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Show dates: 16-20 October 2016, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

Alibaba showcases SME capabilities

Michael Mang, Alibaba

Alibaba is utilising GITEX Technology Week to promote the latest innovations on offer to small and medium-sized enterprises. Michael Mang, Head of Business Development and Marketing, MENA, Alibaba, views the event as a great opportunity for prospective customers to understand the capabilities of these SMEs. “For the last couple of years, we have worked closely with the government, and over time

we have realised that there is a lot of potential in this region,” he said. “At GITEX 2016, we are launching our Trade Assurance programme, as well as showcasing a selection of interesting innovations from our SMEs.” Trade Assurance is a buyerprotection programme that’s designed to help create trust between buyers and suppliers. It covers buyers on Alibaba. com with 100 percent 4 CONTINUED ON PAGE 3

Palo Alto Networks unveils threat prevention strategy

Saeed Agha, Palo Alto Networks Middle East

The cybersecurity vendor Palo Alto Networks is showcasing its portfolio of threat prevention solutions at GITEX under the theme ‘prevent and empower.’ “We are showcasing multiple technologies at the show, and telling our customers that the most important thing in security is integration and automation. There is new type of unknown threat surfacing

almost every day and your traditional signature-based security solution cannot address these challenges anymore. If you look at security today, it is all about building an enterprise architecture that makes unknown threats known faster, which is why integration is important across all your network elements; it 4 CONTINUED ON PAGE 5

Hall 2, Stand C2-30

WHAT’S INSIDE Huawei’s Cloud Campus Solution powers agile business environment Silver Peak showcases SDWAN solutions

GITEX 2016 Highlights

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See the Future of Customer Experience on Avaya Stand at Gitex. Visit us at Za’abeel Hall Z-C20 | © 2016 Avaya Inc.


Alibaba... payment protection with their selected Trade Assurance suppliers. “You’re covered if your products are not shipped on time as per the contract with your supplier, or if the quality of your products is not up to standards,” said Mang. “If a supplier is constantly doing things well, they are awarded with credits; if a customer complains about a supplier, this impacts their credibility and reputation.” As well as discussing the programme with prospective

This technology is really cutting edge, and aligns with the Dubai vision of a smart future.” Michael Mang, Head of Business Development and Marketing, MENA, Alibaba customers visiting the stand, there is also a range of smart innovations on display to demonstrate the capabilities of the SMEs which are using the

online outlet. “One of the devices we have on display is a smart robot, which can speak and interact with humans using the eight

sensors on its body. These devices can be used as waiters, receptionists or security guards, as well as fulfilling other roles. This technology is really cutting edge, and aligns with the Dubai vision of a smart future,” said Mang. The Alibaba team believe that SMEs are very capable, but their innovations are just simply not seen enough. “That is where we come in as a platform to showcase these capabilities, and this is our main focus at GITEX this year,” said Mang.

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Huawei’s Cloud Campus Solution powers agile business environments

Huawei has unveiled its Cloud Campus solution at GITEX 2016, aimed at empowering Middle East businesses with broadband network agility to cope with the demand of our increasingly datadriven mobile world. The latest addition to Huawei’s Agile Campus Network series was unveiled at GITEX 2016. As Middle East businesses

and government organizations continue to embrace the digital transformation, Huawei Cloud Campus solution enables them to better leverage the opportunities brought on by the mobile internet revolution while supporting the exponential demand for bandwidth as usage surges for multiple mobile devices and sophisticated apps that can be

used anytime, anywhere. “With the rapid development and deployment of mobile services, applications and social platforms, consumers across all industries are expecting bandwidth on demand, speed and network responsiveness for companies and service providers,” said David Shi, Vice President, Solutions and Marketing, Huawei Enterprise Middle East. “Organisations in the Middle East, and globally, are under pressure to constantly adapt to the digital transformation and seek solutions like Cloud Campus that help them maintain converged, simple and open network platforms that provide agility, scalability and flexibility to succeed in today’s business environment.” Built on a unified platform, Huawei’s Cloud Campus solution

has the capacity to support a data analytics platform for businesses looking to leverage and measure its data to provide an optimised experience to its end users. Cloud Converged Campus solution delivers an open architecture and ecosystem platform that delivers agile, scalable network performance. The solution also provides efficient anywhere, anytime administration to ensure 24/7 remote maintenance access for true uninterrupted network availability. The solution moves from a CAPEX model that was previously heavy on hardware costs and where huge amounts of time and resources would have been spent on making endless configurations, to a brand new concept that is able to accommodate millions of mobile devices wherever they may be operating. This is thanks to a unique architecture that spreads across a really wide network otherwise known as Cloud Networking.

Etisalat appoints Sky Telecom Group as strategic partner

Ali Kassab, CEO, SKY TELECOM and Khaled El Khouly, Chief Consumer Officer, Etisalat



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Sky Telecom, the Dubai-based leading digital enabler for telecom service providers, has announced a strategic partnership with Etisalat, the leading telecoms operator in the Middle East, Asia and Africa, at the 36th GITEX Technology Week. Sky Telecom is now appointed to sell Etisalat products across the UAE including prepaid and

postpaid plans, airtime and top up vouchers and also E-life home entertainment plans. The partnership aligns the two companies’ vision of the future that is founded in an in-depth understanding of customer service and anticipating the consumers’ future communication needs for a simple and effortless interaction with mobile services.


Palo Alto Networks... is no longer about best-of-breed product lines,” says Saeed Agha, GM – Middle East, Palo Alto Networks. He adds that Palo Alto has evolved beyond its next-gen firewalls roots by offering a platform that makes security integration and automation possible. “We even have endpoint technologies in our portfolio now, which help our customers reduce the surface of attacks. We have cloud and data centre security solutions that will allow you to seamless roll out security policies

We even have endpoint technologies in our portfolio now, which help our customers reduce the surface of attacks. We have cloud and data centre security solutions that will allow you to seamless roll out security policies across physical and virtual environments.” across physical and virtual environments.” Palo Alto has stuck alliances with many IT companies and

peers to offer the customers end-to-end solutions. “One thing we are focused on is threat prevention and we

realise we cannot do everything by ourselves. So we have spent a lot of time and effort on strategic alliance to bring all the pieces of a security solution together,” says Agha. He says in today’s evolving threat landscape, Palo Alto has seen a huge uptake in ransomware, citing a recent poll the vendor has done in the GCC. “We have found the awareness and understanding among security professionals in the region is high, and is well-understood as a significant threat.”

No other company enables you to rapidly detect, fix, and avoid application performance issues that impact business operations. This GITEX, let us help you bring your organization’s ‘digital transformation’ to life! To experience the future of application-defined networking, visit us this GITEX at: Hall 6 (Cloud Hall) Hall 7 (Software Hall) @ Microsoft Stand Dubai World Trade Centre October 16 - 20, 2016

The Application Performance Company™


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Silver Peak showcases SD-WAN solutions

Bhaskar Peruri, Silver Peak

Bhaskar Peruri, Regional Manager, Middle East, Silver Peak, elaborates on the market trends and company plans. What is the primary focus of your participation at this year’s GITEX? As the Middle East and North Africa (MENA) region witnesses an increased shift to softwareas-a-service (SaaS) applications and cloud-based services, geographically distributed enterprises are re-evaluating their wide-area networking requirements and turning to software-defined wide-area networking (SD-WAN) for costeffective, agile and automated branch office connectivity. In line with this, during this year’sAds_AW.pdf GITEX, StarLink_Strip

we will be showcasing our highperformance Unity EdgeConnect SD-WAN solution, which provides distributed enterprises with secure, reliable virtual overlays to connect users to applications. What is the relevance of this show to your business in the region? This marks Silver Peak’s third outing at GITEX, and in our experience thus far, the event serves as an unparalleled platform to create brand awareness, generate new leads and showcase our latest solutions to the region. What kind of products and solutions are you showcasing at the event? The be PM 1 solution 10/12/16will7:53

highlighting at this year’s GITEX is our latest SD-WAN solution: Unity EdgeConnect, that provides secure and reliable virtual overlays to connect users to applications with the flexibility to use any combination of underlying transport technologies without compromising application performance. With real-time traffic direction over Multiprotocol Label Switching (MPLS) links, edge-to-edge robust security and high-quality private line performance over the public Internet, and a unique cloud intelligence feature, the EdgeConnect SD-WAN solution is sure to garner heavy attention at this year’s GITEX What steps are you taking in terms of enabling your customers for the ‘smart’ future? We want our customers to be primed to take advantage of the ‘smart’ future. The need for uninterrupted, mobile connectivity is rising, and we believe we are well aligned with the demands of this future through our costeffective, scalable and flexible SD-WAN solution that enables organisations to dramatically lower costs, enhance business agility and accelerate time-tovalue for new business enabling applications.












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With the theme this year being ‘re-imagining realities,’ how do you think will augmented and virtual reality technologies impact the ICT industry in the Middle East region? Augmented and virtual reality technologies will likely have a huge impact on the region’s ICT industry: they will affect everything from business processes and interactions to end-user experience. Enterprises across the Middle East seem eager to adopt these technologies, to streamline and scale up the efficiency of their offices, but will have to adopt capable solutions to interact with the digital ecosystem. What kind of IT trends do you see impacting the regional ICT industry in the next two years? The industry’s focus is now shifting from a hardware-based environment to a softwarebased environment, or more realistically, a mix of the two. So it’s not just softwaredefined WAN that’s growing in popularity, but softwaredefined everything: security, storage, and other key aspects of business operations. With the trends swinging towards software-defined solutions, we expect to see positive growth in the next few years for both the regional ICT sector and Silver Peak.


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