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Strategic ICT Partner

Technology Partners

60 Mins Show dates: 9-13 October 2011, Dubai World Trade Centre



| AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am - 5pm




“What started with the printer being hooked up to your computer is now a printer that can be accessed around the world from your handheld mobile device.” Amin Mortazavi, General Manager, Imaging and Printing Group, HP Middle East

With thoughts of Steve Jobs. “Think different”

The future of technology Etisalat is making a big spash this year, not only showcasing new products and offering a series of special promotions, but is also the ‘Official Telecom Partner’ of GITEX Shopper, ‘Headline Sponsors’ of Telecom Symposium and ‘Gold Sponsors’ of Cloud Confex. With the announcement of the Emirates-wide LTE network - the most comprehensive in the region - Etisalat is demonstrating new technologies as well as a variety of new ICT solutions tailor-made for the enterprise sector in the UAE. These mark the first moves by the

company into cloud provision and its own cloud offerings will be available by year end. The solutions include HotSOS for the hospitality industry, Ramco OnDemand ERP (RODE) and Cold Storage and Environmental Monitoring Solutions for the food industry. Etisalat Managed Security Services also offers four cloudbased subscriptions that help customers secure and manage every aspect of their Internet usage by ensuring access only to

Riverbed’s performance solutions Riverbed Technology is showcasing its suite of IT performance solutions spanning wide area network, and Web content optimszation.

Lenovo showcases new line up


Adding value to your business Visit us at Gitex: Zabeel Hall ZL-C5 and Z-C10

Our partners:


Business promotions Etisalat Business Solutions has announced attractive promotions. Beginning during GITEX, most of these will continue till the year end, offering a lucrative opportunity to businesses to subscribe to these services. From a business connectivity perspective, Etisalat is offering a one month rental waiver for its Xpress Connect service. The Xpress Connect service provides a scalable Layer 2 Ethernet VPN service with Point -to-Point and point to multi-point connectivity. This promotion is valid for one month. For Global IPVPN all new subscriptions on A end and B end will be eligible for a 15% discount on the UAE transfer port price only for a period of 3 months. Etisalat is also offering a one month rental waiver for its IP Connect service. The service provides a scalable Layer 3 Ethernet VPN service with any to any connectivity, validity of promotion is one month. Also,

during Gitex, the IP Connect service will be made available to existing customers with more bandwidth but at the same price, effectively valid for three months. Etisalat is also offering savings on its BusinessOne Super and My Business Plan packages. New customers subscribing for BusinessOne Super can enjoy discounted rental for the first three months, and existing BusinessOne Super customers can avail more bandwidth at the same cost for three months. Etisalat is also offering attractive cash back of AED 125 on My Business Plan activations. From a Business Messaging perspective, Etisalat is waiving off the one time installation charges worth AED 3,000 for its interactive QuickServe service. Based on USSD (Unstructured Supplementary Services Data) platform, QuickServe is an ‘instant messaging type’ phone service that allows a customer to initiate

and access information from any mobile handset by typing a simple star-hash (*#) command. This promotion is valid for one month. Besides this, Etisalat is also waiving off the one time connection fee of AED 5,000 and one month rental of AED 2,400 for its value SMS service. Businesses subscribing for Value SMS service in the next one month will be able to take up this offer. For Managed Services, Etisalat is also waiving one time installation charges for Managed WAN Service and Managed Remote access service that can be availed by customers till the end of the year and January 8, 2012, respectively. Etisalat is also launching a ”90 days free subscription” promotion on its Shared Web Hosting service, targeting SMB and Consumers. Subscribers will be entitled to additional three months subscription at no extra cost after signing tan annual contract.

The future of technology

authorised users, managing Web and e-mail security, protecting data, centralising policy and reporting. Thanks to Etisalat Managed Security, companies can now secure their remote offices with no on-site hardware, view corporate Internet activity across the globe through a single reporting portal and apply corporate policy to every employee, regardless of where they are accessing the Internet from.




Vendor Focus

Sakkeer Hussain K, Sales and Marketing Manager, D-Link Middle East & Africa How long have you been exhibiting at GITEX? We have been participating in the show for the past twelve years. GITEX is the most important Information Technology event in the entire MENA region. We believe participating in the event helps our customers and future customers to get a hand on our latest technological innovations. Since the show attracts visitors from all over the region, we also hope it to be helpful with our expansion objectives in virgin markets. GITEX is a launch pad for initiating new solutions and launching new products to the market. Over the years GITEX has also been a good opportunity to meet and greet with our partners to discuss mutual business objectives and plans. What will you be doing special

this year? We will have a new stand this year where we will be demonstrating three key areas, namely consumer solutions, business solutions and structured cabling solutions. We will also show our new range of structured cabling products, new series of chassis switches, 10G network solutions, unified switch solutions and mydlink solutions on IP surveillance. On the consumer side we will have live demos on media players, LTE and HSPA+ devices. We also have several attractive promotions during the GITEX period which will be held at GITEX Shopper and in all major power retailers in the UAE. At the stand, we will be showcasing more than 50 consumer products alone - besides many other solutions for businesses and telecom companies. Additionally, we are

storage solutions, IP cameras, routers, switches, media players, 3G, LTE and HSPA+ devices.

going to give away lots of attractive promotional items. Visitors can come to our stand and grab a gift bag containing plenty of informative brochures and free gift items. Will you be launching any solutions at the show? We will have new products on display in nearly every category including

The helicopter view

What are the key trends we can expect in the next two years? There are several technologies gaining momentum in the ICT industry. Smart phones are one example, enabling users to not only communicate in more effective ways, such as over the Internet through Wi-Fi and mobile broadband access, but also to allow them many other functionalities to enhance their personal lifestyles such as acting as a portable media player and file storage device. Tablet PCS are also on the list of key trends, since they are so unbelievably convenient to use. Cloud computing seems to develop some hype as well, due to the great services.

Vendor Focus

Masahiko Murata, future General Manager of Kyocera MITA Middle East, gives an initial impression of the region as he prepares to take over. You have had a taste of the region already. What is your impression so far? Well, I have been able to witness how very important teamwork and communication are especially in this region. It’s almost as if the region is one big network. A lot of information is being exchanged on a daily basis. Working together closely as a team is crucial here. I am ready to embrace that, all the more so as it ties in perfectly with our corporate philosophy. Dr Inamori encourages partnership as well as transparent management. Is there anything else that you have observed? I can see an enormous business potential in this area. The Kingdom of



Saudi Arabia offers a lot of possibilities, as do Qatar, Bahrain, Oman and Kuwait. And when the economy of the UAE recovers – and I believe it will – there will definitely be many opportunities for our business. What is very interesting to observe is the similarities between Japanese and Middle Eastern cultures. With all due respect for the differences within the region itself, I can see some important common elements. Both in my home country and here, people approach one another with respect, regardless of the other person’s age or position. I think it is very important to be respectful towards our fellow human beings. You’ve been appointed General Manager of KYOCERA MITA

Middle East. What are your plans? It’s a role I am proud and honoured to fulfil and various important tasks await me. What I plan to do first of all is to roll out the KYOCERA Sales Excellence (KSE) methodology. This method is based on a customercentric, so-called pain-based approach. It focuses on solving a

customer’s critical issues, which are referred to as their pain, rather than on trying to sell them a product. The KSE methodology breaks down the sales process into phases and lays down a number of steps that have to be completed in each phase. One of the many merits of this methodology is that it lends an explicit, well-defined structure to a process that for many has so far been intuitive and undefined. Also, the steps that have to be followed for each phase encourage mutual agreement between seller and buyer to be documented at each step so that both parties know exactly where they stand. It is possible to apply this methodology to all sales, even to tenders.

Paramount – The regional leader in Information Security Suite 102, Building No 1, Dubai Internet City P.O Box 25703,Dubai, UAE Tel: 971-4-3918600 Email:

QWERTY keypad on back

Simple controls up front




“As the protection of data and IT assets has become a top priority, enterprises have been looking for high performance security solutions, at the right TCO levels, that can protect their applications, databases, networks and remote locations.” Bashar Bashaireh, Regional Director, Fortinet Middle East.

“The shift from capex to opex is, I think, a sign of the increasing maturity of the regional market.” Cesare Cardone, CEO Gulf Business Machines

Riverbed’s performance solutions Riverbed Technology is showcasing its suite of IT performance solutions spanning wide area network (WAN) optimisation, application-aware network performance management (NPM), application delivery and Web content optimszation (WCO). “Our recent announcements ensure that we are well placed to meet the ever growing needs of enterprise organisations in the Middle East as they investigate and implement disaster recovery, virtualisation, consolidation and cloud computing environments,” said Paul Sherry, regional sales director, Middle East, Riverbed.

“We are well placed to meet the ever growing needs of enterprise organisations in the Middle East.” Riverbed delivers hardware, software and virtualised solutions that overcome performance issues caused by distance, distributed computing, and ever increasing amounts of data. Virtualization, consolidation and cloud computing promise huge cost savings and

New appliance launched Fortinet, leading provider of network security appliances and the worldwide leader of unified threat management (UTM) solutions, is introducing the newest member of its FortiGate multi-threat security appliance product family. The FortiGate-300C is specifically designed for mid-size organisations and large enterprises with strategic branch offices requiring optimal security protection for keeping pace with today’s volatile threat landscape. The FortiGate-300C features one of the highest port densities and price/ performance ratios of any product

in its class to deliver advanced firewall, VPN, application control and intrusion prevention system (IPS) functionalities in a single appliance. Designed with eight FortiASICaccelerated ports for maximum throughput, the FortiGate300C appliance delivers wirespeed firewall and IPSec VPN performance as well as application control acceleration to provide optimised security capabilities without imposing latency in highspeed network environments. To help organisations protect their assets and network

improved efficiencies, but as users move farther from their data, slow applications and file transfers can stall these strategic initiatives. Riverbed delivers to the remote office and mobile workers the same LAN-like performance, no matter where the private data centre or public cloud may be. Riverbed continues building on its success in the network performance management (NPM) markets with new and innovative solutions for accelerating cloud storage and access to applications and data deployed in public, private and hybrid clouds. 

infrastructures in the face of a constantly evolving threat landscape, the eight accelerated ports on the FortiGate-300C facilitate the creation and enforcement of segmented security zones with policy control previously available only within larger-scale solutions. The FortiGate-300C is also designed to evolve with organisations that consistently rearchitect their networks for greater performance across distributed environments by integrating onboard storage for WAN optimisation as well as advanced local logging and reporting capabilities.

Publisher Dominic De Sousa, COO Nadeem Hood, Managing Director Richard Judd, Sales Director Rajashree R Kumar, Editorial Director Dave Reeder Senior Editors Sathya Mira Ashok, Jeevan Thankappan, Arun Shankar Circulation Manager Rajeesh M, Production Manager James Tharian, Art Director Kamil Roxas, Designers Analou Balbero, Froilan Cosgafa IV, Glenn Roxas, Digital Services Manager Tristan Troy Magma Web Developers Jerus King Bation, Erik Briones, Jefferson De Joya, Louie Alma, Jay Colina



Lenovo showcases new line up Lenovo Middle East is reinforcing its bid for the number two spot in the global PC market with a world-class line up of Think and Idea innovations at this year’s GITEX. The product showcase demonstrates a firm commitment to serving the PC market with new technologies and investing in new areas to continue outpacing competitor growth. Recent launches have extended Lenovo’s product range into the tablet market and introduced powerful new superslim laptops for the business and consumer markets. “The PC industry is navigating a period of changing dynamics as we head towards 2012, with emerging markets really driving this next wave of expansion,” said Jack Lee, Corporate Vice President, Lenovo Group, and General Manager, Middle East and Africa. “Lenovo continues to spearhead market growth and we are confident in securing the number two global sales position by the end of this year. To achieve it, we fall back

“We are confident in securing the number two global sales position by the end of this year. To achieve it, we fall back on the innovation that is built into the DNA of our business and into the suite of technologies that you will see on display.” Jack Lee, Corporate Vice President, Lenovo Group, and General Manager, Middle East and Africa. on the innovation that is built into the DNA of our business and into the suite of technologies that you will see on display at GITEX.” Lenovo is hosting its annual Technology Showcase at the World Trade Club VIP lounge, with the latest Think and Idea range of products on display. Products in the showcase include the recently launched ultra-slim ThinkPad X1, the new IdeaPad tablet K1, All-in-

Key storage trends What is reshaping the storage landscape? Traditional methods of storage are proving costly, inefficient and unable to keep pace with client needs; and new, more efficient and intelligent methods of storage are beginning to take their place. The new face of storage for this year looks something like this: 1. Storage as a cloud service gains momentum. As the volume of data grows at an exponential rate--with sources like IDC predicting a growth rate of nearly 60 percent per year--we’re beginning to see a variety of different cloud storage offerings become attractive, including private, public and hybrid

models. All three offer enterprises large scale, better planning capabilities and more flexibility to meet unique user demands; but with growing concerns over the vulnerability of critical information on public clouds, the majority of investment this year will go to the private model. 2. Goodbye storage status quo New solutions are appearing that integrate virtual storage with other virtual system elements to create fully virtual systems, and there is going to be an increase in software aggregation that will lead to large scale, high performance or high

One desktop PC’s B520/530 and 91z/71z for SMB and consumer use respectively and the superstylish U300s Ultrabook, which was recently launched at Fashion Night Out in New York and is on display in the Middle East for the first time. Launched earlier this year, the Lenovo ThinkPad X1 is a phenomenally thin, yet tough, laptop combining performance, mobility and style for business users. The IdeaPad

tablet K1 is Lenovo’s first entry into the tablet market, offering an Android-based device for computing and connectivity on the move, while the compact All-in-One desktop PC offers a space-efficient, sleek and powerful computer for family or small business use. Lenovo is participating through its partner FDC International.

availability solutions for a lower cost. Customers are also going to be seeking improved system efficiencies with real time compression capabilities, de-duplication and data migration.

response to hardware failures, new policies or new business opportunities; and adjust operations of the infrastructure against the business goals and policies, all under one roof.

3. Converged infrastructure These solutions will lead to a converged infrastructure that is held together through service management software. As categorization and automated data placement are used to ensure the right resources are being applied to the correct business need, the demands on storage will only increase. Customers will seek vendors that can offer a layer of service management that is able to integrate with servers, storage, software and networking under one offering. Customers need solutions that can optimize efficiency in the use of infrastructure assets; improve

4. Smart data categorisation There’s also a growing need for more intelligent data categorization, as the amount of data outgrows IT departments’ budget to contain it, and as regulatory requirements become stricter for data security, retention and access. Data must be managed to meet these needs and to fulfill its potential for being used as a tool for business innovation. It will be categorized for optimal placement--with “hot data” that is available and ready to access and “cold data” that can be stored for later use--and it will be tiered to allow clients to manage critical and secondary data differently.



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