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OfficialAIMEDaily 21st Asia-Pacific Incentives & Meetings Expo

Preview Monday, February 25, 2013 15.00-17.00 ICCA Business Exchange 19.00-22.00 Official AIME Welcome Reception (South Wharf Promenade) Tuesday, February 26, 2013 7.45-10.00 Saxton Ultimate Event Experience 10.00 AIME 2013 opens 10.00-17.00 Future Events Experience 10.30-16.30 AIME Knowledge Seminars See for details.

Where: Melbourne Convention and Exhibition Centre

16.30-18.00 AIME Networking Hour (Future Events Experience and various stands, show floor). All welcome.

When: February 26-27, 2013

18.00 Day one closes

Cost: Register for free at or pay $25 at the door

21.30-late Club Night (Club 23, Level 3, Crown Towers)

New initiatives add to the mix “Every year AIME hopes to surpass the success of the last event and we are always challenging ourselves to introduce new initiatives to continue to be relevant for our industry,” says Asia-Pacific Incentives & Meetings Expo (AIME) event director Sally de Swart. And this year is no exception, with a host of new programs to add to the mix. “This year is going to be really exciting as we have launched a few new initiatives as a direct response to feedback given by last year’s attendees,” says de Swart. “These include the A LIST Open House, the Future Events Experience and international post event touring options, as well as old favourites such as expanded education program AIME Knowledge and the Saxton Ultimate Event Experience.” The A LIST Open House will be a dedicated area where visitors can meet with new niche event suppliers, venues and corporate activity companies allowing event planners to meet the people behind the brands who make up the A LIST Guide. Another new feature, the Future Events Experience will be an area on the show floor where the latest event technologies and innovations will be presented, “providing a platform for our attendees and partners to share and learn about the latest innovations so they are

enriched by their attendance at the show”, according to de Swart. International post tour itineraries are being offered to Hosted Buyers attending AIME this year for the first time, with post tour options to Singapore and New Zealand’s Auckland. The new international post tour program complements AIME’s already successful pre tour programs, which offer Hosted Buyers 13 exciting itineraries around Melbourne and the state of Victoria to choose from. “Each visitor has a different need and objective and we have tried to cater for those this year, so whether you are planning a major international incentive trip or the office Christmas party you will have the opportunity to meet with relevant suppliers,” de Swart says. Getting the whole show started is the Welcome Reception, which this year is themed “Melbourne LIVE!”. Attendees will be immersed in a festival atmosphere with a myriad of live-sites hosted in the bars and restaurants that make up the South Wharf Promenade. Melbourne LIVE! is the must-attend event of the 2013 calendar so be sure to get your tickets now at With the clock ticking until AIME kicks off, make sure you don’t miss out by registering now.

Wednesday, February 27, 2013 10.00 Day two opens 10.00-17.00 Future Events Experience 8.45-16.30 AIME Knowledge Seminars See for details. 17.00 AIME 2013 closes

AIME • Melbourne, Australia

A week to remember

A Club Melbourne Ambassador Program event at the Melbourne Convention and Exhibition Centre.

Melbourne will host Australia’s inaugural Business Events Week from February 25 to March 1, organised by the Melbourne Convention + Visitors Bureau (MCVB). Making the announcement late last year, Victoria’s Minister for Tourism and Major Events, Louise Asher, said Business Events Week will be a week-long program of activities designed to showcase the value of business events. “Business events generate extensive economic wealth for the local, state and national economy. In Victoria alone, business events inject more than $1.2 billion annually,” she said.

“Over the next two years Melbourne will host in excess of seven of the world’s largest and most prestigious conferences including the 22nd World Diabetes Conference in 2013 and the International AIDS Conference in 2014, both of which will bring thousands of delegates to Victoria from all over the world and put our city firmly in the international spotlight. “In May this year [2012], the International Congress and Convention Association (ICCA) recognised Melbourne as Australia’s number one city for conferences and congresses in its annual Country

and City Ranking Report, so it is fitting our city is taking the lead on driving this initiative which we hope will become a national event in the coming years.” The inaugural Business Events Week will be centred on this year’s AsiaPacific Incentives & Meetings Expo (AIME), an event which has been drawing Australia’s business events community to Melbourne in its own right since its launch in 1993. The idea for Business Events Week came out of a discussion by AIME’s advisory board, about how AIME, now in its 21st year, will continue to build on its position as Asia-Pacific’s

premier business events show, according to Karen Bolinger, chief executive officer of MCVB. “We sat down and talked about how we want AIME to be positioned in the future, because it’s not just an Australian show, it’s an Asia-Pacific show and it has great credibility,” she said. “We have this amazing show, where the world comes to Australia to promote business events, so the question for us was why aren’t we utilising that to start talking about the economic impact that business events has across Australia? “AIME is a trade show for the business events industry, but

Business Events Week highlights

Official AIME Welcome Reception

Asia-Pacific Incentives & Meetings Expo (AIME)

In 2013, AIME’s Welcome Reception will take on the theme “Melbourne Live!”, celebrating the city’s vibrant festival scene. For more information, or to book tickets, visit

Tuesday, February 26 – 10am-6pm; Wednesday, February 27 – 10am-5pm Now in its 21st year, AIME is the must attend event for the meetings and incentives industry in the Asia-Pacific region, attracting approximately 800 exhibitors from over 50 countries and more than 3500 Hosted Buyers and visitors representing professional conference organisers, event management companies, incentive buyers and associations. For more information, or to register, visit

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Monday, February 25 – 7pm

Tourism and Transport Forum breakfast Wednesday, February 27 – 7.45am The Tourism and Transport Forum will host a panel of expert speakers on the topic of “Why Business Events Matter”.

we’d like to broaden that; to give the wider community a better understanding of what a business event is, and that it comes with employment and a lot of other things attached to it that people don’t always recognise, including the beyond tourism benefits. “When I think about Melbourne, that’s about us tapping into the resources that exist in the city such as the Burnet Institute [Australia’s largest virology and communicable disease research institute], and showcasing these on an international platform.” In addition to AIME, which will be held on February 26-27, highlights of the Business Events Week calendar include the annual ICCA Forum for Young Professionals, aimed at professionals under 30, which will focus on new approaches and innovative case studies in the meetings industry; AIME CEO Summit, which will bring together chief executives from the global business events industry to discuss the latest trends and issues facing the industry; Saxton Ultimate Event Experience, an exciting two-hour session showcasing the talent and wisdom of 10 cutting edge presenters and entertainers; and an intensive business events educational session and guided tour of AIME for Victorian university and TAFE students.

doors to all-comers with its inaugural “Open Space” event on Thursday, February 28. The event will include a plenary session with influential business leaders, including AFL chief executive, Andrew Demetriou; Aus Biotech chief operations officer, Glenn Cross; Victorian Employers’ Chamber of Commerce and Industry chief executive, Mark Stone; and Cisco Asia Pacific area, vice president, Les Williamson. MCEC’s chief executive, Peter King, believes Business Events Week is destined to become a “national showcase for business events” in Australia.

are also all the other benefits – the hotels, the restaurants, the airports – that are very dependent on the business events that we bring in. “There’s also a whole regional support story. We use around 70 boutique suppliers from right around Victoria for our food and wine offering. This allows us to showcase wonderful Victorian produce and puts a lot of these smaller suppliers into a stronger economic position to grow their businesses.

King said MCEC’s participation in Business Events Week is about creating awareness of MCEC’s contribution to Melbourne as a whole.

“One of the major things we’ll be doing [during Business Events Week] is offering behind-the-scenes access to the public. We’ll be inviting people we do business with around Melbourne and opening MCEC to anyone who wants to come and have a look. This is a world class facility but not a lot of people understand what we do here. By opening up our doors we can show people the benefits of the industry and what a great venue they have on their doorstep.”

“There are things like jobs for a start; we employ around 700-800 people on a regular basis. But there

Other organisations who have thrown their weight behind the Business Events Week initiative

“We struggle as an industry to define the contribution we make to the community from an intellectual capacity, but also an economic one,” he said. “Initiatives like this are great for us as an industry.”

Fast facts What A week-long program of activities designed to showcase the value of business events When February 25 - March 1, 2013 Where Venues across Melbourne For more information

include the Exhibition & Event Association of Australasia, Tourism and Transport Forum and the Committee for Economic Development of Australia. Bolinger is confident that both Business Events Week and AIME 2013 will be a success. “We’re hoping that Business Events Week will communicate to a broader platform what business events add back to the economy, as well as the overall wellbeing of the city.” A full calendar of events is available at

The Melbourne Convention and Exhibition Centre.

A number of trade events relating to the aviation industry, to be held before the Avalon Airshow from March 1-3, will also be included on the schedule, demonstrating the value of business events to an industry such as aviation and aerospace. A key partner in the initiative, Melbourne Convention and Exhibition Centre (MCEC), will be hosting not only a number of events related to AIME including a welcome lunch on Monday, February 25, for around 350 Hosted Buyers, but will also be opening its

Exhibition & Events Association of Australasia’s Young Stars and Leader Table

Open Space

Wednesday, February 27 – 6.30pm

MCEC are opening their doors with a free ticketed event that includes an engaging plenary session with influential business leaders.

Matthew Pearce, chief executive of one of Australia’s biggest exhibitions company Diversified Exhibitions, will come face-to-face over dinner with the bright young stars from the expo and events sector. This event will provide mentoring, thought leadership and an opportunity for younger members of the industry to find out about what it takes to rise to the top of their field and be successful.

Thursday, February 28 – 11am-2pm

Led by Simon Hammond, world leading expert on brand excellence and customer engagement, the session commences with a presentation that will rock the Plenary stage. In the main foyer a pop up installation of hawker-style food markets offers a complimentary taste of MCEC’s award-winning produce and a range of Victorian suppliers. Although a free event, tickets are required for entry. To book, visit

AIMEPreview 2013   3

AIME • Melbourne, Australia

AIME high with sensational speakers A highlight for many visitors to AIME every year is the expo’s education program, AIME Knowledge, which this year has doubled in size to offer two concurrent streams.

to work with some of the most amazing people, speaking with them, sharing my thoughts and coaching them so that they too can have the life of their dreams.

To ensure that the program meets the high standards set in previous years, AIME will once again partner with key industry associations including the International Special Events Society (ISES), International Congress and Convention Association (ICCA), Meetings & Events Australia (MEA), Professional Convention Management Association (PCMA), Associations Forum and the Professional Conference Organisers Association (PCO) to deliver the most relevant topics and insightful presenters.

AIME: What was it that led you to realise that your experiences could help other people?

With the business travel sector playing a more prominent role at this year’s AIME, the expo will also be partnering with the Association of Corporate Travel Executives (ACTE) to include additional business travel seminars. AIME Knowledge also includes a number of personal development sessions with topics ranging from entrepreneurship, to reaching your potential to negotiation. AIME Knowledge sessions are $55, or you can purchase an ”all access” pass for $175. Visit for more information. Book now to secure your place.

Spotlight on… Andrew Sparks When motivational speaker and executive coach Andrew Sparks steps up to the podium on Wednesday, February 27, to speak about “Potentiability and a Life of Fulfillment”, he’ll be drawing on his own life experiences to reveal the secrets of fulfilling your full potential. AIME: You haven’t always had the lifestyle you lead now. How did you turn your life around? Andrew Sparks: Just four short years ago I was living a very destructive lifestyle which involved very heavy use of drugs, alcohol and violence. For me there wasn’t a lightbulb moment, or catalyst to change, but I knew I wanted to make a positive difference and I needed to take myself from the destructive environment I put myself in. After a long learning curve back to how the rest of the “normal” world lives, today things are awesome. I get 4   AIMEPreview 2013

AS: After I had my head back above water, I realised that there are a lot of other people that were in the same boat, and that if I could break free of it, then so could they. When I found something that worked for me I really wanted to share it with others. AIME: What services does your company, Sparks Elite, offer and how can they change people’s lives? AS: I speak motivationally, run high-performance workshops and consult to a select group of individuals and companies. Sparks Elite also has several other highly trained executive and life coaches in the team, which is great. We also have a sporting element to our company with a running coach and triathlon coach. This way, we don’t just teach performance, we live it too, which our clients love.

The backbone of what we do in every area of our coaching helps people get what they really want from their life – fulfilment. It could be a past trauma, a broken relationship, losing a few kilograms or making millions of dollars. AIME: Does everyone have the potential to fulfil their dreams? AS: My personal belief is that we have unlimited potential and can achieve whatever we want. Mindset is our only limitation. If you are extremely determined to get what you want you can definitely have it, from any starting point. AIME: What are some of the strategies you employ to encourage people to achieve peak performance? AS: First of all you have to get clear on what you want, and really want it. Obviously goal setting is a major part in achieving anything in life. I tend to assess a situation and then set a goal that scares the heck out of people. I’ve been critiqued by other coaches in the past for setting large goals for my clients. If they do come up a little short in the timeframe, the disappointment can be easily managed. What can’t be managed though is people looking back when they’re 80 years old and regretting they never attempted to reach for their potential. By then it’s too late. AIME: What’s the number one thing people will get out of attending your session at AIME? AS: I’d say inspiration and an action plan to achieve that. I’ll be sharing a simple strategy they can implement in any area of their lives to be successful. 

ICCA youth forum on again The International Congress and Convention Association’s (ICCA) 2013 Forum for Young Professionals is back again at this year’s AIME. Running from February 24-25, the Forum targets young professionals under the age of 30 who are keen to boost their understanding of the global meetings industry. “We leverage off the AIME trade show to develop a quality program using senior industry experts visiting Melbourne,” says Forum manager Elizabeth Rich. “The 2013 theme is ‘Revitalise Your Thinking’ with a focus on new approaches and innovative case studies in the meetings industry.” The Forum is free to staff of ICCA members. There are also limited spaces for non-members at a cost of $330. Visit for more information.

Mix it up in Melbourne With a great line-up of networking opportunities at this year’s AIME there are plenty of opportunities to catch up with clients and colleagues – new and old – away from the hustle and bustle of the show floor. Kicking off the festivities is AIME’s highly anticipated official Welcome Reception on Monday, February 25. This year’s “Melbourne LIVE!” event will be held at South Wharf Promenade, Melbourne’s hottest new wining and dining precinct. Arriving along a waterside redcarpet lined with local artists, guests will be immersed in a festival atmosphere as they take in a number of “live-sites” hosted in the bars and restaurants along the Promenade.

venue featuring a line-up of wellknown Australian talent; stop in for a bite to eat at “Live-Fare”, an open plan kitchen space with chefs guiding guests through the state’s culinary delights; or catch-up with friends at “Live-Networking” while enjoying a 360 degree view of all the event’s festivities. According to Karen Bolinger, Melbourne Convention + Visitors Bureau chief executive officer, this year’s Welcome Reception is the perfect introduction to Melbourne for AIME attendees.

“Melbourne is renowned for its events – almost every day a festival is breathing life into this amazing city,” she says. “Melbourne LIVE! will embody these events and 000266 (AIME Preview MATANG Ad)_225mm.w x 1 12/14/12 5:38 Enjoy “Live-Music”, an energetic music allow attendees to revel in the

atmosphere they create.

during this period.

“It is also a valuable opportunity for guests to network with their fellow AIME attendees, and get a feel for the city before the show begins on 26 February.”

Night owls can party late into the night at the AIME Club Night at Crown’s luxurious lounge bar, Club 23, open from 9.30pm, Tuesday, February 26, until late. Entry is complimentary and open to everyone.

Book now at to ensure you don’t miss out.


Visitors to AIME will also be able to mingle with contacts at AIME’s complimentary Networking Hour, sponsored by Korea Tourism Organization, to be held in the Future Events Experience area on the show floor from 4.30pm on Tuesday, February 26. Other stands will also be hosting their own events

This year’s AIME also has two fantastic restaurants, ideal for catching up with clients. The Globe Restaurant, co-sponsored by the Philippine Department of Tourism and India Tourism, offers authentic Filipino food, while Malaysia Spice Market, sponsored by Malaysia Convention & Exhibition Bureau, has fabulous dishes reflecting the multicultural mix the South-East Asian nation is famous for.


Imagine lending a hand to preserve exotic native wildlife. Catching a glimpse of the world’s most complex and richest marine ecosystems, while replenishing coral reefs. Aiding rangers in turtle hatchery programmes. Reinvigorating the rainforest by planting trees and learning the ways to reduce carbon footprints. All designed exclusively to inspire your high achievers.








Discover more inspiring corporate social responsibility programmes in our new Corporate & Incentive Guide. Visit to request a complimentary copy today!

Scan this code to visit our website

For enquiries, please contact: MALAYSIA CONVENTION & EXHIBITION BUREAU (MyCEB)

Suite 14.3, Level 14, Menara IMC, No. 8 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia. Tel: +603 2034 2090 Fax: +603 2034 2091 Email: Web:


30A, Eliza Street, Black Rock, VIC 3193 Melbourne, Australia. Tel/Fax: +613 9885 6932 Mobile: +61 (0) 403 892 289 Email:

Malaysia - Asia’s Business Events Hub

AIMEPreview 2013   5

AIME • Melbourne, Australia

NT takes CSR to new level The Northern Territory Convention Bureau (NTCB) and 20 of its industry partners are attending AIME 2013 with a range of exciting new products and initiatives that not only showcase the destination but also highlight how corporate social responsibility (CSR) is being put into practice in the Territory. In line with its own CSR policy the NTCB has also invited Bindi, an Alice Springs-based cross-cultural organisation which provides employment opportunities for adults with disabilities, to promote its services at AIME. Bindi operates a workshop and creative arts studio which produces high quality corporate merchandise including handmade name badges, delegate satchels and bags, as well as table

centrepieces and artworks for NT events. A range of Bindi creations will be on show at the NT stand. The NTCB has identified 15 key CSR partners in the Territory for involvement with bureau activities, as well as for the consideration of conference and incentive planners wishing to leave a lasting legacy in the NT. Details are available on • Northern Territory Convention Bureau, stand 1532

Fresh look for Heritage Queenstown Heritage Queenstown in New Zealand has announced the completion of its refurbishment of its Forest and Lakeside wings in

A local artist from Bindi in Alice Springs.

time for the busy 2013 conference year. The refurbished deluxe rooms and suites have been transformed with a total décor upgrade. The Heritage Queenstown’s award winning Icon Conference Centre can cater for conferences of up to 200 delegates and offers uninterrupted views of Lake Wakatipu and surrounding mountains. The venue comprises a conference floor with state-of-the-art equipment and a roof top venue perfect for welcome cocktails, al fresco dining and special events. • Heritage Queenstown, stand 2828 

Entertainment with a difference MTA Entertainment and Events is once again the official entertainment provider for AIME. Since taking over the role in 2000, MTA has provided countless bands, feature acts, circus performances, unique characters and roving performers for AIME, showcasing acts at the forefront of corporate entertainment. Specialising in delivering highquality Australian entertainment for corporate, community and special events throughout Australia and the Asia-Pacific, the entertainment and event agency prides themselves on staying ahead of industry trends. As the official entertainment provider for AIME, MTA will be supplying roving and musical entertainment throughout the tradeshow and concourse on both days.


• MTA Entertainment and Events, stand 1022

cruisers offer travellers naturebased adventures on the Amazon, combined with the sophistication of 5-star, boutique hotel accommodations and gourmet cuisine. Aqua Expeditions offers two river cruisers with a total capacity for 56 guests travelling together in tandem. Three-, four- and sevennight programs are available all year round, with services including transfers, excursions and meals. In 2014, Aqua Expeditions will launch a third 20-suite cruise ship, the M/V Aqua Mekong, which will cruise the historic Mekong River in Cambodia and Vietnam. • Aqua Expeditions, stand 3724

Crown Spa unveils new level of luxury To celebrate the recent $10 million refurbishment of its sumptuous Crown Spa, Crown Melbourne will be giving away a 90-minute La Prairie White Caviar Illuminating Facial to one lucky visitor to their stand at this year’s AIME. Located within the luxurious Crown Towers hotel, Crown Spa boasts 19 treatment rooms, two exclusive couples’ suites and a dedicated hair and beauty salon. Conference delegates, or organisers, will enjoy basking in the new Aqua Retreat facilities featuring a hammam steam room, deluge shower and expansive vitality pool. Guests also have access to the male and female relaxation lounges and the 25 metre indoor heated pool. To deliver exceptional personalised service and results-driven treatments, the spa has exclusively partnered with Swiss beauty company, La Prairie.

QT HOTELS AND RESORTS promise to bring imagination, savvy and experience to your next meeting or event. Offering chic designer finishes, unforgettable food and drink experiences and inspired venues for up to 750 delegates.

Once in a lifetime cruising

Visit QT Hotels & Resorts at booth 1922 and 2414.

For an incentive trip with a difference, why not consider a luxury cruise on the Amazon River in Peru?

With a wide range of treatments available, guests visiting Crown Spa are sure to leave feeling rejuvenated and truly reinvigorated.

Aqua Expeditions’ custom-built

• Crown Melbourne, stand 2200

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Information at the touch of a button

Official AIME Preview Publisher Alexandra Yeomans

Technology is a key theme at AIME 2013, with its Future Events Experience dedicated to the latest technology and innovations in the industry, so it comes as no surprise that there is a new AIME 2013 app available to download for free for all attendees. Getting the most out of an event is always a priority, and nothing makes that easier than an event app. The AIME 2013 mobile app is designed to enhance the experience of the attendee before, during and after the show, by putting features and information such as a full event schedule, personalised agenda, exhibitor listings, floor plan maps, social networking, speaker listings and more at their fingertips. And best of all, it’s free. The AIME 2013 mobile app allows you to: • Browse the full list of exhibitors • View a detailed program of events

running throughout the show • Read up on AIME Knowledge seminars and speaker biographies • Navigate your way around the show floor

• Manage your diary of appointments

Managing Editor Ylla Wright

• Join social media conversations across Twitter, Facebook and LinkedIn

Sales & Marketing Manager Jo Robinson Design/Production Bin Zhou

For iPhone users, the AIME 2013 app can be downloaded by clicking the App Store icon on your phone’s home screen, searching for IBTM Global Events, and pressing the “Install app” button. For Android users, the AIME 2013 app can be downloaded by clicking the Google Play Store icon on your phone’s home screen, searching for IBTM Global Events, and pressing the “Install” button. Your phone will then ask if you want to “accept and download” the app.

Creative Head Media Pty Ltd

Once the app is installed on your home screen click on the icon to open the app, navigate to the “Events” section on the bottom of the screen and select AIME to access show-specific information. Simple!

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AIMEPreview 2013   7

AIME 2013 Official Preview  

AIME 2013 will take place on 26 and 27 February. The event continues to be the must attend event in the Asia-Pacific region for the meetings...

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