Safer, easier movement between City Centre and seafront
Oystermouth Road / Victoria Road / Quay Parade The Oystermouth Road corridor will properly link the City Centre to the waterfront, rather than acting as a partial barrier between them.
The second theme of our vision is to transform the current highway corridor that runs from Oystermouth Road to Quay Parade into a true European-style boulevard.
A European boulevard
Our vision for this area also involves expanding City Centre facilities to the south of Oystermouth Road, and improving the environment and appearance of the corridor. We will do this by creating new public spaces and buildings, and by enhancing existing spaces to encourage street-level activity. By moving building frontages forward onto the rear edge of the
We plan to create an urban
pavement, and by building high quality new developments in
route alive with movement
keeping with Swansea’s architectural heritage, we will create
and activity, that’s as
a more attractive welcome to Swansea – and encourage
pleasing to look at as it is to
pedestrians to walk from the City Centre to the waterfront.
use. Improved signal controls will help keep traffic flowing, and a This new boulevard will be
proposed new Metro route along the boulevard will further
an important link between
improve the movement of people across the City Centre.
the City Centre, waterfront and River Tawe. Pedestrians
Striking new public spaces and high quality landscape,
will have equal priority with
similar to that introduced at Museum Green, which will itself
other road users along
be enhanced, will improve the street-level environment and
this boulevard, and we will
complement the attractive new building frontages.
introduce attractive new crossing squares at key locations along its entire length.
European Boulevard - Quay Parade
City Centre Strategic Framework Lauch Brochure