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For Immediate Release Contact:

Brad Langley, President/COO, Creative Group, Inc. Phone: (920)739-8850 E-mail: blangley@creativegroupinc.com

CREATIVE GROUP, INC. NAMED TO THIRD ANNUAL “CMI 25” LIST BY CORPORATE MEETINGS & INCENTIVES MAGAZINE Appleton, WI (September 8, 2009) – Creative Group, Inc. today announced that it has been named to the third annual “CMI 25” list of the industry's largest and most influential full-service independent meeting and incentive travel management companies focused on the corporate market. Compiled by Penton Media's Corporate Meetings & Incentives® magazine, the leading information source for the $40 billion corporate meetings and events industry, the CMI 25 provides an essential resource for corporate executives and meeting professionals seeking partners for outsourcing all or parts of their programs. The CMI 25 appears in the September issue of

Corporate Meetings & Incentives and is available on www.meetingsnet.com. “Outsourcing of meeting and incentive travel planning has become increasingly important to Corporate America, and our CMI 25 report is the only place meeting planning and procurement professionals can turn to for information on the buying power and capabilities of these important partners,” said Barbara Scofidio, editor of Corporate Meetings & Incentives. "Based on extensive research by our staff, the CMI 25 list is a unique snapshot of the leading companies in the industry.” According to Brad Langley, President & Chief Operating Officer, “We are delighted to receive this recognition for the third consecutive year and feel this acknowledges what our clients have known for years – our people provide outstanding service to support our client’s improved corporate performance. That’s why our client’s return to Creative Group and our business has grown. Today’s economic climate only serves to increase the value we bring to helping our client’s gain market share, enhance loyalty, and increase brand awareness. Face-to-face events play a key


role in improving our client’s business performance and it’s important to select a company who specializes in this area. Our role has become increasingly important to global corporations, regardless of industry, given today’s tighter economic climate.” The magazine’s editors selected CMI 25 companies based on several factors, including the number of meetings and incentive travel programs managed in 2008 and the total number of room nights represented by those meetings and incentives. They also evaluated the number of full-time employees at each company, as well as the percentage of the company’s revenues that came from organizing corporate meetings and incentives, versus association meetings or other sources. About Creative Group: Creative Group was founded in 1970, is privately held and employs more than 110 professionals in its Appleton, Wis., and Chicago area offices. The company serves Fortune 500 companies as well as smaller, regional companies in a broad range of industries. Creative Group helps all companies improve their company’s business performance through events that communicate a key message, motivate performance from employees/dealers/distributors/customers, or educate their target audience regarding their product or service. On average, Creative Group operates more than 500 programs a year and moves more than 55,000 travelers to domestic and international destinations. The company has also received numerous awards including over 14 ADDY awards for custom creative design work produced. For more information about Creative Group, visit www.creativegroupinc.com or call 800-236-2800 and ask for Janet Traphagen, Sr. Vice President of Sales. ###


2009 CMI Top 25 Press Release