Craig V. Hammond Home: (802) 497-1958
QUALIFICATIONS Accomplished Sales and Marketing Manager with expertise in creating original event planning, advertising, and promotional programs to increase facility traffic, gain customers, and boost overall revenues. Adapt well to new business environments and possess extensive collaborative skills with all levels of clients, from small business professionals to Fortune 500 executives. Technically proficient in Adobe InDesign, Microsoft Office, Adobe Photoshop, Casino Marketplace, Delphi and Act! Database applications. • • • • • • • • • • • • • •
CAREER ACCOMPLISHMENTS Completed a Masters of Business Administration program from Champlain College with a 3.8 GPA. Streamlined dues abatement process from a two month process to one that delivered decisions within 24 hours. Integrated web-based credit card processing with dues renewal, religious school enrollment and committee projects. Initiated a casino line run program from start-up negotiations to final sign-offs within 30 days. Spearheaded efficient cost allocation by utilizing existing company vehicles for both line runs and charter transportation after budget cuts. Achieved new casino group business without advertising support through multiple direct sales efforts. Designed and maintained a custom sales database for casino Tour & Travel department. Directed department staff training to ensure optimal productivity for the first few months of newly opened casino operations. Increased profits by implementing a motorcoach program to make the casino more accessible to tourists, resulting in more than 300 bus stops per month, reaching customers from 17 cities up to three hours away, and exceeding annual overnight goals within 6 months. Successfully gained interest of new high-profile clients such as FTD, The Sharper Image, The Radisson, and Microsoft without an existing inventory by setting up on-site meetings with Vice Presidents of Marketing or Special Projects. Recipient of the InfoMarket Salesperson of the Year Award. Maximized market share from 28% to 58% against the main competitor. Led department in revenue for three quarters consecutively. Exceeded revenue goals for ten out of twelve month, generating 115% above target for the year. EDUCATION CHAMPLAIN COLLEGE, Burlington, Vermont Master of Business Administration
SAN JOSE STATE UNIVERSITY, San Jose, California Bachelor of Science in Advertising
PROFESSIONAL EXPERIENCE TEMPLE SINAI, South Burlington, VT 2008-Present Temple Administrator • Managed the day-to-day operations of the fiscal and administrative affairs of the synagogue. • Interfaced with congregants, clergy, staff, vendors and Board members • Managed accounts receivable, database and financial reporting, project management support to Rabbi, Board, Education Director and committee members. • Performed as editor of monthly 24-page magazine, weekly online newsletter and maintained website. • Facilitated building maintenance and social hall rental to both member and non-member groups. AMERICAN SKIING COMPANY, Killington Vermont 2005-2006 Domestic Tour & Travel Manager • Oversaw development of sales efforts for the wholesale Tour & Travel market for five ski/golf resorts: Attitash, Killington, Mount Snow, Sunday River and Sugarloaf USA. • Collaborated efforts between multiple departments from line staff and top executives to motor coach owners/operators and group leaders to facilitate sales growth and increase resort traffic. • Participated in trade shows and community and professional organizations to maintain high visibility and the achievement of sales and revenue goals.
Craig V. Hammond
THUNDERBIRD WILD WILD WEST CASINO, Norman, Oklahoma 2004-2005 Tour & Travel Manager • Conceptualized and designed an innovative motor coach and group program utilizing company-owned vehicles for daily shuttle and charter services to promote casino tourism throughout the region. • Assisted with media buying for special promotional events, and directed staff regarding customer service and design aspects. • Directed development of sales and marketing initiatives by incorporating new policies and procedures, various internal controls, sales/media kits, and a direct mailing list consisting of 5,000 potential group leaders. • Partnered with the Director of Marketing and other department managers to develop strategic business plans for casino operations including customer service programs, marketing promotions, and groundwork for recently-legalized table games to maximize overall sales revenue. • Streamlined administrative functions by tracking company revenues, service bids, and insurance information in multiple database applications. • Supervised personnel including one coordinator and 15-player club representatives to ensure optimal daily activities, market promotions, and productivity. CHUKCHANSI GOLD RESORT & CASINO, Coarsegold, California 2003-2004 Tour & Travel Sales Executive • Collaborated efforts between multiple departments from line staff and top executives to motor coach owners/operators and group leaders to facilitate sales growth and increase casino traffic. • Directed group tours, industry trade show events, direct mail campaigns, internal/external sales endeavors, and self-created group incentive programs for the most effective promotional outreach. • Negotiated bids and purchases of all office supplies, capital expenses, and promotional items to maintain operational expenditures within budget. • Performed personnel management functions; interviewed, hired, and conducted training sessions for recruitment of qualified staff. • Supervised more than 21 team members to utilize newly implemented policies and procedures with the most efficient methodologies. KMS MARKETING, Honolulu, Hawaii Marketing Consultant
PACIFIC BELL SMART YELLOW PAGES, San Jose, California 2001-2001 Advertising Consultant • Served as an outside sales representative to acquire accounts and cross-sell current ones by offering display, in-column, bold listings, web advertising, and restaurant or attorney guides. • Cultivated positive relationships with area businesses to renew and expand advertising and direct mail programs, consulting clients on the best ad layout and design based on their individual needs. ELCOTEL, San Ramon, California; Sarasota, Florida 2000-2001 Advertising Sales Manager • Directed creation, implementation and market release of an advanced, cutting-edge technology allowing pay-phone users to access computer functions such as email, stock quotes, weather updates, and maps. • Traveled extensively throughout the country to execute various marketing initiatives and strategies for this new product launch. • Partnered with top marketing and sales teams to devise original interactive media channels and transition them into a paying model without real inventory resources. EMBEDDED SYSTEMS PROGRAMMING, San Francisco, California 1999-2000 Western Accounts Executive • Implemented merchandise and sales display ads for an industry magazine, utilizing market analysis, recruitment, web advertising, show guides, buyer’s guides, and periodical inserts within a regional territory to produce increased awareness of company products and services. • Conducted on-site sales presentations for multiple clients to encourage new accounts with recent industry and market trends research. • Performed daily sales calls and various communications to secure new accounts and further assist current ones. INFOWORLD, San Mateo, California Account Manager, Infomarket • Facilitated sales of industry magazine, website, mobile advertising within a regional territory. • Exceeded revenue goals and increased territorial market share from 28% to 58% against main competitor. • Updated and presented research results on competitive publications and new technologies within the industry.