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automotive culture lifestyle community

m e d i a pa c k 2 011

Introducing CRANK&PISTON was born out of an desire to create a website that catered for the Middle East motoring enthusiast who was looking for something beyond the conventional magazines and online portals. What started as a small blog has now developed into a fully-fledged multi-media online experience which attracts readers from across the Middle East region and further afield. With a unique combination of high quality photography, insightful and intruiging editorial and a drive to do things differently, CRANK&PISTON is stamping its mark on the automotive publishing arena of the Middle East region.

the TEAM CRANK&PISTON is produced by a small team of automotive professionals who live, breath and eat all things car. The CRANK&PISTON editorial team have a combined automotive industry experience of over 25 years in the Middle East and further afield.

the READER CRANK&PISTON readers across the Middle East region are pure petrolheads who have an active interest in the latest new metal, follow a host of motorsport and drive high-end luxury and exotic cars. Our readers are predominately men who live and work within the GCC region with large numbers from the UAE and Saudi Arabia They are university-educated, aged between 18 and 45 and are a healthy mixture of Western expat and local males.

the website is updated on a daily basis and regularly receives over 100,000 visitors and 2.1million hits per month. Our biggest numbers of readers come from the UAE and Saudi Arabia. We also have a large readership base from the US and Europe.

ksa 15% OTHER 20% UAE 40% per month: 100,000 Visitors 2.1million hits

gcc 20%

on the track The Middle East region is home to a number of world-class motorsport facilities including two Formula One circuits. Alongside the headline events, CRANK&PISTON reports on the large number of growing local racing championships which feature a host of gentlemen drivers and professional racers. From underground drift events which are hugely popular with the locals to international race weekends that attract the glamourous crowd, we bring our unique perspective Here, CRANK&PISTON publish reviews on all the action. on the latest machinery to arrive on Not only do we the roads of the Middle East. Each report on the local and every feature is accompanied by racing, we also our own bespoke photography and is actively compete written with the local buyer in mind. in a host of series. Cars are reviewed not only on their performance credentials and price point, but on how they make you feel when you are behind the wheel. Driving can be an emotional experience and Alongside the website, CRANK&PISTON we try to convey is extremely active on social media these feelings channels. Here, we communicate directly in our reviews. with our growing fan base - currently

on the road

facebook & twitter

standing at over 12,500 fans - to bring them up-to-date with the site. We also publish bespoke stories and galleries to keep interest levels extremely high.

lifestyle This section is dedicated to an aspect of automotive that’s largely overlooked by the mainstream media – actually living, driving and spending time with a car. From low-key gatherings of like-minded car enthusiasts on the fare side of the planet to the latest in motoring-inspired fashions to hit the shops, CRANK&PISTON likes to take a slightly left-field approach to bringing this information to the forefront. The remit of the lifestyle section is limited to just one thing – there must be wheels of some description involved. And even then, we’re known to break our own rule from time to time. If it’s cool, quirky and interesting to our readers, we’ll feature it.

quarterly magazine To complement the online website, CRANK&PISTON is planning on producing a print magazine which is destined to feature on motoring enthusiasts coffee tables across the Middle East. With our trademark high-end photography and insightful and illuminating writing, the magazine is set to be an exclusive publication to be savoured. This magazine will be published on a quarterly basis and will be distributed through specialist bookshops, petrol stations and automotive retailers across the Middle East and sold via subscription online regionally and internationally.

iphone/ipad apps Not content with a highly respected website and a mustread magazine, CRANK&PISTON is set to fully exploit the potential of both the Apple iPhone and iPad platforms via bespoke applications. CRANK&PISTON has touch points with its readers through all of these channels, to provide an ideal platform for advertisers wishing to communicate with an enthusiastic consumer base.

advertising rates position



$25 $22 $25 $22 $22 $20 $50


These rates are based on a CRM/cost per 1000 impressions basis â&#x20AC;&#x201C; cost per month rates are available on request. Rich media attracts a 10% premium. Weighting can be applied across to sections â&#x20AC;&#x201C; on the road / on the track / lifestyle. Other non-standard advertising options are available which can include site takeovers, pushdowns, overlays, sponsored posts, newsletters, surveys, advertorial sites/pages etc.


All campaigns are created on a bespoke basis. We have designers and developers available to create your online advertisement banners, advertorials, websites etc.


E Technical Considerations Online banner advert artwork can be provided in JPG, GIF, PNG or FLASH format. All files must be 50k in size or less. Animation is allowed and can run across a maximum of 15 frames with unlimited looping.

for more information please contact

crank& piston is published by B & M M edia Suite 207 Loft Office 1B Dubai Media City PO Box 500568 Dubai UAE

CRANK&PISTON Media Pack 2011  

Media pack for