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Google's Android is talk of Mobile World Congress

Whether it's a new smartphone or tablet being launched or a bright green robot button pinned to an attendee's lapel, Google's Android mobile operating system has all but taken over the Mobile World Congressconference in Barcelona this week.

In fact, the attention paid to the mobile OS,now the most popular smartphone platform on the planet, has all but solidified its place as a major player in the ever-expanding mobile device market. Other platform developers can't help but to marvel at Android's accomplishments.

"Google’s Android stand features is a bravura show of confidence - there aren’t just scores of app developers showing off their wares - there’s a helter-skelter, a range of 86 Android badgesthat showgoers are eagerly collecting and models of the Android robot," Matt Warman, consumer technology editor for London's Guardian, recently reported.

Add in the fact that Android has stolen the show with just about every original equipment manufacturer's major launch, and Google's outgoing CEOEric Schmidt captivating and audience with a keynote address, and it's obvious the company is dominating the conference.

"Mobile World Congresshas merely confirmed that Android is rampant in the mobile industry. The whole show is a sea of green robots," Ben Wood, lead analyst at UK-based telecoms research firm CCS Insight, told Reuters.

In his keynote address, Schmidt discussedthe future of Android without giving too much away. When asked about future versions of the OS,he simply said the name will be a dessert and begin with the letter "i." That's in reference to Google's tradition for naming the OS- version 2.2 was Froyo, 2.3 is Gingerbread and the tablet-centric version 3.0 is Honeycomb. Rumors out of the Mobile World Congress are reporting "Ice Cream Sandwich" is next in line.

However, cryptic as it was, Schmidt's comment led some to believe that Android for smartphones and Android for tablets will one day collide as one OS"in one form or another," commented a PCWorld report.


It has been quite the run for Android since the OSbegan picking up steam this past summer. In the fall, the company announced it was activating some 300,000Android devices each day. And the Android Market for apps is steadily growing as well, with more than 200,000offerings to place it second behind Apple's App Store.

But the biggest news was released last month by research firm Canalys. The company's latest report showed Android supplanted Nokia's Symbian as the world's most popular smartphone platform during the fourth quarter of 2010.

The Creative Department is a Cincinnati, Ohio advertising, branding and marketing ad agency providing web site design and development.


Google's Android is talk of Mobile World Congress  

Whether it's a new smartphone or tablet being launched or a bright green robot button pinned to an attendee's lapel, Google's Android mobile...

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