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Advertising Standards Board complaints process Complaint received in writing

Complaint assessed as not in ASB charter

Complainant informed and referred to appropriate body

Complaint assessed by complaints manager and ASB exec

Complaint assessed as already considered

Complainant informed and provided with case report. Copy of complaint sent to advertiser

Complaint assessed as NEW CASE

Complaint assessed as consistently dismissed

Complainant informed

Complainant notified that complaint raised as a case

INT COMPLAED CLOS

Advertiser notified of complaint and offered opportunity to respond

Advertiser response received

Advertiser response not received

Response included in case notes provided to board

Response requested again

Nil response noted in case notes provided to board

D BOAR ERS ID CONSPLAINT M CO

Complainant notified of decision and provided case report, also notified of option for an independent review

Complainant satisfied

ASB publishes case report and notifies all parties

Complainant requests independent review

Advertiser notified of decision and provided case report, also notified of an option for an independent review

Advertiser requests independent review

Independent review conducted

Advertiser modifies/withdraws ad

Advertiser satisfied

Advertiser ignores Board decision

Referred to appropriate agency

Independent review recommendation made to Board

Board makes final decision and all parties are notified

CASE CLOSED

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Review of Operations 2011

Advertising Standards Bureau - Review of Operations 2011  

The Advertising Standards Bureau (ASB) administers Australia's national system of self‐regulation in relation to both public and competitor...

Advertising Standards Bureau - Review of Operations 2011  

The Advertising Standards Bureau (ASB) administers Australia's national system of self‐regulation in relation to both public and competitor...

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