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UX CASE STUDY

EVENTZ WEBSITE FOR VENUE FINDERS

Presented by Kunal Deshpande


EVENTZ WEBSITE PAGE

UX Case Study

DISCOVER | DEFINE | DREAM | DESIGN | DEVELOP | DELIVER

This is a venue finder website which help people to Search venue across the India. No matter what event is, EVENTZ will help you find the ideal space. Availability of expect upfront pricing and direct venue contact.

01

Project

Initial Brief, Potential End Users, Project Summery

02

Research

Target audience, User Research, User Scenario, Objectives,

03

CONCEPTUALIZATION

Design Parameters


PROJECT

ABOUT

01

DISCOVER

When you’re planning an event on a short timeline, you don’t have the luxury of thoroughly vetting venues, let alone taking the time to find and select the right venue. To speed up your venue search, turn to technology. EVENTZ is a venue sourcing website. EVENTZ can undoubtedly help you find an event location set to fit specific needs, no matter what type of event you’re planning. You can see capacity per floor plan configuration, property-wide image galleries, and even special offers. You can see all the information you need about a venue such as its budget, location, style, and possible guest count.


01

PROJECT

Initial Brief

Potential End Users

Project Brief

02

DEFINE


INITIAL BRIEF 

EVENTZ is born out of a real-life need by a real-life consumer trying to plan an exceptional event to create a lasting memory.

02

DEFINE

EVENTZ offers way more than just venue sourcing. It’s a venue database of destinations across the india is a selling point on its own

You can see capacity per floor plan configuration, property-wide image galleries, and even special offers. Best of all, once you narrow down your selection, you can send just one RFP to all your top choices and then compare their proposals in one spot.

EVENTZ can undoubtedly help you find an event location set to fit specific needs, no matter what type of event you’re planning.

Discover ideas for corporate events, client events, business meetings and company parties by browsing their curated event marketplace. Easily view venue availability and book event packages online.


POTENTIAL USERS

END USERS

First user of this webpage is the people who are in search of venues. Its wide category. They are the primary user of page. There many other users of web page.

02

DEFINE

Venue finders are the main potential user here. This webpage is design with consider event requirements for venue finder user. The other users are Venue owners, Venders, Service providers, Sound, Light, DJ etc.


PROJECT SUMMERY

The main question for every project is

02

DEFINE

WHAT | WHY | WHOM | HOW | WHERE

WHAT

I have to design ? A web page which provide venue sourcing along with different service related to events.

WHY

Why web page ? The goal behind creating web page is to connect venue with potential user. Provide centralized system which can be handle globally To make process more simple. It’s process which improve searching process rapidly & save time. This website provide verified & good quality venues with different offers

WHOM

For ? This website specially design for event venue finders. It also help Venue owners, Event organizer which include event management organization, IT company event department, Personal event planners etc.

HOW

It will help ? It will help user to reduce valuable time to search venue & other services. It will make current process more effectively.

WHERE

Where it will be used ? It can be use across India. It’s venue sourcing website. Anyone who need venue can use this website to search & share venues.


02

RESEARCH

TARGET AUDIENCE

USER RESEARCH

02

DEFINE


TARGET AUDIANCE

This page is targeted the people who need venue for event. Across india anyone can use this website. There is no age group bar for this web page.

01

AGE GROUP

No age bar

02

TA0RGATED LOCATION

Across India

03

USERS

People who need venue | Venue Owners | Event Company | IT Company | Venders | Service Provider

02

DEFINE


02

DEFINE

PRIMARY USERS

AGE GROUP

PRIMARY USER

No age bar

People who need venue & other event related services


SECOUNDERY USER

02

DEFINE

VENUE OWNERS

Venue owners are the main source for this website. They can add their venue on website to showcase their services. These are verified user of webpage who can sell their venue packages & services.

VENDERS

This is a wide category of user who is providing service related to event. Different type of event required different services. This category include A to Z services which is used for event planning. This category include Light, sound, Led, Dj, Mandap etc.


USER RESEARCH

A detailed questionnaire is drafted for the primary user of the EVENTZ web page

How does you find right venue? How do you want to feel your guest? How do you decide venue style? How do you want to bring guest together in the event area? Why are you having this event? How you build the event budget ?

How much dĂŠcor you want to incorporate? How do you identify what support you need in terms of event staffing ? What do you want your guest to do during & after the event ? What type of food beverage you want on your event ?

02

DEFINE


02

USER PERSONA & SCENARIO

Audience

Mukesh is a event manager. He is working in a multi city event company. They have office across in India. Mukesh always in search for different venues for client. They minimum 10 events every month. For that he need to keep in search for different venue. He required complete information about venue with their photos & layout's. Also he need updated availability of venue

Name:

Gender :

Age:

Occupation:

01

02

Ideal Features

Need

Mukesh 22- 45+

He well educated. He is very familiar with technology. He is event manager. He is always in search of venue.

Need available venue list. Need venue availability. Need details about venue. Need venue location & photo. Need contact details. Need food menu & available hotel services. Need hotel available packages.

DEFINE Male | Female Event Manager


PROBLEM FACED

Mukesh is event manager in company. He is 35 years old. He is well educated person. He facing some basic problems which we are target in out page.

 He is always in search of new venues. He don’t have updated venue list.

 Getting quotation from any venue in time is a big task.

 Many times difficult to find exact venue location

 Many venue have more than one locations. To get every details of every location is always task.

 Don’t have complete venue details. Its very difficult to find details of any venue in time.

 Availability of venue is a big problem. He need to call every time to confirm viability.

 Photos of venue & actual location is very difficult. Visiting any venue to take megarment & photos is very time consuming.

 Finding working contact details is a big task. Many times available numbers are not working.

 Create & present new themes is very difficult.

 Every venue have different food venue & cost. Its very difficult to collect food menu & compare with others.

 New party gams & new idea are always a creative task for any event company.


02

User Persona & Scenario Sana working in global IT. She is HR manager in IT company. Every year they celebrate annual day. This year sana take responsibility of celebration. She is in search of suitable also she need event company to manage event.

01

02

Ideal Features

She is techno savvy person. She is responsible person for events. She need suitable venue annual day.

Need

Need suitable venue for annual day. Need venues in confirm budget. z Need venders to manage event. Need verified venues with photo.

DEFINE Name:

Gender :

Age:

Occupation:

Sana

22- 45+

Male | Female HR Manager


PROBLEM FACED

Sana is HR manager in IT company. She is 30 years old. She is techno savvy person. She facing many problems while managing company events.

 She is looking venue for her company. But can’t find good venue.  She is searching on internet. She don’t font any directory of venues.  She got some venues, but there is good quality of photos of venue. It very difficult to understand from photos.

 She don’t have much time. Finding venue & getting quote is time consuming process.

 She need different type of venders & event company for events. Its very difficult to find them from internet.  She like some venues, but they are out of her budget. She facing to find correct venue according to her budget.

 She facing many difficulties. Many times contact number of venue is not updated.


02

OBJECTIVE

DEFINE EVENTZ WEB PAGE Search suitable venue Reduce time to plan an event Connect every part of event to each other Provide complete information & resources related to successful an event Complete directory of Venue & venders Share new ideas & event theme

Provide event planning services Get a quote in minimum time


03

CONCEPTUALIZATION

DESIGN PARAMETERS

DESIGN PHILOSOPHY

03

DREAM


DESIGN PARAMETERS

BUSINESS REQUIRMENT Search suitable venue for event Need a platform which is provide connectivity as well as information about venue A platform which create complete directory of venue & other service provider Connect local service provider with their costumer

03

DREAM


DESIGN PARAMETERS

HOW TO MEET THE REQUIRMENT ? Venue owner can resister themselves & add more info related to venue Create a platform where all event service provider come together Anyone can check & contact with service provider to get approx. cost

A complete directory of service provider related to event industry Verified venues & service provider availability to reduce time Complete info about venue & venue availability Brief information of food, beverage & packages of venue Ease of getting & gathering information

03

DREAM


DESIGN PARAMETERS DESIGN REQUIRMENT

Minimalistic design & minimum navigation Ease accessibility Categorized venue with clear display information

Easy way to connect & display info Mention professional approach towards marketing & connectivity Add personalize help, information with accuracy of category Availability of service corner where all venders with their services can showcase Generate a detail format of approx. quotation

03

DREAM


DESIGN PARAMETERS

HOW TO MEET THE REQUIRMENT ? Reduce User’s Cognitive Effort Create minimalistic design with latest ux trend Showcase the website’s features effectively Clear & easy categories of venue Attractive layout & colors Create a different page for services & venue Add personalize help with chat & telephonic contact Create easy display of information according to user needs

03

DREAM


03

DESIGN PHILOSOPHY

DREAM

01

COLOURS

Use vibrant colors to maintain positive approach

02

TYPOGRAPHY

Use attractive layout & noticeable font structure

03

DESIGN

Use minimal design with latest design trend with good formatting


DESIGN USER PSYCHOLOGY PHILOSOPHY UX CONSIDARATION

01

Create user centric design

02

Search option with customized categories & services

03

Option to get approx. quote with a element breakup

04

Informative categorization

05

Get update about new venues in user area

06

Give a space to different service providers related to event

07

Create blog for innovative idea & creative options

03

DREAM


03

TRENDS & FEATURES

DREAM

01

Simple & intuitive search

Advance search (date, time, food, ratings, price chart etc.

02

Ease of use

Usability, intuitive experience, commitment to simplicity of the interface

03

interaction

Micro interaction with customized help system

04

Anticipatory Design

Anticipation features as a method of simplifying process by responding to needs one step ahead of the user’s design.

05

Notification System

Alert of new venue, renovation of venues & many more.

06

Personalisation

Segmentation ( location based updates, discount & special offers)


03

DESIGN STRUCTURE

DREAM

FINAL ARCHITECTURE

WEB PAGE STRUCTURE HOMEPAGE  Log In / Sign In  Suggest Venue  Search  Event Type  How it works?  Event Planning

 Popular Services  Get Inspiration  Blog Reads  News Letter

LIST A VENUE  Why list with us

EVENT SERVICES  Event Company

         

Emcee Artist Balloon Décor Flower Decor Catering Sound / Dj Magician Photography Lighting Theme Decor

SEARCH  Detail search

   

Get a Quote Destination Wedding Find a Vender Event Planning

BLOG  Wedding

     

Corporate Events Wedding Planning Tips Birthday party Ideas Theme Events Party Games Tips & Ideas

ABOUT US  The Company  Core Values  Team  Join Our Team

 Job Opening


DESIGN USER PSYCHOLOGY PHILOSOPHY UI CONSIDARATION

01

Minimal design with informative structure

02

Visible & essay accessibility

03

Ease of search & registration

04

Customized notification

05

Easy info structure & accessible category

03

DREAM


DESIGN STRUCTURE CONTENT INVENTORY

03

DREAM


04

VISUAL DESIGN

DESIGN

COLOR & TYPOGRAPHY

FONT TYPOGRAPHY

COLOUR

Segoe UI Font family #e9322e RGB - 233,50,46

#ffffff RGB - 255,255,255


VISUAL DESIGN WEB PROTOTYPE

04

DESIGN


VISUAL DESIGN WEB PROTOTYPE

04

DESIGN


VISUAL DESIGN WEB PROTOTYPE

04

DESIGN


04

VISUAL DESIGN

DESIGN

WEB PROTOTYPE

Check high-resolution image


PROJECT

CONCLUSION SCOPE OF IMPROVEMENT

 Website will be keep update regularly.  Venue & vender contacts update.  There is huge scope for online booking.  Event packages can be provided through website

Improving UX on version levels step by step is daintily good for user. A good project scope should clearly and unambiguously state the client’s expectations, and it should describe how you have agreed to meet those expectations.

Profile for Kunal Deshpande

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