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“

I have thoroughly enjoyed working with you: dynamic, hard working, inspirational and always conscious of my needs. Working with your team has reminded me how much I have missed working with a cutting edge design element.

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Our philosophy is simple: we produce cost effective and viable graphic design solutions, and we do this by maintaining the principle that any design solution is driven by an understanding of the brief.

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We want our clients to prosper and succeed. And we want our designs to contribute to that success. We build long term relationships, not transient ones.

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Just to let you know that the show was brilliant, lots of leads to follow up… also lots of complimentary remarks and how nice it looked. Once again, many thanks for making this happen so quickly.

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CLIENT Wellman Defence Limited

Part of the Wellman group of companies, specialising in the design and manufacture of atmosphere management systems and associated equipment CORPORATE BROCHURE : EXHIBITION MATERIALS

CREATING THE RIGHT ATMOSPHERE

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BAE SYSTEMS

CLIENT REFERENCE LIST Wellman Defence Ltd is proud to work with many national and international companies

and national defence forces.

MoD, UK

Submarine Equipment, texvent™, NBCD

BAE Systems

Submarine Equipment, texvent™

French Navy (DCNS)

Electrolysers

Babcock Marine

Submarine Equipment, texvent™

BVT

texvent™

HDW

Reformate Purifiers for PEM Fuel Cell

Plug Power Inc.

Methanol reformer

Kawasaki Shipbuilding Corp.

Submarine Equipment

Canadian Navy (MarCom)

Submarine Equipment

Royal Swedish Navy

Submarine Equipment

Royal Australian Navy

Submarine Equipment, texvent™

Armada Española (Spanish Navy)

Submarine Equipment

OUR SUPPORT SERVICES A Complete closed atmosphere control solutions A Supplier of texvent™, our unique patented textile ducting, for air movement and distribution A Surveys, performance testing and upgrade designs for Marine HVAC systems BAE SYSTEMS

A Bespoke engineering design & prototype development

TYPICAL PROJECTS Wellman Defence is a busy, growing company, with a list of projects stretching 15 years ahead of us:

BAES – COGS for Astute Class Submarines BAES – MPT CO2 Scrubbers and CO/H2 burners for Astute Class Submarines Royal Navy – COGS for Vanguard Class Submarines Japanese Defence Force – CO2 Scrubbers for AIP Submarines Navantia – CO2 Scrubbers for the Spanish Navy S80 Class Submarines French Navy (DCNS) – High differential pressure electrolysers for the French Navy Barracuda Class Submarines OTHER NON-SPECIFIC PROJECTS texvent

TM

installed on Type 23 Frigates, Type 42 Destroyers CVS and LPDs

New build and refurbishment; Aircraft carrier; Merchant Ships; Military containers

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CLIENT Pierre Fabre

Laboratoires Pierre Fabre is a multi-national pharmaceutical and cosmetics company based in Castres, France, best known for its Navelbine, anti-cancer drug PATIENT GUIDES : EXHIBITION MATERIALS : DIRECT MAIL : PACKAGING

FIRST ANNOUNCEMENT and INVITATION

As the NHS prepares to tighten its belt, we’re pleased to deliver some welcome cuts

Kent Oncology Conference

Lim

ited

REGFREE IS for eTRATIO N a boo

kingrly s

Improving the patient experience: Sharing solutions

World Class Chemotherapy and NCAG

Tuesday 13th and Wednesday 14th October, 2009 Crowne Plaza Hotel, Gatwick How will you deliver high quality and safe cancer care as demand increases and financial constraints begin to bite?

'$9kjC ehjWb_jo

vinorelbine soft capsules

If you are a doctor, nurse, pharmacist or cancer manager this meeting will help you implement National Guidance from the Cancer Reform Strategy and NCAG report by sharing innovative and practical ideas.

Day one

Day two

What are new models for safe and effective delivery of chemotherapy?

How can the Cancer Reform Strategy be implemented in practice?

Practical examples of successful models of chemotherapy which effectively utilise the skills of the workforce and improve the patients chemotherapy experience

Innovative solutions and ideas for improving the quality of cancer care

Complete the enclosed faxback or email: lindsey.brenchley@ekht.nhs.uk Application will be made for CPD points.

Prescribing information on back cover

Summary of meeting proceedings and workshops held on 2nd July 2009, Birmingham

Attend one or both days:

Chair: Jane Whittome, National Cancer Action Team

Organised by the Kent Chemotherapy Partnership and made possible with an unrestricted medical education grant from Pierre Fabre Oncology

Made possible with an unrestricted medical education grant from Pierre Fabre Oncology

vinorelbine soft capsules

A film guide for patients p

PFO356 October 2009

entary ComplimD DV nts for patie

Information and advice for your patients Prescribing information on back page

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CLIENT Optical Record Systems

ORS is the leading UK provider of document management and data processing services BRANDING : WEBSITE : EXHIBITION MATERIALS : DATASHEETS : PROMOTIONAL ITEMS

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"ÛiÀۈiÜ

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For over 15 years, Dalkia Energy & Technical Services had used ORS for their document management, microfilming, scanning and indexing. Now they set ORS a new challenge: to streamline data capture of their Engineering Work Sheets and Purchase Cards, accurately and reduce their daily processing costs.

Automating business critical paper, electronic forms and documentdriven processes is fundamental to an organisations ability to maximise employee productivity and reduce costs whilst accelerating the flow of information into business applications whilst improving customer service at the same time.

ORS came up with a solution that began with the redesign of the Engineering Work Sheets (EWS), allowing efficient data capture with OCR software, and captured data to be uploaded direct into Oracle Financials software. The subsequent redesign of the Purchase Cards (P cards) now allows both invoicing and engineer payments to be fully automated, without the need for any manual data entry.

Most businesses continue to process almost 80% of their forms and documents manually. This process is expensive, time consuming and increases the probability of errors. ORS provide an effective UK based outsourcing operation that can deal with your organisations document and data capture requirements to help manage your companies business data.

“ ",-Ê>˜`ÊVÕÃ̜“iÀÊÃiÀۈVi

Ê -ˆ˜ViÊÜiÊÃÌ>ÀÌi`Ê«ÀœViÃȘ}Ê Ì…iÊ 7-Ê>˜`Ê*Ê >À`ÃÊ܈̅Ê",-]Ê̅iÊ ivwÊVˆi˜VÞÊ}>ˆ˜Ãʅ>ÛiÊLii˜ÊÈ}˜ˆwÊV>˜Ì°Ê ",-Ê̜œŽÊ̈“iÊ̜Ê՘`iÀÃÌ>˜`ʜÕÀÊ ÀiµÕˆÀi“i˜ÌÃÊ>˜`Ê̅i˜Êˆ“«i“i˜Ìi`Ê >Ê܏Ṏœ˜Ê܅ˆV…Ê…>ÃÊ«ÀœÛi˜Ê̜Ê}ˆÛiÊ ÕÃÊiÛi˜Ê“œÀiÊLi˜iwÊÌÃÊ̅>˜ÊÜiʅ>`Ê >˜ÌˆVˆ«>Ìi`°

For over 15 years, Dalkia Energy & Technical Services had used ORS for their document management, microfilming, scanning and indexing. Now they set ORS a new challenge: to streamline data capture of their Engineering Work Sheets and Purchase Cards, accurately and reduce their daily processing costs redesign of the Engineering Work Sheets (EWS), allowing efficient data entry.

>À̈˜ÊœÌ]Ê ˆ˜>˜ViÊ ˆÀiV̜À]Ê >Žˆ>

Ê 7iÊÀiµÕˆÀi`Ê>Ê«>À̘iÀÊ܅œÊ VœÕ`Ê}ˆÛiÊÕÃÊ՘Lˆ>Ãi`Ê>`ۈViʜ˜Ê …œÜÊ̜ÊVœ˜ÛiÀÌʜÕÀÊ,Ê«>«iÀÊwiÃÊ ˆ˜ÌœÊ>˜ÊiiVÌÀœ˜ˆVÊvœÀ“>ÌÊ>˜`Ê̅i˜Ê `iˆÛiÀÊ̅iÊÀiµÕˆÀi`Ê«ÀœiVÌ°Ê"ÕÀÊ «ÀœiVÌÊÃV…i`ՏiʜvÊ̅Àiiʓœ˜Ì…ÃÊ ˜ii`i`Ê̜ÊLiʓiÌÆÊ`iۈ>̈˜}ÊÊ vÀœ“Ê̅ˆÃÊ«>˜ÊÜ>ÃʘœÌÊ>˜Êœ«Ìˆœ˜]Ê ",-ÊVœ“«iÌi`ʜ˜Ê̈“iÊ>˜`ÊÊ >ÃÊ>}Àii`°ÊÊ>“Ê`iˆ}…Ìi`ÊÜˆÌ…Ê Ì…iÊÃiÀۈViÃÊ̅>ÌÊ",-ʅ>ÛiÊ «ÀœÛˆ`i`Ê܅ˆV…Ê“ˆÀÀœÀÃʜÕÀÊÊ œÜ˜ÊiÝ>V̈˜}ÊÃÌ>˜`>À`ð ,Ê ˆÀiV̜ÀÊqÊ œÕ˜ÌÞÊ œÕ˜Vˆ

V…iVŽÊœÕÌʜÕÀÊ ÜiLÈÌiÊ>Ì ÜÜÜ°œÀÃ}ÀœÕ«°Vœ“

ORS’s range of tailor-made data management solutions enable our customers to significantly improve their business processes, reduce risk and allow their staff to concentrate and focus on their core activities and tasks. ORS document management systems offer our customers a genuine competitive advantage, backed up by our commitment to provide a 100% quality service.

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Cradduck_OnlineProfile_2010.indd 10

ORS deliver document capture and data capture solutions that can be applied to the various types of documents that exist throughout your organisation. Whether your information is on paper or in electronic format, we can capture it quickly, accurately either centrally or distributed to various locations. Our document and data capture solutions extract, verify, process and index large quantities of information on a daily basis. Our system sends clean data, documents and attachments to any number of databases, archival and retrieval systems. The ORS solutions are specifically designed to meet your business

>À̈˜ÊœÌ]Ê ˆ˜>˜ViÊ ˆÀiV̜À]Ê >Žˆ>

With over 20 years experience within the Document Management industry, Optical Record Systems (ORS) are at the forefront of developing and delivering solutions, helping businesses manage and control their documents and data more efficiently.

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V…iVŽÊœÕÌʜÕÀÊÊ ÜiLÈÌiÊ>Ì ÜÜÜ°œÀÃ}ÀœÕ«°Vœ“

objectives. They accelerate business processes by collecting paper and electronic documents, transforming them into accurate, retrievable information and delivering them into your business applications such as EDM, ECM, AP and ERP systems. With our document and data capture solutions, you only have to invest in what you need today, with the assurance that your solution can grow to meet your needs tomorrow. Any one of our multiple operations sites across the country have the capacity to process projects from 1 box to 10 million documents.

Ê /…iʎiÞÊ̜Ê̅iÊVi˜ÌÀ>ˆÃ>̈œ˜Ê«ÀœiVÌÊÜ>ÃÊ̜ÊVÀi>ÌiÊ>ʏiÃÃʼ«>«iÀʜvwVi½ÊÕȘ}Ê̅iÊÊ ÃŽˆÃʜvÊ",-Ê̜ÊÃV>˜Ê̅iʏ>À}iÊۜÕ“iÃʜvÊ`œVՓi˜ÌÃÊvœÀÊÕ«œ>`ʜ˜ÌœÊœÕÀÊV…œÃi˜Ê Ê ÃœṎœ˜Ê…>Ãʅi«i`ÊÕÃʓiiÌÊ̅ˆÃÊۈȜ˜°Ê/…iÊVÕÃ̜“iÀÊÃiÀۈViÊÌi>“ʘœÜʅ>ÃʵՈVŽÊ>VViÃÃÊÊ ÌœÊ>˜ÞÊ`œVՓi˜ÌÃÊ̅iÞʓ>Þʘii`Ê̜ÊLÀˆ˜}Ê>LœÕÌÊ>Êv>ÃÌÊ>˜`ÊivwVˆi˜ÌÊ>˜ÃÜiÀÊ̜ÊÊ VÕÃ̜“iÀʵÕiÀˆið -Ê ˆÀiV̜ÀʇÊi>`ˆ˜}Ê1Ê1̈ˆÌˆiÃÊ*ÀœÛˆ`iÀ

Ê -ˆ˜ViÊÜiÊÃÌ>ÀÌi`Ê«ÀœViÃȘ}Ê Ì…iÊ 7-Ê>˜`Ê*Ê >À`ÃÊ܈̅Ê",-]Ê̅iÊ ivwÊVˆi˜VÞÊ}>ˆ˜Ãʅ>ÛiÊLii˜ÊÈ}˜ˆwÊV>˜Ì°Ê ",-Ê̜œŽÊ̈“iÊ̜Ê՘`iÀÃÌ>˜`ʜÕÀÊ ÀiµÕˆÀi“i˜ÌÃÊ>˜`Ê̅i˜Êˆ“«i“i˜Ìi`Ê >Ê܏Ṏœ˜Ê܅ˆV…Ê…>ÃÊ«ÀœÛi˜Ê̜Ê}ˆÛiÊ ÕÃÊiÛi˜Ê“œÀiÊLi˜iwÊÌÃÊ̅>˜ÊÜiʅ>`Ê >˜ÌˆVˆ«>Ìi`°

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11/3/10 11:58:24


I am really pleased with the way the website looks, and thank you for all your input and hard work. You have been so professional and helpful along the way.

Cradduck_OnlineProfile_2010.indd 11

11/3/10 11:58:32


CLIENT Evolution

Community health and fitness studio REBRANDING : PROMOTIONAL LITERATURE : INTERIOR AND EXTERIOR SIGNAGE

EV LUTION HEALTH & FITNESS

EV LUTION HEALTH & FITNESS

EV LUTION HEALTH & FITNESS

EV LUTION HEALTH & FITNESS



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EV LUTION HEALTH & FITNESS

11/3/10 11:58:33


CLIENT First Option Technologies

IT support partner for a range of national and global companies WEBSITE/HD VIDEO : DISPLAY MATERIAL : PROMOTIONAL ITEMS

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The selection panel felt your concept work was refreshing and impressive.

Cradduck_OnlineProfile_2010.indd 14

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CLIENT Fulfil

A family owned bakery, established in 1890, selling primarily to the wholesale trade DIRECT MAIL : PROMOTIONAL LITERATURE : POINT-OF-SALE : E.SHOT

STACKSOFDELECTABLE

$%,)#)/53 MOUTHWATERING PRODUCTSINSIDE (PUBLFBQFFL

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.%7 3ALES &AX SALES FUL½L GROUPCOUK

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3ALES &AX SALES FUL½L GROUPCOUK

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We’ve worked together on some really good projects and every job has been a positive experience and a real pleasure. You have made me look good here in the office and I am lucky to have your creative brain in my corner.

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CLIENT CORDA

CORDA is a policy advice and management support consulting specialist, helping government organisations and industry make better informed decisions. Part of BAE Systems BRANDING/BRAND GUIDELINES : CORPORATE BROCHURE : DISPLAY : DATA SHEETS

CORDA delivers outstanding technical management consulting services, providing a sound evidence base to turn policy into decisions and decisions into successful outcomes

ABOUT CORDA

OUR SERVICES

CORDA’s complete consultancy service provides analytical advice and tactical management tools which can be used to support strategic, operational and tactical decision-makers at all levels. With over 20 years experience in management, analysis, consultancy and business modelling services, CORDA provides a wealth of expertise. Our team operates in a vibrant working environment which fosters innovation and encourages them to combine rigour with transparency, assuring our clients of robust evidence-based advice.

CORDA provides:

We will:

> Future forecasting to understand policy decisions and impact.

> Deliver high quality solutions to ensure maximum value for money.

> Clear alignment of plans to policy objectives.

> Ensure that our solutions are tailored to your problem.

> Evaluation of procurement phase decisions to maximise successful outcomes.

> Provide a body of highly trained professional consultants.

> Optimisation of business and operational processes to ensure maximum efficiency and value for money. > Delivery, in partnership with you, to ensure maximum relevance and full embedding of solutions within your organisation.

> Work closely with you and your team to ensure maximum value and relevance.

Policy and Planning >

Procurement and Acquisition >

Ensures that decisions taken are informed by the best available evidence, with “what if?” analysis to consider the range of outcomes as a result of particular decisions.

Analyses projects and programmes to ensure that performance, time and cost targets are managed within acceptable risk.

> De-risks your long-term strategy across performance, cost and time dimensions.

> Use the best techniques, ideas and technology to ensure cutting edge solutions to today’s problems.

> Enables future scenarios to be visualised and explored. > Aids development of successful through-life programmes. > Identifies the real underlying issues and developing solutions that are aimed at your specific goals and values.

> Improves success of customer’s business case submissions. > Ensures suppliers’ proposals have an increased success rate. > Provides successful solutions by understanding the needs of both the customer and supplier.

www.corda.co.uk

> Fosters partnership behaviour between customer and supplier.

3/10/08 09:36:14

Business Performance >

Programme Management >

Identifies business strategies that meet short, medium and long term performance and affordability targets.

Maximises the exploitation of technology research through concept analysis, technology demonstrations, technology maturation, and capability assessments.

> Identifies strategies for making your solutions more effective and less expensive. > Ensures your resource allocation is optimal, freeing valuable assets for other key activities. > Develops through-life solutions that provide high performance within affordability levels. > Optimises the distribution of risk and performance through the life of the solution.

www.corda.co.uk

> Adopts a benefit-based approach to research based on a best-value structure with clearly defined exploitation paths. > Supports the delivery of programmes on time and to budget. > Informs timely decision-making and effective research development.

Corda Military Brochure NEW.indd 4-6

3/10/08 09:36:20

BRAND GUIDELINES

BRAND GUIDELINES

BRAND GUIDELINES

1.6 The brand mark: Used incorrectly

2 The brand mark: Colour palette

To retain a strong brand it is essential that the logo be used consistently and correctly. The logo must never be distorted. It should be positioned in line with the body text at all times and in keeping with the page grid. (see page layout 2.2) It should never overprint a photographic or patterned background and become illegible. It should never be used as one colour on a coloured background that diminishes clearness. It should never be rotated, re-cropped, used with a keyline or repositioned inside its solid rectangular box.

The consistent use of the two corporate colours act as a positive reinforcement of our identity. The primary colour palette of grey and purple have been chosen to work in harmony and should be predominately used in all of our communications to provide instant identification; these colours are complemented by tints, black and grey as required. Discretion should be applied as the overuse of tints might reduce the impact of the communication. Print and web specifications are given.



CMYK C: 82 M: 100 Y: 0 K: 12

RGB R: 61 G: 23 B: 111

Pantone 268C



MAKE THE RIGHT DECISION

CORDA Solid Pantone colours





CMYK C: 0 M: 0 Y: 0 K: 61

RGB R: 107 G: 109 B: 111

CMYK C: 0 M: 0 Y: 0 K: 31

RGB R: 181 G: 182 B: 183

Pantone 424C

CORDA Tinted Pantone colours CMYK C: 41 M: 50 Y: 0 K: 6

RGB R: 158 G: 139 B: 183

Pantone 268C 50%

Pantone 424C 50%

25 YEARS OF DECISION SUPPORT TO THE UK MOD October 2009 Version 1.0

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09

10

Tel: +44 (0)1252 383238 > Email: corda.enquiries@corda.co.uk > www.corda.co.uk CORDA, Farnborough Aerospace Centre, Farnborough, Hampshire GU14 6YU, United Kingdom

11/3/10 11:59:07


CLIENT VOLIA CREATIONS

Volia provides many businesses with Content Management Systems, bespoke web design and consultancy services

t: +44 (0) 1962 732400 m: +44 (0) 7812576722 e: natasha@voliacreations.co.uk www.voliacreations.co.uk

WEBSITE : MARKETING MATERIAL : STATIONERY

is your website out of date?

Would you like to be in full control of your website’s content? We specialise in easy to use Content Management Systems

natasha heyland

To take advantage of our trade to trade offer call us now on 01962 732400

director

Quote offer reference: WINCHM

Bcards Landscape Penguin.indd 1

30/10/08 17:13:46

F20407 Volia Postcard.indd 1

19/11/08 15:20:54

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28.10.08 Are you a creative agency providing Do your customers often...

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Sun 19 Oct 2008

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NikiCMS basic Designd for non E-commerce sites of any size. To find out what's included and features please click on the tag.

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a little history

Are you a creative agency providing Content Management System (CMS) to your clients? Or maybe you are looking into offering such service?

Volia Creations was founded in 2006 by William and Natasha Heyland. The company was born from a web design business that we used to run for 5 years. During that time we searched the market for a Content Management

Do your customers often strangle while trying

Cradduck_OnlineProfile_2010.indd 19

more > NikiCMS + e-commerce Designed for E-commerce sites. To find out what's included in this package click on the tag.

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Volia – creators of NikiCMS. One of the most user friendly, flexible and functional Content Management Systems on the market today.

11/3/10 11:59:12


CLIENT Rio Tinto

Rio Tinto is one of the world’s leading mining and exploration companies INTERNAL MAGAZINE : BRAND GUIDELINES : POWERPOINT : PROMOTIONAL ITEMS

Cradduck_OnlineProfile_2010.indd 20

11/3/10 11:59:12


We wanted to say how delighted we are with the new branding which looks excellent – we think all of the work was worthwhile, fine tuning the design and colours. Many thanks for all of your work.

Cradduck_OnlineProfile_2010.indd 21

11/3/10 11:59:22


CLIENT Volvo Ocean Race

The world’s premier ocean race and one of the few truly global sporting events, taking place over four different continents involving multi-national and multi-cultural teams MARKETING MATERIALS : ADVERTISING : MAGAZINE : MEDIA GUIDE : EXHIBITION & DISPLAY

skipper’s notebook

“

RICK TOMLINSON/VOLVO OCEAN RACE

One idea we have is to do a vintage race a few weeks before the start in 2011. We would invite every person who has crewed in a Whitbread/Volvo Race and as many of the boats as possible which have ever taken part.

kenny read

�

BEING ASKED TO WRITE ABOUT MY VOLVO EXPERIENCE IS NEARLY IMPOSSIBLE WITHOUT TAKING UP ABOUT 500 PAGES. BUT, LIKE ALL STORIES, THIS ONE HAS A BEGINNING, MIDDLE AND AN END. OR MAYBE NOT AN END, NOT YET ANYWAY. I’LL GET BACK TO THAT IN A BIT.

FUTURE SEEMS TO BE THE BASIS OF OVER A YEAR’S RESEARCH INTO THE FORMAT AND FABRIC OF THE NEXT RACE IN 2011-12. THIS WILL BE THE FIRST ENTIRELY IN THE FROSTAD FRAMEWORK AND THE EXPERIENCE OF THE CHIEF EXECUTIVE AS A

La aventura en Alicante

COMPETITOR HAS PLAYED A CENTRAL ROLE IN FASHIONING THE COURSE OF THE 36-YEAR OLD CLASSIC FOR THE NEXT NINE YEARS. HE TALKS TO STUART ALEXANDER ABOUT SOME OF THE THINGS WHICH LIE AHEAD.

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olden oldies and glittering newcomers will be heading for Volvo’s new home on the Mediterranean coast in the autumn of 2011 in a joint search for reform and continuity if Knut Frostad has his way. The Norwegian is charged with not just picking his way through the economic mineďŹ eld which has made progress in every walk of life more difďŹ cult over the last 18 months, but reshaping an event that is in the top four in the world of sailboat racing in such a way that it does not just maintain stability, but reinforces its place as a competition of choice for the top competitors worldwide. This aspirational quality is, he feels, one of the essential elements in attracting all the other partnerships that make up a modern, international sports event. Its heritage is also right up there on the list of values he wants to put at the centre of the thinking and planning that has been going on ever since the last race was making its way round the world. “The whole heritage of the race is an important story, it is something that has many angles,â€? says Frostad, agging up what will be a major part of the way the new organisation will be structured. Just because the race has moved its headquarters to Spain does not mean that all that has gone before will be left behind. “One thing everyone should know is that we moved to Spain for strategic and even ďŹ nancial reasons. The Volvo is a complex event to run, not least because of all the

Life at the Extreme The Magazine of The Volvo Ocean Race

stopovers around the world, whereas all the other major events are based in one place, even if their races go round the world,â€? he explains. One of the calculations, apart from it not being ideal to be based in a place where there was no race, was that the whole team can now stay in its home base and delay travelling for three months. Having up to 80 people on the road for three months can be a costly business. By moving the race headquarters to the start port, a strategy which led to the establishment of the race ofďŹ ce close to Southampton when the race started from there, the whole organisation is in place for setting up the start and does not have to leave until just days ahead of the eet’s arrival in the ďŹ rst stopover. And, having decided on a new home, the question was how to enhance that home, and from that came the museum and the interactive exhibition. “The race has so much to offer and so much history and that must not be lost,â€? says Frostad. “That heritage is extremely important, so the museum part is perhaps at least 50 per cent of this project. “One idea we have is to do a vintage race a few weeks before the start in 2011. We would invite every person who has crewed in a Whitbread/Volvo Race and as many of the boats as possible which have ever taken part. You would be surprised just how many there are and, what’s more, in good condition. I think that would be a fantastic thing to do.â€? This is what would be a showcase

www.VolvoOceanRace.com

to a whole new public in a region and a country that has become a major centre of European sailing. But the UK link would be maintained and it is always open to a UK city to host a stopover or to a UK team to take part. It is certainly an objective to see a Volvo eet racing up the Solent, between the UK mainland and the Isle of Wight, again. The bottom line says there is no question of cutting the origins of the race out of the new fabric.

T

he global aspect of what is a global event is also re-inforced by Frostad’s determination to see the best skippers and the best crews being convinced that a Volvo campaign is an essential part of their CVs. It is also possible that, in the cyclical nature of things, fully crewed racing may be ready to take centre stage again in France and Italy and that the stronger yacht racing ethos at the centre of the Volvo race management may also signal encouraging new direction. “There were some barriers, some walls we needed to break down,� says Frostad. “For me Italy and France are very important, it is where, alongside New Zealand, there is the most

www.VolvoOceanRace.com

passion for sailing at a time when other areas of the sport have been commercial, commercial, commercial. There is an important barrier also to be broken down there.�

M

y Volvo experience is not unique. Starting something from scratch is both exciting and a bit nerve-wracking. In the beginning, you’re trying to wear a lot of hats, working hard to concentrate on what is important at that particular time, being smart enough to put some very talented people in positions in which they could excel, yet trying to keep a watchful eye. I love what I do. I have worked in the marine industry since I graduated from university, which has given me a unique view of our sport through the eyes a professional sailor, a businessman, a salesman, a father and a husband. It is a tough balancing act sometimes, but when it all comes together, all the years of work are so worthwhile I can’t even describe it. And it did come together. I have stated many times that I can’t ever remember being proud of a second place, but in this particular case second place was a great accomplishment. I have to tell you, there were plenty of times where I questioned a lot of what we were doing right down to its simplest form. ‘How the hell did I get myself into this?’ I may have muttered on more than a few occasions. But, like all great things, the memory is quick to erase the negative and reinforce the positive. I now say to all who want to hear, I just lived the best year of my life, especially with regards to my sailing career. There are a lot of people that made it happen.

P

erhaps 15 years of management thinking has been re-examined and re-worked and the new core message is that the Volvo should be for the best sailors in the world and that the international clash between the world’s best should be what attracts a bigger audience using what is still developing technology. Combine this with also insisting that at least three of the crew should be under 30 and the future of the race is decisively in the hands of sailors at a time when the America’s Cup is in disarray. At the same time there is a determination to offer an opportunity for the racing life of the boats to be extended beyond one race and broadened into events between races. That should keep the sailors gainfully employed and the sponsorship and marketing ofďŹ ces of the companies behind the teams even busier. It should also keep the ofďŹ ces in Alicante buzzing.

SALLY COLLISON/PUMA OCEAN RACING

LOOKING BACK TO THE

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The Magazine of The Volvo Ocean Race Life at the Extreme

7

www.VolvoOceanRace.com

The important thing to establish at the beginning of a programme like this is that it is simply a start-up small business meant to market a product. You have a pot of money to spend. You create budgets. You hire people. You put together time lines, and you remain exible. On the hiring side, the ďŹ rst person in was clearly the most important. Even though he’s probably only been sailing 15 days in the entire two years of PUMA Ocean Racing, Kimo Worthington was a tireless worker, who quickly became a very loyal friend and business partner.

I

have been extremely lucky in my business life to have two great business partners. The ďŹ rst, in my early business years, was Dan Neri who currently runs the 3DL plant for North Sails in Minden, Nevada. Kimo had some big shoes to ďŹ ll. As one of a handful on our team, who had actually won this race before (EF Language), he had the experience ďŹ rst-hand on what he believed it would take to win. He also had the experience in the role he was thrust into, general manager for PUMA Ocean Racing. Kimo became the onshore glue that kept the travelling circus together. During the courtship stage between PUMA and me, bringing Kimo onboard was the ďŹ nal step towards convincing PUMA that sailing and the Volvo Ocean Race was a viable marketing tool. He brought in real budget analysis and not just guesswork from the last campaign as general manager of Disney’s Pirates of the Caribbean team. I think the

www.VolvoOceanRace.com

PUMA leadership saw that the numbers were real and that we had a good idea of what this programme would be spending, and that we had a plan. The group ďŹ tted together immediately, and most importantly, the PUMA management group led by Jochen Zeitz and Antonio Bertone, and Kimo and I, became fast friends, trusting friends, who to this day are on the same page with regard to this programme and its hopeful future. The next critical step was the ‘buy in’ of the team as to the goals of the programme. This is something we worked really hard at. From day one, I made it clear that we were all part of a travelling circus that was created in order to bring value to our sponsor. Period. That can come in many ways and in fact we broke it down both verbally and in a poster that we made and was put up in every single container, workshop and ofďŹ ce that we occupied all the way around the world. 1. Everyone that starts the race in our programme is present and accounted for when we ďŹ nish the race in Russia. Safety is the number one concern. SelďŹ shly, I could not even fathom having to make the ’phone call if there had been tragedy. In my mind, this was not an option. History has proven that, in this race, the dangers are real. We couldn’t let it happen. I think this created a team-wide environment that being safe by simply wearing harnesses or, for example, using the right crane to lift the boat, was a fundamental part of

The Magazine of The Volvo Ocean Race Life at the Extreme

39

14/12/09 10:37:27

MARSTRAND J U N E 2009

OSKAR KIHLBORG/VOLVO OCEAN RACE

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CLIENT Jubilee Sailing Trust

A registered charity that owns the only two tall ships in the world designed and built to enable people of all physical abilities to sail side-by-side as equals

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With Tenacious away from home and Lord Nelson chartered by Girlguiding UK between June and September, UK voyages are bound to be more in demand than ever. If you don’t fancy heading abroad, there is plenty to do right on your doorstep. When you book a UK voyage with Jubilee Sailing Trust, you’re sure to see a very different side to Great Britain. Many of the most beautiful views of the British Isles can be found at sea, so a voyage around the UK is the perfect opportunity to see it from a different perspective. With a couple of Day Sails and a few longer

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Once aboard you are made welcome to a degree which puts us Irish and our legendary welcoming nature to shame! Indeed you are so quickly and effectively integrated that your past life is a haze to your stern and your future clear and distinct off your bow! Shane TNS190 Leadership@Sea

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milford haven

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Changing Lives

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Girlguiding UK (GGUK) have chartered Lord Nelson for 100 days as one of 100 activities that they have arranged to celebrate their centenary year.

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