Packaging Innovation Asia Issue 9 2016
8
Digital Technology
220,000 Unique Posters for the Publication’s 20th Anniversary HP Inc. announced that it has teamed up with Wallpaper* to celebrate the magazine’s 20-year anniversary, with a ground-breaking campaign that reinvents digital poster production. The project used HP Indigo’s award-winning HP SmartStream Mosaic technology to create 220,000 unique commemorative posters, two of which will be distributed with each issue of the publication this September. Based on brand new designs from esteemed studio Spin, the customised posters are set to reach 93 countries worldwide. The designs have been produced in collaboration with print and communication specialist, F.E. Burman, at the company’s state-of-theart production facility in London on an
HP Indigo 10000 Digital Press. “For Wallpaper* magazine’s landmark 20th birthday we wanted to create something special and unique that would impact each of our readers on a personal level,” commented Sarah
Douglas, Creative Director, Wallpaper*. “The idea to collaborate with HP for this project came from a brainstorm with F.E. Burman, who has been our printing partner for many years now. As soon as the Burman’s team presented us with the Mosaic concept