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media information 2013

A definitive global voice for green business

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TESTIMONY

Issue 10 APRIL 2011

Issue 12 JuNe 2011

ISSUE 16 | OCTOBER 2011

Polar

exPlorations 2041

Issue 17 | NOVeMBeR 2011

Please recycle after use

Please recycle after use

One man’s mission to save Antarctica by powering the world sustainably

Issue 28 | NOVeMBeR 2012

Issue 26 | AuGusT/sePTeMBeR 2012

environmental advisor, ajman government ceo, al ihsan charity centrechairman, International Steering Committee, Global Initiative Towards a Sustainable Iraq, UAE

The party has just begun

Also inside

Also in this issue: Please recycle after use...

I have seen BGreen grow over the past two years, expanding to reach corporate UAE, policy makers, leaders of industry and society in going green. we met and realised that we have a lot in common, from our shared passion and ideals, to our actions in society. i think this is only the beginning of the Magazine’s journey in spreading the message. I am with them not just in parternship; we are friends. — His highness SHEIKH Abdul Aziz Bin Ali Al Nuaimi

Also inside

Energy and water Construction Green IT Eco-leisure Green business

The Big 5 goes green

A Global Spike

internAtionAl Green AwArds solAr Powered GAdGets

Energy and water Construction Green IT Eco-leisure Green business

Sustainable is beautiful

A look at sustainable interior design that’s even easier on the eyes than it is on the planet

Experts provide their opinions on 12 months of sustainability as we look back on one year of BuildGreen

Also inside

Energy and water Construction Green IT Eco-leisure Green business

Publication licensed by IMPZ

the Green deen the Green sPy GeothermAl enerGy in icelAnd

Publication licensed by IMPZ

Publication licensed by IMPZ

The largest Middle East building and construction exhibition gears up for its greenest showcase of the most diverse products and services on the market today Please recycle after use...

Publication Publication licensed licensed byby IMPZ IMPZ

AS the primAry driver of A knowledge-bASed workforce, educAtion in SuStAinAble diSciplineS Are on the riSe in the gcc

ALSO INSIDE

| exclusive! dubai carbon on escos

Innovation in sustainability

| south east asia review | climate change roundtable | Publication Publication licensed licensed byby IMPZ IMPZ

The key driver for a greener future lies in research and development, according to experts

ALSO INSIDE

| sustainability and facilities management

| sun-powered desert camp | the future of the esco | Publication licensed by iMPZ

EXPERT PANEL The concept behind the BGreen Expert Panel is to provide a platform for those who are active in encouraging sustainable practices and solutions across industries—the real experts— who can share their views, analyses, and research with our informed readers. We will also be organising quarterly events for the panellists to meet and mingle, while discussing the latest in news, strategies and solutions on focussed topics related to sustainability.

2 /

BGreen

has been endorsed by:

NECESSITY, NOT ACCESSORY BGreen is a monthly publication from CPI, one of the Middle East’s fastest growing publishing houses.

BGreen Magazine is the first and leading business Saeed Alabbar LEED AP, Estidama PQP Vice Chairman Emirates Green Building Council Director Alabaar Energy and Sustainability Group

Thomas Bohlen NCARB,LEED AP, BD +C, ESTIDAMA PQP Chief Technical Officer Middle East Centre for Sustainable Development

Abdulrahman Jawah ery President Gulf Petrochemical Industries Company Chairman GPCA Responsible Care Initiative

Dr Michael Krämer Senior Associate Taylor Wessing (Middle East) LLP Legal Counsel Emirates Solar Industry Association

Wissam Yassine UAE National Coordinator The Carboun Initiative

to business magazine of its kind in the Middle East to exclusively cover issues relating to sustainability and environmentalism within the business arena. Focusing on six key industry sectors (energy and water, construction, IT and technology, eco-leisure, green investments, and oil and gas) the magazine brings readers the latest news, analysis and opinion from the sustainability arena.


READERSHIP

DISTRIBUTION

• • • • • • • • • • •

Chairmen, presidents and CEOs Consultants and specifiers NGOs and government departments Architects Contractors and civil Engineers Sustainability Engineers Energy champions of companies CIOs and IT managers Facilities managers Interior designers Consultants and individuals with a strong interest and influence in environmental issues Developers Interior and landscape designers Ethical investors Marketing managers and event organisers Members of national green building councils and environmental groups Manufacturers Procurement managers Decision makers from the hospitality sector Key decision makers from utilities companies Senior faculties in universities and other educational institutes Supply chain managers

AVERAGE Print Run

16,000

15%

tar Qa

• • • • • • • • • • •

O th er

%

21

Profile of readership

BGreen has an ever-expanding subscription base and will always be present at relevant exhibitions and summits across the region through agreed media partnerships. Subscription to the magazine is by request and BGreen is currently in the process of applying for an audit.

READERSHIP BY COUNTRY

Sector coverage

UAE 39%

5%

A2

KS

BGreen Magazine is printed on wood-free paper

Construction Hospitality and retail Energy and water Oil and Gas Government Healthcare Technology and IT NGO’s and charities Financial

Distribution

CLASSIFIEDS

In addition to the copies delivered to our subscription database, BGreen can be found in various locations targeting senior decision makers. These include hotel business centres, business-and first-class lounges at airports, and in the reception lobbies of organisations committed to sustainability across the Middle East. BGreen is also sent to key governmental departments across the GCC.

BGreen magazine will include a comprehensive consultancy and services directory in each issue of the magazine from June 2012. This section will feature recruitment, courses and training. Please speak to a member of the BGreen sales team to discuss rates and opportunities.

Directory BGreen has created the Middle East’s most informative sustainability directory, live on www.buildgreen.ae. Companies are able to list their businesses for free, while also having the opportunity to post a dedicated ‘feature’ listing, which will give a company the chance to stand out from the crowd. For further information on how to add your name to the definitive ‘green’ business directory, please contact the BGreen team.

Customised business opportunities We tailor our proposals according to our clients’ needs. Available options include: Print advertising and supplements Online marketing and advertising options, including job listings, business directory, banner adverts and web links Sponsored focussed roundtables facilitated by the Editor Business breakfasts and lunches Weekly newsletters and e-blasts to 46,000 individuals Networking sessions and events BGreen Card

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EXPERTISE IN EVENTS AWARDS & COMPETITIONs

NETWORKING

ROUNDTABLES Your business could sponsor a bespoke BGreen roundtable where industry leaders debate and discuss sector-specific issues currently in the news. What separates BGreen Roundtables from any other focussed media event, is our expansive reach in the key industries we represent . Our contacts in the public and private sectors, and among NGOs, allows us to objectively weigh issues pertaining

to sustainability. Some of our past roundtables have examined the benefits of adopting integrated building processes for green construction, and the role various stakeholders can adopt in climate change mitigation. In the coming months, we aim to explore topics such as the relevance of green technology, waste management strategies, green supply chain solutions, and more.

The BGreen Awards is held at the end of every calendar year in a black-tie setting, to recognise the contributions of thought-leaders in sustainable industries. The 2011 edition of the awards was inaugurated by our patron, His Highness Sheikh Abdul Aziz Bin Ali Al Nuaimi, the Green Sheikh of Ajman. Through our nation-wide competitiongs, we want to position ourselves as a bridge between future talent and leaders of industry. This is

why we are launching a series of competitions for university students eager to break into the highly competitive and rewarding field of sustainability. For example, our first edition will bring the best and brightest budding green designers together to compete for an internship with a leading green design firm, where they will have the opportunity to be moulded by the finest environmental stewards in the construction industry.

Throughout the year we hold networking evenings and business breakfasts to give our readers and clients the personal touch of face-to-face business. You could be platinum or co-sponsor of a BGreen Focussed Networking event, where up to 200 people meet in a relaxed corporate atmosphere, to network and hear from distinguished speakers with a vested interest in a greener Middle East. On a more frequent scale, our BGreen CEO Breakfast Club allows senior employees and

decision-makers to meet and mingle outside of conferences and boardrooms. Esteemed speakers from our past events include world-renowned environmental leader Robert Swan, the first person in history to walk to both the North and South poles, who dedicates his life to the preservation of Antarctica. As a fervent supporter of BGreen, Swan said, “I am familiar with the magazine’s achievements in the Middle East and I believe that BGreen is an invaluable contribution to the region’s green industry.”

BGREEN RETROSPECTIVE 4 /

APR 2010

OCT 2010

NOV 2010

JAN 2011

FEB 2011

JUL 2011

OCT 2011

NOV 2011

DEC 2011

1st ISSUE

Green Spy joins the team

At the Paris motor show, BGreen explores EV potential

BGreen ties up with World Future Energy Summit

BGreen EXCLUSIVE: Being the Green Sheikh

FUTURE BUILD: BGreen ties up with Masdar

BGreen at: GITEX

BGreen at: The Big 5 and the GAIA Awards

BGreen at: World Green Tourism, International Green Awards


ONLINE Website Buildgreen.ae is BGreen’s official website and can help your business reach thousands of sustainability professionals around the globe. On average, site visitors spend more than five minutes reading the latest content online, and your company can have a banner placed in a number of key positions on the site. These

include page banners, tiles and our interactive ‘peel back’ option. There is also the opportunity for your company to sponsor any of the video content created at our awards ceremonies, networking events and roundtable discussions; placing your brand in front of industry leaders.

Directory 2012 saw the launch of the BGreen Directory, an add-on to the primary BGreen site, providing an extensive bank of environmentally sustainable business that other businesses can search through to find their ideal business partner. Featured, paid-for listings, are also available for added prominence in the directory.

GREEN CAREERS

corporate badges

We have also launched a classified jobs section with our partnership with Allen & York Sustainable Recruitment, to advertise vacancies in target industries related to sustainability in the region.

Our corporate badges are specially designed tabs on the buildgreen.ae homepage that provide key companies an ideal position for branding, in line with our green credentials as an objective media platform. The tab essentially acts as an online library documenting your company’s successes in sustainability, obstacles overcome, and future goals and targets that help you hone your competitive advantage. With news articles on your company’s latest achievements and initiatives, Q&As with the heads of operations, analyses of your latest sustainability report, and more, the corporate badge is the ideal way for a truly green corporation to prove that they walk the talk in terms of sustainable business practices.

Social Media Our social media is constantly expanding across Facebook, Twitter, and LinkedIn. With our hand on the pulse regarding all things related to corporate sustainability, we have garnered more than 500 supporters across each platform.

Sustainable SolutionS:

BGreen LAUNCHES EXPERT PANEL

BGreen Careers GOES LIVE

Roundtable Series with Emirates Green Building Council (EGBC)

BGreen ONLINE DIRECTORY GOES LIVE

JAN 2012

FEB 2012

MAR 2012

APR 2012

MAY 2012

JUN 2012

JUL 2012

BGreen at: WFES 2012, ZAYED Future Energy Prize

Sustainability down under: BGreen in Australia

BGreen at: WETEX, Gulf Environment Form, Big 5 Saudi

BGreen at: Project Qatar, Chaired World Eco Construct Summit

BGreen at: MENASOL, The Office Exhibition, BASF Site Visit in UK

BGreen at: Green Awards Summit Dubai, Smartcities MENA

The Southeast Asian Example: BGreen in Kuala Lumpur

AUG 2012 BGreen expands: new office, new projects

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editorial calendar 2013 Month

Special Feature

JAN

Energy for all – prize winners

Energy and Water

Construction

Technology

Business

Leisure

FEB

Food scarcity and waste

IRENA moving forward

Top trends for 2013

Green gadgets Top trends for 2013

Corporate ‘Heroes’

Top pristine spots

MAR

Green marketing – reaching the public

GCC outlook Masdar desalination

Glazing and sustainability

Technology for water efficiency

Earth Hour in focus

APR

Water shortage realities and solutions

Wind in North Africa

Indoor air quality

Innovation at its core: 3M

MAY

Green vehicles

Water treatment

Urban planning

JUN

Sustainability in sports

Biofuel in focus

JUL

Youth outreach

AUG

Oil and gas

In-house events

Event distribution World Future Energy Summit

UAE

Philippines case study

Middle East Electricity

UAE

Impact of paint on marine life

Responsible care

SmarTech at WETEX Big 5 Saudi

UAE KSA

Greenwash – how to spot it, debunk it, and avoid it in business rhetoric

Organic cafes

Carbon capture storage

Roundtable

EcoConstruct Saudi Building Industries Exhibition Cityscape AUH Project Qatar

UAE KSA QATAR

Solar flight

SMEs and green growth

The green art scene

Mitigating leaks

Roundtable

Office Furniture Expo MENASOL

UAE QATAR

Retrofitting

Sustainable modelling: software and suites

Luxury brands: the thin line between sophistication and excess

Morocco in focus

Fracking: both sides of the debate

Roundtable

TBC

TBC

Waste Water Management

Interiors: from design to implementation

E-learning

Lifecycle Assessments

Top eco-activists in the Middle East

Offsets for the industry

Roundtable

TBC

TBC

Green Telecommunications

Desalination: drawbacks and alternatives

Green roofing

Smart technology

Making trade-off decisions

The feasibility of composting

Greening the supply chain

Roundtable

TBC

SEP

Precious metals: the new scarce resouce

Smart grids

Greening malls - FM

Efficiency in automation

Beverage industry case studies

The Bedouin way of life

Nimr case study

Roundtable

Cityscape Dubai

UAE

OCT

From mill to landfill? Green strategies in the paper/ printing industry

Going nuclear

Tracking the Etihad Rail project

Social networking and green possibilities

Third party verification

Eco-homes

Extending resources

Roundtable

World Green Tourism Abu Dhabi INDEX

UAE

NOV

The great plastics debate

Meeting federal objectives

The Big 5: Updates

GITEX: Updates

The green lifestyle industry

Green tourism in Egypt

Health and safety in the industry

Roundtable

Big 5 Saudi Build International Green Awards

UAE KSA UK

DEC

A skilled workforce: requirements for a green economy

Pilot projects that could change the world

GCC’s top sustainable construction projects, revisited

Combating e-waste

Trade-off decisions: how to make the right choices

Monte Rosa, Switzerland

MENA Outlook

BG AWARDS Roundtable

TBC

UAE

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Customised furniture


CONTACTS Editorial Praseeda Nair praseeda@cpidubai.com +971 (0) 4 375 1510 Dina Mahmoud dina@cpidubai.com +971 (0) 4 375 1509 Lorraine Bangera lorraine@cpidubai.com +971 (0) 4 375 1512 Founder Liam Williams liam@cpidubai.com +971 (0) 4 375 1511 Marketing Gina O’Hara gina.ohara@cpidubai.com +971 (0) 4 375 1500 Advertising Harry Norman harry@cpidubai.com +971 (0) 4 375 1502 Junaid Rafique junaid@cpidubai.com 971 (0) 4 375 1504

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Production James Tharian Production Manager Email: james@cpidubai.com +971 (0) 56 698 9942 Circulation Rochelle Almeida Circulation and Distribution Manager Advance Media 971 (0) 4 368 1670 Head Office PO Box 13700, Dubai, UAE Tel: +971 (0) 4 375 1500 Fax: +971 (0) 4 365 9986 Web: www.cpidubai.com

As an early entrant in the regional IT publishing scene, CPI has — for the past two decades — built itself around an innovative culture based on generating cutting-edge ideas. It has partnered with leading global players such as IDG for its IT titles, Northern & Shell (OK!) and BBC Worldwide (BBC Good Food) while also developing its own trade magazines for the banking, industrial and construction sectors.

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www.buildgreen.ae

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Buildgreen Media Kit 2013