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Show dates: 16-20 October 2016, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

Epicor banking on ‘niche’ service Roger Ling, Epicor

Epicor is flaunting its industryspecific ERP solutions from its Hall 7 berth. Roger Ling, Senior Manager, Cloud Product Marketing, APAC, was keen to emphasise the flexibility that the company’s products can offer.

“Our exhibition’s theme is ‘Grow business, not software,’” he said. “Our ERP is available on-premise or in the cloud, but that doesn’t mean that a client’s ERP has to be permanently housed 4 CONTINUED ON PAGE 3 in either

Unify affirms commitment to enabling responsive and agile work environments

Feras Zeidan, Unify

As part of its participation at GITEX 2016, Unify, the Atos brand for communications software and services, is showcasing ways in which technology can humanise the on-demand working world to strengthen connections and better meet accelerating business demands. Feras Zeidan, Vice President, Middle East and Africa, “GITEX gives us the opportunity to meet everyone within our network of customers and partners. I can say that this show presents us with the ‘golden opportunity’ once a year to show our partners, resellers and end-users our commitment to the Middle East and Africa market. We

also want to show them the latest innovations we have specifically in the area of cloud UC and collaboration.” The company highlighted that more and more organisations are investing in new communication technologies. Unify’s unified communications and collaboration solutions are aimed at helping customers overcome the challenges in this space by focusing on adoption of tools; individual, customer and team engagement and experience; and best practices and business outcomes. Zeidan also underlined that the UC and contact 4 CONTINUED ON PAGE 3

Hall 2, Stand C2-30

WHAT’S INSIDE Zebra Technologies presents latest visibility solutions Dubai RTA unveils new Nol Card topup options

GITEX 2016 Highlights

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environment. If they decide the cloud isn’t for them and want to go back to on-premise they can do so, and likewise for a move to cloud.” Ling conceded that the ERP market was very saturated, but he believes that Epicor is well positioned to cater for a selection of relatively niche customers. “We’re not a jack of all trades,” he said. “That’s why we only focus on providing ERP for the manufacturing, distribution and services industries. Linear operations

are important to these customers; they demand efficiency of equipment. “With a range of companies facing the reality of lower budgets, they need to arm themselves with the best possible information to meet their business requirements and respond as quickly as possible.” Ling couldn’t hide his enthusiasm for the 36th annual GITEX. “It’s the place to be,” he said. “It gives us a great chance to reconnect with customers and demonstrate what we can bring to the market.”

centre segments have evolved from the old telephony market that grew into voice over IP and now into video collaboration. “The complexity of voice and video solutions is now demanding us to change the way we design the network, the way we train our partners and the integration that are available in the market.” The company’s is also conducting a number presentations focused on the future of the digital, on-demand workplace, and live demonstrations of its SME focused OpenScape Business and industry specialised products.

Speaking about the enterprise IT industry as a whole, Zeidan said that while most businesses are currently fixated on their mobility and security needs they have to recognise that UC should also be amongst their priorities. “This is because solutions in this space touch the digitisation of not only businesses but society as a whole as well,” he said. “We believe that an organisation’s culture, employee engagement and user experience can make the difference between success and failure in its digital transformation. Our products can help humanise the digital ondemand working world.”

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Cybercriminals. Now there’s nowhere to hide. FIND OUT MORE AT STAND C3 – 1, HALL 3


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Zebra Technologies presents latest visibility solutions

Hozefa Saylawala, Zebra Technologies

Zebra Technologies Corporation, a provider of solutions and services that give enterprises real-time visibility into their operations, will be showcasing Enterprise Asset Intelligence (EAI) at GITEX 2016 (Hall 6, booth MAC6-38). By providing ‘Visibility that’s

Visionary’, the company increases businesses’ ability to track critical assets within their operations and know exactly what they are, where they are and their condition so they can make smarter, faster decisions that improve their bottom line. Zebra will exhibit the ultracompact ZD410 2-inch direct thermal printer, designed for the smallest of work spaces and the ZD420-HC, the first desktop thermal transfer printer with an easy-to-load ribbon cartridge that significantly reduces the

time required to load a printer ribbon. Both printers are Link-OS -enabled making them easier for store workers and medical staff to use and IT to manage. Zebra will also present the TC8000 touch mobile computer, the 3600 series of ultra-rugged scanners and its Total Wearable Solutions. This solution is a dedicated family of wearable devices built on the Android operating system (OS) with hands-free and speech-directed picking for the manufacturing, transport and logistics and

warehouse sectors. Hozefa Saylawala, Sales Director, Middle East, Zebra Technologies, says, “At GITEX Technology Week 2016, the largest regional IT exhibition, Zebra will demonstrate how connectivity and ‘visibility that’s visionary’ technologies help Middle East customers and organizations sense what’s happening in their operations, analyze that data to deliver insights and act on those insights to make better business decisions.”

Mimecast hosted a Human Firewall event

As part of its GITEX Technology Week 2016 plans, Mimecast, an email and data security company, held a Human Firewall breakfast event today at the Dubai World Trade Centre from 8am to 11am. The event targeted organisations

with email users covering the latest threat trends, how users can prepare their email defences and the newest solutions available to prevent these attack. Brandon Bekker, Managing Director, Mimecast MEA said,

“91 percent of cyber-attacks start with an email. Companies are being attacked by malicious cyber criminals with more frequency and sophistication than ever before. The threat of spearphishing, whaling and sociallyengineered email attacks is real and could happen to any company and hence making people aware of the latest threats, and how they could prepare these attacks is important. “We know that routine security training doesn’t work and technology is less effective without proper training. Only when organisations start to get users to think for a fraction of

a second longer than normal before performing a task, running an attachment or clicking a link, that they can drive a behavior change in them. With the Human Firewall event, we want to educate our customers on the threats, encourage a behavior change towards security and invoke a human firewall to help protect their business and de-fang the threats that target them,” Bekker added. Mimecast is showcasing its full-range of email and data security solutions and services, at GITEX Technology Week 2016 and is exhibiting at stand C1-20, Hall 1.

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Buzinessware fuels ‘on-demand’ managed infrastructure with NetApp SolidFire

Stuart Oliver, NetApp SolidFire

NetApp has announced that Middle East-based hosting specialist Buzinessware has become the first provider in the region to deploy its SolidFire all-flash scale-out storage to underpin its hosting and cloud services. “Our customers’ needs for consistent, predictable performance in the cloud - even in the face of ever-increasing demands - has made NetApp SolidFire the ideal choice for our storage infrastructure,” said Sajid Mulla, director of operations,

Buzinessware. “We are now able to deliver the exact level of performance required to each and every one of our customer’s applications, and make changes to performance and capacity on the fly without any disruption. As a result, we can help customers cost-effectively manage their core business services on demand, accelerate the pace of their innovation and drive true value in their businesses.” “Buzinessware is a leader in accelerating the Middle East’s global success and

giving its customers a competitive advantage in the digital economy,” said Stuart Oliver, Global Consulting Director, Fueled by SolidFire. “Buzinessware’s infrastructure, fueled by NetApp SolidFire, empowers customers to capitalise on the agility, automation and scalability of a next-generation data centre, enabling new business opportunities and driving new growth.” NetApp is exhibiting at GITEX in Hall 6, at stand CLD-21.


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Dubai RTA unveils new Nol Card top-up options

(L-R) Abdirizak Ibrahim Salah, Co-Founder, Trriple with Khaled Al Awadhi, Director of Automated Collection System, Roads and Transport Authority to launch Trriple’s mWallet app that provides Nol Card top up at thousands of UAE merchants.

The Dubai Roads and Transport Authority (RTA) and UAEbased digital payments provider Trriple are opening up more channels for customers to top up their Nol Cards. Customers will be able to top up at over 20,000 UAE merchants through the Trriple mWallet app network. “Being able to top up Nol Cards through additional neighbourhood merchants and mobile apps deliver better convenience to RTA’s customers. This would help StarLink_Strip Ads_AW.pdf

Being able to top up Nol Cards through additional neighbourhood merchants and mobile apps deliver better convenience to RTA’s customers. This would help make it easier for people to top-up their Nol cards, and replace cash with instant and secure digital payments, in line with the UAE’s smart government goals to enhance costs and efficiency.” 2


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make it easier for people to top-up their Nol cards, and replace cash with instant and secure digital payments, in line with the UAE’s smart government goals to enhance costs and efficiency,” said Khaled Al Awadhi, Director of Automated Collection System, Roads and Transport Authority. Cash presently makes up the majority of top-ups. Currently, there are more than 7 million Nol card holders, and transit experts expect many more to sign up in the coming months with these more convenient, easy and secure options. The monthly bus riders are key targets, as many may not live near metro stations to top up. Soon they will be able to check their balance or top up at merchants near their homes or work places through Trriple network. “This initiative demonstrates how publicprivate partnerships driving transportation and financial innovation. Trriple is committed to using mWallets and NFC technology to deliver secure and convenient payments that will help the government, merchants, and people save time and money, and move towards a modern cashless society,” said Abdirizak Ibrahim Salah, CoFounder, Trriple.


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Let’s talk about your IT transformation Visit us this Gitex Hall 6 Booth #CLD7

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