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REBRAND

Courtney Holland S2841268


Job no: 0113

CoffeeZ Due Date: 2nd September Corporate Profile

CoffeeZ is a coffee van that services local business, sporting events and other various functions around the Molendinar – Arundel areas on a daily and weekly basis. CoffeeZ is owned and operated by John for more than 4 years. With over 100 000 coffees under his belt, he is confident he can make a coffee you will enjoy every time. CoffeeZ uses the freshest of beans, roasted and supplied by Mista Barista on a weekly basis; your coffee is made to your desired specifications n super quick time and all at competitive prices.

CoffeeZ redesign

Target Market

- Logo: Based on coffee (colour, graphics) Catch phrase: Fresh espresso wherever you are. - Vehicle Signage - A frame outdoor sign -Loyalty Cards -Stamp -Cups Hot drinks Cold Drinks - Menu - Infomation Pack - Website Homepage CoffeeZ @ work CoffeeZ @ play Menu Contact About

Working people in the Molindinar - Arundel areas between 8 am - 3pm Monday - Friday

Budget

Research and Thinking Free Rebranding the logo - $200, 3 free changes and then $50 an hour. Families at sporting events Total - $200 Menus and Business Card and functions. Designs - $250 Total - $250 Stationary Packages (Chopstick wrapper designs, napkins) - $100 Total - $100 Advertising Designs - $200 Total - $200 Printing - $350 Total - $350 Website Hosting and Setup - $300 Total -$300

Total Amount = $1460.00


Sketches


Sketches


Client Interation Hey Courtney, You have done some really creative work here. From a personal level I like best.... the cup from 2, the tyre from 5 and the CoffeeZ from 3 (Would love to see how they all looked together) Might be too cluttered but would like to try it. I quite like the concept of the beans in 4 but it doesn’t come off quite right. It looks like you’re having fun... :-) John

Hey Courtney, I like it. I trust that you do well in your assignment. John


Logo

C = 50 M = 70 Y = 80 K = 70

C=0 M=0 Y=0 K=0


Style Guide

DO use the black version

DO use a black

DO use the brown version

DO use a brown

X

X

on a white background.

on a white background.

background when using the white logo.

background when using the white logo.

DO NOT change the

DO NOT alter or

X

X

background colour.

DO NOT distort or

resize image unevenly.

change the logo colour.

DO NOT distort or

resize image unevenly.


Branding


Signage


Packaging


Multi - page


Website


Coffeez rebrand  
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