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Ovation T H E M A G A Z I N E O F T H E C A L P O LY P O M O N A C O L L E G E O F B U S I N E S S A D M I N I S T R AT I O N



Cal Poly Pomona College of Business Administration


Celebrating 50 Years of Achievement and Impact


TH Anniversary Edition

2 A Message from Dean Erik Rolland 4 Launching Businesses

On behalf of the entire Cal Poly Pomona community, it is my honor to congratulate the College of Business Administration on its 50th anniversary. From our earliest beginnings, the Cal Poly Pomona legacy has stood for increasing opportunity for students, translating theory into practice, and a commitment that all who study here will learn by doing. For five decades, the College of Business Administration has epitomized this legacy. Students from across California, the nation and the globe come to study at the College of Business Administration, contributing to the diversity and vibrancy of our campus – the most diverse polytechnic university in the nation. When they enroll, these students receive a world-class education, rich with community engagement, and are mentored and taught by faculty who are leaders in their fields. And when they graduate, they join a worldwide network of College of Business Administration alumni making a difference in a host of professional and civic endeavors. Creativity, discovery and innovation define our university and are the touchstones by which all our efforts are measured. The College of Business Administration embodies the vision of Cal Poly Pomona as an epicenter for creativity, discovery and innovation through its educational mission, the research and scholarship of its faculty, and its array of experiential learning opportunities for students. From supporting aspiring entrepreneurs through the Bronco Startup Challenge to competing nationally in cybersecurity to creating the new Center for Innovative Analytics, the College of Business Administration is leading Cal Poly Pomona toward our promising future.

“The College of Business Administration is leading Cal Poly Pomona toward our promising future.”

50th Anniversary Edition

Congratulations on this milestone, and I wish the College of Business Administration continued success as we look to the next 50 years. Sincerely,

8 A Synergetic Collaboration in Cybersecurity 10 Forging Polytechnic Foundations 13 Vision 2025: A Glimpse at Our Path Forward 14 The College of Business Administration Commemorates 50 Years

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18 The Purpose-Driven People Officer 20 The Impact of an Inspirational Mentor 22 Giving Students a Competitive Edge 24 Preparing the Next Tax Professionals 26 Pedal to the Metal


27 You Can Make an Impact

 Soraya M. Coley, Ph.D. President, Cal Poly Pomona

28 Noteworthy News and Recognitions

Soraya M. Coley, Ph.D. President, Cal Poly Pomona

29 National Exposure Distinguished Achievements Prestigious Grants and Gifts 3801 W. Temple Ave. Pomona, CA 91768 cba.cpp.edu 909-869-2400 cba@cpp.edu

Dean Erik Rolland, Ph.D. Associate Dean Cheryl R. Wyrick, Ph.D. Associate Dean Larisa Preiser-Houy, Ph.D.

Senior Director of Development Jeff Cox Editor-in-Chief Allen Lu

Creative Services Lightstream Photography Chris Neprasch Tom Zasadzinski

30 Faculty Achievements Recent Faculty Appointments 32 Upcoming Events

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Cal Poly Pomona College of Business Administration

50th Anniversary Edition

A Message from Dean Erik Rolland Long considered a best value in management education, the College of Business Administration is embarking on the next 50 years of delivering our learn-by-doing polytechnic excellence. Ranked No. 5 by Diverse Issues in Higher Education in awarding bachelor’s degrees to minority students and No. 35 by Money for best value, we have gained widespread recognition for preparing our students for successful careers. College Factual named the College among the top 15% of all business administration programs in the nation, surged 39 spots to No. 108 out of 747, making us the top California State University business college in Los Angeles County. In deepening our experiential learning approach, we are strengthening partnerships with industry leaders and growing our centers of excellence in areas such as cybersecurity and digital innovation. Our state-of-the-art student-run data center is attracting major corporations that want to test their security vulnerabilities in a safe environment, and has started to generate customers on and off campus. This is leading to expansions in other areas, like the creation of a Master of Science in Analytics program that will serve as the cornerstone for the Center for Innovative Analytics. A unique collaboration between NASA, the College and our science, engineering and agriculture labs is transforming NASA technology into viable products and businesses. Several products have caught the eye of investment partners, who have started working with students to formalize business plans and go-to-market strategies.

“Our focus has always been on providing hands-on learning experiences that give our students a competitive advantage and set them up for success.”

A wide range of exceptional new faculty with strong academic and private sector backgrounds have been hired in the last several years (23 tenure-track faculty since 2016), and we are encouraging them to take leadership roles in their academic and industry associations. We are expanding our graduate programs at a time when most are shrinking, and our Avanade partnership and the Global Leadership Initiative are bringing together women in technology from around the world.

Our focus has always been on providing hands-on learning experiences that give our students a competitive advantage and set them up for success. It has been a driving force in everything we do, and we couldn’t do it without our faculty, alumni and industry partners, who help us create even more opportunities for our students. Together, we are educating a new generation of leaders, and advancing innovation and entrepreneurship at Cal Poly Pomona and beyond.

Dean´s Advisory Council Executive Board John Tush Chair Senior Partner Access Partners Katherine Holland Immediate Past Chair Retired, General Manager & Vice President, IBM

Pete de Best Chair Elect Operating Manager Next Level Property Investments

Members Marissa Andrada Chief People Officer Chipotle Mexican Grill

Lawrence “Larry” Taff President The Shidler Group

Gary Chang Vice President Topline Products

Dean “Dino” Tellone President Tellone Management Group

Michael Entzminger President Mach 1 Global Services

Pawan Tomkoria PNAB Advisors LLP CBA FRL Faculty

Michael Ferguson Retired, CEO Stephens Media

Kent Valley Senior Vice President Majestic Realty Foundation

John Finton Founder & President Finton Construction

Ryan Ward Senior Director of Human Resources LAcarGUY

Tom Mauss President & CEO Wurth Louis and Company John Pollara Retired, CEO Zieman Manufacturing J. Douglas “Doug” Ramsey CFO Saddle Operating, LLC Justin Rezvani Founder & CEO theAmplify David “Dave” Singelyn CEO American Homes 4 Rent Thomas Stoerck Vice President Liquidity Services Inc.

Rif W. Wiguna VP Supply Chain Management Panda Restaurant Group, Inc. Lance Williams President Williams Homes DJ Norman CBA Alumni Chapter President Director Professional Recruitment Disney Resorts Meera Bhandare Student Representative President 2018–19 United Business Student Senate

Erik Rolland, Ph.D. Dean, College of Business Administration




Launching Businesses Built with NASA Technology

Cal Poly Pomona College of Business Administration

50th Anniversary Edition

Through a partnership with NASA’s Armstrong Flight Research Center, students in the College of Business Administration’s NASA-CPP Business Startup Program are experiencing a unique opportunity to transform space-age technology into consumer-facing products. Created by H. Erkan Ozkaya, Ph.D., College of Business Administration Professor of Innovation, the program has grown quickly, and is on the verge of bringing several products to market. “Many programs ask students to pitch product ideas and create business plans,” says Ozkaya, “but our students are actually designing and developing high-tech products, and building businesses from the ground up.” Starting three years ago with six students, there are now more than 50 students from various majors across the University working in collaborative teams. “Business students are learning what it takes to design a high-tech product, while science and engineering students are learning how to bring a product to market,” says Ozkaya. “This kind of experience is highly valued by employers and universities alike, and it has helped some of our graduates get jobs or internships at NASA and Fortune 500 companies, and get into top Ph.D. programs.” Several of the products the students helped develop received awards in the Bronco Startup Challenge, and most recently, a venture capital partner has gotten involved. “It’s an exciting time for both the students and the program,” says Ozkaya. “Having an investment partner is really going to accelerate our growth.”

Bringing in an Investment Partner

With three products successfully prototyped and tested, students in the program now face the challenge of bringing these products to market. That means building a marketing plan, securing manufacturing and distribution and, perhaps most importantly, finding investors.



And now the program has powerful new allies in its corner to help the students do just that. “I was really impressed by the technology, and the products created through the NASA Startup Program,” says Vishal Verma, managing partner at Edgewood Ventures, LLC. Recently, retired Congressman Ed Royce, Verma and some of his fellow investors came to the College so the students could present their products, research and marketing plans. This led to a formation of a partnership that will help turn the products created through the program into profitable businesses.

Retired Congressman Ed Royce (above) and Vishal Verma (below) are part of a team of mentors and advisors that are helping students in the NASACPP Business Startup Program to bring their ideas to market.

“We are going to assign a mentor for each project so students can learn from our expertise in areas like market analysis and customer acquisitions,” says Verma. “Combining our knowledge and experience with the students’ creativity, drive and technical skills, we are confident these businesses will succeed.” Read on to discover the exciting new products developed through the NASA-CPP Business Startup Program.



Cal Poly Pomona College of Business Administration


Super-Sizing a More Efficient Fan The first piece of technology Ozkaya and his students focused on for commercialization was a wing technology used in a concept for an airplane to be used for surveying the Martian surface. After exploring a number of possible applications, including wind turbines and drone propellers, the team decided to start with a fan. “We wanted a product that would be inexpensive to prototype and bring to market,” says Ozkaya.

“Getting firsthand experience in a startup environment, and working with a team of people who all have different skills and backgrounds has been a valuable learning opportunity.” Ian Frost Finance and International Business Major Fantom Business Team Lead

“It has been exciting to be a part of building something that has the potential to promote education and improve the lives of people all around the world.” Hojoon Kim Mechanical Engineering Major Microscope Product Lead

Transforming the wing design into a fan blade, Ozkaya and his team created a prototype desk fan. Because it was significantly quieter than similar fans on the market, they decided to name it Fantom. When the students demonstrated the NASA-CPP prototype to a group of inventors at NASA, one inventor was so impressed that NASA began developing a similar design for use on the International Space Station. Getting feedback and tweaking their design, their most

“I learned engineering software and techniques I wouldn’t have been exposed to until I joined the industry,” says senior aerospace major and Fantom engineering lead Kedar Joglekar, “but I also learned a lot about developing and marketing products for consumers. That is an opportunity most engineering majors don’t have.” “There are so many different aspects to take into consideration before a product can be brought to the market,” says senior Ian Frost, finance and international business major and Fantom business team lead. “Getting firsthand experience in a startup environment and working with a team of people who all have different skills and backgrounds has been a valuable learning opportunity.”

The Revolutionary Potential of Biosensor Technology Anyone who has needed lab work to diagnose a medical condition knows that it can easily cost hundreds or even thousands of dollars. But with advances in biomedical technology, breakthroughs in home testing kits could decrease costs dramatically and significantly reduce the time it takes to get results. That’s why Ozkaya and Salik have chosen to focus on technology Salik has developed that uses fiber-optic biosensors that detect proteins in liquids for their next product. “So far, we’ve been able to demonstrate proof of concept by using the biosensor to accurately detect the concentrations of proteins in solution,” says Salik. “The next step is to determine which type of test makes the most sense to start with.”

“It will require further development to narrow in on specific conditions or diseases and extensive testing to meet FDA standards. Our ultimate goal is to develop take-home blood and urine tests that would end up costing consumers or insurance companies much less than they currently spend on similar tests in a lab,” says Ozkaya. “Other applications could include environmental monitoring, food safety and biodefense,” adds Salik. “This is the kind of technology that really gets the students motivated because there is so much potential. We are confident it can be developed into a very successful business.”

According to Ozkaya, the technology has the potential to significantly decrease the cost of biomedical testing, and give people results in minutes or hours instead of days.

Improving Posture Using Fiber Optics

According to Professor of Physics Ertan Salik, most microscopes are expensive and limited to laboratory use. There are portable microscopes in the market, but most of them are low quality and/or difficult to use. For Ozkaya and his team this presented an opportunity.

For Professor Ozkaya, one of the more intriguing technologies NASA has developed is a supersensitive fiber-optic shape-sensing technology. Used to monitor the stress on and bending of plane wings, Ozkaya immediately saw the potential for use in a variety of consuming-facing products, particularly those for physiotherapy.

The team started with a design Salik had created and looked into integrating NASA’s lens and imaging technology, but determined it would be difficult to reproduce cost-effectively. So, they began developing alternatives. The group also conducted a survey of more than 200 science teacher across the country, getting valuable feedback about what the teachers and students were looking for.

image quality. The next step is developing an image recognition database with machine learning capabilities. “There were a lot of late nights and brain-crunching obstacles, but we have a dedicated, creative and passionate team,” says senior Hojoon Kim, mechanical engineering major and microscope product lead. “It has been exciting to see the impact our imaginations have had on the product design, and to be a part of building something that has the potential to promote education and improve the lives of people all around the world.”

“The results of our survey echoed what we heard from other sources,” says Ozkaya. “We knew the market was there, we just had to design something that produced quality images, but was also easy to use and affordable.”

Dr. H. Erkan Ozkaya (center), founder of the NASA-CPP Business Startup Program, with advisors Lyle Gregory (left), Joesph Baxter (right) and student team members.

“The first place we decided to focus was on reducing back pain and problems by helping people maintain good posture,” he says. “There are a couple of products already on the market that use gyroscopes to monitor posture, but during our research, we discovered that they were difficult to put on, easy to lose and not very accurate. We felt we could solve all these problems by using fiber-optic technology.” The team started with a fiber-optic sensor Professor Salik had developed in his lab, then changed to a different fiber-optic sensor based on his guidance. They then created a shirt designed to be used with this wearable technology, and developed a smartphone app that receives data from a chip connected to the wire. When a person wearing the device begins to slouch, a warning is sent to their phone.

“This is the kind of technology that really gets the students motivated because there is so much potential. We are confident it can be developed into a very successful business.” Ertan Salik, Ph.D. Professor of Physics

Creating a Cost-Effective Microscope

The team developed a product that is ideal for high school and college students, and amateur and professional scientists alike. Its features include the ability to attach a smartphone to capture images and videos, and image stacking software that improves


recent prototype is 15 percent more efficient and eight times quieter than comparable fans.

50th Anniversary Edition

One major challenge was finding a shape for the fiber that would give consistent, accurate readings – a problem that was ultimately solved by a loop design created by Professor Salik and perfected by senior Johnathan McGowan, a Computer Information Systems major and now the physiotherapy product lead. “This project has taught me the importance of looking at a problem from multiple angles, and applying different methodologies to determine the best direction to take,” says McGowan. “I have a team of incredibly talented people to work with, and I’ve learned that the best way to manage a project like this is to identify each person’s strengths and utilize them.” While working on a business plan to bring their product to market, the team has also started developing other products using fiber-optic technology. These include elbow and knee sleeves that can be used for at-home physical therapy. The idea is to give physical therapists real-time remote access to their patients so they can set a range of motion for exercises and track improvements.

“Working on products like these that will improve people’s lives is a pretty exhilarating feeling.” Johnathan McGowan Computer Information Systems Major Physiotherapy Product Lead


Cal Poly Pomona College of Business Administration


50th Anniversary Edition

Powerful Partnerships

“It’s evident that the College recognizes that business administration is not a static field, but rather a dynamic discipline that must spark that entrepreneurial spirit to drive the best solutions and create successful enterprises.”

A Synergetic Collaboration in Cybersecurity

 Diane Miller (�81, Computer Information Systems) Director of Northrop Grumman Global Cyber Education and Workforce Initiatives

Northrop Grumman Helps Prepare Future Career-Ready Digital Defenders

A global cybersecurity leader, Northrop Grumman recognized long ago that the demands for a qualified and diverse cyber workforce would far outweigh the supply. It was imperative that the company be part of the solution. “We crafted a multifaceted approach to meet both immediate and long-term needs,” says Diane Miller (’81, Computer Information Systems), director of Northrop Grumman Global Cyber Education and Workforce Initiatives.

“For example, when Dean Erik Rolland was developing his ideas for the Center for Innovative Analytics, it was clear that the Center could not only educate and graduate superb data analysts, but also expose students in all colleges and majors to the important business value of data analytics and data-driven decision-making,” says Miller. “Northrop Grumman worked with the College to ensure the Center reflected our needs as an industry partner for qualified graduates to join our team.”

Northrop Grumman is engaged in cyber awareness, education and outreach initiatives for K–12 youth. At the college and university level, representatives help develop cyber curricula, communicate industry and government needs, and sponsor internships and other programs to enhance students’ cyber defense skills and professional skills.

Supporting Student-Led Cyber Achievements

One of Northrop Grumman’s longest and most productive higher education partnerships is with Cal Poly Pomona, and the company has forged a strong relationship with the College of Business Administration.

Miller says that the University’s CSOC is truly unique. When the Computer Information Systems (CIS) department first crafted its proposal for Northrop Grumman’s consideration for financial support and professional guidance,


In the cyber arena, the company has provided resources for research in the Cyber Physical Systems Laboratory and helped the College of Business Administration and College of Science create a student-led Cyber Security Operations Center (CSOC).

the company engaged the leadership of its own corporate Cyber Security Operations Center. These leaders offered expert opinions on tools and capabilities, discussed students’ objectives, and exposed CSOC participants to commonly used products, tools and services in industry. The students then made their hardware, software and tool selections. Miller says researching, selecting, procuring, installing and configuring products for their environment taught students valuable lessons. Student built the communications infrastructure, set up monitoring and diagnostic capabilities, and wrote operational procedures. “Through the CSOC, students offer their services to other students – a secure platform for hosting student projects, research and materials where data confidentiality, integrity and availability are key,” says Miller. Northrop Grumman is also proud to sponsor Hackpoly, a popular annual 24-hour hackathon event at Cal Poly Pomona, where students are tasked with taking an idea from concept to working prototype in one day.

“With the rapid pace of technology advancement, the entrepreneurial spirit is critical for business success,” Miller says. “It’s evident that the College recognizes that business administration is not a static field, but rather a dynamic discipline that must spark that entrepreneurial spirit to drive the best solutions and create successful enterprises.”

Perpetuating a Strong Talent Pipeline

An Evolving, Reciprocal Relationship

Northrop Grumman professionals have opportunities to engage with students when they speak at campus events such as the Cyber Awareness and Security Fair and share their experiences and expertise at student club meetings.

Cal Poly Pomona’s learn-by-doing, polytechnic approach benefits the company because its leaders know that when they recruit from the University, they are hiring careerready employees.

Additionally, the company is the presenting sponsor of CyberPatriot, the National Youth Cyber Education Program created by the Air Force Association, to excite youth about cyber and STEM disciplines. As part of CyberPatriot, the College opened its doors to provide an environment that enabled students, most from under-resourced schools, to compete in cyber defense competitions on a level playing field with other teams from across the country. “When asked, I always recommend Cal Poly Pomona because its cyber program is a collaboration between the Colleges of Business Administration, Science and Engineering, so students develop a comprehensive understanding from a variety of academic disciplines reinforced through polytechnic learning approaches,” says Miller. “And I’m always thrilled to hear of students accepted at the College as declared CIS majors with an intention to study cybersecurity!” She says Northrop Grumman has been fortunate to hire many of the College’s CIS students and graduates as interns and employees to be part of its global cybersecurity team. When Northrop Grumman learned about the College’s nationally ranked Technology and Operations Management program, representatives jumped at the opportunity to learn more about it at an on-campus career fair.

In recognition of its innovative cyber initiatives, in 2005, Cal Poly Pomona was one of the nation’s first universities to receive National Security Agency and U.S. Department of Homeland “That day, we hired four students on the spot to Security designations as a center of excellence for join our Global Supply Chain team,” Miller says. cybersecurity. This designation, driven by initiatives at the College, was renewed through 2021.

More than 500 technology enthusiasts gathered at Cal Poly Pomona for Hackpoly, a 24-hour innovation challenge.

“It has helped us fill open positions with highly talented engineers, scientists, technologists and other professionals who meet not only our technical requirements but also possess the professional skills and behaviors we seek,” says Miller. The University benefits from valuable insights into the dynamic resources and needs of industry and the capabilities and behaviors of greatest value to Northrop Grumman’s global business. “We are fortunate to engage with the University leadership, helping Cal Poly Pomona anticipate, prepare and respond to the needs of students, families and employers now and in the future,” adds Miller.

Succeeding in Cybersecurity

Northrop Grumman supports initiatives including: • Cyber Physical Systems Laboratory • Student-led Cyber Security Operations Center • Hackpoly, a 24-hour hackathon event Cal Poly Pomona was recognized for cyber initiatives: • In 2005, the University was one of the first in the U.S. to receive National Security Agency and U.S. Department of Homeland Security designations. • This designation was renewed through 2021.



Cal Poly Pomona College of Business Administration

50th Anniversary Edition

Excellence in Action

Forging Polytechnic Foundations

The College and Its Partners Offer Students Unique Educational Opportunities Providing support and platforms for hands-on, industry-based experience and giving students opportunities to participate in challenges and projects that foster cross-disciplinary collaboration are key to developing the next generation of successful digital developers, cybersecurity experts and information technology (IT) leaders. One of the College of Business Administration’s influential partners, Avanade – a leading digital innovator on the Microsoft platform with a passion for delivering human impact – has long helped the College offer these types of programs and experiences.

Four of the five inaugural Avanade Scholars Supporting Women in Technology Award recipients: Kaythari Phon (left), Barbae Dwaine Marquez (center), Tatiana Kambwa (right) and Nandita Chauhan (back). The award provided full tuition and support to each scholar throughout their academic studies at Cal Poly Pomona.


and supports student scholarships and education in the fields of enterprise mobility, cloud-based infrastructure, managed services and virtualization. The Mitchell Hill Center and Hill’s endowment were catalysts for the College’s other digital initiatives, including the new student-run Cyber Security Operations Center (CSOC), Center for Innovative Analytics, and the Master of Science in Analytics program. “Working with and supporting the hub for digital innovation at the College is important so scholars can work, collaborate and deliver services,” says Ramzy.

“Technology is our passion and helping customers drive new innovations and harness the transformative power of technology is what fuels our professionals every day. There’s nothing more exciting than being able to share that passion with the next generation of technology leaders,” says Heba Ramzy, director of Corporate Citizenship for Avanade. “And that is where our mission for corporate citizenship – to empower young people through our people and digital innovation – has its origins.”

Developing Career-Ready Skills Through Student-Run Centers

Avanade is proud to offer continuing support for the Mitchell C. Hill Memorial Endowment at Cal Poly Pomona, which honors the College’s economics alumnus (’80) who founded Avanade in 2000 and passed away in 2013. Hill was fascinated by technology’s impacts on the business world. His endowment funded the Mitchell C. Hill Center for Applied Business Information Technology

“The fact that these applications are out on the internet exposes the University to some level of risk, so we needed a way to monitor ourselves,” he explains. “The CSOC grew from this need and we’ve shifted focus over time to create something larger with an instructional and research impact, instead of just monitoring.”

According to Ron Pike, director of the Mitchell Hill Center and associate professor of Computer Information Systems, the cloudbased student-run data center operates out of the Hill Center, installing operating systems, running servers, coordinating competitions for students to practice cybersecurity skills, supporting classwork and more.

The College’s student-run data center is one of the first in the nation.

At the CSOC, some students work on security operations, while others explore actual malware, learning to discover and defuse it. Computer Science Professor Mohammad Husain runs the linked Malware Analysis Lab, while Pike directs the CSOC, but their research, initiatives and students frequently overlap. Northrop Grumman, another University partner, funded creation of both the data center and CSOC, but a variety of other partners, including Avanade, IBM, RADAR and Splunk, have continued to provide funds and software. On a largely extracurricular basis, CSOC offers students a place to get valuable experience running different types of systems and managing security and operational issues as they arise. Eventually, Pike says he hopes the CSOC will also accommodate classes, helping to teach security operations. “From a research standpoint, we’d like to evolve past just finding whatever bad things are happening

to become more of a resource for forensic research, gathering data and providing attribution to aid in the prosecution of cyber criminals,” he explains. “Right now, only larger companies can afford to have security operations centers on-site, so we’d also like to play a part in the future in helping companies develop more cost-effective enterprise operation centers that look at not only security, but also other businessempowering IT areas.” CSOC students participate in cybersecurity competitions, armed with valuable skills derived from this unique program. Students from other colleges and universities have come to the CSOC to collaborate on-campus and take advantage of experiential learning opportunities. And dozens of Cal Poly Pomona students who’ve worked in the CSOC have already gone on to jobs where they’re applying what they learned to help develop those organizations’ internal security operations. Continued on pg. 12


Cal Poly Pomona College of Business Administration


Vision 2025:

Continued from pg. 11 Focusing on Analytics to Address Key Challenges

The College’s Center for Innovative Analytics, which also operates out of the Mitchell Hill Center, supported by Northrop Grumman, aims to prepare the next-generation workforce with skills that leverage the interaction between human and machine intelligence through advanced visualization technology and innovative analytics. It serves as a nexus of interdisciplinary experiential learning and innovation that encourages engagement in applied research to address the organizational and societal challenges grounded in big data. Now under development, the future Master of Science in Analytics program will be offered through the Mitchell Hill Center. The one-year program will consist of 12 graduate level courses totaling 33 credits. This program will be offered in a hybrid format and is being designed for students and business professionals. Graduates from this program will demonstrate in-depth knowledge in database, statistics, optimization and decision theories and be equipped with skills in Python/R, data warehousing, data mining, text mining and web analytics, big data analytics and business modeling. The program will focus on the implication of business analytics on various business functional areas and prepare students with competencies to lead data-driven organizational changes. Dedicated to Diversifying Technology-Based Business Education

The College, and Cal Poly Pomona as a whole, has long been committed to closing inclusion gaps in science, technology, engineering and mathematics (STEM) fields, especially when it comes to attracting more women to these growing and essential industries.


50th Anniversary Edition

Avanade is a significant supporter of this mission, as it reflects Avanade’s own mission, “to enable young people and their communities to achieve more through the power of our people and digital innovation.”

The College of Business Administration provides experimental, innovative and global business education that transforms lives, organizations and societies. Fifty years and 40,000 graduates exemplify the College’s mission to deliver learn-by-doing polytechnic excellence.

“We care about the people and places where we work and want to make a genuine impact by inspiring the business and technology leaders of the future,” says David Oskandy, Avanade General Counsel, and Chair of the Corporate Citizenship Council at Avanade. “We also care about the future digital workforce, and in particular the diversity of the workforce, and realize the importance of attracting more young women to study STEM disciplines.”

Our Strategic Initiatives to Advance our Vision Operational Excellence

Excellence In Partnerships

+ Internal collaboration and teamwork

+ Enriching stakeholder relationships and strategic partnerships

+ Process improvements

+ Community outreach and civic engagement Academic & Programmatic Excellence Employee Excellence

+ Signature experiential opportunities • Poly Presents: Business students collaborate with engineering majors to create a startup company • Bronco Startup Challenge: Aspiring student entrepreneurs pitch their business idea to a panel of judges that awards cash prizes • Cybersecurity: The College offers robust opportunities for real-world application of cybersecurity • Dean’s Leadership Forum: A special speaker series invites thought leaders who can inspire and motivate students to transform business and society

Currently seven Cal Poly Pomona students are awarded the Avanade STEM Scholarship. Avanade scholars receive an annual grant of up to $15,000 a year. “On the financial side, we want to help young women pursue a STEM education who might not otherwise have the opportunity,” says Oskandy. “We also have Avanade mentors partner with each scholar. Our scholars have said this mentorship has made a huge difference in supporting their studies as well as developing their ‘soft skills,’ like communication, time management, creativity and problem-solving.” Avanade has also provided internships for students to give them an opportunity to experience work culture firsthand. In addition to supporting STEM Scholarships, Avanade and Cal Poly Pomona will cohost the inaugural global leadership and technology conference this year. The conference will bring together Avanade’s three North American university partners – Cal Poly Pomona, the University of Washington Bothell and the New Jersey Institute of Technology (NJIT) – in an effort to promote collaboration in solving global leadership challenges.

A Glimpse at Our Path Forward

+ Culture of inclusion and appreciation + Professional growth and leadership opportunities + Service and action-driven mindset Brand Enhancement + Proven value through achievements + Increase in rankings and recognitions + Building powerful partnerships

+ Distinguished Centers of Excellence

Striving Toward Six Successful Outcomes

# Top: The Leadership and Diversity in Technology conference promotes inclusiveness of women and underrepresented communities in STEM and IT management roles. Middle: Computer Information Systems students participating in a cybersecurity competition. Bottom: The student-led Cyber Security Operations Center (CSOC).


Financial Stability Diverse revenue sources promote student success and the College’s independence and growth.



Graduates Motivated to Make a Difference From career entry to career exit, our graduates contribute to the betterment of society and give back to the College.



Inclusivity That Propels Excellence Diversity of ideas, thoughts and people is the catalyst for our success.


4 5

Success Through Partnerships Industry and community engagement ensures our relevance and is embedded in our curricula, centers and advisory roles.




Being a Great Place to Work Professional development of our people promotes creativity, loyalty and fulfillment.

Finding Solutions for Local and Global Challenges Our innovative solutions to local and global challenges make a positive impact on society.


Cal Poly Pomona College of Business Administration


The College of Business Administration Commemorates

1971 The College is proud of our last five decades integrating business education with meaningful hands-on learning opportunities, and we look forward to continued success providing students with the knowledge, skills and experiences to become global leaders.





Data Processing is one of two new majors added at the University.

The University introduces the Business Data Processing program.


Cal Poly Pomona begins offering three programs in business administration. Students can earn degrees in Business Administration, Accounting, or Marketing and Sales.

Did you know? In 1938, breakfast cereal magnate W.K. Kellogg gives his winter ranch to the state of California to be used as a public university on the condition that Cal Poly Pomona care for his Arabian horse herd in perpetuity.

50th Anniversary Edition

The University develops one of the first business data processing programs in the United States. This establishes the College as a digital pioneer and innovator for decades to come.

1968 The School of Business Administration is established. Building 6 serves as the College’s home until 2012.

National coed business fraternity Pi Sigma Epsilon joins the College campus, establishing itself as one of the longestserving and most accomplished student organizations at the College. Data processing student Ed Weisman proposes a computerized carpool service to Associated Students, Inc.’s president and receives a favorable reaction. Under the plan, all students receive a computer card in mailers and interested students complete the card so a computer can match ideal candidates.

Underprivileged first- and second-graders from Azusa spend their summer at the College learning to touch-type and boost their reading skills. The program stemmed from an IBM employee’s theory that familiarizing students with letters, words and sentences as they typed stories would improve reading abilities.

The College of Business Administration launches a Master of Science in Business Administration (M.S.B.A.) degree program. The College’s enrollment reaches 1,708 students.

1973 Cal Poly Pomona introduces a bachelor’s degree in Hotel and Restaurant Management. The Women’s Business Club comes to campus as the Gamma Nu chapter of the national women’s fraternity Phi Chi Theta.



The Master of Business Administration (M.B.A.) degree program is first offered.

Nine night-session classes are now offered in the Graduate Business Program. The convenience and popularity of evening classes, and later adding off-campus sites for working professionals, lead to the program’s growth.

Marketing Chair Stanley Smith coordinates a program using a new car to give Marketing majors experience in advertising, sales and research.

1979 After graduation, 95% of M.B.A. alumni are employed.



Class of ’77 Business Management graduates report $970 per month as average hiring salary, the College’s highest out of all its majors.

The College’s enrollment eclipses 3,000, making it Cal Poly Pomona’s largest college. Nearly 80% of Class of ’78 graduates land jobs relating to their major.

1975 An agreement between the University and the U.S. Small Business Administration pairs teams of students with small businesses in Pomona and the San Gabriel Valley to address managerial and financial problems.

Dean Reed M. Powell presents President Gerald R. Ford with the Small Businessman of the Year award and the National Advocacy award at the White House.

The Accounting department pairs with the Internal Revenue Service to offer Pomona residents a Volunteer Income Tax Assistance (VITA) program. Students help file 300 returns in the first year. The Black Business Student Association becomes a chartered member of Associated Students, Inc. A reception at the University Union is held to celebrate.




50th Anniversary Edition

1980 Cal Poly Pomona’s rose float travels the Rose Parade route in Pasadena. The University has been creating floats for the famous parade since 1948.

2017 The College launches the Center for Entrepreneurship and Innovation to help aspiring entrepreneurs launch new ventures or grow existing businesses.

Did you know?

Eighteen undergraduates represent Cal Poly Pomona in the General Motors Intercollegiate Marketing Competition. Students from the College compete against 10 universities to promote the diesel-powered 1982 Oldsmobile Cutlass. The director of “Gilligan’s Island” shoots a 60-second commercial for the car on campus.


2001 1986


The College now has an enrollment of 5,100 students.

The College earns accreditation from the Association to Advance Collegiate Schools of Business (AACSB). Less than 5 percent of business schools worldwide have earned this distinguished hallmark of excellence in management education.

Real Estate Research Council partners with the College to bring professional expertise, counsel and data on trends and conditions affecting the real estate market, lending, construction and related areas.




The College begins offering a graduate degree in Electronic Data Processing emphasizing processes needed to carefully audit business computers.

In response to increased globalization, an International Business major is proposed for the 1988-89 academic year.

The College and ISACA, an international information systems governance association, publish the landmark Control Objectives for Information and Related Technology (COBIT) standards. Today this framework continues to allow managers to bridge the gap between control requirements, technical issues and business risks. The College and ISACA are both commemorating 50th anniversaries in 2019.

Students, faculty and administrators form the United Business Student Senate. Its early initiatives include a teacher evaluation booklet, suggestion box and events to honor outstanding students, faculty and organizations.

The College creates the Center for Consultative Selling to bring experienced sales executives to mentor the next generation of sales professionals.

Carl Karcher, founder of the Carl’s Jr. franchise, became the College’s first Executive in Residence in 1988. Dean Ronald W. Eaves said Karcher was selected because of his contributions to the Center for Hospitality Management, then part of the CBA, and his success as a Southern California businessperson.


Pi Sigma Epsilon sets a world record by making a 150-foot-long burrito stretching from the University Union entrance, across University Park to the sidewalk of Olive Lane. El Cholo restaurants donate the 300 tortillas, 60 pounds of cheese and 15 quarts of salsa needed to break the record.

The College launches its new Vision 2025, advancing the College with strategic goals and outcomes to continue to deliver polytechnic excellence.

The College now has the fourth-largest graduate business program in Los Angeles County, including six off-campus sites and two international locations.

2003 The College introduces a Master of Science in Business Administration (M.S.B.A.) in Information Assurance program.

2004 The College launches the Center for Information Assurance as the focal point for information assurance and cybersecurity initiatives at Cal Poly Pomona.


2005 The National Security Agency and Department of Homeland Security designate the University as a national center of academic excellence in cybersecurity.

2012 The College opens its new 75,000-square-foot, threebuilding facility.

The College establishes a Master of Science in Accountancy (M.S.A.) program.

2015 In partnership with Avanade, the College establishes the Mitchell C. Hill Center for Digital Innovation.

2016 The College trains IBM’s Watson supercomputer in cybersecurity. The NASA-CPP Business Startup Program is created to develop new products based on NASA technologies and create new ventures to commercialize these technologies.

Did you know? The Cal Poly Pomona logo represents academic excellence and leadership. It expresses the bold progressive spirit that is unique to Cal Poly Pomona, in a manner that is timeless and memorable. The octagon represents the eight academic colleges of the University.

2018 The College establishes the Center for Innovative Analytics to support the future Master of Science in Analytics degree program.


At the 50th Anniversary Celebration and Auction, distinguished alumni and guests, faculty, staff and students celebrate the College’s golden milestone and look forward to the next 50 years.



Cal Poly Pomona College of Business Administration

50th Anniversary Edition

Leading Alumni

The Purpose-Driven People Officer

As a student at the College of Business Administration, Marissa Andrada (’89, Management and Human Resources) had an epiphany that would set her on the path to be a human resources business leader.

Bringing Chipotle’s Brand to Life Through an Amazing Employment Experience

“Being involved on campus with clubs, organizations and initiatives brought me fulfillment. I was drawn to helping people reach their potential and making experiences great, and that’s probably where my HR career path started,” Andrada says. That deep interest in optimizing human potential is one of the many reasons Andrada was tapped by Chipotle Mexican Grill last year to become its first chief people officer. “I’m the chief people officer because instead of calling it ‘human resources’ we call it ‘people experience.’ We want to create an amazing employment experience so people choose to work, stay and realize their dreams here,” she says.

“I get to help write the people story that becomes part of the business success for this brand. Who wouldn’t want to be part of that?” M  arissa Andrada (�89, Management and Human Resources)  Chief People Officer Chipotle Mexican Grill


As a key member of Chipotle’s executive leadership team, Andrada brings the brand to life by cultivating a diverse workforce and supportive environment. It’s a role that gives her an opportunity to manifest the power of helping employees thrive while doing their best work. Influencing the Culture of a National Brand

Andrada credits her people-centric outlook and previous human resources leadership experience at Kate Spade and other major brands as the reason why she is thriving in her new executive leadership position. “It may seem odd that I made a leap from fashion to fast-casual dining, but it’s not really far-

fetched,” she says. “I have always been drawn to brands that want to engage people and that have a relational culture.” Her HR leadership roles before Kate Spade were with Starbucks, GameStop, Red Bull North America, Universal Studios and PepsiCo/Pizza Hut.

organize the structure so the right people are placed in the right roles and then establish and grow a culture that engages and inspires those people.”

Andrada appreciates the opportunity to design and influence Chipotle’s culture and encourage leadership development, particularly for other women and minorities. “This is the first time that the company has a chief people officer on the executive leadership team. I get to help write the people story that becomes part of the business success for this brand. Who wouldn’t want to be part of that?” she asks.

As the class commencement speaker at the College’s 2018 graduation ceremony, Andrada spoke about how her university experience prepared her for real life.

Bringing Out the Best in Others

Andrada’s time at the College deeply influenced the type of leader she is today. Her organizational development class with Professor Kathleen Harcharik proved to be a turning point in her personal development. “We did a 360-degree feedback exercise and I learned that I was a real taskmaster and needed to take time to understand how others in my project group were doing and feeling,” she says. “Getting that feedback and remembering how I felt at the time still informs how I provide feedback to others,” she says. After graduation, Andrada went on to earn her M.B.A. and focused on developing a career in human resources. “I was curious about how companies made money and how people stayed engaged in their jobs,” she says. “I started to see how HR could be a strategic part of that equation. I found that I wanted to help companies in two ways:

Encouraging First-Generation College Students

“I learned who I was – a person who gets excited about what is possible in others and a person with a deep passion to help others succeed,” she says. “I also learned that college is a great opportunity to cultivate grit and tenacity, and I knew those attributes would serve me well.”

“ G raduating from Cal Poly Pomona will take you far in life. It’s up to you to find your purpose and pursue it.”

As a first-gen college student, Andrada valued the mentorship she received at the College. Now she gives back to the University and the community in many ways: serving as Professor for a Day on campus, contributing as a member of the College’s Dean’s Advisory Council and participating in the YWCA Dress for Success initiative to empower women to achieve economic independence.

M  arissa Andrada (�89, Management and Human Resources)  Chief People Officer Chipotle Mexican Grill

She is passionate about encouraging other female, minority and first-gen college students who aspire to leadership. “I love every opportunity I get to encourage Cal Poly Pomona students,” she says. “Particularly for women and first-gen collegegoers, I like to share how important it is to believe in yourself. Graduating from Cal Poly Pomona will take you far in life. It’s up to you to find your purpose and pursue it.”


Cal Poly Pomona College of Business Administration


50th Anniversary Edition

Young Achievers

The Impact of an Inspirational Mentor SLCP President Sabrina Nguyen Learns Leadership from Professor John B. Wyatt III With a copy of the Constitution on her nightstand, fifth-year student Sabrina Nguyen dreams of a career in defense acquisition and contract management – that is, when she’s not busy serving as the president of the College of Business Administration’s Society of Law, Contracts and Property (SLCP) student club. As a first-generation American whose father fled Vietnam after the war, Nguyen appreciates the opportunities America has afforded her. Drawn to the handson learning approach at Cal Poly Pomona, she originally planned to go to medical school after earning a degree in microbiology, but decided to change directions after exploring her interest in contract management. Nguyen says her decision was heavily influenced by John B. Wyatt III, J.D., professor of Finance, Real Estate, and Law. “It was a pivotal decision for me, and Professor Wyatt offered a lot of support and guidance,” she says. “His passion for the law and contract management is contagious, and his ability to translate his experiences into academic knowledge for his students has been an inspiration. I would not be where I am today without him.” Since making her decision to switch from pre-med, Nguyen


hasn’t looked back. Under Wyatt’s mentorship, she chose to focus on contract law and management and joined SLCP, where she was quickly nominated as the academic coordinator of Law School Admission Test (LSAT) testing. Over the next year, she organized several club activities for SLCP, including a community service project that raised almost $1,000 for veterinary care for an abused puppy named Riley. And when the position became open, her fellow students chose her as their next president. “Sabrina leads by example and inspires other students through her upbeat and engaging personality,” says Wyatt. “Mentoring outstanding students and alumni who develop into superb professionals and leaders reaffirms my calling as a professor.” Expanding Student Opportunities as SLCP President

As the first national student chapter of the National Contract Management Association and the National Property Management Association, part of SLCP’s mission is to provide students with educational and networking opportunities. So, when Nguyen became SLCP president, she made it one of her priorities to build professional affiliations.

“ Mentoring outstanding students and alumni who develop into superb professionals and leaders reaffirms my calling as a professor.”  John B. Wyatt III, J.D. Professor of Finance, Real Estate, and Law and faculty mentor for Sabrina Nguyen (left)

“Achieving professional recognition creates more opportunities for students preparing for starting in contract management careers,” says Nguyen, who contributed extensively to the development of a forthcoming collaborative partnership between the College and the National Property Management Association. “Our extensive network of professional partners and alumni is one of our most valuable resources.”

“Everyone was really impressed with what she had to say,” says Wyatt. “She exemplifies why our students and graduates are so highly sought after by employers and graduate programs.” “I want to use what I’ve learned at Cal Poly Pomona to help keep our country safe, preserve democracy and uphold the U.S. Constitution,” says Nguyen. “And I want to inspire other students to reach their full potential.”

Recognizing Nguyen’s hard work and leadership talent, the National Property Management Association invited her to speak at their national conference. After sharing her goals for SLCP, she shared a little bit about herself as well, including a photo of her wearing her soon-to-be-awarded SLCP graduation stole while winning second runner-up in the 2018 Miss Vietnam Global Beauty pageant, showcasing two of her passions.



Cal Poly Pomona College of Business Administration

50th Anniversary Edition

Faculty in Action

Giving Students a Competitive Edge

The Finance, Real Estate, and Law Department’s Student-Managed Investment Fund Program Provides Unparalleled Investment Management Education

“Our number one goal is to prepare students for their professional careers. And the best way to do that is to have them learn by doing.”  Wei Yu, Ph.D. Professor and Chair of the Finance, Real Estate, and Law Department

There are some aspects of managing investments you cannot learn from a simulation.

Tomkoria and Wu guide students through the process of setting goals and building a portfolio.

That has been the impetus behind the College’s efforts to create a student-managed investment fund in partnership with alumnus J. Douglas Ramsey, Ph.D. (’82, Finance, Real Estate, and Law) and faculty member and alumnus Pawan Tomkoria (’84, M.B.A.) for his investment management course. “Instead of having students manage a virtual portfolio like they do at many other schools,” Tomkoria says, “I wanted them to feel what it’s like to manage an actual investment portfolio, with real money.”

Students then manage their portfolios over the course of a semester, buying and selling stocks and tracking performance.

The student-managed investment fund pilot program offered by the Finance, Real Estate, and Law department is co-directed by Professors Pawan Tomkoria, M.B.A., and Alex Wei Wu, Ph.D. Using a dozen Bloomberg terminals in the Dr. J. Douglas Ramsey Financial Analysis Lab, with real-time access to the same data analytics used on Wall Street,

“When the stakes are real, the level of stress is much higher,” says Tomkoria. “You get a knot in your stomach when a stock in your portfolio drops. You’re also more likely to analyze your choices and look back for warning signs to help you avoid making the same mistake twice. It teaches the importance of discipline in a way that managing a virtual portfolio does not.” That discipline has been paying off for students in the program, who earned top prizes in 2017 and 2018 in a student-managed investment fund competition hosted by the Chartered Financial Analyst Society Orange County (CFAOC), the local chapter of CFA Institute. Both years, students’ performance

“If we are able to grow the fund large enough, we could eventually use the profits from our investments to fund scholarships and programs that create more opportunities for our students.”  Pawan Tomkoria, M.B.A. Professor of Finance, Real Estate, and Law


was rewarded with the chance to manage a real investment fund on behalf of CFAOC, and several students also received scholarships from the CFA Institute. Successfully managing real portfolios has also helped the College’s finance program earn recognition from CFA Institute through its University Affiliation Program, raised the program’s visibility with employers, and helped students land internships and jobs at prestigious financial firms. “If I’m an employer or a graduate school admissions officer choosing between two candidates, I’m going to take the one who has real-world experience managing actual real money,” says Tomkoria. “It gives our students a real competitive advantage.” As the College’s student-managed investment fund pilot program continues to grow and demonstrate how valuable it is to students, Tomkoria hopes it will encourage alumni and corporate donors to give. “The main goal is investment management education,” he says, “But if we are able to grow the fund large enough, we could eventually use the profits from our investments to fund scholarships and programs that create more opportunities for our students. We want students to succeed because of the work they put in themselves and because of the education they receive!”

“Our number one goal is to prepare students for their professional careers,” says Wei Yu, Ph.D., professor and chair of the Finance, Real Estate, and Law department. “And the best way to do that is to have them learn by doing.”

Pawan Tomkoria, M.B.A. Professor of Finance, Real Estate, and Law

Wei Yu, Ph.D. Professor and Chair of the Finance, Real Estate, and Law Department



Cal Poly Pomona College of Business Administration

50th Anniversary Edition

Impactful Faculty

Graduate Business Programs Defy Downward Trends

Preparing the Next Tax Professionals Sharyn Fisk Brings a Specialization in Tax Dispute Resolution to the Classroom It is said that only two things in life are certain, death and taxes. And it was Sharyn Fisk’s participation in her law school’s low-income taxpayer clinic that opened her eyes to how taxation affects so many aspects of a person’s life. “If someone gets married or divorced, there is a tax consequence,” says Fisk, J.D., LL.M., assistant professor of Accounting at the College of Business Administration. “If you start a business, sell a business, pass down a business to a child or end a business, there are tax consequences. They come up when a taxpayer has children or becomes sick or injured. Even aging has tax consequences!” Before becoming an educator, Fisk was a practicing attorney specializing in tax controversy, an area of law involving disputes between taxpayers and taxing authorities.

“By personalizing a learning concept, I believe I can help students not only understand the concept’s foundation, but also its application and effects.”  Sharyn Fisk, J.D., LL.M. Assistant Professor of Accounting


“The financial ramifications of a poorly handled tax matter can cause a huge financial burden that can have a long-lasting impact,” she says. “Assisting taxpayers in resolving tax issues is very satisfying.” After 15-plus years, Fisk wanted to share her knowledge and enthusiasm. Teaching allows her to assist taxpayers by developing knowledgeable, dedicated and ethical accounting professionals.

She is now in her fifth year at the College. “I’ve worked on hundreds of tax matters. These experiences provide me with real-life examples I can discuss with my students. By personalizing a learning concept, I believe I can help students not only understand the concept’s foundation, but also its application and effects,” she says. Experiences Inform Her Educational Techniques

Fisk seeks to actively involve students in her tax-related activities outside the classroom. For example, she involves students in researching matters used in her IRS Advisory Council (IRSAC) reports. Fisk is one of only 18 nationally selected members to serve on IRSAC. Members represent the taxpaying public, the tax professional community, small and large businesses, academia, state tax administration and the payroll community. They offer constructive observations regarding current or proposed IRS policies, programs and procedures, and suggest improvements to IRS operations. “Each year, five new members are selected to serve a three-year term,” says Fisk. “It is a great honor to have been selected not only for me but also for the Accounting department, the College and the University.”

VS. Fisk provides students who aid in her research with copies of the final public IRSAC report so they can see the “fruits of their labor.” She also discusses her participation in IRSAC to stress the importance to students of being involved in their profession. As director of the College’s Volunteer Income Tax Assistance (VITA) program, Fisk encourages students to get experience preparing free federal and state tax returns for members of the public. VITA programs benefit lowincome taxpayers in fulfilling their tax compliance responsibilities, ensuring these taxpayers pay the correct tax, and assisting them in receiving refunds and credits to which they are entitled. “The program provides student participants with marketable skills and gives them talking points they can use with prospective employers regarding their practical experiences, commitment to community service and more,” she says. Fisk is happy with her transition from industry to education and grateful for the opportunity to develop the next generation of ethical and competent tax professionals. “I feel very fortunate to be here,” she says. “The faculty are dedicated, enjoy what they’re doing and are always striving to make their teaching better and create new opportunities for students.”

Applications to M.B.A. program increased 100% since 2016

Applications to full-time 2-year M.B.A. and Master of Accounting programs decreased since 2014

Master of Science in Business Administration in Information Assurance increased 300%

How CBA Bucked the Downward Enrollment Trends:




Revised courses in preparation for semester conversion

Added new dedicated graduate program director, driving marketing and outreach efforts

Implemented the cohort design, with in-class networking opportunities

“Our commitment to our graduate programs is part of our larger strategy to grow our Centers of Excellence, strengthen our academic reputation and industry relations and provide more opportunities for all our students.” Erik Rolland, Ph.D. Dean, College of Business Administration

While post-bachelor business education faces challenging times, the College of Business Administration’s graduate programs experienced another year of growth in 2018. According to the Graduate Management Admission Council (GMAC), a nonprofit organization that owns and administers the Graduate Management Admission Test (GMAT), applications to full-time two-year M.B.A. as well as Master of Accounting programs in the U.S. have been in decline since 2014. Although GMAC research correlates unemployment decreases with fewer applications to graduate business programs, not all universities are feeling the pinch. Since 2016, applications to the College’s M.B.A. program increased 100 percent, while the Master of Science in Business Administration in Information Assurance experienced growth of 300 percent. The general Master of Science in Accountancy program was revived to

complement the accelerated Master of Science in Accountancy, which is experiencing steady enrollment. Why has the College succeeded in avoiding downward enrollment trends in graduate education? First, we reviewed and revised courses in anticipation of the University’s conversion from quarters to semesters. Second, we implemented the cohort design in each path. GMAC reports that cohort programs are growing in popularity due to the perceived value of in-class networking opportunities. The addition of a dedicated graduate program director and the push for increased marketing and outreach also helped increase enrollment across all programs. Keeping with our culture of assessment, the College will continuously review and update our programs, and add new programs in response to current educational and market trends.


Cal Poly Pomona College of Business Administration


You Can Make an Impact

Alumni Update

Pedal to the Metal Heather O’Rourke Drives Quality Logistics at Mazda The rear-view mirror she keeps from a long-gone car is more than a historic memento to Heather O’Rourke (’16, Technology and Operations Management). It was a prognosticator of her dream job. “That mirror ended up being more than a reflection of my dreams and hard work as a single parent going to school, but more of a crystal ball showing me that my persistence in school would result in an amazing career in the automotive industry,” she explains. O’Rourke is a logistics quality assurance engineer/supervisor with Mazda North American Operations. She was heavily recruited prior to graduation from the College of Business Administration and received multiple job offers from Fortune 500 companies. Joining Mazda meant the start of a career that makes an important impact every day to people everywhere. Making an Impact Across America

“My job at Mazda in quality operations/logistics is a great fit for me because there is always something new and challenging that comes up,” she says. “I could work in a million other industries, but what keeps me in automotive is that it is critical. People need their cars!”


In her day-to-day work, O’Rourke manages four people throughout North America and trains teams in Canada and Mexico. Together, they make sure Mazda vehicles coming into the country are transported efficiently, economically and in as perfect condition as when they rolled off the assembly line. As a self-described practical-butcurious person, O’Rourke feels her natural personality suits her job. “Every day I encounter a new national, and often global, concern that must be root-caused, countermeasured, validated and resolved. I love what I do,” she says.

50th Anniversary Edition

Cal Poly Pomona Boosted Her Experience and Confidence

O’Rourke credits her degree and experience in the College as a big part of her success on the job, and in boosting her confidence in accepting a management position. “These types of positions usually require a specialized degree and specific knowledge of the industry and operation to qualify for an interview,” she explains. “I was confident about my abilities as a leader because of a great experience I had working on the Boeing Data Analytics project with Professors Albossan Halati

and Rita Kumar. Dr. Kumar was the one who encouraged me to be open-minded about the idea of leadership and being a manager. That project very much built my confidence in that area.” A typical business degree would not have opened the door to her current job, O’Rourke says. “The hands-on learning and emphasis on technology and operations management and supply chain in my program provided the knowledge and experience that got me this job.”

Give to the College of Business Administration The College of Business Administration celebrates its 50th anniversary of providing transformational polytechnic management education that develops the diverse, responsible global leaders of the future. When donors partner with the College, they can be part of building the next 50 years by evolving education to meet the needs of today’s world. Our donors advance social mobility, provide the tools students need to excel and prepare these students to become leaders in a changing world that is increasingly data-driven, global and wrestling with the significant issues of our time. The College, in return, commits to its donors the opportunity to impact lives. The College has incredible appreciation for the generosity of our donors, and looks forward to achieving our shared vision. Please consider the many ways you can support the College of Business Administration!



Determine What You Want to Support The College’s Office of Development can provide you with additional information on giving opportunities. In general: • Unrestricted Gifts give the Dean’s office, degree programs and centers flexibility to support immediate and future needs. • Restricted Gifts are directed by you to meet an identified need within the College and include naming gifts, endowments and scholarships.



“I love my job at Mazda in quality-operations/logistics because there is always something new and challenging that comes up.”

Determine How You Wish to Make Your Gift OUTRIGHT GIFTS

An outright gift is just as its name applies: a gift transferred immediately from you to benefit the College. This includes cash, pledges, securities, gifts-in-kind, real estate and matching gifts. • Cash Gifts can be made through credit/debit card transactions, outright cash or checks made payable to the Cal Poly Pomona Foundation. Please contact our development office for information on how to make a wire transfer.

 Heather O’Rourke (’16, Technology and Operations Management) Logistics Quality Assurance Engineer/Supervisor Mazda North American Operations

• Gifts of Securities may be contributed as outright gifts or as pledge payments. When you make a gift of long-term appreciated securities (stocks, bonds or mutual funds that have grown in value), your income tax deduction is equal to the current fair market value of the securities, and you may avoid capital gains taxes on the transfer.

• Pledges enable you to plan a gift that is both convenient and tax-wise. A pledge allows you to consider a more significant gift that otherwise may not be possible and is payable over a maximum of five years.

• Gifts of Real Estate can be contributed as an outright gift or a gift through your estate. It also may be given to fund a deferred gift such as a charitable remainder trust. Other gifting options allow for continued use of the property during your lifetime or for lifetime income.

• Gifts-in-Kind are items of tangible personal property such as art, books, technology or livestock.

• Matching Gifts enable you to double or triple the impact of your outright gifts if your employer offers a matching gift program.


Deferred gifts enable you to arrange charitable contributions in a manner that maximizes your personal objectives and financial goals. Many plans provide flexibility during your lifetime, even though the College will not realize the benefit until sometime in the future. The most common types of deferred plans are bequests, retirement plan designations, charitable remainder trusts, charitable lead trusts and gifts of life insurance policies. Visit polylegacy.com for more information on deferred giving opportunities.



Make Your Gift Today To give online, visit: give.cba.cpp.edu For more information, contact: Jeff Cox, Senior Director of Development | 909-869-2755 | jecox@cpp.edu


Cal Poly Pomona College of Business Administration


Noteworthy News and Recognitions The College of Business Administration is proud of our student, alumni, faculty and staff achievements and our continuous progress in providing transformative experiential learning opportunities and educating the next generation of global business leaders.

The College was recognized as 5th in the nation for awarding bachelor’s degrees to minority students. (Source: Diverse Issues in Higher Education)

The College ranks No. 35 in Money magazine’s “2018 Best Colleges for Business Majors” in the United States.


Forbes named Cal Poly Pomona one of America’s Best Value Colleges for 2018, placing it No. 66 out of 300 schools recognized as the nation’s best for students’ return on investment.

National Exposure

Distinguished Achievements

Prestigious Grants and Gifts

The College will be offering a new Master of Science in Business Analytics program that focuses on the implication of business analytics on various business functional areas and prepares students with competencies to lead data-driven organization changes.

The Association to Advance Collegiate Schools of Business (AACSB) reaccredited undergraduate and graduate programs at the College of Business Administration after the College showed progress in sustaining innovation, engagement and impact during the AACSB’s Continuous Improvement Review. Less than 5 percent of business schools worldwide have earned this distinguished hallmark of excellence in management education.

The College received a $1 million anonymous gift to launch the Center for Innovative Analytics.

Online resource College Factual named the College among the Top 15% of business schools in the nation.

As one of the nine colleges at Cal Poly Pomona, we proudly share in the University’s achievements, which speak to the value of our students’ education in terms of academics, career preparation and future financial stability.

U.S. News & World Report named Cal Poly Pomona No. 4 among “Top Public Schools” in the west and No. 28 overall in the western region.

50th Anniversary Edition

The Equality of Opportunity Project ranked the University No. 9 in the nation at raising students’ socioeconomic mobility to the top fifth from the bottom fifth of income distribution.

Pomona, as part of the Los Angeles County proposal, placed among Amazon HQ2’s Top 20 with a joint Amazon Poly Plex (Cal Poly Pomona, Pomona Fairplex and City of Pomona) proposal. The College was a principal contributor.

The College of Business Administration’s finance program was accepted into the CFA Institute University Affiliation Program. Cal Poly Pomona is only the sixth university in Southern California to earn the distinction. Starting in 2005 and continuous through 2021, the College and Cal Poly Pomona have been named a National Center of Academic Excellence in Information Assurance/ Cyber Defense Education by the National Security Agency and the U.S. Department of Homeland Security. The Contract Management program in the Finance, Real Estate, and Law department was awarded 1st place in the Contract Management Education Award in the undergraduate category by the National Contract Management Association (NCMA) in 2017.

Cal Poly Pomona earned a three-year National Science Foundation Innovation Corps (I-Corps) grant to identify promising research and development projects on campus and find ways to commercialize them. Cal Poly Pomona is only one of three California State Universities and one of 10 California institutions to receive the grant of approximately $50,000 per year. The California Department of Community Service & Development awarded $344,205 to the College, Cal Poly Pomona and four other California State Universities to support the VITA program. The College received a $250,000 gift from Dolores Barselotti, emeritus faculty from the International Business and Marketing department. Nirmal Sethia, emeritus professor of Management and Human Resources, and Tara Sethia, professor of History, gave $50,000 to establish the Jagdish N. Sheth Award for Scholarly Excellence.



Cal Poly Pomona College of Business Administration

Faculty Achievements

Recent Faculty Appointments

Tarique Hossain, professor of Marketing, earned the best paper award from the 2018 American Real Estate Society Manuscript Prize Competition – a $2,000 award sponsored by Pyhrr/Born Trust for Real Estate Cycle Research.

Mengjiao Nancy Du earned her Ph.D. in Business Management, Accounting from Washington State University. Her dissertation was titled “Performance Evaluation within and across Firms.” Du joined the College in 2018 and teaches in the Accounting department.

Jae Min Jung, professor of Marketing and founding director of the College of Business Administration Behavioral Business Research Lab, received the Faculty of the Year award for 2017–18 at the College of Business Administration Recognition Night; led a two-day workshop on Partial Least Squares Structural Equation Modeling at Chosun University in Korea; organized and hosted the 2018 CBA BBRL Annual Research Seminar and Biometric Sensors Research; and gave several conference presentations. Associate Professor of Marketing Xin (Cindy) Liu had an article published in the Journal of Retailing. It is titled “The Effects of Search-related and Purchase-related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size, Product Category and Customer Segment.”

Lin Ong, assistant professor of International Business and Marketing, presented her paper “Exploring Caste and Class Intersectionality in a Subsistence Marketplace: A Quantitative Approach” at the Marketing and Public Policy Conference in Columbus, Ohio, in June 2018. She also co-led a research group looking at the antecedents of a scarcity mindset, accepted to the Transformative Consumer Research Conference at Florida State University in May 2019. Lecturer Suzanne Scholz, of International Business and Marketing, was awarded a Special Projects for Improving the Classroom Environment (SPICE) grant for Classroom Modernization. Her requested equipment will allow students to film and record their presentations so they can become better speakers. Randy Stein, assistant professor of Marketing, published an article titled “Personality tests with deep-sounding questions provide shallow answers about the ‘true’ you” on TheConversation.com and had his research featured in the July/August 2018 print edition of Psychology Today.

Chantal Van Esch earned her Ph.D. in Organizational Behavior from Case Western Reserve University. Her dissertation was titled “Gender Differences in the Impact of Humility on Mentoring Relationships.” Her research interests are organizational development, diversity and gender roles. Van Esch joined the College in 2017 and teaches in the Management and Human Resources department. Mohamed I. Gomaa received his Ph.D. in Accounting from Maastricht University in the Netherlands. His teaching and research interests are accounting information systems, auditing and cost/ managerial accounting. Gomaa taught at several universities before joining the College in 2017 and teaches in the Accounting department. Joonho Lee earned his Ph.D. in Accounting from the University of Texas at Austin. His research interests include financial accounting, security analysis, earnings management and international accounting. Lee taught at the Singapore Management University before joining the College in 2016 and teaches in the Accounting department.


50th Anniversary Edition

Alex Mitchell earned his Ph.D. in Management from Queen’s University in Ontario, Canada. His research interests include marketing strategy, innovation, digital technologies and consumer behavior. Mitchell joined the College in 2018 and teaches in the International Business and Marketing department. L. Lin Ong obtained her Ph.D. in Business Administration Marketing from the University of North Carolina at Chapel Hill. Her research focuses on low-income marketplaces worldwide, especially in emerging economies, with a particular interest in the application of marketbased solutions to poverty alleviation and small-scale entrepreneurship. Ong joined the College in 2016 and teaches in the International Business and Marketing department. Anthony Orlando received his Ph.D. in Public Policy and Management from the University of Southern California in 2018. His dissertation was titled “Asset Markets, Credit Markets, and Inequality.” His research interests include housing finance, housing supply, financial regulation, asset pricing, business cycles and community development. Orlando joined the College in 2018 and teaches in the Finance, Real Estate, and Law department.

Elif Ozkaya obtained her Ph.D. in Information and Media from Michigan State University. Her previous faculty position was at Florida International University in Miami, Florida, where she served as the director of FIU Smart Research Center for Strategic Communications, Audience Research and Public Relations Research. Ozkaya joined the College in 2018 and teaches in the International Business and Marketing department. Jun Ru received his Ph.D. in Management Science from the University of Texas at Dallas. His research interests include supply chain management, production and inventory planning, logistics and distribution, and operations management. His previous faculty position was at the University at Buffalo, State University of New York. Ru joined the College in 2018 and teaches in the Technology and Operations Management department. Hui Shi received her Ph.D. in Computer Science from Old Dominion University in Norfolk, Virginia. Her research interests include data mining, big data, social media analysis and information visualization. Her previous faculty position was at the University of Southern Indiana. Shi joined the College in 2017 and teaches in the Computer Information Systems department.

Nastaran Simarasl earned her second Ph.D. in Business Management, Organizations and Strategy from the University of Tennessee, Knoxville. Her research interests include minority – specifically women and immigrant – entrepreneurship, entrepreneurship in emerging economies, location decisions and social capital. Simarasl joined the College in 2016 and teaches in the Management and Human Resources department. Srikanth Venkatesan received his Ph.D. in Management Science and Systems from the University at Buffalo, State University of New York. His research interests include online social networks, healthcare IT, information assurance, cloud computing and e-commerce. Venkatesan joined the College in 2017 and teaches in the Computer Information Systems department. Alex Wei Wu received his Ph.D. in Management, Finance from Rutgers University in Newark and New Brunswick, New Jersey. His research interests include credit risk, valuation and asset pricing. His previous faculty position was at Willamette University in Salem, Oregon, and he held a professional position at Morgan Stanley. Yu joined the College in 2016 and teaches in the Finance, Real Estate, and Law department.


Cal Poly Pomona College of Business Administration


Upcoming Events Celebrate the achievements of our students and faculty and learn how Cal Poly Pomona’s College of Business Administration is shaping the future. // April 4, 2019

2019 San Gabriel Valley Economic Forecast Summit: SoCal’s Global Force From the global economic outlook to the state of business in the San Gabriel Valley, get expert insight from industry leaders and explore how SGV is creating economic opportunities that have local and global impact. The conference features a special panel on Southern California’s real estate opportunities and challenges.

// April 18, 2019

Bronco Startup Challenge Awards Ceremony Students across all majors, backgrounds and areas of expertise compete in a threemonth-long challenge for a pool of $15,000 to launch, grow or kick-start their business ideas. The competition wraps up with an awards ceremony that rewards innovative young entrepreneurs who are ready to disrupt and change the status quo with their startup ideas.

// April 19, 2019

College of Business Administration Recognition Night (CBARN) Join the United Business Student Senate in celebrating the achievements of the past year as we recognize outstanding students, clubs and faculty for helping further the College of Business Administration’s mission and making an impact in their fields and in our community.

// May 19, 2019

2019 College of Business Administration Commencement Ceremony The most celebrated event each year, the College is proud to confer over 1,000 degrees to our graduating class. Family, friends and invited guests join to applaud the graduates and wish them well in their future endeavors.

A Message to Our Alumni:

Celebrate with the College As Cal Poly Pomona’s College of Business Administration celebrates 50 years of business leadership, we invite alumni to engage with our network of successful business professionals across Southern California and beyond. Are you a member of the CBA Alumni Chapter? Our 50th anniversary is the perfect time to connect with your community and discover the professional opportunities available to you. Sign Up

Join Us Online

Join the Cal Poly Pomona College of Business Administration Alumni Chapter by visiting cpp.edu/~alumni/chapters/ business-alumni.shtml.

Follow the College, share your accomplishments, and link up with fellow alumni. Don’t forget to use the hashtag #CBA50!

Volunteer Share your success stories, professional experience and industry expertise with current students and other alumni. Call 909-869-2963 or email alumni@cpp.edu.

Attend an Event Keep up-to-date on events near you by joining our email list. Contact alumni@cpp.edu or to see upcoming events, visit cpp.edu/~alumni/events/index.shtml.

For more information, contact: DJ Norman, President, CBA Chapter | 909-869-2963 | cba@cpp.edu


@CBA.CalPolyPomona College of Business Administration – Cal Poly Pomona @CBACPP @cbacalpolypomona

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Ovation - 50th Anniversary Edition  

50 years of CBA history compiled for the 50th Anniversary Gala

Ovation - 50th Anniversary Edition  

50 years of CBA history compiled for the 50th Anniversary Gala

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