College of Business Administration brochure

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Shaping tomorrow’s global leaders today

College of Business Administration

c o l l eg e o f b u s i n e s s a d m i n i s t r at i o n

A Legacy of Success The College of Business Administration at Cal Poly Pomona offers anything but a typical education or ordinary graduates. Business students of all disciplines are exposed to unique programs – what we call signature experiences – unmatched at competing universities. The experience can vary from a cyber security program heralded by the National Security Agency to a supply chain lab loaded with state-of-the-art equipment. Equipped with this exceptional education, our students have the knowledge, ability and confidence to make their mark in the global marketplace. They are the graduates who fearlessly launch their own companies or contribute to Fortune 500 companies their first day on the job. The foundation of the college’s success is derived from our people. Our tireless pursuit of quality has been widely recognized outside the university. We are among an elite group accredited by AACSB International – the Association to Advance Collegiate Schools of Business – the premier accreditation body in the field of business education, which demands rigorous standards including high-quality instruction, the finest educational resources, and a commitment to excellence. We are among just 5 percent of business schools worldwide to achieve accreditation. Cal Poly Pomona is increasingly becoming a destination campus for freshmen and transfer students because of our quality programs and our dedicated faculty who are committed to student success. Our polytechnic approach to learning produces students who are career ready upon graduation and who are equipped with leadership skills necessary to thrive over the course of their career. For some time, CBA has been charting a course that remains true to our legacy of academic excellence, collaboration and signature experiences. I hope you’ll join us on this journey.

“Our students have the knowledge, ability and confidence to make their mark in the global marketplace.” Richard Lapidus

Dean, College of Business Administration


Richard S. Lapidus

Dean, College of Business Administration California State Polytechnic University, Pomona


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Polytechnic Advantage The College of Business Administration at Cal Poly Pomona fosters a community of active learners who are more than just “book smart.” Our students take principles they learn in the classroom and apply them to the real world. “The skills that I developed beyond the traditional bookbased education provided interactive and engaging dialogue with professors and professionals alike during my undergraduate experience.” 2011 graduate Justin Rezvani


Points of Distinction Accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Less than 5% of business schools worldwide receive this distinction. Nationally recognized by Princeton Review and U.S. News & World Report for the quality of our undergraduate and graduate business programs. One of six institutions in California to be named a Center of Academic Excellence by the National Security Agency and the U.S. Department of Homeland Security for cyber security education. State-of-the-art research laboratories:

• Advanced Computer Forensics Lab • Supply Chain and Operations Technology Lab • Consumer Behavior Lab Centers of Excellence serve as research hubs for faculty, students and industry:

• Center for Information Assurance • Real Estate Research Council • Center for Promotional Development A Student Services Center with full-time advisors who work with students to create educational plans. Approximately 200 campus organizations allow students to socialize, travel and build leadership skills. Within the College more than 15 student-run clubs offer numerous opportunities to network with business professionals.

CBA welcomes students to a new 75,000-squarefoot complex with classrooms that are equipped for interactive, technology-focused learning. This new learning environment enables students, faculty, alumni and employers to meet in one central location, making it easier to collaborate and network.

c o l l eg e o f b u s i n e s s a d m i n i s t r at i o n

career-focused learning Danielle Murcia ‘07 Co-founder of Crepes Bonaparte and Reality TV Show Contestant

Steve Cesinger ‘84 Co-Founder & Managing Partner at Valor Investment Partners

Mahvash Yazdi ‘74 SVP and Chief Information Officer, Edison International

CBA students receive a liberal arts foundation that transitions to a discipline-focused business education, preparing them for the changes and demands of the global marketplace. Our numerous career tracks also provide students with in-depth knowledge of their chosen field of study. Students are encouraged to apply their skills to real world situations through internships, community service and consulting projects. F e at u r es CBA offers eight concentrations and many more areas of career specialty for undergraduate students. Accounting Computer Information Systems E-Business Finance, Real Estate and Law International Business

Mickey Segal ‘80 Managing Partner at Nigro, Karlin, Segal & Feldstein

Management and Human Resources Marketing Management Technology and Operations Management Graduate Degrees offered: Master of Business Administration (with several career emphases) Master of Science in Business Administration, Information Assurance

Michael Entzminger ‘76 Founder, Mach 1 Global Services


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c o l l eg e o f b u s i n e s s a d m i n i s t r at i o n

Team-building for Leaders While our learn-by-doing approach to education helps students gain practical career skills, our philosophy also allows students to acquire another set of intangible, but essential, skills. Most hands-on lessons are experienced in a collaborative environment, enabling students to learn how to work as a team with people from diverse backgrounds. Students also learn when and how to lead, an essential component to career advancement. Signature Experiences Involving Teamwork Student teams compete in the U.S. Collegiate Cyber Defense


Competition in which they protect a computer network from a group of hackers. The competition is organized by the Computer Information Systems Department and is held at Cal Poly Pomona. Student teams from the American Marketing Association compete

in business case and sales competitions against students from across the country. In our Poly Presents class, business and engineering students work

together to introduce new high-tech merchandise into the marketplace beginning with product development and culminating in marketing and promotion. Â Signature Experiences Involving Leadership Development Our student-run clubs provide leadership roles in areas such as

marketing, event planning and budgeting. Students can network with executives about leadership through

club meetings, our Executive Speaker Series and other collaborative projects. The National Society of Leadership and Success provides

opportunities for business students to learn about leadership from nationally recognized figures in the business and entertainment industries.


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“At the CBA, one of our guiding principles is implementing Cal Poly Pomona’s learn by doing philosophy. We provide students with researchbased knowledge that allows them to connect theory to practice and to create the knowledge they need to 8confront and solve business and societal problems.” Carlos Gonzalez

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engaged faculty CBA offers a community of teacher-scholars who encourage students to broaden their perspectives and challenge them to rethink notions of how business operations will function today, tomorrow and in the distant future. Our faculty members also perform research and consulting work for businesses, which gives them direct insight into the latest thinking. This access allows faculty to adapt curriculum to reflect the ever-changing business environment. CBA further enriches the curriculum by having business professionals teach and provide insight to students. They serve as specialized experts who can offer knowledge about the specific practices and trends in their industries.

Faculty Strengths

Associate Professor, Management and Human Resources

More than 85 full-time faculty members who have terminal degrees from prestigious universities. Many professors have worked and studied abroad including some who were named Fulbright Scholars. Faculty expertise has been sought by major media outlets such as The Wall Street Journal, Los Angeles Times and Bloomberg BusinessWeek. Faculty offer workforce training for major companies and organizations such as:

Boeing Company

• Southern California Edison

• National Association for Multi-Ethnicity in Communications

California Franchise Tax Board


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Tomorrow’s Leaders By the time students walk on stage at graduation, they have become career-focused, innovative problem solvers with effective communications skills. The connection with CBA continues to grow once students leave campus. CBA hosts several alumni events that encourage continued career development and help our graduates transition from entry-level workers to mid-career professionals and, eventually, to executive leaders.


Cal Poly Pomona business graduates work for regional, national and international companies such as: Southern California Edison

Boeing Company

Ernst & Young

The Walt Disney Company


Coca-Cola Enterprises

Morgan Stanley Smith Barney

U.S. Department of Defense

Google Inc.

Omnicom Media Group

Northrop Grumman Corp.


J.B. Hunt

Honda Center


Fox Mobile Group


Hitachi Consulting

NASA Jet Propulsion Laboratory (JPL)

Kraft Foods

Kaiser Permanente




“Cal Poly Pomona provided me with all the skills that I needed to earn a degree, grow personally and professionally, and market myself upon graduation.” Erin Rosas (‘10) Field of study: Accounting Career: Senior Audit Assistant at Deloitte

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Contact us (909) 869-2400

College of Business Administration 3801 W. Temple Avenue Pomona, California 91768 (909) 869-2400 |

Shaping tomorrow’s global leaders today