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Pure American Power Establish 1893


Branding | Identity

—Leo Tzu Chinese Taoist Philosopher, 600 B.C.E

Command your world with the thrill of power.

KNOWING OTHERS IS INTELLIGENCE; KNOWING YOURSELF IS TRUE WISDOM. MASTERING OTHERS IS STRENGTH; MASTERING YOURSELF IS TRUE POWER.

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5 Branding | Identity

Command your world with the thrill of power.


Branding | Identity

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Branding | Identity

Contents

OUR HISTORY founders & early history timeline down fall

OUR SIGNATURE past signatures updated signature anatomy of signature signature warning

10 14 16 19

ANALYSIS & PROJECTION sweet mullet era new & cool

OUR COLORS & GRID SYSTEM secondary colors grid system grid in use

34 35 36 37

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OUR TRANSFORMATION fitness mental training grooming arms club stationary applications

52 54 64 72 82 90 92

Command your world with the thrill of power.

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40 44 46

26 27 29 30 32

OUR TARGET

STANDARD type family futures about type family type usage

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Branding | Identity | OUR STORY

OUR STORY

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Branding | Identity | OUR STORY

13

Pontiac Solstice Roadster Coupe 2007

Command your world with the thrill of power.


Branding | Identity | OUR STORY

FOUNDERS AND EARLY HISTORY Edward Murphy and Alanson Brush Murphy was the founder of Pontiac Buggy Company in Pontiac, Michigan which produced horse-drawn carriages, and was looking to evolve into the automotive age. Brush, who was responsible for the design of early Cadillacs, later became an engineering consultant in Detroit. When the two met in 1906, Brush showed Murphy his design for a small two-cylinder car that Cadillac had rejected. Murphy bought Brush’s automotive idea, and decided it should carry the name “Oakland” as did his horse-drawn vehicles. During the summer of 1907, Murphy organized the Oakland Motor Car Co. His lack of sales with the Oakland, a two cylinder vertical engine that rotated counterclockwise, convinced him that Cadillac might have been right in rejecting the Brush design. In 1909, a line of 40-hp four-cylinder cars with sliding-gear transmissions was introduced, and more successful. Unfortunately, Edward Murphy didn’t see the increased sales due to his sudden death in 1908.

William C. Durant. Soon afterwards, Oakland became part of Durant’s General Motors Empire and its design would evolve under his rule. Oaklands most recognized model was produced in 1924, the “True Blue Oakland Six” which came with a new L-head engine, four-wheel brakes, centralized controls and an automatic spark advance, and painted with a Blue Duco nitro-cellulose lacquer. In 1926, Alfred R. Glancy, Oakland’s assistant general manager introduced the Pontiac - a quality six cylinder engine car designed to sell for the price of four. This new “companion car to the Oakland was an instant success and Pontiac had been born.

Command your world with the thrill of power.

Shortly before his passing, Murphy had met with another former buggy man named


Branding | Identity | HISTORICAL TIMELINE

1933

1968

1961

1948

1975

1955

1933 Pontiac moved up to producing the cheapest cars with straight eight-cylinder (inline eight) engines. This was done by using many components from the 6-cylinder Chevrolet, such as the body.

All Pontiac models were essentially 1942 models with minor changes. The Hydra-matic automatic transmission was introduced in 1948 and helped Pontiac sales grow even though their cars, Torpedoes and Streamliners, were quickly becoming out of date and out of step with the growing youth market.

1961 The 1961 models were again drastically reworked. The split grille returned, as well as all new bodies and a new-design perimeter frame chassis for all full-size models. These new chassis allowed for reduced weight and smaller body sizes.

2003

1984

Pontiac introduced the new sub-compact Astre, a version of the Chevrolet Vega. This was the brand's entry into the fuel economy segment of the market. 1975 would also see the end of Pontiac convertibles for the next decade.

The big news was the introduction of a new 173-horsepower (129 kW) overhead valve V-8 engine. Pontiac took a big leap ahead in the public's eye and sales jumped accordingly. With the introduction of this V-8, the six cylinder engines were discontinued; a six-cylinder engine would not return to the full-size Pontiac line until the GM corporate downsizing of 1977.

1984

2003

Next came the 1984 Fiero. This was a major departure from anything Pontiac had produced in the past. A two-seat, mid-engined coupe, the Fiero was targeted straight at the same market that Semon Knudsen had been aiming for in the late 1950s: the young, affluent buyer who wanted sporting performance at a reasonable price.

1977 Pontiac replaced the Ventura with the Phoenix, a version of Chevrolet's fourth generation. Pontiac also introduced its 151 cubic inch "Iron Duke" 4-cylinder overhead valve engine. This engine would later go into many GM and non-GM automobiles into the early 1990s.

2007

1990 All new models were produced but at more lengthy intervals. The 1990 model year saw the launch of Pontiac's first minivan and light truck, the Trans Sport. The Sunbird was replaced with the (still J-body) Sunfire in 1995.

In 2003, it was announced that the Grand Prix would be in its last year of its generation, with an improved 7th generation on the way for 2004.

1990 In 2006, the G6 introduced both a coupe and hardtop convertible variant to its lineup, mimicking a lineup similar to the BMW 3-Series. This also marked the year for the introduction of the Solstice roadster, which competes with the Mazda MX-5. The Torrent SUV was also introduced and saw reasonable sales, considering its lack of performance.

Command your world with the thrill of power.

1948

1971

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Branding | Identity | OUR DOWN FALL

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DOWN FALL 2005, Down fall a new beginning 2005 was the swan song for the Pontiac Bonneville. With the demise of the V8 Bonneville. In 2006, the G6 introduced both a coupe and hardtop convertible variant to its lineup, mimicking a lineup similar to the BMW 3-Series. This also marked the year for the introduction of the Solstice roadster, which competes with the Mazda MX-5. The Torrent SUV was also introduced and saw reasonable sales, considering its lack of performance. 2007 saw the introduction of the G5 coupe, which replaced the compact Sunfire. This car wasn't planned for Pontiac, as it diluted its performance image, but the dealers had no small car to compete with imports, and complained. However, the car is sold as a sedan only in Canada and Mexico. As part of GM not releasing the G8 ST, Pontiac has decided to make 2009 the final year for its light trucks, with the Montana ending production in September 2008 as a 2009 model, followed by the slow-selling Torrent crossover SUV. The only Pontiac light truck in the American lineup was the Pontiac Torrent crossover SUV from 2007–2009. For the 2010 model year, Pontiac introduced the G3 hatchback, which is a rebadged Chevrolet Aveo. This was Pontiac's first subcompact since the 1993 LeMans. The hatch-

ing the Pontiac brand to appease Congress to pass the 25 billion dollar bailout. On 2 December 2008, GM announced that Pontiac will be reduced to a "niche" brand selling fewer models in the Buick Pontiac GMC dealers.

Command your world with the thrill of power.

back was first sold in Canada for the 2009 model year as G3 Wave. From 2005 –2008, Pontiac's rebadged Aveo in Canada was formerly known as the Wave. However, eliminat-


Branding | Identity | STANDARDS

STANDARDS

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Branding | Identity | T YPOGRAPHY

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TYPOGRAPHY

Univers 45 light, 65 Bold Oblique and 75 black

FONT FAMILY Adrian Frutiger imposed strict discipline across all elements of the series, from light to dark, extra condensed to extended, a concordance of design that was possible in the foundry type and photocomposition fonts. Any version may be mixed within a word with any other. It may be argued that the design of the most popular central series is limited by strict conformity to little used extremes. If Helvetica gives us the strongest central designs at some sacrifice in uniformity across the series, Univers gives us a uniform series by disciplining the central designs.

Not to be mistake for Helvetica

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4P r


Branding | Identity | T YPOGRAPHY

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u 47 Light Condensed

Univers 45 Light

Univers 65 Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (,.;'/\=-*&^%$#@!<>?:") ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (,.;'/\=-*&^%$#@!<>?:") A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ( , . ; ' / \ = - * & ^ % $ # @ ! < > ? : " )

Command your world with the thrill of power.

Univers 75 Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (,.;'/\=-*&^%$#@!<>?:")


Branding | Identity | PAST SIGNATURE

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OUR SIGNATURE 1924

1936

PONTIAC TRADEMARKS AND LOGO An American Indian Headdress was used as a logo until 1956. This was updated to the currently used American Indian red arrowhead design for 1957. The "arrow-head" logo is also known as the Dart. Besides the 'Indian head' logo, another identifying feature of Pontiacs were their 'Silver Streaks one or more narrow strips of stainless steel which extended from the grille down the center of the hood. Eventually they extended from the rear window to the rear bumper as well, and finally; along the tops of the fins. Although initially a single band, this stylistic trademark doubled to two for 1955â&#x20AC;&#x201C;1956. The Silver Streaks were discontinued the same year the Indian Head emblems were; 1957. Other long-familiar styling elements were the split grille design striped taillights. This later feature originated with the 1963 Grand Prix, and though the '62 GP also had rear grillework, the taillight lenses were not behind it.

CURRENT

Command your world with the thrill of power.

(from 1953 onward) and 'grilled-over (in the 1960s), or multiple-


Branding | Identity | SIGNATURE/GUIDELINES/ANATOMY

OUR SIGNATURE IS VERY PRECIOUS TO US PLEASE TREAT IT AS YOU WOULD TREAT YOUR VERY OWN SIGNATURE.

X

X

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X

PONTIAC

X X

ROAMING SPACE For most favorable impact, the mark must be given a designated “roaming space”. The minimum clear area is shown above. It should never be intersected or intruded upon by any other graphical object or edge. Nor should it be enclosed in a shape. Maintain “roaming space” in all uses and the mark will visually stand out.

Command your world with the thrill of power.


Branding | Identity | SIGNATURE/GUIDELINES/ANATOMY

X

X

X

PONTIAC

X

X

X

X

X

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X

This logo and type combination signifies the tradition of the

The Pontiac mark displays power, belief and confidence. It should be

Pontiac company with over 100 years of excellent history. It is

used in situations where the use of logo and type is not possible.

required to be used in situations where a direct and short solu-

Minimum Reproduction Size: 1.00â&#x20AC;? H

tion are needed. Minimum Reproduction Size: 1.5â&#x20AC;? H

Command your world with the thrill of power.


Branding | Identity | SIGNATURE/GUIDELINES/ANATOMY

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WARNING Do not misuse our signature

PONTIAC Do not use mix colors

PONTIAC Do not alter or shift

PONTIAC Do not alter type

PONTIAC

PONTIAC Do not use overlap mark and type

Do not outline any parts

PONTIAC Do not use other type

PONTIAC Do not use gradient

Command your world with the thrill of power.

Do not trap with any background

Do not move type to the side

PONTIAC


Branding | Identity | COLOR SYSTEM

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COLOR SYSTEM

100%

C Y M K

R G B

P M S

BLACK

0 0 0 100

0 0 0

Process black M

RED

0 100 100 0

188 50 25

1525 M

WHITE

0 0 0 0

255 255 255

The quality of an object or substance with respect to light reflected by the object, usually determind visually by measurement of hue, saturation, and brightness of the reflected light. saturation or chroma; hue.

75%

50%

25%

Command your world with the thrill of power.

COLOR [KUHL-ER]

Secondary colors


Branding | Identity | GRID SYSTEM

GRID SYSTEM

.30

1.8

1.8

37

GRID SYSTEM IN USE

Founders and early

land Motor Car Co. His lack of sales with the

uprising against the British shortly after the French and Indian War.

history: Murphy

Oakland, a two cylinder vertical engine that

The Oakland Motor Company and Pontiac Spring & Wagon Works

was the founder

rotated counterclockwise, convinced him

Company merged in November 1908 under the name of the Oakland

of Pontiac Buggy

that Cadillac might have been right in reject-

Motor Car Company. The operations of both companies were joined

Company in Pontiac,

ing the Brush design. In 1909, a line of 40-hp

together in Pontiac, Michigan (in Oakland County) to build the Cart-

Michigan which pro-

four-cylinder cars with sliding-gear transmis-

ercar. Oakland was purchased by General Motors in 1909. The first

duced horse-drawn

sions was introduced, and more successful.

General Motors Pontiac was conceived as an affordable six cylinder

carriages, and was

Unfortunately, Edward Murphy didn’t see

that was intended to compete with more inexpensive four cylinder

looking to evolve

the increased sales due to his sudden death

models. Within months of its introduction, Pontiac outsold Oakland.

into the automotive

in 1908. Shortly before his passing, Murphy

As Pontiac's sales rose and Oakland's sales began to decline,

age. Brush, who

had met with another former buggy man

Pontiac became the only 'companion' marque to survive its 'parent',

was responsible

named William C. Durant. Soon afterwards,

when Oakland ceased production in 1932.

for the design of

Oakland became part of Durant’s General

early Cadillacs, later

Motors Empire and its design would evolve

Pontiac began selling cars with straight 6-cylinder engines with the

became an engi-

under his rule. Oaklands most recognized

40 hp (30 kW) 186 ci (3.1 liter) (3.25x3.75 in, 82.5x95mm) L-head

neering consultant

model was produced in 1924, the “True

six in the Pontiac Chief of 1927; its stroke was the shortest in the

in Detroit. When the

Blue Oakland Six” which came with a new

American car industry at the time. The Chief sold 39,000 units within

two met in 1906,

L-head engine, four-wheel brakes, centralized

six months of its appearance at the 1926 New York Auto Salon,

Brush showed Mur-

controls and an automatic spark advance,

hitting 76,742 within twelve months. The next year, it becoming the

phy his design for a

and painted with a Blue Duco nitro-cellulose

top-selling six in the U.S., ranking seventh in overall sales. In 1933, it

small two-cylinder

lacquer. In 1926, Alfred R. Glancy, Oakland’s

moved up to producing the cheapest cars with straight eight-cylinder

car that Cadillac had

assistant general manager introduced the

(inline eight) engines. This was done by using many components

rejected. Murphy

Pontiac - a quality six cylinder engine car

from the 6-cylinder Chevrolet, such as the body. In the late 1930s,

bought Brush’s

designed to sell for the price of four. This

Pontiac used the so-called torpedo body of the Buick for one of its

automotive idea,

new “companion car to the Oakland was an

models just prior to its being used by Chevrolet as well. This body

and decided it

instant success and Pontiac had been born.

brought some attention to the marque.

name “Oakland” as

Formation of the Car brand

For an extended period of time, prewar through the early 1950s, the

did his horse-drawn

The Pontiac brand was introduced by

Pontiac was a quiet and solid car, but not especially powerful. With

vehicles.

General Motors in 1926 as the 'companion'

a flathead (side-valve) straight eight. These combinations proved

marque to GM's Oakland Motor Car line. The

attractive to the vehicle's target market - a reserved lower middle

During the summer

Pontiac name was first used in 1906 by the

class not especially interested in performance or handling but seek-

of 1907, Murphy

Pontiac Spring & Wagon Works and linked

ing good value and a roomy vehicle in a step up from the entry-level

organized the Oak-

to Chief Pontiac who led an unsuccessful

Chevrolet. This fit well within parent GM's strategy of passing an

should carry the

Command your world with the thrill of power.


39 Branding | Identity

Command your world with the thrill of power.


Branding | Identity | ANALYSIS & PROJECTION

41

POWER

ANALYSIS & PROJECTION

MERCEDES BENZ BMW AUDI

NEW PONTIAC

TOYOTA

LUMBERING

SWIFT BUICK DODGE

OLD PONTIAC KIA

EFFICIENT

Where we come from and where are we are going. The old Pontiac you knew was in the lower level of the automobile industry with few achievements. Words like sluggish and useless, and junk used to describe the old Pontiac. But the new Pontiac is different. We are smart, swift, efficient, agile, and respected.

Command your world with the thrill of power.

Analysis and projection


Branding | Identity | ANALYSIS & PROJECTION

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home home

THE OLD PONTIAC Driving home

Pontiac Grand Prix

Driving with beer in hand and sporting a sweet mullet. *Men Grooming Products *Gardening Tools *Nuclear power plant

*Gym equipment *Weapon (Shooting range) *Gaming

play play

Changing the Oil in the back of the trailer home.

*Internet Service *Life Coach *Performance School *Pontiac church

THE NEW PONTIAC Powering your world

work work

Today, Pontiac offer a number of different products and services

as well as lower quality, low price car for everyday use. We mostly

to suit the needs of our patrons at home, office, and leisure

associate Pontiac with Grand Prix.

Command your world with the thrill of power.

In the past, PONTIAC was synonymous as a high performance car


Branding | Identity | SWEET MULLET ERA

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SWEET MULLET ERA

as well as lower quality, low price car for everyday use. We mostly associate Pontiac with Grand Prix.

Command your world with the thrill of power.

[

In the past, PONTIAC was synonymous as a high performance car


Branding | Identity | NE W & COOL

NOW & COOL

[

The time has come for spirit and courage Pontiac take charge once again. The excellence performance history combine with todayâ&#x20AC;&#x2122;s innovation has made Pontiac grand once again. Pontiac pushes for excellence in new era. The spirit of Pontiac is back with rigid standards and thirst for domination in many areas of the market.

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Branding | Identity | OUR TARGET

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OUR TARGET

David Kocer Financial Officer

Jessica Manero Sale Agent

Denialle De Castro Office management

Ralph Strohecker IT

Nikki Schmidt Car Designer

A junior Architect Seyda works for the World

As a financial officer David is very familiar

Jessica just came back from a meeting with

Denialle loves everything stylish, contem-

A self proclaim geek who spends more time

A recent graduate of Art Center School of

Bank on development project around the

with the dealings of oil. He is very much

a client in Elk Grove, CA. She presented

porary and energy efficient. Recently traded

with computers than anything else. Ralph

Transportation Design, Nikki completed her

world bring the message of environmen-

concern about the use of foreign oil and

the terms of the agreement. She drove 210

her SUV to Hybrid due to high cost of gas.

is a freelance developer working to develop

master thesis on hybrid performance car.

tal design. At the moment she is in India

the long-term effects of it on the environ-

miles round trip plus stopped for snacks.

At a recent event she got involved in a group

new smart phone Apps. He has designed

Her thesis project emphasized the use of

working to develop sustainable housing as

ment. David recently turned down a job,

All and all the commute for this trip cost

concern about conserving energy. Soon she

Apps for medical field to educational, games

available technology to design more stylish

part of her volunteering job with the habitat

because it required him to drive long

her 40% of total commission of this trans-

will take part in grassroots events to educate

etc. The only time Ralph is not fully attached

high performance cars with the use of new

for humanity. She runs a Facebook page to

distance. He only drives when he abso-

action. She is looking to invest in a hybrid

people about of energy at home, office, hotel

to his computer is when he is working to

software application.

inform people about sustainable designs

lutely has to until he can afford a hybrid or

car or better yet an electric car so she can

and everything else.

make his car more high tech. He loves per-

where members engage in discussions

electric car. On his time off David spends

save more of her commission toward a

formance cars for everyday use. His friend

about sustainability. Seyda drives a hybrid

time at the community center close by his

down payment for a house.

Nikki Schmidt (a car designer) they both try

car to reduce her carbon footprint.

house coaching basketball.

to design concept cars for everyday use, which handles like a performance car, stylish and economical.

Command your world with the thrill of power.

Seyda Willer Architect


Branding | Identity

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PEAK PERFORMANCE BEGINS WITH YOU TAKING COMPLETE RESPONSIBILITY FOR YOUR LIFE AND EVERYTHING THAT HAPPENS TO YOU. —Brian Tracy Author and motivational speaker.

Command your world with the thrill of power.


Branding | Identity | TRANSFORMATION

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OUR TRANSFORMATION BEGINS

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Branding | Identity | FITNESS

TO KEEP THE BODY IN GOOD

HEALTH IS A DUTY...

OTHERWISE

WE SHALL NOT BE ABLE TO KEEP OUR MIND STRONG AND CLEAR. —Buddha

Command your world with the thrill of power.


Branding | Identity | FITNESS

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FITNESS

cal appearance and mental endurance. Our team of instructors is experienced and has changed many lives over the years and you are destined to be Next.

Command your world with the thrill of power.

[

Be admired for your strength and physique. Pontiac is devoted to improving your physi-


Branding | Identity | FITNESS

your full physical potential. We are there every step of the way supporting and pushing you to reach your maximum natural ability and go beyond it.

Command your world with the thrill of power.

[

By combining various cardio and weight training vigorous activities, we will help you reach

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Branding | Identity | FITNESS

North American Championship power-lifting packages. Power lifting is an extreme regiment to build muscle. This training is not for the weak at heart and for those who have passed our dreadfully rigorous endurance test. Besides being part of the circle of champions, you will also be given the skills of building overconfidence in yourself. If you wish to be part of the elite circle of these frontrunners contact our office for further information.

Command your world with the thrill of power.

[

If you are up for the challenge, you can go one step further in your physical guidance and join us with one of our

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63 Branding | Identity |

Command your world with the thrill of power.


Branding | Identity | MENTAL TRAINING

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ENERGY

AND PERSISTENCE

CONQUER

ALL THINGS. —Benjamin Franklin Command your world with the thrill of power.


Branding | Identity | MENTAL TRAINING

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MENTAL TRAINING

Command your world with the thrill of power.

WITH EASE AND CONFIDENCE TURN YOUR BRAINPOWER INTO A WEALTH OF CREATIVE POWER. WE HAVE THE RIGHT TEAM TO HELP YOU GET ANY JOB DONE.


Branding | Identity | MENTAL TRAINING

and constructive. Our specialists know what it takes to train oneâ&#x20AC;&#x2122;s inner psyche and let loose the true potential to gain the intellectual power and thrive.

Command your world with the thrill of power.

[

The change starts within. This is the essential core and we shall make it even more powerful

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Branding | Identity | MENTAL TRAINING

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YOU NEVER CHANGE THINGS BY FIGHTING THE EXISTING REALITY.

TO CHANGE SOMETHING

BUILD A NEW MODEL THAT MAKES THE EXISTING MODEL OBSOLETE. â&#x20AC;&#x201D;Buckminster Fuller American systems theorist, author, designer

arly resort/boot camp that offers the knowledge and proficiency that can last a lifetime. The individually designed mind therapy sessions will make you think like a winner. Our team of coaches and motivators will help you every step of the way to achieve your goals in life.

Command your world with the thrill of power.

[

Our school is exclusively designed to approach and develop a winning attitude. It is a schol-


Branding | Identity | GROOMING

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GROOMING

OUR GROOMING PRODUCTS ARE DESIGNED FOR THOSE INDIVIDUALS THAT STRIVE STRONG WILL AND MINDED. OUR JOB IS INTENDED TO MAKE YOU LOOK AND FEEL THE PART IN ANY SITUATION, ALWAYS EXPERIENCE POWER IN ALL AREAS OF LIFE.

Command your world with the thrill of power.


Branding | Identity | GROOMING

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APPEARANCE

RULES THE WORLD. 窶認riedrich Schiller German poet, philosopher, historian, and playwright

Command your world with the thrill of power.


Branding | Identity | GROOMING

products help in gaining self-assurance at home, in public and place of work. Your personal and professional life will certainly be much more enriched with the use of our grooming products.

Command your world with the thrill of power.

[

Experience confidence with natural ease with our grooming products. Pontiac grooming

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Branding | Identity | GROOMING

encourage those that are remarkable enough for this quality to boost their life performance with this product.

Command your world with the thrill of power.

[

Our scents are designed for those who desire to dominate and capture everything in life. We

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Branding | Identity | GROOMING

[

81

So, you can officially consider yourself in the know: There is a lot more to be discovered about the grooming products. Make sure to use our products and follow the instructions of our mentors and you'll find yourself on the fast track to being well-known, well-liked and respected in no time. There should never be any excuses after experiencing these products and services for not being exceptional in all areas of your life.

Command your world with the thrill of power.


Branding | Identity | ARMS CLUB

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THEY THAT CAN GIVE UP ESSENTIAL LIBERTY TO OBTAIN A LITTLE TEMPORARY SAFETY DESERVE NEITHER LIBERTY NOR SAFETY. Command your world with the thrill of power.

—Benjamin Franklin


Branding | Identity | ARMS CLUB

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ARMS CLUB

WE BELIEVE THERE IS NOTHING MORE AMERICAN THAN THE RIGHT TO BEAR ARMS AND PROTECT YOURSELF, YOUR PROPERTY AND YOUR LOVED ONES. Command your world with the thrill of power.


Branding | Identity | ARMS CLUB

more American than the right to bear arms and protect yourself, your property and your loved ones. We provide you with the place and product to exercise your right and build your skills and to stand up for you in any situation.

Command your world with the thrill of power.

[

At Pontiac we understand your fundamental right to bear arms. We believe there is nothing

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Branding | Identity | ARMS CLUB

build your life skills. The Pontiac Arms Club is here to serve you enjoying the thrill and power of firearms safely. Use your gun freely within our property without hassle. Pontiac Arms Club helps you with skills of keep your eye on the target and in so finding direction in any aspect of life.

Command your world with the thrill of power.

[

Pontiac has created an elite club where you are free to enjoy your freedoms and meanwhile

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Branding | Identity | STATIONARY

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STATIONARY

PONTIAC

Jason Patrick Sr. Designer P.O. Box 33172 Detroit, MI 94105 800 762 2737 Jpatrick@new-pontiac.com

PONTIAC JASON PATRICK Sr. Designer P.O. Box 33172 Detroit, MI 48232-5172 800 762 2737

Command your world with the thrill of power.

JASON PATRICK P.O. Box 33172 Detroit, MI 48232-5172 800 762 2737


Branding | Identity | STATIONARY

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APPLICATIONS

there. The Pontiac mark should always be displayed in the middle in our products, our print, our adâ&#x20AC;&#x2122;s where it takes priority over every other mark. Please use only approved colors. Some say its nuts, we say maybe, but the great marks are always misunderstood and we want to make sure we are not one of them.

Command your world with the thrill of power.

[

We are very confident and proud of our signature mark. We know there is nothing like it out


Branding | Identity |

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THIS BOOK IS DEDICATED TO THE RETURN OF A LEGEND, THE TRIUMPH OF PONTIAC.

The excellent performance history combined with todayâ&#x20AC;&#x2122;s innovation has made Pontiac impressive once again. Pontiac pushes for excellence in the new era. The spirit of Pontiac is back with unyielding standards and thirst for domination.

Command your world with the thrill of power.

[

The time has come for the spirit and courage of Pontiac to take charge once again.


Branding | Identity |

Command your world with the thrill of power.

Š Copyright 2011 KETAABSTYLE 801 Post Street, Suite 290 San Francisco, CA 94015 Telephone 415-770-9921 sahmadi@ketaabstyle.com Designed and written by Shafiq Ahmadi Editor: Malalai Alizai Typeface: Univers Application: Illustrator, Photoshop, Indesign Paper: Red River Zeppelin SemiGlass C2S 45 lbs paper Sponsored by the Academy of Art University GR 604 Nature of Identity More info at www.new-pontiac.com

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Rebranding pontiac