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Strategic ICT Partner

Technology Partners

60 Mins Show dates: 9-13 October 2011, Dubai World Trade Centre

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| AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am - 5pm

Survey highlights changes

WHAT’S INSIDE

SonicWALL’s suite of new tools SonicWALL has announced the launch of its Application Traffic Analytics software suite.

“We are at GITEX because the UAE has now opened up to Web-based services on open source, which wasn’t really the case earlier. We are looking to help create a Web-based community in Dubai. With the number of expats in the city, it is natural for them to want to be able to connect with their community back home and with other expats. Dubai has the opportunity to lead and prove a business model not just to other Arab countries but the world. The city has great potential for any open source and Linux-based platform.” Vivek Singhal, CEO, Intercom Online Private

On display Alcatel-Lucent Enterprise has released the results of a recent survey among 591 business contacts across the Middle East and Africa on the use of mobile communications including social media. The research confirmed that the use of mobile Internet services and social media at work is becoming mainstream and companies now recognise that social media plays an important role in customer service. Research revealed that more than 60% use their mobile phone for e-mail, Internet and instant messaging every day and over 40% used these for social media. “We have noticed that mobile communications is the norm as

consumer behavior crosses over into the enterprise,” commented Alain Penel, VP MEA at AlcatelLucent Enterprise. “Social media is increasingly seen as an important part of customer–interaction in the Middle East and Africa. It is a sign of the times that customer communication needs to adapt to this changing environment if a business has to stay in tune with its customers.” Some of the key findings of the survey include:

Large format screens have broken previous barriers and are now entering the realm of very large format category.

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• 88% believe that social networks are important for customer service and customer relationship

Document management systems (DMS) run the real danger of losing significance in the increasing noise around data lifecycle management solutions.

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Adding value to your business Visit us at Gitex: Zabeel Hall ZL-C5 and Z-C10

Our partners: www.almasa.com


SonicWALL’s suite of new tools SonicWALL has announced the launch of its Application Traffic Analytics software suite. This next-generation solution consists of SonicWALL Global Management System (GMS) 7.0, Analyzer and Scrutinizer and provides enterprise IT managers with unparalleled insight into real time and historical network bandwidth utilisation, application traffic, security threats and employee productivity. The new Application Traffic Analytics solutions suite provides powerful visualisation into the network to assist administrators with troubleshooting and ease with overall network management. The ability to deliver historical and real-time forensic insight into application and data traffic flowing through a network enables IT managers to better predict, prepare, respond to - and avoid - bandwidth spikes. It also helps manage security threats, inappropriate application usage and network outages. The SonicWALL suite of Application Traffic Analytics solutions improve network management and help drive ROI and business productivity by ensuring business-critical service-level and compliance requirements are consistently

The new Application Traffic Analytics solutions suite provides powerful visualisation into the network to assist administrators with troubleshooting and ease with overall network management. met. For enterprises, the SonicWALL Application Traffic Analytics solution combines a SonicWALL Next-Generation Firewall and either the SonicWALL GMS 7.0 or SonicWALL Scrutinizer. For small- to medium-sized businesses, the SonicWALL Application Traffic Analytics solution combines a SonicWALL Next-Generation Firewall and either SonicWALL GMS 7.0 or SonicWALL Analyzer. SonicWALL’s Next-Generation Firewalls with the Reassembly-Free Deep Packet Inspection (RFDPI) engine provide the rich data source that is then utilised by these tools to give users unmatched deep real-time and historical insight. “Network administrators are under continual pressure to minimize costs and optimize network capital investment, while facing exponential growth in business applications, digital content and network growth. 50% of companies

surveyed by industry analyst firm Forrester Research said at least 30% of their bandwidth is being consumed by social networking traffic.Being able to truly visualise, prioritise and protect network traffic flow is a business critical requirement,” said John Gmuender, VP of engineering and CTO of SonicWALL. “By utilizing the network security SonicOS platform that leverages the unique capabilities of our RFDPI engine, our new suite of Application Traffic Analytics gives the ability to eye-ball and analyse historical and real time data and application flow. By delivering granular hindsight, we give our customers the foresight to better plan and manage the corporate network in a way that translates directly to the bottom line through enhanced network performance, security and ROI.” SonicWALL Scrutinizer is available immediately.

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Survey highlights... management • 74% believe that social media should be integrated with call centres and the majority of those surveyed thought that operators need to have a complete overview of customer opinion • 54% of respondents say that their organisations allow employees to use social media at work • 57% of survey respondents used video calls or video conferencing at least once per week, while 52% made PC-phone calls at least once per week • 62% took part in Web conferencing or Webinars at least monthly Penel added, “Our new OpenTouch communication platform enables enterprises to respond to the consumerisation of enterprise communications. It supports voice, video, text and instant messaging across smartphones, tablets and PCs with the ability for users to seamlessly move across devices with context – including third-party devices.”

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“We have worked jointly with major telecom operators in the Middle East to create and build Zscaler Middle East Cloud, in country cloud basis creating UAE cloud, Saudi Cloud, Egypt Cloud, Kuwait Cloud, Jordan Cloud and so on, offering per country local traffic termination, end user data privacy and telecom regulation Zservices is a Middle East based Web and e-mmail security SaaS cloud infrastructure physically available and located into the region to ensure localisation of service offering and provides the end user in country privacy. While it interacts and acts as part of the global Zscaler Cloud infrastructure. The Zscaler cloud offers policy-based secure Internet access for any employee, on any device, anywhere. Through pioneering innovations in its massively scaleable cloud architecture, the Zscaler Security Cloud provides an ultra-low latency SaaS security solution that requires neither hardware nor software. We’re exhibiting our cloud Web and e-mail security features, such as URL filtering as SaaS, DLP, Inline AV /AS, e-mail anti-spam, etc.” Nidal Taha, Managing Director - ME & Turkey, Zservices  (Zscaler Middle East CLOUD)  

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On display Large format screens have broken previous barriers and are now entering the realm of very large format category. As per Panasonic they are the only vendor operating in the 150 inch and above category. This includes both vertical and horizontal formats. For vertical formats, Panasonic offers full 3D and high definition visual experience. For horizontal formats, it offers a touch and interactive experience. Horizontal and vertical screens can be combined and the horizontal surface can be used as a control panel for the vertical display. Starting configuration prices are at $0.5m and above for the largest size of 150+ inch. Government, corporate houses and premium sporting clubs are expected to be early adopters of these custom visual solutions.

A range of gaming laptops on display at MSI.

Tablet fun Check out the new range of Lenovo tablets at FDC International’s stand, says Alan Pourmirza, Infrastructure Manager.


Paramount – The regional leader in Information Security Suite 102, Building No 1, Dubai Internet City P.O Box 25703,Dubai, UAE Tel: 971-4-3918600 Email: puja@pcsuae.com

www.paramountassure.com

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Record running Document management systems (DMS) run the real danger of losing significance in the increasing noise around data lifecycle management solutions. However, if the need is true, organisations can benefit from DMS investments that can serve as the first step to comprehensive information handling. In the growing noise that surrounds the subject of data management and the need to integrate big data into organisational functioning, it is easy to forget the entire subject of what might appear to be the simpler topic of document management. However, for companies of a certain size, document management systems (DMS) can prove to be an effective starting point for managing the majority of their structured information. “Data management is a broad field of study, but essentially it refers to the process of managing data as a resource that is valuable to an organisation or business. Databases are for structured data, whereas DMS is specifically suitable for managing information found in unstructured data contained in documents and files like Word, PowerPoint, Excel spreadsheets, PDF and other popular formats. While document management is a subset of data management, whether an organisation needs document management, or data management depends greatly on the scope, type, and quantity, of its information assets,” says Mahesh Vaidya, CEO of ISIT. For a significant number of organisations in the Middle East, DMS proves to be the first step in the process towards comprehensive management of organisational data’s lifecycle. In other words, achieving

“In the Middle East, the technology landscape in the document management space is changing rapidly. The economic downturn of 2008 has changed the global economic outlook and as a result enterprises are forced to re-evaluate their technology investments. Technology evolution in the Middle East document management market has been driven by changing regulatory environment, risk management requirements and user preferences for broader content management functionality.” Mahesh Vaidya, CEO, ISIT effective management of the same can help companies in achieving efficiencies across the multiple divisions. “Effective document management within organisations allows customers to manage information to simplify and streamline their document processes. All organisations have documents. Many have elaborate document management solutions that facilitate the capture, storage, management, and delivery of those documents to meet the needs of their business operations. Some have very informal or even manual approaches that meet their needs,” says Dan Smith, GM for integrated marketing for the Middle East and Africa region of Xerox’ developing markets operation. He adds, “The following four considerations are essential to

ensuring long-term success of an organisation’s business operations and the document management approach that supports the business - effective and consistent capture and classification, management and processing, delivery, formatting and presentation, and finally, storage, retention and disposition.” Initial use of DMS can increase the organisational value of information work – accelerating time to market, and improving decision making and idea generation - by enabling better organisation of, and access to, information and providing tools for more effective collaboration and overall information management. According to Smith, no matter what size or what industry they are in, customers can reduce costs and grow their business through smarter document management.

In truth, DMS has been around and been spoken about in the Middle East and global market longer than their data management peers. However, adoption of DMS remains relatively small, and currently might even be outpaced by larger data management systems or enterprise content management (ECM) solutions. “In the Middle East, the technology landscape in the document management space is changing rapidly. The economic downturn of 2008 has changed the global economic outlook and as a result enterprises are forced to re-evaluate their technology investments. Technology evolution in the Middle East document management market has been driven by changing regulatory environment, risk management requirements

Publisher Dominic De Sousa, COO Nadeem Hood, Managing Director Richard Judd, Sales Director Rajashree R Kumar, Editorial Director Dave Reeder Senior Editors Sathya Mira Ashok, Jeevan Thankappan, Arun Shankar Circulation Manager Rajeesh M, Production Manager James Tharian, Art Director Kamil Roxas, Designers Analou Balbero, Froilan Cosgafa IV, Glenn Roxas, Digital Services Manager Tristan Troy Magma Web Developers Jerus King Bation, Erik Briones, Jefferson De Joya, Louie Alma, Jay Colina

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and user preferences for broader content management functionality. The convergence of traditional document management and a more comprehensive ECM is increasingly evident, with collaboration and process management now considered as standard document management features,” says Vaidya. Vendors like Xerox remain confident about the potential in the market. Says Smith, “Companies are becoming more receptive to adopting document management solutions. Sectors that are more interested in selecting these solutions are diverse they come from different industries, communications, manufacturing and trading. Some industries have specific requirements, for example those architects, engineering consultants and project managers involved with the booming regional construction industry have a requirement to work collaboratively, store, revise and share a large number of documents. Any sector offering services on a contractual basis to its customers needs to keep copies of those contracts, even for relatively small companies over a number of years the volumes of paper can be significant and can benefit from digital storage. Many trading companies in the region use paper-based records of transactions, leading to a mountain of paper work.” He adds, “Customer call centres need quick and easy access to information, if a service operative cannot answer the customer query on the initial call then follow up is required that can be prone to error (ie the customer doesn’t get called back), is time consuming, expensive and can adversely affect customer satisfaction. All of this can be addressed by an effective DMS.” The existing problems with the appeal of DMS is compounded by challenges that plague them. Vaidya points out, “In an information intensive society, efficient document management is especially critical to enable organisations across verticals to effectively create, capture, store, retrieve, distribute, archive and dispose of content. The common document management challenges faced by enterprises include avoiding

Dan Smith, GM for integrated marketing for the Middle East and Africa region of Xerox’ developing markets operation documents duplication, improving information visibility, ensuring the security of critical information and reducing the overhead costs of printing, reproducing and distributing of paper documents. There are also the issues surrounding document traceability years after creation, lack of integration and collaboration between various departments, poor efficiency and accuracy of procedures, and strict regulatory requirements causing a slow approval process.” “Enterprises need to choose a right document management solution to manage the enterprise wise data. The DMS should be a comprehensive suite with strong document management, imaging, scanning, records management and BPM capabilities. It should be a complete capture solution for production and distributed scanning, well integrated with ECM and BPM. Management should cover check-in/check-out, version control, library services like folder/sub-folders, access controls and sharing. Imaging should include capturing, transforming and managing paper documents, with a focus on high-volume imaging. Organisations will also require certified records management to comply with regulatory and legal policies for long-term archival of content, and enterprise class search capabilities including profile, index, date based and full text search. There should be strong integration capabilities, with support for Web services, Java-based API and URL-based integration and enterprise-class security conforming to security norms of banks, financial servicesoOrganisations and

BPOs. The product suite should provide strong security features like access permissions on folders and documents through access control lists with support for user/group/ role-based rights. Audit trail facility of all actions should be there in the system,” explains Vaidya. “There are a plethora of vendors offering technology and services to assist with many aspects of document management. Listening to all these vendors can result in confusing and contradictory messages. A knowledgeable partner, who can work as a consultant to refine the business requirements and develop a suitable solution, potentially using technology from several vendors is what an enterprise needs to get the best out of any DMS investment. This will ensure a suitably sized solution is deployed to fulfill the current and foreseeable requirements,” points out Smith. He adds, “Implementation needs to be handled in a professional manner typically a pilot is run whereby one smaller manageable part of the business is targeted, rather than the big bang all at once approach which can increase the risk.” Despite the many advantages that a DMS or ECM can bring to an organisation, the increasingly popularity of larger data management systems and data lifecycle management solutions can undermine adoption of these more basic systems. While that is one fear, other experts in the industry believe that as with most other solutions of the past, companies will adopt technologies piecemeal, and therefore DMS can become the first step towards achieving more comprehensive information management in organisations. “While there are apprehensions in the market that document management will lose importance to the more comprehensive data management, it is important to understand the scenarios in which each system is appropriate. The purpose of a document management solution is primarily to digitize and archive files, and ensure compliance by tracking and managing new documents

throughout their lifecycle, as they are written, revised, and updated. An ideal document management solution also includes advanced imaging and scanning capabilities (for digitization of hard copy files), which a data management solution may not include. Which system is best suited to an organisation’s requirements is entirely dependent on the nature of the knowledge assets of the organisation,” says Vaidya. In other words, DMS can add huge benefits to an organisation only if its need has been rightly identified, and the suite with the right set of functionalities has been chosen for implementation. This places a lot of onus on customers doing the right internal and external research, and on the technology partner they choose to lead them the right way and to prevent them from overspending on technology that they might not need. That might appear to be a tall list to fulfil. However, if enterprises are willing to invest the time and effort to decide between a DMS or an information lifecycle management solution, and deploy it right, they might find that their work has not been entirely at vain.

• Seven was the number on the top ten technology strategy priorities assigned to document management by 1600 CIOs in a survey conducted in 2010 • $5.1 billion in worldwide software licence revenue is what the enterprise content management (ECM) market is expected to exceed by 2013 • Six is the number of core functionalities identified within ECM: document management, document imaging, records management, workflow, Web content management and documentcentric collaboration • 80% of enterprise information is unstructured content, 90% of which is unmanaged - representing a huge opportunity for ECM vendors Source: Gartner

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