, but calculates the best route possible by eBike. This means that you can take more direct routes that might not be possible by car. Also, the range indicator calculates not just range left but also factors in your route, topography and your personal riding style to indicate clearly on the map how many miles you have left in the battery. Neat huh?
The new Bosch Nyon system is designed with the latest integration for smart phone users. The idea being that you can leave your phone in your pocket and the Bosch system will connect to your smart phone via Bluetooth. This brings with it lots of new neat features like a music player, phone system and text message display.
Via the Bosch ‘Online Portal’, users can pull up all their latest eBike data up on their home computer, allowing you to track progress of your recent routes and share them with others online. You also have the option to connect a heart rate chest strap via Bluetooth so that you can use the system as a fitness training tool. By combining data such as your heart rate & cadence the system can measure your eBiking performance and calculate your progress in the form of calorie consumption and training efficiency. The Bosch Online Portal will present all of this data to you in the form of graphical charts and maps of your ride. Some of the features of the Nyon are a vast step forward in the eBiking world, this is the first system to integrate all of the features through an ‘all in one’ system. No longer do you have to run mapping and fitness apps on the side, everything can be operated in one place. To top it all off all of the functions can be operated on the 4.3 inch backlit display which is easy to read in all light conditions. All in all, it’s the cherry on the cake for your E-Bike.
H7 Engineering (owner of Oxygen Bicycles) have signed an agreement with Seascooter UK Ltd to form a new company called Oxygen Electric Bikes Ltd (OEBL). Seascooter UK will become a major shareholder in the new company and will take over all sales, marketing and support operations from its offices in Goldthorpe. H7 Engineering will continue to manufacture and distribute OXYDrive conversion kits while Oxygen Bicycles will be now fully under new management of OEBL. Oxygen with its 7 year market presence has established a reputation for well designed, quality electric bikes with an excellent support and backup to both dealers and users. Andrew Lozinski, owner of Oxygen Bicycles said:
‘I’m very delighted to join forces with a new partner. Seascooter UK Ltd has a very well established position in the UK and Europe in a Seascooter industry. That proves their ability to market products and maintain excellent customer relations which will be very beneficial for our new company. Additionally, I’m very pleased that servicing side of business will continue to be handled by professional engineers from the very similar electronics industry that deals with lithium batteries and electric motors on the daily basis. This gives even more reassurance that the support side of business will continue to be maintained at the highest level.’’ John Camm, director of Seascooter UK Ltd said: ‘’Looking at the increase in E-Bike sales over the past 12 months I’ve decided it
was a good time to invest in a rapidly growing market, and after a long period of research I decided that investment in a well established brand will be the right decision to make. I’m glad we agreed on joint venture deal and now everything is in place for us to have a very successful future. June will see the launch of our New Mountain Bike which will complement our existing models which we very much look forward to’’. John Camm with his team will continue to market and expand Oxygen’s dealer network whilst Andrew will concentrate on the R&D side of a business and development of new products. From now on for any enquires you can contact new director John Camm directly on 01709 886677 or email john@ oxygenbicycles.com
BIKES A NEW GENERATION OF E-BIKES
Caterhamâ€™s New Motorcycle Division British sports car manufacturer, Caterham, announce the launch of two brand new E-Bikes
aterham have announced that they’ll be branching into the world of motorcycles with two e-bikes being introduced this year. Widely known for their lightweight Seven sports car model, Caterham have historically stuck to the same formula of providing accessible thrills to drivers and now aim to do the same for two wheeled road users. The launch of Caterham Bikes is a natural extension to the expanding Caterham Group since the purchase of the historic Caterham Cars brand in April 2011 by Tony Fernandes and Dato’ Kamarudin Meranun. The first and most radical of the two electric bike models is the Carbon E-Bike. Apparently inspired by technology coming from Caterham’s F1 team, it’s an intriguing thing to look at. Inspiration and materials from Caterham’s exciting Formula One project have found their home in an innovative machine which excites on levels of style, design and character. This exotic combination and the use of advanced techniques, allied with the creativity of Alessandro Tartarini is combined with Caterham’s unique DNA to lead to the creation of an electric vehicle with a bold, futuristic look, but one with adaptable ergonomics and safety to the fore. At the heart of the Carbon E-Bike is a 36Volt, 250 Watt brushless motor, feeding its power through an eight-speed Shimano Nexus gear hub, with every gear ratio tuned for optimum acceleration. The chassis is a work of art: featuring a Modular carbon-aluminium frame, in which three different frame sizes and flexible ergonomics technology means that the
Caterham Carbon E-Bike will be uniquely adaptable to the size and shape of each rider. Carbon girder forks will keep the front-wheel where it needs to be - tracking true - while the mono-shocked rear-end ensures efficient delivery of the power to the Tarmac while all the time giving a compliant, plush ride. Continuing the hi-tech theme, the LED dashboard will supply all the information the rider needs, with battery status display, speedometer, trip meter and battery range indicator. The wheels used on the Carbon E-Bike feature lightweight but strong aluminium rims, laced with stainless steel spokes. Attached to the wheels, the braking system is similarly robust, featuring modern disc brakes front and rear. Tyres will also be performance-based, with wide, fat tyres, impregnated with carbon-fibre for strength and integrity. The result is a stunningly modern motorcycle with zero emissions but with a full fun quota as standard and with Caterham’s performance-based DNA coursing through its veins. The second E-Bike, the Classic E-Bike, to be launched has a style reminiscent to the café racer motorcycles, it’s at the opposite end of the spectrum to the Carbon E-Bike aimed at a completely different generation. The style of the E-Bike itself comes from classic lines. The golden age of British motorcycling is considered to be the 1920s through to the early 1960s and it’s the first part of the 20th Century that inspires the look of the Classic E-Bike. Think back to those vintage times, a time when British motorcycles were the finest in the world. They had simple, elegant lines, curves filled with classic British racing colours detailed with pinstriping. The times were simpler and more carefree.
issue five ecyclist 31
BIKES A NEW GENERATION OF E-BIKES
The Classic E-Bike gives you that traditional look, but with advanced materials used in its construction and a modern electric powerplant giving a range of 25-50 miles (40-80km) and the added freedom that, in the EU, the rider does not need to have a motorcycle licence. Designer Alessandro Tartarini calls this a ‘fusion vehicle’, in which old and new are brought together in the ‘future of tradition.’ This is a design in which classic styling and traditional materials meet modern design and materials. The Classic E-Bike is powered by an emission-free motor and
is part bicycle, part motorcycle but comes together as one, unique whole which can provide elegant, effort-free transport. The beautiful lines of the Caterham Classic E-Bike do not sacrifice functionality. With the E-Bike consisting of an aluminium frame, the leather handle-bar grips are fixed to a traditional springer front fork, which also carries a modern front disc brake. The Shimano 3-speed hub gears give brisk acceleration and the centrallymounted engine - designed to look like a classic V-twin layout - houses the 250 Watt motor.
The large ‘fuel’ tank doubles as a useful luggage space, in which the rider can stow personal items, or the battery charger for the 36 Volt battery pack. The wide seat is adjustable to three positions and provides comfort as do the large tyres: the size of which ensure a compliant ride over any road surface. With its unique blend of vintage and modern, the Caterham Classic E-Bike is an elegant solution to modern transport woes.
Gentle cycling holidays since 1991 See Europe on 2 wheels Use our ebikes or bring your own Suffolk & Norfolk France, Austria, Germany, Italy & Spain Please call to find out more: 01449 721555
WIN A VIKIN The 20 inch Viking E-GO 24 electric bike features a folding lightweight alloy frame design, alloy rims and stainless steel spokes, with a low step through, to aid the rider mounting and dismounting. It gives you the opportunity to get fitter without too much exertion. If youâ€™re a commuter you can pop the 21 kg folded bike into your vehicle boot, park out of town, cycle to work and avoid parking, congestion and fuel charges.
How to enter competition TO BE IN WITH YOUR CHANCE OF WINNING THIS GREAT BIKE, SIMPLY ANSWER THE FOLLOWING QUESTION:
What size wheels does the Viking E-GO 24 feature? Go to www.ecyclistmag.com to enter. The winner will be drawn by the editor after the closing date of 30.06.14 and notified directly. Competitions, rules of entry: Employees of the publisher and any of the contributors are not eligible for entry. Entries that fail to comply with these instructions will be disqualified. No cash alternatives can be offered in lieu of prizes. Only one entry per household, whether by post or via the internet will be accepted. Competitions are only open to UK residents aged 18 years or over. Winners will be notified via post and/or email within 7 days of the competition draw. The editorâ€™s decision is final. Competition entries: Entries to be made via www.ecyclistmag.com
ING E-GO 24 WORTH
issue five ecyclist 35
JUICY BIKE RIDES
BY MIKA VAN SPANJE
Moor Fun On E-Bikes
used to enjoy cycling until I moved to Devon, but then the hilly landscape defeated me. Once I’d explored accessible routes along rivers and disused railways, my bike languished in the shed for most of the year. So when I was invited to explore Dartmoor on an electric bike, I jumped at the opportunity. My guide, Inga Page, assured me that although I would definitely have to pedal to get around, the battery would work like an extra pair of legs, making even the most fearsome Dartmoor hills manageable. “We describe it as exercise without exhaustion”. Dartmoor Electric Bicycles is a new business offering guided tours of Dartmoor on its fleet of high-quality electric bikes. The Swiss Flyers, chosen because they were designed to go up the Alps, are comfortable, step-through bikes with 8 gears. Riding one is just like riding an ordinary bike, except that when you put your foot on the pedal, the bike starts off with that bit more power than your leg alone could produce. “Everyone gets a smile on their face when they first set off,” says Inga, “because it feels great to be pedalling so easily.” Dartmoor Electric Bicycles is based on a farm between Ashburton and Poundsgate, but tours can start from a variety of locations across the moor. We met at the car park on Shapley Common, between Moretonhampstead and Postbridge. The Flyers were ready and waiting, all that was needed was adjusting
the saddle height, an introduction to the gears and power setting, a quick practice around the car park, and we were off. I’m not that familiar with Dartmoor and tend to go to the few places I already know such as Wistman’s Wood and Dartmeet. The idea behind Dartmoor Electric Bicycles is both to introduce people to hidden corners of the moor and to get them exploring away from their cars. “There are so many quiet lanes with fantastic views, interesting historic sites to look at, or peaceful riverside meadows to rest in. We’ve spent a lot of time researching the best routes, which is why we offer guided tours rather than just hire” explained Inga. And of course on a bike, one can stop at any point to admire a pony or an ancient cross, and not have to worry about blocking traffic! Our route took us uphill to the top of the Challacombe valley. I was in 3rd gear most of the way up, pedalling happily and more or less effortlessly while I soaked up the amazing moorland panoramas all. Then it was several miles of downhill through a beautiful valley. On the way, Inga pointed out prehistoric hut circles and medieval field boundaries I’d never have noticed otherwise and we stopped to visit Grimspound Bronze Age village. At the bottom of the valley, we entered lanes that wound through fields and over streams. Although it was the height of summer, we only met about 3 or 4 cars on this stretch.
Eventually, after passing a medieval longhouse somewhere in the middle of some very ancient sunken lanes, we came back out onto open moor and reached scenic Bellever Bridge where we dangled our legs in the East Dart and ate homemade flapjacks. Inga provides them to keep up everyone’s energy levels, and I appreciated that as we headed up the long hill to Postbridge. All of a sudden there were coaches and crowds and ice creams, quite a shock after the peace and quiet we’d come from. But in a few minutes it was all behind and the high moor opened out around us. We stopped for a quick drink at the Warren House Inn and Inga talked about the tin-mining that has shaped that area, the warrens that bred rabbits to keep the miners going, and the legend behind the Four Aces enclosures. It brought to life a landscape that I’d always thought of as rather bleak and bare, and rather made me wish I’d opted for the all-day “Hike and Bike” option which includes a couple of circular walks in the itinerary. By the end of the tour, my legs were just a bit tired and I certainly knew I’d had some exercise, but most of all I was exhilarated. It was an experience of Dartmoor such as I’d never had before, and I can’t wait to have it again. There’s lots more routes to try out!
More power less charge.
. the lowest prices guaranteed . the most comprehensive range . delivered and pre-assembled . the best finance arrangements To find out more about our fantastic range and unprecedented knowledge of electric bikes in the UK contact us on: Tel: 01580830959 www.e-bikesdirect.co.uk or www.tricyclesales.co.uk. Head office & showroom Unit 6. Midicy Oast. Bodiam Business Park. Bodiam. E. Sussex TN32 5UP.
London showroom E-bikesdirect London, 14 Ingate Place, Battersea London, SW8 3NS. Aldershot showroom 14 Ingate Place, Enterprise Estate, Station Road West, Aldershot, GU12 5QJ
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Wisper Powacycle Viking Riese and Muller Kudos Byocycle Oxygen Bikes “AVE –Bosch Powered” Infineum The largest range of tricycles in the UK
MOVEMENT IS EFFOR TL The graceful Gazelle e-bike range offers a top quality ride, none more so than the Orange Xtra Innergy.
he Gazelle brand is unique due to itâ€™s combination of both a comfortable seating position and smooth electric support when pulling away from a standing start. This is due to the use of sensors measuring the pedalling force and speed. The electrical system is fully integrated into the bicycle to assure the looks are as good as the performance no matter what the season.
CYCLING MUST NOT BE AN EFFORT - IT SHOULD ENERGISE YOU. The system Gazelle uses has the benefit of a central, low point of gravity, as the motor is placed at the lowest point in the frame, making cornering even easier. Here the rider can still cycle when the electric support is shut down. These bicycles are fitted with the proven German Impulse or Bosch system, dĂŠrailleur 10
speed or Nexus 7 speed, 45 NM, 250 Wh motor.
ZERO NOISE AND LOW MAINTENANCE ARE GUARANTEED Gazelle offers e-bikes visually comparable with normal bicycles as the electric motor is positioned in the front wheel and the battery is placed beneath the rear carrier. This specific type of e-bike
R TLESS ON A GAZELLE is available with two front wheel motors, one for use in flat areas and one for hilly areas, providing more power to get up hill. The combination of rotation and pedal force sensors gives you easy and progressive electric support. For e-bikes with the front wheel motor, the driver can choose the size of capacity of the battery, determining how far they can cycle with electric support.
GETTING BACK HOME RELAXED Slim Continental Townride tyres never fail to offer a comfortable ride in total safety with a springy seat post helping the rider. The Selle Royal Herz RVL saddle is simply a delight catering for all conditions. But Gazelle also pride themselves on individuality which is why they produce a number of different frame sizes for both sexes.
THE PERFECT THREEFOLD COMBINATION A bike is only worthy of the Gazelle name if it has the perfect threefold combination
of a delightfully smooth ride, smart design and robust quality. The Innergy, much like every Gazelle e-bike utilises reliable technology developed and hand built in the Netherlands to comply with stringent quality requirements. The cables are neatly concealed in the handlebar stem which makes them less vulnerable thanks to new clean bar technology. It isn’t obvious this is an electric bike and this adds to it’s appeal. In Europe the Dutch are leading the way in terms of how many people own an e-bike. They are very discerning and as a result e-bike producers need to stay at the cutting edge. The Innergy does just this. The better your bike, the more you will cycle Silver, Meteor and Black are the colours available, but whichever you may choose you’ll look good on this superbly designed piece of kit. The Innergy is a quality Dutch e-bike for effortless 21st century cycling.
Technical Specification • Rear light Gazelle A – Vision Innergy With Integrated Battery. • Innergy Motor • Dual Sensor Technology (DST) • A Choice of Bronze, Silver or Platinum Battery • Fender Vision Front Light • A Dynamo Battery • Aluminium Frame • Springy Fender Vision Front Fork • Aerowing II Comfort Grips • 7 /8 Gears Category • Hub Brake System • Front and Rear Rollerbrake System • Shimano Nexus Shifting System • An Aluminium Innergy Carrier • A Flowline Two Modest Chain Case • A weight of 22.8 kg/50.4 lbs (excl. battery)
issue five ecyclist 39
Discovering the Green Valley Visit age-old towns steeped in history, tradition and culture to sample fine wines and sumptuous cuisine.
ibrant colour and stunning scenery makes Umbria a veritable paradise on earth for the adventurous holiday maker. Just imagine your summer senses being stirred, ebiking through some of the world’s most uplifting countryside. Cypress-topped hills, olive groves and sunflower fields decked with flowers and fragrances, will take your breath away. Flexitreks provide alloy framed and very comfortable hybrid 21 Bottecchia bikes for the Umbrian tour. This lovely unisex bike makes you feel special the very second you hit the saddle, with six speeds and a battery to last you up to 60km’s on just one ride. These also include locks, odometers, repair kits and a map holder. Children’s bikes and trailers are also available. But if you’re not in the slightest bit technical,
there’s no need to worry as assistance can also be provided if you hit problems, simply by making a phone call. The route takes you mostly through the valley involving some slight hilly countryside. Apart from the steeper climb into Montefalco and Assisi the power assisted ride of less than 140 miles over seven days, is suitable for people of all cycling abilities. You’ll soon discover the roads are generally asphalt and ride very well. The joy is it’s quiet most of the time and much to the riders delight, there are some cycle paths along the way. Even when hitting a dirt road, you won’t have any problems. Just take it easy and go at your own pace. On arrival in the spiritual City of Assisi your first port of call simply must be the
issue five ecyclist 41
basilica of St Francis, where the saint’s body is laid to rest. You’ll be used to the bike by now and confidence will be high, having completed your first stage. The fresco’s and churches will surely impress, as you get a real feel for the culture here. As for charging your ebike, there are points in the hotel, and hoteliers are perfectly happy to assist. One charge will set you up for the following day, so make sure it’s the first thing you do when you arrive at a new destination. Unless you use the bike as a moped and bring the neccessary to charge it during lunchtime in a restaurant or bar. Next day your ebike experience should start early taking in one lovely town and village after another at your own pace. The quaint Roman alleyways of Spello provide a great place for a break, with the Foligno shopping centre adding to the experience. Having covered 23 miles and spent a pleasant night in your rural country house
in the village of Bovara, it’s time to make for the hill top town of Spoleto. Here the glorious Cathedral is a must see along with the Roman house and museum. At the ‘Chiesa di S, Ansano you can see a wonderful Renaissance fresco of the Madonna and Child. The trip back to Bovara is simply a joy. The bike is very much part of you now and if you use assistance sensibly then physically, you’ll feel great. It suddenly occurs to you, long distances suddenly aren’t a problem. Next day at the foot of Montefalco you can decide to cycle straight on to Bevagna or visit Montefalco itself. There is a steep climb managed brilliantly by your motor, and you will be rewarded with the amazing views and some wonderful wine tasting, as long as you go easy! You can always cycle back down for the evening in Bevagna. The choice is entirely yours, but remember, hills are where your ebike will take the strain, so you can relax and take everything in.
As you wonder where the days have already gone, it’s time to head for the tranquil town of Torgiano. This is a great place to unwind for a while and visit the wine and olive oil museums. Here you can learn all about their fascinating history and take in the heavenly feel of true Umbrian life. You should be making daily checks of the bike just to ensure everything is ok On your penultimate day why not go to the provincial Capital of Perugia, with its typical square and impressive renaissance churches, palaces and museums. This will involve a short return train journey (not included in the holiday itself). Or Alternatively cycle via Deruta, famous for producing ceramics. The sanctuary of Madonna dei Bagni, which has built after a miracle, is said to have taken place in 1657. The last cycling day is quite short, and from a distance you will see the hilltop town of Assisi. A stop at the Franciscan basilica in S.Maria degli Angeli with its impressive
dome and humble little chapel Porziuncola, is advised. This is where St. Francis once came to pray. There’s plenty of time to climb the last hill into town and enjoy an afternoon of sightseeing, shopping or perhaps enjoying a fine Italian wine in your lovely surroundings. Afterwards, cycle on to your hotel, which is 3 kms out of town and set overlooking the valley with wonderful views and a tranquil atmosphere. You won’t want to part with your wheeled companion now, but alas it has to be done. One thing’s for sure, you’ll remember the name of the product for future reference, and look back on a cycling holiday to remember. A seven day Umbrian adventure can cost less than £500 and Flexitreks have a range of ebike tours to wet the appetite.
www.flexitreks.com 01273 410550
issue four ecyclist 43
Cycling Cycling WO RLD
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INTERVIEW RICHARD THORPE
2014 promises to be an exciting year for Edinburgh born Ken Ferguson and his E Rider company based in The Wirral. A brand new Company with a brand new concept ebike, the industry is already taking note.
CAN YOU TELL US A BIT ABOUT YOUR BACKGROUND? I was formerly the Managing Director of the European Furniture Group here in the UK. I have also been involved in several small business start ups, so I know what’s like to work on both sides of the fence. I’ve picked up serious business experience along the way and this always gives you a great grounding when setting up your own Company.
WHAT’S THE LOWDOWN ON THE COMPANY AND HOW AND WHY DID YOU DECIDE TO ENTER THE MARKET? The Company began following a conversation between myself and my fellow director regarding the importance of timing in business- riding the wave of the ‘NEXT BIG THING’, if you like. A few weeks later I discovered E bikes and was struck by the logical imperatives of the product- super cheap individual transportation, entirely free of regulation and environmentally friendly to boot. Further research showed people have been wrongly asserting for a number of years the time had arrived for E bikes to take off in the UK- but I really believe that time is now. Our early sales figures back this up, so our research not only paid off but gave us a solid foundation within the industry to build up from.
HOW DO YOU VIEW THE GENERAL EBIKE MARKET IN THE UK AND HOW CAN WE MAKE IT BETTER?
The biggest problem with the market is there is no obvious retail channel. There should be one through independent bike shops but, unfortunately, most shop owners are cycling enthusiasts who tend to take a rather snobbish attitude towards E bikes. Furthermore, In my experience most customers of bike shops are also cycling enthusiasts who would never dream of buying an E bike, so they don’t sell in bike shops and are unlikely to do so in the future. To hit the mass market, I believe we have to get away from thinking of the E bike rider as a lazy cyclist who has decided to cheat. That is why the E Rider looks so deliberately different to a conventional bicycle. We have a direct to consumer business model and believe that will succeed by keeping the price down compared with products sold through traditional retail channels.
TELL US HOW THE ERIDER BIKE EVOLVED TO THE FINISHED PRODUCT FROM BASIC IDEA TO DRAWING BOARD AND BEYOND? The E Rider is manufactured in China by a Company with many years of experience and with a multi million pound turnover. In China there are literally tens of millions of E bikes on the roads. We saw no reason to “reinvent the wheel” and merely took their advice in tweaking an existing product to comply with UK legislation for a road legal bike. The key to this was the continuing improvement in Lithium Ion batteries which has enabled us
INTERVIEWER GRAHAME ANDERSON
to meet the weight restrictions. So in real terms we stuck with the original design and attempted to keep the whole process as simple and as practical as possible.
WHAT VISION DO YOU HAVE AS A COMPANY? We want to bring our bikes to a mass market with our customers forming a community of enthusiasts interacting with each other. We will form an E Rider “club” encouraging and incentivising customers to sell the concept to their friends and to other potential customers who would like to try out the product before purchasing.
HOW DO YOU SEE THE FUTURE OF EBIKES IN THE UK? We think the future is rosy. There is no indication the price of fuel and the cost of public transport is going to to do anything other than continue to rise. Against that background, a vehicle that can travel 2030 miles on a 20p charge is going to look an increasingly attractive option for a lot of people.
WHAT CAN WE DO TO CATCH UP WITH EUROPE AND AMERICA IN TERMS OF HOW EBIKES ARE PERCEIVED AND USED? The German market went from 20,000 to 600,000 E bikes per annum in a few short years. We think it is inevitable that the market in the UK will follow this pattern, If we just keep working at the image and giving people the real facts. Magazines like ‘ecyclist’ will certainly help get the message across.
issue five ecyclist 47
FEATURE RooDog E-BIKES
NEW LINES I
Newly established and fast growing bike specialists, RooDog, tell us about their new collections
n January 2013 RooDog Ebikes was born, the founders Scott Voase and Weiwei Wu have worked their sock’s off to produce a range of electric bikes that are stylish, fun, high quality and most importantly affordable. RooDog is a family run business based in Hornsea, a beautiful seaside town in East Riding of Yorkshire. Scott and Weiwei are both passionate in what they do and believe it is crucial to provide that all important sale experience for their customers. Their aim is to stock e-bikes that suit even the most particular of tastes that also compliment the lifestyles and needs of the customer. Further more, they are breaking the mould when it comes to the typical electric bike users. With an average user of 45 – 60 years who are predominantly male, RooDog will be introducing a range of styles that appeal to wider consumer age groups. The Striker and Avatar models are a more contemporary option aimed at a younger user and the Polka Dot range is specially designed and brought out for the
ever-growing female market. The Striker is the latest addition to their collection and is the lightest e-bike in the range weighing in at just 19.9kg. Its ergonomic design allows for a beautifully smooth ride with or without power.
KEY FEATURES: • • • • •
Light weight – 19.9Kg including battery Lithium-polymer battery – 36V 10Ah Shimano 7 speed Megarange Even weight distribution Funky, angular design
The Avatar is a mountain bike in disguise. With a slick matt black finish and a removable battery hidden in the frame, the Avatar can transform from a city bike into a mountain bike depending on the terrain… and your mood! Now also available in step-through model.
KEY FEATURES: • Built in removable battery for sleek looks and added security
• 36V 10Ah lithium battery • Tektro front and rear disc brake, Zoom suspension fork • Shimano 7 speed Megarange The Polka Dot is specially designed for the female riders. It’s a celebration of fun, style and colour and a practical option too due to it’s comfortable riding position to make your riding experience all the more enjoyable.
KEY FEATURES: • • • • • •
Unique in the market Available in Vintage Red and Retro Blue 18Kg without battery (21Kg inc. battery) 36V 10Ah lithium battery Shimano 7 speed Tourney Excellent riding position and very comfortable saddle!
information: For trade interest please email firstname.lastname@example.org for general enquiry please email email@example.com www.roodog.co.uk or 01964 536570
Black Pantone Red 032C Pantone Blue 072C
Black Pantone Red 032C Pantone Blue 072C
RooDog…with you through all seasons
visit us at www.roodog.co.uk Here at RooDog, we continuously carry out research and development into the requirements of the UK electric bicycle market; we listen to our customers and understand their needs; helping us to consistently deliver an innovative, good quality, good looking and excellent value for money range of ebikes.
Key features: ✓ UK based company family run business ✓ Competitively priced ✓ 30 to 45+ miles power assisted range ✓ Light weight and stylish ✓ We have a bike to suit everyone’s taste. Including the featured unique polka dot bike ✓ Friendly staff, excellent customer services
T: 01964 536570 E: firstname.lastname@example.org or email@example.com A: Brockholme Farm, Seaton Road, Hornsea, East Riding of Yorkshire, HU18 1BZ
issue ﬁve ecyclist 49
Hiplok - £59.99 www.hiplok.com
Test riding bicycles (both traditional and electric) does have some drawbacks, key of which is security. I was aware of Hiplok previously, but hadn’t needed to purchase a new lock for sometime. Visiting the Hiplok stand at the London Bike Show in February, I had time to chat to Fran and find out more about their product range. I was drawn to the Hiplok D, as it was the first real variant form of the old and trusted ‘D’ lock I had seen up close. Suffice to say I liked it a lot. One problem the traditional D suffered with was transporting it, with a ‘holder’ having to be attached to the bike frame. Not so with the Hiplok D. Verdict: For its size, weight, security rating and in particular its ‘carryability’, it’s the best D lock on the market.
Monkii - The Monkii Family www.cyclemiles.co.uk
We all have our preferred ways of carrying the necessities when out and about on the bike. This however, very much depends on where and how far we are riding. Longer distance or more remote riding requires more essentials, than a nice Sunday jaunt, but still the question remains of how to transport everything you need. Welcome then to the Monkii family from Free Parable Design… The Clips (attach to your frame), the Wedge (carries all your tools), the Mono (carries anything else you need on your travels) and the Cage (for your liquid refreshment). Verdict: An ingenious solution to an age old problem. Simple, effective, good looking. A very welcome addition to the bike accessories range.
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01298 214040 01663 308409 juicybike.com
Powered Cycling Excellence Raleigh’s expertise has combined with the superb Bosch ebike system to produce an exciting and vibrant new product for 2014.
s far as producing the best in bikes for all ages and cycling abilities no-one can do it quite like Raleigh. So when they launch a brand new product, the industry simply has to sit up and take note. So let’s welcome, ‘Motus’, a new generation 2 active line system built using superb pedelec technology. Very much an ebike for the 21st century brought to you with love. The key has to be smoother acceleration even while shifting gear, and in this case the Raleigh technicians have risen to the challenge. The middle motor is exceptionally quiet, which means you can concentrate fully on enjoying the ride, even in the busiest City. Carrying a low profile, the ebike also has a fantastic range of 190 KM’s from Eco mode. But it’s not just about powering the ride, as Raleigh, in true tradition are always thinking ahead of the game, so they can offer you the very best. A Bosch 400 watt battery with a maximum range of 190km sets the pulse racing. This is why their brilliant SRAM’s 10 speed Via Centro gear system has a wide range of answers to any riding situation. No wonder this practical ebike has the ability to give riders of all ages greater confidence in handling throughout the changing seasons. The result of in depth research. At just £2,000 the Motus must represent serious consideration as an eco friendly long term transport investment. Look even closer and you’ll see a plethora of ergonomically designed and well produced extras to enhance the riding experience. How about the wonderful Suntour suspension fork guaranteed to make life easier? Or a well put together suspension seat post
or perfectly shaped grips? Or perhaps the adjustable stem or oversize hybrid handlebar are to your liking? With a perfect 700cc wheel size and available as a unisex low step bike and with a cross bar, Raleigh have considered all kinds of ebike owners. This in essence is the beauty of the Motus, as it caters for just about everyone. Stopping won’t be a problem either thanks to the wonderfully efficient Magura HS11 hydraulic rim brakes. And you’ll never be left in the dark with an eco front and rear trelock light set powered by a Shimano hub dynamo. In fact, the closer you look the more you’ll find. Want to stay in control? Well how about this? A truly impressive Bosch intuvia display featuring some great technology can be yours. There are eco, tour, sport and turbo modes, alongside both speed and range indicators. The time information walk button allows 6km/H assist function to allow easy pushing over the most challenging of obstacles. The Motus is smart, intelligent and you’ll look really good on it’s impressive sophisticated frame. Raleigh carried out extensive research , putting the bike on hold for a year. They simply wanted to get every aspect of the machine right before launch, such was their excellent attention to detail. Directed at the largest sector of the ebike market their aim was to cover all needs through commuting, touring and trekking. Designed for comfort and long distance riding, the Motus is a great all rounder. In fact, taking the bike on both bridleways and paths won’t be a problem. The Motus is both sleek and elegant offering a superb ride every time.
Raleigh, it would see have come up trumps again – you can discover more by visiting the company website:
Technical Specification MATERIAL: AL6061 FRAME: Alloy 6061 frame BRAKESET: Magura HS11 Hydraulic Rim brakes WHEELSET: Double wall rims on Deore rear and Shimano Dynamo front GEARSET: Bosch Active Line motor SRAM Via Centro 10 speed derailleur SRAM Via Centro 10 speed trigger shifter CONTROLS: Bosch Intuvia display featuring: Eco, Tour, Sport and Turbo modes. Range, Speed, and Time info FORKS: Suntour Nex suspension fork 63mm travel FINISHING KIT: Bosch 400Wh battery - 190km max range with Eco Front and Rear Trelock light set powered by Shimano hub dynamo Suspension seatpost Selle Bassano comfort saddle Pannier rack Kickstand Full length Mudguard set Trelock wheel lock
issue five ecyclist 55
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You won’t even know it’s there, until you need it. ABS FLEX HOSE
CARBON DRIVE LITE
A lightweight, 80g hand pump made with a Matrix Carbon Tech (MCT) barrel and handle, CNC machined aluminium piston and end caps. It’s equipped with the secure ABS Flex Hose. The Air Bleed System (ABS) releases air from the Flex Hose after inflation, allowing for it to be easily removed from the Presta valves. 120 PSI / 8.3 bar max.
Proudly distributed by Upgrade Bikes Ltd. upgradebikes.co.uk // 01403.711.611
bleed: 216x303 / trim: 210x297 (crop marks) / text,type: 190x270 A4