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Quick Links Top Sales & Closed Sales For the Week

Selma Hepp’s Blog

From Ed’s Desk Dear Marin Colleagues,

Lisa’s Corner

On Tuesday this week, we had a market update from Carole Rodoni, who you all know for her elegance and style. Now that I have caught my breath I will attempt to summarize her opinions on our current and future market. • Overall market trends of the past few years will continue at least through 2020 (which happens to coincide with the next election).

Marin Stats

• Inventory will remain constrained due lack of new construction and also baby boomers living longer and staying in their homes. •New tax law changes increasing the non-taxable inheritance to $10 million for single and $20 million for married couples will see more homes gifted to siblings and not sold in order to pay taxes.

Weekly Broker Tip

Pacific Union Tools

• The new tax laws will not have much effect on Marin homebuyers because most of the buyers are subject to the AMT (Alternative Minimum Tax) which already eliminates many of the deductions. Click here to read about AMT http://www. . This will help you explain to your buyers the limit on interest and property tax really does not matter to most people in Marin. They don’t get the deductions already. • Quit whining. It will all be ok.

Marketing Assistance

• Stock market will continue to go up and down in wild swings that will scare a lot of folks. She likes defense stocks and retail and thinks Target will be bought by Amazon this year. • The Tech industry will continue to dominate the region with Google alone hiring up to 10,000 people a month. Yikes, where are they going to live?


Open Homes

Millennials now defined the market by 3 elements.

o Trendy; (flat, close to shopping and retail such as downtown Larkspur and Mill Valley. o Mid-Trendy; Close to good schools semi flat neighborhoods with a short walk or drive to the trendy coffee shop o Not-Trendy; high up on the hill where I live. I tried to be trendy but can’t keep up.


Social Media

• At the end of the day you are all going to be busy and working hard to find homes for your clients to buy. Stay focused! I have had the opportunity to meet with most of you regarding the recent changes to our staff responsibilities all in an effort to provide you with more support. At Tuesday’s Estates Meeting our entire Marin Staff will be present so you can meet them. On Tuesday, Lisa Norman, our VP of Product Development will be introducing you to The Loop. This new application is a game changer for information sharing and how you communicate and promote your business. In the words of Carole, “Basically, you don’t want to miss this!” See you Tuesday, 9:30 at Piatti’s.

Pacific Union Affiliates Need Marketing Assistance Click here!

License # 01866771

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PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.



Best Buyer Report (BBR)

Need Help?

Your Marin Marketing Manager Kevin Walli can always assist you with training and advice during standard business hours. Your Office Manager is also trained to assist. Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents

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The Pacific Union Blog

HOMEBUYER DEMAND CONTINUES UNABATED ACROSS THE COUNTRY AND BAY AREA Posted: March 5, 2018 A insufficient supply of homes for sale continues to propel U.S. prices and cause properties to sell increasingly faster, with three Bay Area cities counting among the hottest U.S. real estate markets in February. That’s according to’s latest monthly analysis of the nation’s 20 most in-demand housing markets, as judged by the most listing views on its website and the quickest pace of sales. Nationwide, the median list price was $275,000 in February, up 10 percent from one year earlier. American homes found a buyer in a median of 83 days last month, 8 percent faster on an annual basis. For the past few months, San Jose, Vallejo, and San Francisco have owned the top three spots on the hot-markets list. And while the latter metropolitan area retained the No. 1 position in February, Midland, Texas jumped into the second spot last month, pushing down Vallejo and San Jose to No. 3 and No. 4, respectively. As usual, California cities accounted for the majority of America’s hottest markets in February. The rest of the Golden State’s in-demand communities: Sacramento (No. 5), Santa Rosa (No. 7), San Diego (No. 9), Stockton (No. 10), Santa Cruz (No. 11), Chico (No. 13), Oxnard (No. 14), Modesto (No. 15), Fresno (No. 17), and Los Angeles (No. 20).

BAY AREA HOME PRICES INCREASE FOR 70TH CONSECUTIVE MONTH Bay Area home prices have been rising for nearly six straight years, and the region’s well-documented inventory drought is likely to cause that trend to continue for the foreseeable future. Citing CoreLogic data, The Mercury News reports that the median sales price for a Bay Area home was $712,000 in January, an annual gain of 11.8 percent and the 70th consecutive month of year-over-year appreciation. Silicon Valley saw substantial price gains from January 2017 — 30 percent in San Mateo County and 24 percent in Santa Clara County. Since the housing market regained its footing in 2012, appreciation has exceeded 80 percent in Alameda, Contra Costa, Santa Clara and San Mateo counties. One local real estate professional told The Mercury News that buyers in some highly sought-after Silicon Valley communities are currently paying premiums of up to 50 percent. And due to substantial planned expansions by several large tech companies and rising stock prices, industry professionals expect prices to continue their upward trajectory.

We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at

Pacific Union Social Media

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Top Sales of the Week 100 Upper Briar Rd Kentfield $2,740,000

Eric McFarland- Selling Agent

Based on Information from 02 25 18 Noon - 03 02 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.

Marin Stats Marin Market Share

Weekly Market Update

For Sale vs. Sold vs. Pending

Monthly Market Update

Avg. Price Per Sq. Foot

Months of Inventory

Average Days On Market

1973 2016 Ave Sale Price/Units

Average Price For Sale vs Sold

Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)

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Weekly Broker Tip THE ENFORCEABILITY OF INCOMPLETE LISTING AGREEMENTS Q: My brokerage represents the Sellers in the sale of an expensive home; we have also procured the Buyers. The Sellers have just informed us that they are not agreeing to pay us any commission because, although they signed an Exclusive Listing Agreement with us, the Listing Agreement is missing “key elements” regarding the term of the Listing Agreement. Is that true? If we do not have start and end dates, does that mean that the Listing Agreement is legally unenforceable?

A: Yes, incomplete Listing Agreements for residential property are legally unenforceable and, in particular, the lack of an identifiable start and ending of the “Term” of the Listing can void the agreement. The Statute of Frauds requires that all agreements regarding the sale of real property to be in writing, signed by the Parties to that Agreement and that document must express the full and complete agreement of the Parties. The Statute of Frauds does not just apply to Purchase and Sale Agreements; it also applies to Listing Agreements. Under California law, you cannot market the Property without having a fullysigned written marketing/listing agreement in place. Marketing is a licensee activity and thus there needs to be full compliance with real estate law – for this reason, marketing real property as a “pocket listing” without a written agreement from the seller is considered illegal activity. There is a legal maxim that if there are any ambiguities or uncertainties about the meaning of any aspect of an agreement, the ambiguity is construed against the creator of the document. If the Listing Agreement is prepared by the real estate professional and there is no stated start or end date, then the standard legal interpretation is that there is no Listing Agreement.

Click here to read more ...

DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice

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VP, Product and Innovation Group Product member Lisa Norman is Pacific Union’s Vice President and an Innovation Group Member

I often get asked why you would use both myTheo and RealScout. Although they have similar functionality, they each offer some distinctly different features. You may decide you only need to use one, but I recommend trying out both for 30 days before you decide.

myTheo • The fastest and easiest way to access MLS data on the go and on your mobile. • Quickly share property information with a client. • Plan a buyer tour with multiple locations (Google Maps) and share it with your client. • Chat in-app with your client or an agent. • MLS updates in real-time.

You have an account right now, click HERE to get started.

RealScout • Migrate all seller and buyer alerts from various places (MLS, CleanOffer) via RealScout migration service. They do it for you! • ‘Set it and Forget it’. RealScout will send property alerts to your clients as often as they choose. • Pacific Union clients love the search features and ease of use. • Huge photos, easy navigation and robust searchable features.

You have an account right now, ask your local staff to get you started.

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Open House Data from Marin County Date Range: 6/3/17 to Present Aggregated Data



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Marketing / Advertising Premier Properties Newsletter Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE! Published on Tuesdays after 5:00pm via Constant Contact. Run dates are every Tuesday, materials are due Monday at noon. Click here to sign up for Premier Properties

License # 01866771

41 San Carlos, Sausalito 1 1 .1 4 . 2 0 1 7

The Ark Newspaper WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.

David Schwartz Luxury Property Specialist

Lauren Ramsey Luxury Property Specialist

415 412 2236 License # 00570060

415 450 5955 License # 01234567

Your ad will reach a coveted audience of Ark Readers, primarily in Belvedere and Tiburon. Run dates are on Wednesdays, deadlines for materials are the prior Wednesday. Please email Harrison if you are interested in taking the page 3 half page ad. Cost: $700

Contact Marin Marketing to reserve space.

Marin Magazine A monthly, high-quality publication with a dynamic readership. A lifestyle magazine serving the North Bay featuring Marin County, San Francisco and Wine Country restaurants, shopping and culture. Cost: $825/half page, $1,650/full page Contact Marin Marketing to reserve space.

SF/Silicon Valley Business Times Home of the Day A Pacific Union Exclusive Partnership

Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings

onth with two feature dates e about the property y photo gallery

ontent page per market.

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BBR - Best Buyers Report

The BBR is a proprietary tool for Pacific Union agents that utilizes in depth data to identify the types of buyers that are most likely to be interested in your listing. It gives you detailed information on their preferences and behaviors so you know how ng through ReachLocal and where to get their attention. Your advertising gn, you can distribute custom creative across theoptimal visibility on thetypes of sites and will have geted audience frequents. ReachLocal banner ads use that reflect their interests and activity. in publications rom Pacific Union’s Ask your office manager or Kevin.

ogram and places these banner ads on websites that Why use the BBR? sts. Some examples include MSN, CNN, Forbes, Golf among others.Runs monthly, $425 per month, per


Create a BBR!


Facebook Social Media Online Banner Advertising ReachLocal

n Facebook ancustom average of 40 plans so that you We’veand put spend together advertising ustom audience targeting tounderstanding reach users with high inhave a highly accurate of how to target vertise your effectively with compelling creative theselisting segments in your advertising strategies. Custom onlinetobanner campaigns starting atthat just ts you want reach,advertising and identify new audiences


$500 per month to get the most effective coverage. With our ads being shown an average of 70,000 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our experience so far has shown excellent results.

ffluent and loyal readership of over 107,000 per issue Francisco, the Peninsula, and Silicon Valley. ame, Hillsborough, Los Altos, Los Altos Hills, Los , Palo Alto, San Jose, San Mateo, Saratoga, Portola

Resources - Forms, Vendors, Services

eights, Presidio Heights, Russian Hill, Sea Cliff • Inspection Checklist and Forms age.

• Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update

livers thought-provoking stories, destinations and of San Francisco. The most effective communication • Sewer City and Fire Inspections ffluent Marin County consumer. age.

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This is a collection of recent ads Pacific Union has placed- some are brand ads and some are ads placed by our Real Estate Professionals in publications that we regularly advertise in. These are excellent examples of our branding aesthetic and the impact that it has across the board.

Find your perfect place in the world.

COMING SOON | 81 Montford Avenue, Mill Valley Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining

Take the Pacific Path.

Kentfield 448.1100 | Larkspur 945.6300 464.8686 | Mill Valley, Downtown 380.6100 | Mill Valley, Southern Marin 383.1900 Novato 383.1900 | Ross 461.8686 461.8605 | Tiburon/Belvedere 789.8686 |

SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent

Radhi Ahern Luxury Property Specialist

Scott Kalmbach Luxury Property Specialist

415.531.2981 License #01411471

415.350.7911 License #01795204

Full page ads in Marin Magazine



Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent

Seminary, San Anselmo $2,650,000 Listing Agent

Bjorn Sandberg Luxury Property Specialist 415 730 5354 License # 01747465

SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market

SOLD Manor, Fairfax $1,395,000 Buyer’s Agent

SOLD Rush Creek, Novato $1,700,000 Listing Agent

Grateful for an amazing 2017 with more to come!

Half page ad in Marin Magazine

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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit:

Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit:

Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit:

Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit:

Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit:

ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.

To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email

The Benefit of Knowledge

Weekly Update 03 09 18  
Weekly Update 03 09 18