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WRAP brand guidelines

Version 002 1

Logos

This document is interactive. Click on the contents list (right) to take you to the page you require. Then click on the logo images to download the versions pictured.

Logos Introduction to the logo Logos 1 & 2

02 03

Logo 3

04

Nation’s logos Scaling the logo Incorrect logo usage

05 07 08

Positioned at the top and bottom with bleed Free-standing, no bleed

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WRAP brand guidelines

Version 002 2

Introduction to the WRAP logo

WRAP has developed guidelines for use of the logo which include placement, minimum size, use, scaling and spacing. As the core identify of WRAP, all guidelines must be adhered to and approved by WRAP before use. As of 11 April 2011, our logo strapline changed from ‘ Material change for a better environment’ to ‘Working together for a world without waste’ at no cost to WRAP. There are instances where the old strapline appears in this document and over time these examples will be removed. Please ensure any new communication material has the new logo strapline.

Logo clear space

To maintain the integrity and ensure legibility of the WRAP logo, a minimum area of clear space must surround it.

X

X

No type or other graphic imagery should appear in this area.

X

X

X

X

X

X

X

X

X

X

The area is defined as one quarter the height of the final logo block, excluding bleed. In instances where the logo block bleeds off the page, the clear space is only required around the three non-bleeding sides.

X

X

X

X

X

X

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X

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WRAP brand guidelines

Version 002 3

Logos 1 & 2 POSITIONED EITHER AT THE TOP OR BOTTOM

Positioned at the top This is the most commonly used of WRAP’s logos. It appears at this size on the majority of publications, advertising, on letterheads and compliment slips. The logo consists of two elements, the coloured block containing the word ‘WRAP’ and the strapline to its right. These elements should always appear together in the same position. The logo should be placed at the top of the document. The width of the block element of the logo should fit within the first column of the grid, as illustrated right. The illustration (not to scale) shows the WRAP A4 page grid and the position the logo should be in for WRAP branding. Positioned at the bottom This logo is the endorsement version of the WRAP logo and should only appear at the foot of document back covers or advertisements where WRAP is supporting a project or is a partner. The logo should be placed at the bottom of the document. The width of the block element of the logo should fit within the fourth column of the grid, as illustrated right. The illustration (not to scale) shows the WRAP A4 page grid and the position the logo should be in for WRAP branding endorsement (at the bottom). Black logos should only be used in circumstances where the blue versions cannot be used, such as press advertising. White out strapline versions of the logo should only be used in exceptional circumstances, such as when there is insufficient contrast for the blue versions to be easily readable.

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WRAP brand guidelines

Version 002 4

Logo 3 Free-standing

Freestanding versions of the WRAP logos are for occasions where the logo does not bleed off the top or bottom of a document. These logos are to be used for joint branding, or where the logo is hanging off a colour panel at the bottom-quarter of the page, or where the logo is hanging off a rule, as on the word templates. Use the RGB version of this logo for any WRAP screen-only visuals and PowerPoint.

Click on the logo you require to download

Pantone® 654

Black

In these instances, try to align the logo block with some other visual element on the item. As in the example below, it could hang from a common hangline, sit on a common baseline or match the depth of the other items. Black logos should only be used in circumstances where the blue versions cannot be used, such as press advertising. White out strapline versions of the logo should only be used in exceptional circumstances, such as when there is insufficient contrast for the blue versions to be easily readable. White out versions should only be used for engraving purposes.

Pantone® 654 with White out straplines CMYK

For printing and designing purposes, add 3mm to the top or bottom for bleed. Hanging off a colour panel

WRAP headline message here

Hanging off a rule Waste & Resources Action Programme The Old Academy 21 Horse Fair, Banbury Oxon OX16 0AH

T 01295 819900 E helpline@wrap.org.uk W www.wrap.org.uk Helpline freephone 0808 100 2040

WRAP Materials Recovery Facility Forum One Whitehall Place, Wednesday 8 November 2006

RGB

Time

Item

09:30 – 10:30

Registration and coffee

Speaker

10:00 – 10:05

Introduction and welcome

Roger Harrabin, BBC Environmental Correspondent

10:05 – 10:25

Keynote Speech

Jonathon Porritt, Programme Director, Forum for The Future and Chairman, UK Sustainable Development Commission

10:25 – 10:45

MRF capacity and requirements

Vic Cocker, Chairman, WRAP

10:45 – 11:05

How the industry will respond

Paul Levett, Director RDMS, Cleanaway, Lorraine Graham, Sales and Marketing Manager, Cleanaway

11:05 – 11:25

An example from Northern Ireland

Eric Randell, Director of Recycling, Bryson House

11:25 – 11:45

Question and answer panel chaired by Roger Harrabin

Vic Cocker, Paul Levett, Lorraine Graham, Eric Randall, Neil Thornton, Director, Environment Quality and Waste, Defra, Danny Silverstone, Chief Executive, London Remade

Session 1

11:45 – 12:15

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White out version

Agenda

On screen use only

White out versions should only be used for engraving purposes

Coffee

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www.wrap.org.uk/relevant link

With partner logos in alphabetical order

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WRAP brand guidelines

Version 002 5

Nation’s logos

WRAP has developed Nation’s logos for England, Northern Ireland, Scotland and Wales. The logos should be used in the same way as the WRAP logo – minimum size, scaling, clear space and incorrect usage – with the exception that the Nation’s logos should never be used with a bottom bleed. To decide which logo to use:

Click on the Nation logo you require to download

WRAP England

WRAP Northern Ireland

WRAP England – for materials that are specific to England only. Funded by Defra only. WRAP Northern Ireland – for materials that are specific to Northern Ireland only. Funded by the Northern Ireland Executive.

Pantone® 654

Pantone® 654

CMYK

CMYK

RGB

RGB

England

WRAP Cymru – for materials that are specific to wales only. Funded by Welsh Assembly Government. Zero Waste Scotland – For materials that are specific to Scotland only. Funded by the Scottish Government. See Zero Waste Scotland Guidelines for more details. WRAP Corporate – For UK wide activities that are relevent to, or funded by all Nations. Likely to be used on a corporate level (eg. talking to funders, national partners, legal, HR and financial) not related to delivery. If you are in doubt about which logo to use please speak to the Communications Team.

England

England

On screen use only

On screen use only

Black

Black

England

England

Pantone® 654 with White out strapline

Pantone® 654 with White out strapline

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WRAP brand guidelines

Version 002 6

Nation’s logos Cont

Click on the logo you require to download

Zero Waste Scotland

WRAP Cymru (English Language)

Pantone® 654

Pantone® 654

Pantone® 654

CMYK

CMYK

CMYK

RGB

RGB

RGB

On screen use only

On screen use only

Black

Pantone® 654 with White out strapline

WRAP Cymru (Welsh language)

On screen use only

Black

Pantone® 654 with White out strapline

Black

Pantone® 654 with White out strapline

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WRAP brand guidelines

Version 002 7

Scaling the logo

In instances where the logo is used at a larger size, the following details explain how the logo’s size, position and bleed can be calculated. 17mm

The proportions of the logo block, without bleed, are such that the height is always half the width.

3mm

17mm

Therefore, once a logo size has been decided upon, its height can be calculated by dividing its length by two and the bleed can then be added to the bottom or top as appropriate.

17mm

The same principle applies to the endorsement version of the logo. A basic rule of thumb for sizing the logo is that it should be one sixth the width of your finished product. This is the proportion used for A4 documents and should be maintained to keep the WRAP look and feel. The picture box should be 10mm deep and should never appear any smaller than this. If bleed is required, the picture box should be 10mm deep and should never appear any smaller than this. You should include appropriate bleed (e.g. 3mm). Area the picture box needs to be reduced by 3mm

35mm 35mm

35mm

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WRAP brand guidelines

Version 002 8

Incorrect logo usage

X X

The two examples in the box are the most common errors when using the WRAP logo. The logo should never be used in this way.

Never use a bleed version as a stand alone logo. There should always be the same amount of colour above and below ‘wrap’. If there is more, then you have used a bleed version. Never use the block on its own, it must always appear with the strapline.

The following shows further examples of how the logo should never be used.

wrap

Working together for a world without waste

X X X X X

Never use the logo at an angle.

Never alter the space between the logo block and the strapline.

Never alter the proportions of the logo.

Never reset any part of the logo.

X X X

Never use the logo on a colour with insufficient contrast – use colours from the WRAP colour palette only.

Never use the logo on a ‘busy’ area of a photograph – use an area with more continuous tone and sufficient contrast for the strapline to be clearly legible or use white out version of the strapline. Never use a white block behind the logo on a ‘busy’ area of a photograph – use an area with more continuous tone and sufficient contrast for the strapline to be clearly legible or use white out version of the strapline.

Never alter the colour of the logo.

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