Print Pack Publish Asia • 4/2011
18
Digital Technology
Premier Partner Workshop in Auckland a hit. On 14 and 15th February, a Premier Partner workshop took place in Auckland, New Zealand. The workshop was held as one of the Premier Partner Global Networking series, with 36 Premier Partner companies and 54 members attending from all over Asia Pacific.
Corporation in Japan, presented the reasons her company had installed the Color 800 Press. She explained how they had used the 800 to improve their business and enhance her expectations for the future.
“Using Colour to Maximise Response & Return” was the main theme for the workshop. Through lectures, open discussions and a round-table, the members discussed how colour could enhance the value of documents and create business growth.
the president of Fuji Xerox, introduced two new sites in Japan, the “Customer Collaboration Laboratory” and the “Customer Value Innovation Center.” He emphasised the importance of the partnership with customers as being a key component for the future.
Neil Whittaker, the managing director of Fuji Xerox New Zealand, gave the introduction, while Bob Pente, President of WiredPente, Inc. subsequently made a compelling presentation using actual scientifi c data explaining the psychological and cultural effects of colour. Bob gave very specific examples of how to use this knowledge of human reaction to colour in transactional and direct marketing documents.
In the next session, specialists from Fuji Xerox Australia talked about how to use clear dry ink to have the maximum impact. The attendees were able to look closely at many print samples and evaluate the dramatic effects.
After his talk, a discussion regarding transaction documents and a roundtable to discuss direct marketing were held. Some Premier Partners took the rostrum and presented openly about not just their success, but also their challenges. The other attendees actively joined in the discussions. On the second day, Tadahito Yamamoto,
One of presenters, Ms. Akiko Kadota, the president of Fuchigami Printing
During the afternoon of the second day, many attendees visited two of New Zealand’s most innovative accounts, MailShop Limited, a large direct marketing company and Western Mailing Limited, the largest mailing service company in New Zealand. During the tours, representatives from these accounts explained how they manage everything from basic orders, such as printing and shipping, to complicated orders, like data analysis and document design. During this event the Premier Partners learned, using the latest case studies and business models, how to take advantage of rapid globalisation. Plus this workshop offered great opportunities for the attendees, regardless of their country or region, to build closer relationships with other Premier Partners. •