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Government programmes and trade associations are very active in promoting market expansion to the BRIC countries and to the growing Asian markets are looking to expand their operations towards other regions, such as MENA. Piché says: “It is quite obvious that any manufacturer developing innovative technologies to address the key concerns observed in the MENA region is poised to [achieve] market penetration success.” He reveals that the GCC will remain a prime target for Sonitec-Vortisand to expand its operations in. “Depending on the market penetration depth and speed of adoption for our technologies, we are seriously considering to [expand] in the GCC with an assembly facility and service organisation that would allow us to service other markets in the MENA region,” he adds. Saxena adopts the same optimistic tone about his company’s operations in the Middle East, as he shares the view that Trimac is heavily investing to drive energy-efficiency awareness in the region. He reveals that his company has introduced several energy-saving products in the region, such as a robotic duct cleaning solution and high-volume lowspeed (HVLS) fans. “Our innovations,” says Wood, “are introduced into markets, as they evolve to meet the needs and demands of endusers in each market.” He explains that the growth in construction activities in the GCC region helps drive innovation in his company, as market-specific requirements push the development and evolution of its

to Canadian HVAC manufacturers, Wood believes that his company will continue to carefully evaluate each market – a practice that has brought it success. “Without mentioning specific targets," Wood says, "new emerging markets represent excellent opportunities for our company and our Canadian colleagues." 

technologies for use in the GCC and other potential markets. Though the opportunity to enter new markets is generally attractive

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Unigulf Development L.L.C. HEAD OFFICE Dubai Showroom Abu Dhabi Showroom Sharjah Showroom Bahrain

: : : : :

P.O. Box 2328 P.O. Box 2328 P.O. Box 47356 P.O. Box 27358 P.O. Box 20126


Tel. : +971 42862100 Tel. : +971 42223697/2282940 Tel. : +971 26338748 Tel. : +971 65397099 Tel. : +9731 7746826/27

Fax : +971 42858001 Fax : +971 42281435 Fax : +971 26338749 Fax : +971 65397088 Fax : +9731 7746849


November 2013


Profile for CPI Industry

CCME November 2013  

Climate Control Middle East issue of November 2013

CCME November 2013  

Climate Control Middle East issue of November 2013