Mobile Phone: From Communication To Marketing
Nowadays, mobile phone is one of the most essential things of people. It takes much convince for people. The technology of mobile phone is
increase rapidly every day. Form 1st generation up to now, people want to build up a mobile. In addition to telephony, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, Internet
access, short-range wireless communications (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that
offer these and more general computing capabilities are referred to as Smartphoneâ€™s.
Mobile Operating Systems A mobile operating system, also referred to as mobile OS, is the operating system that operates a Smartphone, tablet, PDA, or other digital mobile devices. Modern mobile operating systems combine the features of a personal computer operating system with a touch screen, cellular, Bluetooth, WiFi, GPS mobile navigation, camera, video camera, speech recognition, voice recorder, music player, near field communication, Infrared Blaster, and other features.
Android from Google: Android Basically Android was developed by a small startup company “Android Inc “that was purchased by a Search Giant company “Google Inc.” in 2005.
Google was announced the new version of Jelly bean 4.2 at NY in 29th oct. 2012. On 13th November 2012, Google announced one more new flavor of jelly bean version 4.2.1. Jelly Bean improves the speed and simplicity. In 11 Feb. 2013 one more version of jelly bean was introduced is 4.2.2 with amazing features.
Android was unveiled in 2007 along with the origin of the Open Handset Alliance: a group of hardware, software, and telecommunication companies dedicated to go forward open standards for mobile devices. The first Android-powered phone was sold in October 2008.
Donut Eclair Froyo Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean
iOS from Apple iOS
iOS is a mobile operation system developed and spread by Apple Inc. Originally iOS released in 2007 for the iPhone and iPod Touch platforms, but it has been extended to support other Apple devices such as the iPad and Apple TV.
iOS Versions Apple released major updates to the iOS operating system about once a year over iTunes and also, since iOS version 5.0, over the air. The latest major update is iOS 6, generally announced on 11th June 2012 and released on September 12, 2012. Over 200 new features debut in iOS 6, including Apple's new Passbook service, Apple-sourced Maps, and full Facebook integration
iOS 3.1.3 iOS 4.2.1 iOS 5.1.1 iOS 6.1.3
iOS 6 was launched on June 11, 2012 during WWDC 2012, with release announced for Fall 2012. Following the pattern of earlier iOS releases, older devices are no longer supported, especially the iPod touch (3rd generation) and the iPad (original). On 12th September 2012 at San Francisco, Apple announced three iOS related items; the release of the next generation of iPhone (iPhone 5), newly designed iPod Touch and the final release of iOS 6.
Windows Phone from Microsoft
Windows Phone is a series of proprietary mobile operating systems developed by Microsoft, and is the successor to its Windows Mobile platform, although incompatible with it.
On October 29, 2012, Microsoft released Windows Phone 8, a new generation of the operating system. Windows Phone 8 replaces its previously Windows CE-based architecture with one based on the Windows NT kernel with many components shared with Windows 8, allowing applications to be easily ported between the two platforms.
Work on a major Windows Mobile update may have begun as early as 2004 under the codename "Photon", but work moved gradually and the project was eventually cancelled. In 2008, Microsoft updated the Windows Mobile group and started work on a new mobile operating system.
Windows Phone Versions
Windows Phone 7 Windows Phone 7 NoDo Windows Phone 7.5 Mango Windows Phone 7.5 Refresh Windows Phone 7.5 Tango Windows Phone 7.8 Windows Phone 8
UN Report & Top Mobile Phone OS
As per UN report in October 2012, there are 6 billion mobile phone subscribers across the world. Along with Android, iOS and Windows many other operating system are used in mobile phones like Linux, BlackBerry, Symbian, Bada etc. The following table shows more clearly which company is better and growing rapidly than others.
Android BlackBerry iOS
Linux Palm Symbian
Asha Full Touch
Windows Bada Other
Technology That Change The Marketing World
In simple word, Mobile marketing is marketing on or through mobile device, or cell phone. There are many ways to promote your business, products or services to real customer. Ways like real market promotions, promote through advertisement, TV ad, online promotion, social media promotion, website promotion etc. Among them mobile marketing and promotion become a very hot trend now a days.
The reason for increasing the attractiveness of mobile marketing is mobile phones technology and users have continuously been increasing. iPhone, Blackberry, Android, Windows technology just change the mobile world.
Mobile marketing is also very popular because of cost efficiency. You can promote your services on mobile through SMS, MMS or through mobile applications. Mobile application is the best way to achieve potential customers more effectively and with cost efficiency.
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