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Chairman’s Report In my seven years as Chairman of the Advertising Standards Bureau, 2011 will stand out as a period of significant challenge to the advertising self regulation system and to the Directors of the ASB as the custodians of the system’s complaints adjudication arm. The Directors and I were well satisfied with the outcome of two Parliamentary Inquiries. These inquiries endorsed the effectiveness of the administration of the self regulation system and importantly the professionalism of the industry in applying and complying with the community standards as set out in the Codes and Initiatives. The Bureau again spent considerable time in building higher level awareness of the important role of advertising self regulation for both the community and Australian businesses. I have to commend the energy and continued commitment of staff at the Bureau in responding to claims made by interest and lobby groups in relation to the effectiveness and worth of self regulation

Review of Operations 2011

during the 2011 Parliamentary Inquiries. Their work demonstrated that the community and Australian business benefits from a robust, transparent system which deals efficiently with consumer concerns about advertising and at no cost to consumers. I would also like to express my appreciation to the Outdoor Media Association and its members in supporting the work of the ASB. The outdoor advertising space provided by OMA members in 2011, which helped to highlight the role and existence of the ASB, was invaluable. The support of the industry is vital to the effective administration and continued improvement of the advertising self regulation system as a whole. Unfortunately, as mentioned last year, there are still too many large advertisers receiving the benefit of the ASB’s work without making their contribution. The levy is a very modest 0.035% of media expenditure – and has been unchanged since 1998. I urge all advertisers to contribute. We continue to build our international links, primarily through the European Association Standards Alliance (EASA). Work in our role as Deputy Chair of the International Committee of EASA to raise awareness of advertising self regulation systems in the Asia Pacific Region continued in 2011 and we look forward to further development in 2012.

The year saw the departure of several Advertising Standards Board members - including long-serving members, the Hon John Brown ao, Ms Joanna Cohen and Mr Tom Keneally ao – and the recruitment of nine new members, as well as a change to the Independent Reviewers. One of the highlights of the year was the chance to spend an evening with Board members past and present and personally thank them for their contribution. Publicly, I would like to thank all members of the Advertising Standards Board – past and present - for their dedication to the role and their commitment to applying the various industry codes in line with community standards. Thank you also to Independent Reviewers, the Hon Deirdre O’Connor and Mr Mick Palmer, for the important role they played in providing impartial assessment of the appropriateness of Board decisions and Bureau process. Welcome to our new Independent Reviewers, Ms Victoria Rubensohn am and Dr Dennis Pearce ao. I also want to express my appreciation to the Bureau Board who voluntarily and willingly offer their time to assist with corporate and strategic matters.

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Advertising Standards Bureau - Review of Operations 2011  

The Advertising Standards Bureau (ASB) administers Australia's national system of self‐regulation in relation to both public and competitor...

Advertising Standards Bureau - Review of Operations 2011  

The Advertising Standards Bureau (ASB) administers Australia's national system of self‐regulation in relation to both public and competitor...

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