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PAC TECHNOLOGIES

BRAND GUIDELINES


INTRO This guide is a tool designed to help us project the values and vision behind the PAC Technologies brand. It is important that it is followed carefully so that we can ensure a consistent style and quality of presentation. Everything we do and produce needs to reflect PAC Technologiesclearly and consistently.

CONTENTS

CONTENTS

LOGO USAGE....................................................... TYPOGRAPHY & GRAPHICAL ELEMENTS.............. STATIONERY DESIGN........................................... ELECTRONIC ADAPTATIONS................................. BTL..................................................................... ADVERTISING...................................................... PROMOTIONAL ITEMS.........................................

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LOGO COLOR VARIATIONS - ENGLISH VERSION The PAC Technologies logo should be reproduced in color whenever possible. For specific color values to use when reproducing the logo (4-color process, RGB), refer to the Color Palette section. White is the most effective background on which to reproduce the color logo because it provides a clean, crisp contrast for the logo’s color and elements. If color reproduction

is not available or is not a viable option, the logo should be reproduced in solid black or as a fullreverse in white out of a color background. When the PAC Technologies logo is placed on a photographic image, the image behind the logo must be light enough to provide contrast for the positive logo or dark enough to provide contrast for the reverse logo.

4-color logo, RGB logo – for use on white backgrounds or where there is sufficient contrast between the logo and the background for reproduction.

4-color logo, RGB logo – for use on Dark backgrounds or where there is sufficient contrast between the logo and the background for reproduction.

4-color logo, RGB logo – for use on Black backgrounds or where there is sufficient contrast between the logo and the background for reproduction.

Black logo with Gradient – for use when color reproduction is not an option.

Black logo – for use when color reproduction is not an option.

Full-reverse logo – for use when full-color reproduction is not an option or viable solution on dark or black backgrounds.

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LOGO COLOR VARIATIONS - ARABIC VERSION The PAC Technologies logo should be reproduced in color whenever possible. For specific color values to use when reproducing the logo (4-color process, RGB), refer to the Color Palette section. White is the most effective background on which to reproduce the color logo because it provides a clean, crisp contrast for the logo’s color and elements. If color reproduction

is not available or is not a viable option, the logo should be reproduced in solid black or as a fullreverse in white out of a color background. When the PAC Technologies logo is placed on a photographic image, the image behind the logo must be light enough to provide contrast for the positive logo or dark enough to provide contrast for the reverse logo.

4-color logo, RGB logo – for use on white backgrounds or where there is sufficient contrast between the logo and the background for reproduction.

4-color logo, RGB logo – for use on Dark backgrounds or where there is sufficient contrast between the logo and the background for reproduction.

4-color logo, RGB logo – for use on Black backgrounds or where there is sufficient contrast between the logo and the background for reproduction.

Black logo with Gradient – for use when color reproduction is not an option.

Black logo – for use when color reproduction is not an option.

Full-reverse logo – for use when full-color reproduction is not an option or viable solution on dark or black backgrounds.

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LOGO COLOR PALETTE The PAC Technologies colors should always be used according to the values identified below. The corporate logo CMYK and RGB color:

C 21 M 14 Y 14 K 70 R 85 G 89 B 91 HTML 55595b

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C 0 M 35 Y 85 K 0 R 251 G 176 B 64 HTML fbb040

C 85 M 50 Y 0 K 0 R 27 G 117 B 188 HTML 1b75bc

C 0 M 0 Y 85 K 0 R 255 G 243 B 62 HTML fff33e

C 70 M 15 Y 0 K 0 R 39 G 170 B 225 HTML 27aae1

C 0 M 100 Y 100 K 100 R 237 G 28 B 36 HTML ed1c24


LOGO MISUSE Incorrect use of the PAC Technologies logo compromises its integrity and effectiveness. The examples of logo misuse below are not comprehensive; they are only a small sample of possible misuses of the PAC Technologies logo: 1. 2. 3. 4. 5. 6. 7. 8. 9.

Don’t change the logo’s orientation. Don’t bevel or emboss the logo. Don’t add “glow” effects to the logo. Don’t flip the Blocks. Don’t stretch or squeeze the logo to distort proportions. Don’t place the logo on a busy photograph or pattern. Don’t change PAC Technologies typefaces. Don’t change or switch the logo colors. Don’t replace the new logo with the old one.

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CLEAR SPACE To preserve the PAC Technologies logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the PAC Technologies logo is defined as the height of the blocks taken from the logo. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.

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MINIMUM SIZE

0.9cm

The PAC Technologies logo retains its visual strength in a wide range of sizes. However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is determined by the width of the PAC Technologies wordmark, which should not be reproduced in a size smaller than 0.9cm in Height.

2.75cm

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PAC TECHNOLOGIES

TYPOGRAPHY & GRAPHICAL ELEMENTS


ENGLISH TYPOGRAPHY 1.2 Sansation should be used for titling and texting on all applications. Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. Use weight to draw emphasis instead.

Sansation

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789

Sansation

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789

Sansation

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789

Sansation

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789

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ARABIC TYPOGRAPHY 2.2 AXtManal should be used for titling and texting on all applications. Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. Use weight to draw emphasis instead.

AXtManal Regular AXtManal Bold AXtManal Black

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GRAPHICAL ELEMENTS

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PAC TECHNOLOGIES

STATIONERY DESIGN


BUSINESS CARD & LETTERHEAD & Identification Card

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Envelope 22x11 & Compliments Slip

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MEMORANDUM & FAX SHEET

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CONTINUATION SHEET

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PAC TECHNOLOGIES

ELECTRONIC ADAPTATIONS


WEBSITE/ HOME PAGE

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WEBSITE/ INSIDE

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POWERPOINT/ COVER

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POWERPOINT/ COVER

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PAC TECHNOLOGIES

BTL


CORPORATE BROCHURE/ ENGLISH

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CORPORATE BROCHURE/ ARABIC

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PROMOTIONAL BROCHURE/ ENGLISH

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PROMOTIONAL BROCHURE/ ARABIC

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EMPLOYEE GUIDELINES

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CD

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PAC TECHNOLOGIES

ADVERTISING


IMAGEry - DO NOT USE

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X Bad crops Do not crop out the main focus of the image.

X Ugly crops Images should be always containing beautiful captures.

X Stock library illustration Which doesn’t reflect the quality of the PAC Technologies...

X Uninspiring imagery Imagery should be engaging and well photographed.

X Low resolution Images should be used no lower than 300dpi.


PRINT ADS

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OUTDOOR

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UNIFORMS

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Holder

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PAC TECHNOLOGIES

PROMOTIONAL ITEMS


KEY CHAIN, BALL PEN & WHITE MUG

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Pac Technologies Corporate Identity