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Media As Magazine work By Craig Turner


Existing Magazine Analysis. Key Facts • Price £2.20 • Frequency Weekly • Circulation 56,284 • Readership 411,000 • Launch Date 1952 • Male/Female 73%/27% • Average Age 25 • ABC1 73% • Target Market Men 17-30 Audience – Classified NME Readers are entertainment enthusiasts! • 80% of NME readers feel that music is an important part of their lives • 79% of NME readers like to listen to new bands • 63% specially choose to listen to indie/guitar bands • 49% specially choose to listen to live bands in studio • 52% are interested in taking a musical Course/Qualification • 36% are thinking of buying a musical instrument in the next year NME readers are techno savvy • 72% have a broadband Internet connection at home • 67% have bought something online in the last 12 months • 59% agree they like to keep up with the latest technologies more about the reader • 34% are working full time, 18% are working part time and 26% are full time Students • 62% read at least 3 out of 4 issues • Almost half (49%) have been reading NME for at least 3 years • 84% think the magazine gives them what they want spending an average of 46 minutes reading each issue Audience – Live NME readers love festivals/concerts • 77% of NME readers have been to at least one pop/rock concert in 2007 • 80% of NME readers feel that music is an important part of their lives • 79% of NME readers like to listen to new bands The flourishing music scene


• 67% will be attending a festival this year • Average expenditure on-site: £ 402 • Average expenditure off-site: £ 368 • Live music market estimated at £743 million in 2007 (up 8% y-o-y) NME readers love the atmosphere of live events • Over half of adults agree that you ‘can’t beat the atmosphere of a live performance’ and 41% believe a live performance is more exciting and entertaining than watching it on TV • 70% of gig-goers went for the atmosphere as much as the music • 55% of gig-goers went after buying recorded music of the artist • 54% of gig-goers went because of the location • 53% of gig-goers went because they had a positive past experience Audience – NME.Com NME readers are techno savvy • 93% own a computer • 96% have access to the internet • 72% have a broadband Internet connection at home • 67% have bought something online in the last 12 months • 56% visit NME.com every day/every few days Online Media Banner £10 cpm 468x60, 30k Leader £12 cpm 728x90, 30k Sky £12 cpm 120x600, 30k MPU $12cpm 300x250, 30k Banner E-Newsletter £750 550x150, 30k four frames Sourced from: http://www.nme.com/mediapack/pdf/nme_media_information_full.pdf


Questionnaire


Circle one option (more than one IF specified) 1. Are you? Male

Female

___________________________________________________________________ ___________________________________________________________________ 2. How old are you? 10-20

21-30

31-40

41-50

50+

___________________________________________________________________ __________________________________________________________________

3. How often do you buy a magazine? Daily

Weekly

Monthly

Yearly

___________________________________________________________________ ___________________________________________________________________ 4. Would you subscribe to a magazine? Yes

No

___________________________________________________________________ ___________________________________________________________________

5. If yes how long for? Monthly

Three-month

Six-months

One year

___________________________________________________________________ ___________________________________________________________________

6. What is your favourite genre of music? (circle two options) Blues

Classical

Country

Dance

Electronic

Hip-Hop/Rap

Indie

Jazz

Metal

Pop

R&B/Soul

Reggae

Rock

Vocal


Questionnaire


___________________________________________________________________ ___________________________________________________________________

7. What do you most like to read about in a magazine? Gossip

Global news

Factual events

Opinions on events

Life stories

Celebrity

Local news ___________________________________________________________________ ___________________________________________________________________

8. What current magazines do you read? (circle all that comply) Kerrang

NME

Q

Vibe

Rolling stones

MOJO

Blend

___________________________________________________________________ ___________________________________________________________________

9. What would you like to receive free in a magazine? CD

Poster

Exclusive stories

Toy Knick-knacks

Autographs Collectable tokens

___________________________________________________________________ ___________________________________________________________________

10. How much would you be willing to pay for a magazine? 50p £3.50

£1.00

£1.50

£2.00

£2.50

£3.00


Questionnaire


___________________________________________________________________ ___________________________________________________________________

11. What two colours would you like to see in a magazine? (circle two options) Blue

Red

Green

Yellow

Purple

Pink

Black ___________________________________________________________________ ___________________________________________________________________

12. If you do not like any of the above or want to be specific, please state your chosen colour bellow

------------------------------------------------------------------------------------___________________________________________________________________ ___________________________________________________________________

13. How likely are you to purchase a new magazine starting up? Very likely

Likely

No

Definitely not

Consider

Probably not

___________________________________________________________________ ___________________________________________________________________

14. What style of magazine would you prefer to read? Paper based

virtual magazine


Questionnaire


___________________________________________________________________ ___________________________________________________________________

15. Any further information you wish to provide please add in the area provided bellow. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------___________________________________________________________________ ___________________________________________________________________ .Thank you for your time.


Q1 Are you?

7 6 5 4 3 2

1 0 male

Q2 How old are you?

female

12 10 8 6

4 2 0 10 to 20

21 to 30

31 to 41 to 40 50

50+

Q3 How often do you buy a magazine? 8 7 6 5 4 3 2 1 0 daily

weekly monthly

Q4 Would you subscribe to a magazine?

yearly

8 7 6 5 4 3 2 1 0 yes

no


Q5 If yes how long for? 2.5 2 1.5 1 0.5 0

Q6 What is your favourite genre of music? (Circle two options) 9 8 7 6 5 4 3 2 1 0

Q7 What do you most like to read about in a magazine? 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0


Q8 What current magazines do you read? (circle all that comply) 7 6 5 4 3 2 1 0

Q9 What would you like to receive free in a magazine? 7

6 5 4 3 2 1 0 1

2

3

4

5

6

7

8

Q10 How much would you be willing to pay for a magazine (£)? £4.00

£3.50

£3.50

£3.00

£3.00

£2.50

£2.50

£2.00

£2.00

£1.50

£1.50 £1.00

£1.00 £0.50

£0.50 £0.00 1

2

3

4

5

6

7


Q11 What two colours would you like to see in a magazine? (circle two options)

People 7 6 5 4 3 2 1 0

People

Q12 If you do not like any of the above or want to be specific, please state your

chosen colour bellow 1.2 1 0.8 0.6 0.4 0.2

0 white others

Q13 How likely are you to purchase a new magazine starting up? 9 8 7 6 5 4 3 2 1 0


Q14 What style of magazine would you prefer to read? 10 8 6 4 2 0 paper based

virtual magazine

Q15 Any further information you wish to provide please add in the area provided

bellow. 15 10 5 0 yes

no


For research for my music magazine I had ten people fill in a questionnaire each and after looking at the results I have obtained I can come to the conclusion my target audience is aged between 10-20 mainly on the 15plus age group meaning I will have to design and create a modern magazine showing all the newest and modern bands, however this will depend on the genre most popular further in the questionnaire. The majority of the people who filled the questionnaire said that they would want to buy a monthly magazine, which I think is beneficial because it puts less pressure on me as a music magazine designer etc. to rush and create a magazine that wouldn’t sell. However the majority also said they wouldn’t actually want to subscribe to a monthly magazine which means I would rely on shops/supermarkets and other retailers to sell them. This doesn’t guarantee my magazine success unlike if they were subscribed and I could use that to work out an average number of readers. By not wanting to subscribe question five was cancelled out. The two main genres asked for was indie and rock, this means my magazine will have to have bands such as, the enemy, kings of Leon etc. and I could research further into rock and indie competitors such as NME or KERRANG and use similar methods and techniques to create a better magazine outcome which is what I am hoping to achieve. I would have to include band news and artist gossip as, gossip and news were the top voted for topics to include in my magazine which means my double page spread will be mainly rock celebrity news and gossip about the bands and individuals. Two current magazines read by the people who filled out a questionnaire said they read were KERRANG and NME which would be my main competitors like I stated above, this means I would have to convince them and many others to choose my magazines, this means the design is crucial to make it more appealing to my target audience. However one main difficulty I am going to find is the colour scheme because 4 colours were joint, black and white which are standard but also purple and blue, which are similar but finding a nice and professional contrast will be difficult. For the time being all the people said they would prefer to see paper based magazine which isn’t important for this project however if I was considering producing a magazine to actually sell would be very important because in a modern age people could access an online magazine almost anywhere. The average price which I’m quite pleased with is between£2 and £2.99 which would make a substantial amount of profit in the short and long run if it was successful. A benefit I had from my questionnaire I was able to see if people would actually pay for an unheard music magazine if they saw it and it looked professional and they all said they would be likely to or would consider buying it.


In conclusion I think after some further research I will be able to create a very good and professional magazine worthy to be compared to other magazines such as NME and KERRANG.


“Special Thanks to "Tom illsley photography"


Other Research.

About Bauer Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors. Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio. The seeds of the company’s radio business were planted in 1990 with the acquisition of London dance station Kiss FM (now called Kiss 100), followed by the acquisition of Liverpool's Radio City and later by TWC and the Metro Group. Then came the acquisition of Melody FM which was transformed into the market-leading Magic 105.4. In 1994, the company bought a small magazine called For Him Magazine which is now the core of the best-selling international multi-platform brand FHM. In 1996, we acquired digital music TV channel The Box, as a route into the small screen business, which has grown into Box Television, a seven channel joint venture TV business with Channel 4. Continuing its history of magazine launches, Closer was launched in 2002 and Britain’s first weekly glossy, GRAZIA, was launched in 2005. Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours. Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.

About IPC Media IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month. IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Hound, Rugby and Decanter, as well as lifestyle brands including Nuts, Mouse breaker and NME. Our mass market women's division (IPC Connect) comprises famous women's weeklies includingLook, Now, Chat and Woman; TV entertainment brands including What’s, TV Times and TV & Satellite Week and, online, the goodtoknow network.


Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and In Style, lifestyle brands including woman home and essentials and home interest brands including Ideal Home, Livingetcand housetohome.


I
resized
and
de‐saturated
the
image
 slightly
to
make
it
look
more
‘Street’
 so
it
would
appeal
to
my
audience,
 also
I
cropped
the
top
out
so
the
 centre
image
is
centred
in
the
frame
 to
maximise
the
attention
to
it.




 
 
 
 


This
picture
is
perfect
for
my
magazine
the
 
 member
of
the
band
is
wearing
clothing
that
 represents
the
genre;
also
the
light
caught
the
 
 camera
just
right
to
make
it
look
like
lightning
 shooting
onto
the
guitar
neck.
 
 
 
 
 
 
 Once
again
I
haven’t
altered
anything
in
this
 image,
the
lighting
enhances
the
image
and
 
 makes
it
suit
my
magazine
and
the
genre
of
 magazine
it
is,
the
only
thing
I
had
to
do
was
 
 enhance
the
sharpness
of
the
band
 members
and
resize
the
image.
 
 



 
 
 
 



Once
again
the
image
didn’t
 need
any
editing
the
stage
 lighting
reflecting
on
the
lens
 enhanced
the
image
and
 meant
the
image
reflects
the
 genre
perfectly.


To
complete
the
set
I
used
 this
drumming
picture
to
 complete
the
double
page
 spread.
The
light
reflecting
 on
this
image
isn’t
as
good
as
 the
other
3
of
this
style
but
 still
represents
the
genre
 very
well.




Media As Work