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Kalipurayath Senior Copywriter


Viral Client: The Economic Times. For? The Economic Times Power of Ideas contest. A programme to seek out future entrepreneurs What? A series of short films featuring office employees singing about their crappy jobs. (THAT’S ME SINGING)


Viral. Client: McDowell’s No.1. Brief: Extend the McDowell’s No.1’s ‘Dosti Ka No.1 Spirit concept. Creative (viral videos): Something I’m currently working on. We are doing a few more of these. The bald guy’s me.


McDowell’s No.1 Dhoni Launch film.


Electrolux Launch Film with Sonam Kapoor


How do you inform your employees that the SIP (Systematic investment plan) form filling process has now gone online? (Why, through Origami, of course.) The brief - communicate to the employee’s of L&T Mutual Fund that they can now fill their SIP forms online. Paper forms won’t be necessary. The insight - People love making things out of paper.

10/22/2011THIS IDEA’S COPYRIGHTED TO PRASHANT KALIPURAYATH

The creative idea & execution - Bring in an origami specialist. Arrange for a class on the premises. And then use the old, paper, SIP forms as the teaching material. At the end of the class inform the employees about the online SIP forms. The result -100% recall. Fun and exciting way to communicate a boring message.


Prashant Kalipurayath

Senior Copywriter

portfolio: theworkido.tumblr.com

Experience

2010-11 (22 months): Mudra Communications, Mumbai 2008-2009 (18 months): Saatchi & Saatchi Focus, Bangalore 2005-2007 (24 months): KPMG, Bangalore

Brands built:

The Economic Times Filmfare McDowell’s No.1 Electrolux L&T Mutual Fund

Awards

Direct Bronze (Abby). Client: The Economic Times Power Of Ideas (2010) Poster Silver (Bangalore Ad Club). Client: Infosys Dainik Bhaskar Rajasthan Patrika Contest: Second runner-up

Techie and all

Word, Power point, Adobe Photoshop, Adobe Illustrator

Date of birth

26th September 1984

Am I a educated fellow?

1999-2000 – 10th (Frank Anthony Public School, Bangalore) 2000-2002 – 12th (Christ College, Bangalore) 2002 -2005 – Bachelor of Commerce (Christ College) 2009-2010 – Post Graduate certificate in crafting creative communication, Mudra Institute of Communication, Ahmedabad

Claim to fame

Christ college choir Part of a theatre group Captain of the school cricket team

We can hold a conversation in: English, Hindi, Malayalam

Contact

Mobile: 9930288874 e-mail: prashantk.in@gmail.com


Portfolio