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Cameron Brett Managing Director TasVacations Connections at Home


Competing together Competing together. Cameron Brett Managing Director  TasVacations


TasVacations Snapshot Established in 1994 Based in Hobart 12 full time employees Winner of 2001 Tourism Award for Marketing Grown volume and market share consistently over last 10 years • 75% of business is through domestic travel agents • • • • •

Cradle Coast Tourism Conference July 2010


Unknown origin, 1% International 2% International, Tas, 4% ACT, 1% NT 0% NT, NSW, 19%

WA, 4%

Qld 29% Qld, Vic, 22%

SA, 17%

TasVacations Sales by Market 0910  l b k Cradle Coast Tourism Conference July 2010


Marketing Mix • • • • • • • •

Press advertising Magazine advertising Brochure distribution Agents sales calls Agent educationals Consumer & trade shows E-distribution of news and marketing materials Product development Cradle Coast Tourism Conference July 2010


Brochure Partners

Cradle Coast Tourism Conference July 2010


Cradle Coast Tourism Conference July 2010


Tourism Tasmania Lumina Campaign (Winter 2010) p g ( )

Cradle Coast Tourism Conference July 2010


TravelWeek Full Page Ad May 2010

Cradle Coast Tourism Conference July 2010


Products and Packages 2 - 14 night packages Average length of stay 9.8 nights Group departures, departures car clubs clubs, events New packages developed on a regular basis to meet market demand • One stop shop for Tasmania including seafares with Spirit of Tasmania and airfares with Virgin Blue/Qantas/Jetstar/Tiger/Tasair • • • •

Cradle Coast Tourism Conference July 2010


Cradle Coast Tourism Conference July 2010


Working with TasVacations Benefits • Increase brand awareness of your business • Increase volume • Gain new customers Actions • Brochure Bo h ep participation ti ip tion • Provision of Wholesale rates • Product updates and educationals (famils) Cradle Coast Tourism Conference July 2010

http://www.cradlecoast.com/documents/2010ForumPresentationCameronBrett  

http://www.cradlecoast.com/documents/2010ForumPresentationCameronBrett.pdf

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