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curriculumvitae

peter heath public relations director


personal information Phone Email Email

peter@textwrite.co.nz peter@textwrite.co.nz

Web Web

www.textwrite.co.nz www.textwrite.co.nz www.prblog.co.nz www.prblog.co.nz

Citizenship

Associations

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+64-9-4074695 +64-21-456353 (mob)

Dual British/Zimbabwean NZ Permanent Residence visa Member, PRINZ Member, CIPR (UK)


skills, strengths, personal qualities Entrepreneurial communication professional operating at a senior level. Driven self-starter motivated by delivery and service excellence. commercial acumen    

Grew own business from start-up Consistent fee growth: > 20 percent a year for five consecutive years Proven success in new business development and organic account expansion Large public relations consultancy background

relationship management  Track record of developing and nurturing enduring senior-level client relationships  award-winning customer liaison and account management ethos  retained European clients despite emigration to New Zealand  worked with NYSE-listed Sabre Holdings for more than a decade  ran a portfolio of six accounts at Countrywide Porter Novelli - with a combined annual fee income of over GBP1 million – for over two years without loss  Strong media relationships resulting from proactivity, personal approach and service mentality  Built a team of six consultants to service TextWrite’s growth  Managed a team of 10 while at Countrywide Porter Novelli

long-term communication planning and delivery  Devises, manages and implements national and multinational communication programmes  Has developed and delivered effective communication programmes for a wide range of large organisations across a wide range of sectors  Strong focus on communication ‘beyond the media’ - proven record of using alternative communication channels to achieve message delivery and perception / behaviour change  Award-winning use of measurement and evaluation to help protect business and grow fee income

wide-ranging experience  Particular experience in B2B, crisis comms, issue management, internal comms and social media  Multinational outlook; builds and motivates multi-cultural, results-oriented teams  Good understanding of commercial, technical and political communication challenges in the agricultural, automotive, environmental, financial, forestry, industrial, manufacturing, medical, mining, pharmaceutical, retail, technology, telecommunications and travel sectors  Accomplished writer at corporate, technical and consumer levels  Experienced trainer; media training and presentation and writing training for clients and employees

personal qualities  Adaptable, competent and dependable extrovert  Straight-forward, ‘no-nonsense’ consulting and managerial style  Well-developed interpersonal and communication skills


employment history employment history

August ‘09 to date TextWrite Ltd, NZ Full-service Public Relations Consultancy August ‘09 to date TextWrite Ltd, NZ Textwrite Ltd Managing Director Full-service Public Relations Consultancy Managing Director  Re-located business from UK to New Zealand  Retained three European clients (proving client relationship, retention  Re-located business from UK to New Zealand and account management skills)  Retained three European clients (proving client relationship, retention  Built (from scratch, and within eight months) a small NZ client base and account management skills)  Built a local team and network of suppliers  Built (from scratch, and within eight months) a small NZ client base  Member of PRINZ working group on evaluation  Built a local team and network of suppliers  Member of PRINZ working group on positions evaluation Simultaneously considering suitable elsewhere Simultaneously May ‘01 to July ’09 TextWrite Ltd, UK considering suitable positions elsewhere Full-service Public Relations Consultancy May ‘01 to July ’09 TextWrite Ltd, UK Managing Director Full-service Public Relations Consultancy Managing Director  Grew from a start-up to a viable business with consistent fee growth of more than 20 percent a year for five consecutive years  Grew from a start-up to a viable business with consistent fee growth of  Grew client base from one to five in the first 18 months, supported by a more than 20 percent a year for five consecutive years team of dedicated freelance consultants  Grew client base from one to five in the first 18 months, supported by a  Role involved new business development, team building and team of dedicated freelance consultants management, strategic planning and development, facilities and  Role involved new business development, team building and infrastructural development management, strategic planning and development, facilities and infrastructural development Feb ‘96 to May ‘01 Countrywide Porter Novelli, UK Feb ‘96 to May ‘01 Oct ’98 Feb ’96 Oct ’98 Feb ’96

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Public Relations Consultancy Countrywide Porter Novelli, UK Senior Consultant Public Relations Consultancy Consultant Senior Consultant Consultant  Developed and managed B2B, consumer and environmental issues management communication programmes across the manufacturing,  retail, Developed B2B, consumer issues traveland andmanaged technology sectors, and and for aenvironmental government department management communication programmes across the manufacturing,  Managed a team of 10 retail, travel and technology sectors, and for a government department  Serviced a portfolio of six accounts with combined fee of > £1m annually  Managed a team of 10  Client service and liaison  Serviced a portfolio of six accounts with combined fee of > £1m annually  Organic and new business growth  Client service and liaison  Financial management and planning  Organic and new business growth  Staff development and performance  Financial management and planning  Developed and ran internal training programmes  Staff development and performance  Headed the company’s social committee  Developed and ran internal training programmes  Headed the company’s social committee


Apr ‘95 to Feb ‘96 The Communication Group, UK Public Relations Consultancy Account Manager • Client service and liaison • Programme development and management • Programme implementation Nov ‘92 to Apr ‘95 Pielle Consulting, UK Public Relations Consultancy Nov ‘93 Account Manager Apr ‘93 Senior Account Executive Nov ‘92 Account Executive • managed a team of three • client service and liaison • programme development, implementation and management June ‘91 to Nov ‘92 Travelling - Australia, New Zealand, South East Asia Jan ’87 to June ’91 Spectrum, Zimbabwe Public Relations Consultancy Jan ‘89 Senior Account Executive Jan ‘88 Account Executive Jan ‘87 Trainee

client history Current: Current: Aon Zealand Wagonlit Travel DowNew Chemical Company Blueprint FarPartners North SAR CarlsonFire Security Services Dow Chemical Company Search and Rescue New Zealand Grammar Carlton RFC Far North Griffin Healthcare MarleyNational Memorial Arboretum (UK) Opus New Zealand Pead PRPead PR Porter Novelli Northport Refining NZ Previous: Previous: Barclays Bank British Airways Canadian Pulp and Paper Assoc. Aon New Zealand Barclays Bank Partners Farmers Union (Zim) Doctors.net.uk Dept. of TradeBlueprint and Industry (UK) British Airways Canadian Pulp and Paper Carlson Wagonlit Travel DX ECVM GetThere Com.Farmers Union (Zim) IMI Norgren Doctors.net.uk Marketing Dept. of Trade and Industry (UK) Grenada Board of Tourism InTouch DX ECVM GetThere JKX Oil and Gas Lucas Aftermarket Sabre Airline Solutions Grenada Board of Tourism IMI Norgren InTouch Marketing Sabre Holdings Sabre Travel Network Scotch Whisky Association JKX Oil and Gas Lucas Aftermarket Marley New Zealand Tala PR The Holst Group Travelink Northport Sabre Airline Solutions Sabre Holdings Travelocity Zim Export Promotion Zimbabwe Sun Hotels Sabre Travel Network Scotch Whisky Association Tala PR The Holst Group Zim Export Promotion

Travelink Zimbabwe Sun Hotels

Travelocity


education and references 1987

University of Zimbabwe First year of a three-year BA Comms degree at the University of Zimbabwe. Course abandoned due to political disruption

1981-1986

Plumtree School, Zimbabwe 3 x A-Levels (University of Cambridge Examining Board)

“A seasoned and highly creative communication professional with keen intellect and quick wit. He delivers solid results time and time again” – Jennifer Hudson, client “One of a rare breed who delivers exactly what he says he will. You'd have to travel a long way to find a more consummate communication professional” – Andrew Baud, client “Peter is a guy you’d always want on your team. He’s passionate about delivering results and will bust a gut to do so. He has a deep understanding of how the media works and what makes a good story and his track record is second to none. He’s a man of integrity, drive and enthusiasm, a communication professional of the highest order.” – Jonathan Hemus, former director, Porter Novelli “One of the most efficient and effective PR people I know of. He’s either ready with a quote when I call, or will source the right person for me to speak to – usually immediately. But what sets him apart is his proactivity. With him I get more than just a soundbite or ‘a spokesman said’. I get the background, the context and a meaningful quote. Unusual in PR and extremely welcome” – Adam Coulter, journalist “His passion for his work, his delivery and his respect for the people he works with are qualities I’ve had difficulty finding elsewhere. Peter builds strong relationships wherever he turns” – Sarah Holden, client “I recommend Peter as a 'thinking' PR man and excellent writer. He really understands how PR works. Use him if you have a need, you won't be disappointed. I enjoyed working with him and rate him. One of the good guys!” – Neil Backwith, former CEO, Porter Novelli “Energetic, confident and doggedly determined. But mostly absolutely committed and passionate about delivering excellence. He struggles with anything that's just 'OK' and wants to ensure that every bit of work stretches the boundaries to achieve the best results all round” – Michele Wheatley, colleague “Empathy’s his strength. He makes an effort to understand a client’s business properly and his style, both in the counsel he gives and the material he delivers, is feisty and effective” – Richard Adams, client “He works hard to get journos the info they need, explains the intricacies where necessary, and will provide an informed steer when official comment is unavailable. Working with Peter is the closest I’ve come to working with an in-house PR team that isn’t actually in-house” – Linda Fox, journalist “An extraordinary guide” – Dawnne Unger, client

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Peter Heath CV  

peter heath public relations director Web www.textwrite.co.nz www.prblog.co.nz Web www.textwrite.co.nz www.prblog.co.nz Citizenship Dual Bri...

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