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Most complained about ads in 2011 4

 Queensland Association for Healthy Communities (Billboard)

Case number: 0177/11 The ad portrays two men with one kissing the other’s neck. The billboard says it is a healthy communities and a safe sex message Board decision – Dismissed Number of complaints – 53 5

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 Queensland Association for Healthy Communities (Poster)

Case number: 0176/11 The ad portrays two men hugging and says “Rip & Roll” with a picture of a condom on it Board decision – Dismissed Number of complaints – 222 2

  Energy Watch (TV)

Case number: 0267/11 Featured an Indian person doorknocking to sell the best deals for energy Board decision – Upheld – Modified or discontinued Number of complaints – 75 3

  MyPeace – Jesus (Billboard)

Case number: 0192/11 A prophet of Islam with a phone number for people to call to receive a free Koran Board decision – Dismissed Number of complaints – 58

Review of Operations 2011

  Essential Beauty Franchising (TV)

Case number: 0042/11 The advertisement shows a book with the first letters of words swapped around to tell the story of a woman requiring hair removal from personal areas Board decision – Dismissed Number of complaints – 44 6

  General Pants Group (Poster)

Case number: 0151/11 Photo of a topless woman. Her nipples taped with black tape and male hands unzipping her pants. In the background there are giant words advertising ‘Sex’ and tiny print saying ‘fashion’. Board decision – Upheld – Modified or discontinued Number of complaints – 37 7

 FOXTEL Management Pty Ltd (TV)

Case number: 0481/10 A family is shown setting up Christmas lights on their house. When the lights go on they spell out the word FOXMAS. Board decision – Upheld – Modified or discontinued Number of complaints – 28

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  Supre Pty Ltd (TV)

Case number: 0183/11 Woman wearing product Jeggings wiggles around and shows off the Jeggings Board decision – Dismissed Number of complaints – 27 9

  The Tool Shop (Billboard)

Case number: 0226/11 Three provocatively dressed women stand near the words “how about all three?” Board decision – Upheld – Modified or Discontinued. Number of complaints – 25 10  

Equal 10th – Santos Ltd (TV)

Case number: 0214/11 Ad shows a farmer on his tractor in beautiful countryside advocating coal seam gas and the advertiser, Santos, is looking after our future Board decision – Dismissed Number of complaints – 24 10  Equal 10th – Optus

Communications (TV)

Case number: 0011/11 The ad features two crocodiles ‘playing’ tennis. They are using a Sugar Glider as the ‘ball’ Board decision – Dismissed Number of complaints – 24

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Advertising Standards Bureau - Review of Operations 2011  

The Advertising Standards Bureau (ASB) administers Australia's national system of self‐regulation in relation to both public and competitor...

Advertising Standards Bureau - Review of Operations 2011  

The Advertising Standards Bureau (ASB) administers Australia's national system of self‐regulation in relation to both public and competitor...

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