Page 17

Details of the Senate inquiry (cont.)

Classification Scheme Review by the Australian Law Reform Commission (ALRC), due to report in January 2012. As such, the Government Senators only agreed with and supported 3 of the 30 recommendations contained in the report. Of those 3 recommendations, only two are of relevance to ASB: • Establishment of a further inquiry to consider progress of industry bodies (including the ASB) in responding to recommendations in the 2008 Senate Inquiry report on Sexualisation of children in the contemporary media.

• A  s noted in our media release of 23 June 2011, the ASB considers this recommendation would be unnecessary as the ASB and other advertising bodies have implemented a raft of changes in line with the recommendations made in 2008. • The Attorney-General direct the ALRC to consider, as part of its current review of the National Classification Scheme, all the findings, proposals and recommendations put forward in this report.

ASB expects that the ALRC review will take into account this Senate Inquiry and the House of Reps Inquiry, as well as other relevant reviews currently underway, such as the Convergence Review being undertaken by the DBCDE. ASB noted that the dissenting report of the Government Senators suggested that the Government will await the findings of the broader ALRC review before giving weight to the recommendations of the Senate Committee.

Australian Law Reform Commission review of the Classification System During the year ASB was also involved in the ALRC’s review of the Classification System. ASB provided comment on an Issues Paper released by the Australian Law Reform Commission (ALRC) in relation to its review of the National Classification System. Information provided was in relation to the ASB’s role within the self regulation system applying to advertising and marketing communications in Australia. The ASB encouraged the ALRC to consider its submissions to the Senate and House of Representatives Inquiries, which highlighted that self regulation remains the most appropriate and effective means for regulating advertising and marketing communications in Australia.

16

The Australian Law Reform Commission report presented its report to the Attorney-General on 28 February 2012.

Details – The Australian Law Reform Commission – Review into the Classification System • O  n 24 March 2011, the AttorneyGeneral requested the Australian Law Reform Commission (ALRC) to undertake a review of the National Classification Scheme. • The review considered issues including: • existing Commonwealth, State and Territory classification laws • the current classification categories

contained in the Classification Act, Code and Guidelines • technological change • the need to improve classification information available to the community • the effect of media on children and • the desirability of a strong content and distribution industry in Australia. • The ASB has provided the ALRC with two submissions; the first on the Issues Paper (submitted 15 July 2011) and the second submission on the Discussion Paper (submitted 17 November 2011). • The ALRC will present this report to the Attorney-General on the 28 February 2012.

Review of Operations 2011

Advertising Standards Bureau - Review of Operations 2011  

The Advertising Standards Bureau (ASB) administers Australia's national system of self‐regulation in relation to both public and competitor...

Advertising Standards Bureau - Review of Operations 2011  

The Advertising Standards Bureau (ASB) administers Australia's national system of self‐regulation in relation to both public and competitor...

Advertisement