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Show dates: 16-20 October 2016, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

Interactive Intelligence displays PureCloud

Safwat Al Shawaf, Interactive Intelligence

At its inaugural participation at GITEX, Interactive Intelligence is showcasing its cloudbased platform, PureCloud, which was launched in the region earlier this year. The platform delivers customer engagement, communications and collaboration functionality. Safwat Al Shawaf, KSA Territor y Manager, Interactive Intelligence, said, “Our objective 4 CONTINUED ON PAGE 3 at GITEX

Check Point flaunts threat protection technologies

The Check Point team

Cybersecurity vendor Check Point Software Technologies is using Gitex as a platform to showcase its “complete” security architecture that defends enterprise networks to mobile devices coupled with “intuitive” security management. “We have been in the region for 15 years and our business is growing rapidly. There is a common perception that we are only next-gen firewall company but we offer a 4 CONTINUED ON PAGE 5


Shurooq opts for Oracle SaaS

Dubai Police and Nissan join forces to create ‘Smart Response’ service

GITEX 2016 highlights

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Interactive Intelligence... is to push PureCloud’s uptake by highlighting how this high-value, low-risk cloud solution can offer a fast return on investment and lead to better customer engagement. Another goal is to communicate to the market that Interactive Intelligence remains a leader in this space and reinforce our partners’ and customers’ confidence in us. “GITEX is a great opportunity for us to engage with both existing and new partners along with customers. It is also a good platform to display our latest technologies to the market.”

According to Al Shawaf, PureCloud is intended for organisations of all sizes, therefore the regional ICT trade show offers an ideal platform to reach out to a larger audience. He adds that the market response for the cloudbased platform has been encouraging, as the company has already sold the solution to several customers over the last few months. “Partners also have a tremendous opportunity with PureCloud as the sales cycles are quicker. They don’t have to worry about dealing with customers for months to close a deal.

GITEX is a great opportunity for us to engage with both existing and new partners along with customers. It is also a good platform to display our latest technologies to the market.” He added that upcoming trends in the region include solutions around video, speech analytics and voice

authentication technologies. “We are seeing requests around these trends from our existing customers.”


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Shurooq opts for Oracle SaaS

His Excellency Marwan bin Jassim Al Sarkal and Abdul Rahman Al Thehaiban

Sharjah Investment and Development Authority (Shurooq), the “driving force” behind the transformation of Sharjah has chosen Oracle’s cloud applications to drive digital innovation for promoting the Emirate as an investment and visitor destination of choice.

The announcement was made today at an event attended by His Excellency Marwan bin Jassim Al Sarkal, CEO, Shurooq during GITEX. “The emirate of Sharjah is now being recognised as a rapidly evolving economic, manufacturing and tourism hub across the region.

In order to continue attracting FDI across diverse sectors, it is imperative for us to be at the forefront of implementing next generation innovation and technology that enables sustainable development and helps create a highly stimulating economic environment”, said Al Sarkal. “Shurooq’s digital transformation is aimed at delivering exceptional customer experience and performance while reducing IT complexity and lowering costs. This is vital to lead in today’s digital economy. Oracle’s suite of SaaS solutions has been selected after an exhaustive review and we are now keen on exploring the numerous possibilities that can be achieved along our journey,” he added.

Under this strategic collaboration, Shurooq will deploy Oracle’s full Enterprise Resource Collaboration, Human Capital Management (HCM) and Customer Experience (CX) cloud solutions. Khaled Ismail, Vice President Oracle Digital, Eastern Central Europe, Middle East and Africa said, “Shurooq’s efforts have been instrumental in Sharjah being recognised as a leading investment destination in the Middle East, and we are excited to help the organisation bring its performance to unprecedented levels of excellence . We are confident that Oracle’s SaaS solutions will help Shurooq achieve its strategic economic and social objectives”.

LG hosts regional debut of OLED digital signage displays LG Business Solutions has launched its digital signage portfolio based on OLED technology at GITEX. The dual-sided commercial OLED displays will be available in curved and flat configurations. LG is also exhibiting its 86” Ultra Stretch and split-screen models, along with the “world’s first” OLED TVs designed specifically for hotel rooms. The 65-inch TVs combine the picture quality of OLED with LG’s hotel TV technologies. “Over the years, LG has carved a niche for itself to stand out as an



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industry leader in digital signage, fuelled by our evolving designs and innovative technologies,” said Kevin Cha, President, LG Electronics, Middle East & Africa. “Our new commercial OLED displays feature the unparalleled picture quality of LG’s awardwinning consumer OLED TVs – hailed by industry experts as the pinnacle of display innovation. We strive to constantly create cutting-edge solutions that break boundaries, like our new OLED commercial line-up, and we are proud to showcase an unparalleled OLED digital signage

portfolio this year at Gitex Technology Week. “LG has rapidly expanded its presence from a B2C to a B2B company by building on LG’s technical capacity and strong brand identity in the Middle East. We have groundbreaking products, technology, and customers, but equally importantly, there is the valuable competitiveness which is our well-respected brand. Gitex is a great platform for us to engage, network and educate our key stakeholders about our innovative B2B solutions,” added Cha.


Check Point...

We continue to invest in R&D to further improve our product family and look ahead to what customers need. A smart future is important, but it also needs to be a safe future.”

complete suite of integrate threat protection products including mobile threat prevention, virtualisation security and APT solution,” says Ram Narayan, Channel Manager, Check Point. Among the solutions on display at the event is Check Point’s SandBlast quickly respond to and zero-day protection, which resolve attacks. “We combines evasion resistant continue to invest in R&D to CPU-level detection and further improve our product OS-level sandboxing. family and look ahead to Narayan says Check what customers need. A Point provides to threat smart future is important, intelligence to all its but it also needs to be a customers to stop threats, safe future. Not only 18:16 do we mange ser vice ser vices 01817_Pure_Bike_190x145_Advert.pdf 1 19/09/2016 work diligently to remain to monitor networks and

one step ahead, but we also cooperate with other technology partners and governments to play our part keeping customer safe.” Check Point is exhibiting at the show through its distribution partners Arrow ECS and Redington Value. Narayan says the show is a great opportunity

for his company to meet customers and partners. “We are a channel driven company and GITEX provides us with an opportunity to meet with new channel partners from across the region and engaging with them on a business model that suits the market place they operate in.”





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Dubai Police and Nissan join forces to create ‘Smart Response’ service

In line with the UAE Vision 2021, Dubai Police and Nissan Middle East have agreed a partnership that will see the introduction and implementation of a new road safety technology service called ‘Smart Response’. At a special signing ceremony that took place at the Dubai Police stand during GITEX, between Lt. General Khamis Mattar Al Muzainah, Commander-in-chief of Dubai Police and Samir Cherfan, Managing Director of Nissan Middle East, details were announced about Nissan’s ‘Smart Response Service’, which is to be made available to owners of new Nissan Patrol and StarLink_Strip Ads_AW.pdf Maxima vehicles.

Nissan and Dubai Police continue to work together to pioneer in passenger and vehicle safety to ensure drivers can benefit from the latest global technical innovation.” In the event of extremely rapid deceleration or unavoidable collision, the system utilises the on-board accelerometer to detect this potential emergency, and then the system communicates with Dubai Police operators. They then attempt to make contact with the driver to inquire if an accident took place and 8 10/12/16 7:53 PM dispatch the appropriate response

unit. If, for some reason, contact cannot be made with the driver, the emergency services are able to attend to the last known location. Lt. General Khamis Mattar Al Muzainah, Commander-in-chief of Dubai Police, said, “Dubai Police operates under a clear strategy which believes in the future and in providing professional and effective




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security services to contribute in making Dubai as the safest place in the world. We do this through smart and innovative services, superior global institutional standards, developed operations according to modern techniques in a stimulating environment for innovation and creativity, and by working with devotion and dedication to achieve all the objectives of Dubai Police that are in line with the strategy of Dubai Government and the Ministry of Interior. Samir Cherfan, Nissan Middle East’s Managing Director, commented saying: “Nissan and Dubai Police continue to work together to pioneer in passenger and vehicle safety to ensure drivers can benefit from the latest global technical innovation. Vehicle safety is of utmost importance to us but sometimes, despite our best intentions, accidents do happen and it is imperative that emergency assistance be made available without hindrance. Our efforts come in line with the UAE’s wise leadership’s vision to make the country a smarter and safer place to live in.” The system harnesses the power of Nissan’s SmartCar app, which has been updated with multiple features such as Valet Mode, Travel Mode and Self Health Check, and now Nissan has added this latest unique feature as first in the Middle East.


Founder, CPIMEDIA GROUP Dominic De Sousa (1959-2015), Publishing Director Rajashree Rammohan, Group Sales Director Kausar Syed, Sales Manager Merle Carrasco Group Editor Jeevan Thankappan, Editor Janees Reghelini, Editor James Dartnell, Online Editor Adelle Geronimo, Deputy Editor Glesni HollandCirculation Manager Rajeesh M, Production Manager James P Tharian Senior Designer Analou Balbero, Designer Neha Kalvani, Operations Manager Shweta Santosh, Web Developer Jefferson de Joya Abbas Madh, Photographers Charls Thomas Maksym Poriechkin


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60mins Day 3 - 3 PM (2016)  
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