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INVITATION TO SPONSERS

ABC 2014 ABU DHABI

AC C ELER AT ING 4D


CONTENT 4

THE HOTTEST VENUE IN THE WORLD

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WELCOMES YOU

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ACCELERATE YOUR BUSINESS…

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MEET THE MOVERS & SHAKERS

10

BECOME PART...

12

THE BLU OVERVIEW

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DONT MISS A BEAT ... PLAN AHEAD

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WELCOME TO THE BRAND NEW SPONSER VILLAGE!

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AND WIN THE BEST BOOTH AWARD!

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THE SPONSORSHIP OPPORTUNITIES

18

CHOOSE YOUR SPONSERSHIP

19

2014 ABC SPONSERSHIP OPENS NOW!


THE HOTTEST VENUE IN THE WORLD 4

Abu Dhabi Capital of the United Arab Emirates ACCOMMODATION

CONFERENCE

• Radisson Blu Hotel, Yas Island Abu Dhabi, Park Inn by Radisson Abu Dhabi Yas Island will host all delegates • Yas Viceroy Hotel will host all sponsors • Adjacent to the conference centre • 3 min walking distance via dedicated bridge / no shuttle needed • 7 min drive from the airport and 45 min drive from Dubai

• F1 Conference Centre at Yas Marina Circuit will host all conference sessions • Next to the hotels and Shuttle Service (5 min drive)


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WELCOMES YOU 6

... to meet one of the most dynamic hospitality companies in the world DURATION: 2 DAYS

AUDIENCE PROFILE th

• From April 2nd (lunch – kick-off) to April 4 2014 (midday – departures)

CONFERENCE DESCRIPTION • Annual Business Conference wrapping up 2013, presenting objectives and strategy orientation for the coming years and major company projects

• 500 attendees • All hotel General Managers, Area Support Offices and Executives from the Carlson Rezidor Group


ACCELERATE YOUR BUSINESS‌ Meet the decision makers Increase your share of revenue Showcase the best your company has to offer Network and build partnerships of a lifetime

7


MEET THE MOVERS & SHAKERS


BECOME PART 10

of the success story that’s sweeping the hotel world off its feet ...


... and the Innovation Generation

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THE BLU OVERVIEW 12

Following on from Radisson Blu’s impressive success in EMEA, going global was a logical next step. A number of suitable Radisson properties in Asia Pacific were converted to Radisson Blu – and the brand swiftly took off across the region. We now have 39 hotels now in operation, delivering a phenomenal level of both service and product – in true Asian style! Meanwhile, our stunning 2011 US debut with the awesome Radisson Blu Aqua Hotel in Chicago attracted HUGE attention! And more recently the magnificent, newly opened, 500-room Radisson Blu Mall of America in Minneapolis. The early signs

are, it’s another remarkable success story… Meanwhile, in the UK, we’ve seen the successful conversion of London’s Radisson Edwardian hotels to Radisson Blu, significantly increasing our brand presence and exposure in Europe’s most popular city. So now of the world’s greatest cities – including London, Paris, Rome, Berlin, Dubai, Cape Town, Shanghai, Sydney, New Delhi – have turned rapturously Blu.

KEY BRAND ACTIVITIES Moving forward, we’re stepping up the pace of our energetic brand development with a range of meticulously planned and delivered strategic activities. These include the creation of a strong new graphic identity. Our strikingly memorable bluotone advertising – and our distinctive tone of voice – give Radisson Blu crucial

and consistent stand out in a competitive, increasingly visually driven, world. Our aspirational blue wash tactical and hotel advertising works to reinforce the brand message, with special promotions designed to drive business and generate revenue. And a striking new visual overview of all Radisson Blu materials brings our key brand messages vividly to life.

EXPERIENCE MEETINGS As a key part of our bid to drive revenue, we’ve also re-energised our all-important MICE offering: our Experience Meetings programme is designed to help us grab more than our market share, successfully generating new and repeat business in this lucrative sector. Fresh and forward thinking, Experience Meetings delivers many unique new


concepts. Our award winning Brain Food menu helps boost delegates’ energy and productivity.

HIGH-END TECHNOLOGY Meanwhile, brand web and e commerce have become the biggest, loudest, most essential conversation of the age in which we live. And Radisson Blu takes great pride in staying ahead of the game. Successful engagement is the key to successful business – and 2013 will be our most significant year to date in terms of our technological advances. All Carlson Rezidor’s individual brands are now being consolidated under one umbrella content management solution – meaning Radisson Blu can now benefit from Carlson’s $12 million dollars investment in state of the art web and mobile functionality. We expect that conversion rates will increase as a result, significantly helping to build business and drive revenue. And the web, like the world, is turning distinctively Blu… Radisson Blu’s

dynamic new web design, gives us clear, clean contemporary standout, reflective of our highly individual brand.

house, ensuring a consistent tone of voice along with speed and flexibility. Our aim is to get the whole world talking, looking, liking what they see – and booking…

We fully understand the vital need to be leaders across all web social platforms. So we’re investing heavily in swiftly developing new Radisson Blu mobile technology.

OUR 2013 GLOBAL ONLINE CAMPAIGN

We’re also working to deliver an industry leading Radisson Blu App. Accessible from iPhone, android, tablet – and over the web – it will allow guests to search hotels and make reservations, plus a host of other desirable functions – such as ordering room service or booking a taxi or spa treatment. It also offers a wealth of local information – plus much, much more to keep our guests increasingly Appy. And a sophisticated Meetings & Events section will give planners their own customized ‘app within the app’ – yet another exciting key differentiator and unique

selling feature. Meanwhile, we’ve brought the management of our social brand content back in

Radisson Blu’s sensational 2013 global online campaign is designed to create a massive, worldwide noise. The campaign celebrates the world turning Blu with a phenomenal, talking point prize: 2 fabulous first class roundthe-world air tickets and 30 nights at any Radisson Blu around the world, based on the winner’s personal dream destination Wish List. The campaign objectives are to generate a giant buzz, building major brand awareness, while driving revenue to the hotels through tactical offers.

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DONT MISS A BEAT ... PLAN AHEAD ACCESSIBLE TO SPONSOR DELEGATES

SPONSOR VILLAGE

Yes

Set-up

AM: Arrivals

Yes

Set-up

Lunch – buffet at F1 Conference Centre

Yes

Open

Plenary Sessions

No

Open

Welcome Reception – “White Night”, walking buffet and entertainment

Yes

Closed

Group breakfast at F1 Conference Centre

Yes

Open

Workshops

No

Open

Lunch – buffet at F1 Conference Centre

Yes

Open

Plenary Session

No

Open

Award & Gala Dinner

No

Closed

Yes

Closed

Tue, 1st April – Arrivals nd

Wed, 2 April

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Thu, 3rd April

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Fri, 4 April Individual breakfast at hotels Departures


WELCOME TO THE BRAND NEW SPONSER VILLAGE! 15

35 booths available! • 9m2 each • Pre-equipped, in professional fair set-up • Mega-booths (18m2) also available

Breakfast, coffee-breaks & lunches will be served at the Sponsor Village itself, ensuring that

all delegates will visit the sponsor area.

Open to delegates for

1.5 days


AND WIN THE BEST BOOTH AWARD! 16

Wolfgang Neumann, President & CEO, will announce and celebrate the Best Booth Award at the closing Award Ceremony in front of some 500The award will be handed by our attendees. GET YOUR NAME OUT THERE! The winner will get special coverage in Rezidor’s 2014 ABC magazine with a cirvulation of 20,000 copies in 70+ countries.

*Best booth will be selected by a Rezidor jury based on creativity, quality of the decor, animations and relevancy with Rezidor.


THE SPONSORSHIP OPPORTUNITIES SILVER

GOLD

PLATINIUM

DIAMOND

Logo and link on the conference website (sponsors’ page)

Recognition by the conf chair with logo displayed on main screen

Banner + dedicated page on conference mobile app

Mega signage displayed in the main meeting hall

Logo only

1 page advert (worth EUR 4,500)

Double page ad (worth EUR 8,000)

Double page ad (worth EUR 8,000)

Included - up to 1 attendee (worth EUR 350)

Included - up to 2 attendees (worth EUR 700)

Included - up to 2 attendees (worth EUR 700)

Included - up to 4 attendees (worth EUR 1,400)

Included - up to 2 attendees (worth EUR 900)

Included - up to 4 attendees (worth EUR 1,800)

Promotional material available for attendees during conference

Pre equipped booth (9m2)

ABC Conference magazine Circulation: 20,000 copies (post conference)

Delegate fees Delegate fees waived and lunches

Accommodation 3-night accommodation including breakfasts

Optional (extra cost: EUR 450 per pers.)

Full exclusivity

No direct competitors from your industry as other sponsor

Optional (extra cost: EUR 10,000)

One sponsorship option of your choice Choose amongst the options from the following slides – subject to availability

TOTAL PRICE (EXCL VAT)

EUR 6,000

EUR 9,000

Included (worth EUR 10,000)

EUR 18,000

EUR 35,000

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CHOOSE YOUR SPONSERSHIP 18

Business Class

Entertainment Class

MEGA BOOTH –18M2 (3X9M) – EUR 10,000

COFFEE BREAK – EUR 10,000

Need more room to showcase your products? Go for our pre-equipped Mega Booths, which are twice the size as our regular booths. • Only for Platinum and Diamond sponsors.

Arranged within the conference area and served on buffet. 1 coffee break on April 2nd and 2 on April 3rd 2014. • Sponsor’s logo on each buffet • Special acknowledgement: « this break was offered by... » on each buffet • Promotional material displayed on the buffet (flyer or brochure) • Logo recognition on the conference website (sponsors’ page)

BADGE LANYARD – EUR 10,000 Badge holder ribbons are given to every delegate and will be worn around the neck. Your brand remains visible by anyone at anytime. • Sponsor’s logo printed on the lanyards. • Logo and hyperlink on the ABC website.

COCKTAIL RECEPTION – EUR 10,000 Before the Gala dinner, all participants attending: provides a unique forum for discussion and informal contact. • Logo on the conference website (evening events page) • Logo recognition and acknowledgment during the reception. • Possibility to serve the Champagne into branded flutes/glasses (if provided by Sponsor).


off offer :

sponsors-abc.com be D fo ia re mo Ja n nu d p ar ac y 1 ka 5 th g 20 es i 14 f yo u

Ea rly Pl at re inu 1 bir gi m st a 0 er n % d d O n

2014 ABC SPONSERSHIP OPENS NOW! 19


CONTACT US sponsors-abc@carlsonrezidor.com NICOLAS TIZIOU Partnership Marketing Manager +32 2 702 9275

MARIA-LUISA GRANZOTTO Manager E-Procurement +32 2 702 9291


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