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HELLO, I’M CHELSEA.

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I am a strategic, multidisciplinary designer with a keen eye for detail and an innate love for illustrating, designing and creating. With a particular interest in identity design, the greatest fulfillment comes from immersing myself in any challenging opportunity that allows me to grow. The more challenging the project, the greater the satisfaction. Aside from designing, my life revolves around my toy pomeranian Aja bear, and Yerba Mate.

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Tab l e of C on t e n ts Identity / Branding Logotypes

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Design On Screen

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Anthropologie App

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Zents

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Social Issue Posters Virtual Community

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Deforestation

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Plastic Pollution

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Illustration Contact

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Identit y/ Br anding

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LO G OT YPES Produced - Fall 2012 Tools used - Adobe Illustrator / Adobe Indesign Project Description - The purpose of this project was to investigate company and organizational brands that make use of trademarks designed with letter forms, initials, numbers or combinations of these. No pictures or images were allowed to be used. The acquired trademarks were sorted into the following categories; culture, environment and energy. We were to name and design 3 new company or organizational names by first writing mission and core value statements. After the naming process was completed we were to then design 3 logotypes and positioning statements using only typography. Each logotype was to have accompanying color palettes using a maximum of 2 colors plus black.

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Research

Color Studies

R.243 G.244 B.244

R.65 G.4 B.3

R.116 G.10 B.2

R.242 G.95 B.41

R.245 G.140 B.79

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Research

Mission Statement: The Retreatery aims to provide delicious food at a ‘pay what you can’ basis. We believe in providing food security for all.

Core Values: Providing food security for those that can’t afford it, while providing a ‘retreat’ like atmosphere and good company.

Type Trials 1.

The Retreatery

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The Retreatery

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THE RETREATERY

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the retreatery

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The Retreatery

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Type Alterations

Retreatery

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The Retreatery


Final

PAY WHAT YOU CAN AFFORD

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Marketing materials

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Marketing materials

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Research

Color Studies

R.116 G.246 B.249

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R.152 G.204 B.243

R.2 G.40 B.88

R.0 G.30 B.65

R.104 G.150 B.242


Research

Mission Statement: enlight is committed to delivering a greener future by empowering customers to by energy efficient, natural lighting options.

Core Values: Sustanability, environmentally friendly and energy efficient.

Type Trials

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enlight enlight enlight

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enlight

enlight

enlight

Type Alterations

enlight Curved L outwards and straightened “g� to align with tag line.

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Final

E N E R GY L I G H T I N G

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Research

Color Studies

R.210 G.243 B.94

R.152 G.216 B.52

R.53 G.88 B.23

R.84 G.140 B.30

R.12 G.37 B.3

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Research

Mission Statement: EVERBAG is a fabric bag company that strongly believes in the three R’s: reduce, reuse and recycle. While our bags are 100% recyclable, they are designed to be used for a lifetime.

Core Values: Eliminating the issue of plastic waste, reducing, reusing and recycling.

Type Trials

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EVERBAG EVERBAG EVERBAG

Type Alterations

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EVERBAG

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EVERBAG

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EVERBAG


Final

EVERB G

saving our planet one bag at a time

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Marketing materials

Standard and artist series line

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Marketing materials

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Finals

PAY WHAT YOU CAN AFFORD

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Finals

E N E R GY L I G H T I N G

EVERB G

saving our planet one bag at a time

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des ign on scr een Produced - Winter 2014 Tools used - Adobe Illustrator / Adobe Indesign / Adobe Photoshop Project Description - Four others and myself worked with the client Design on Screen. Design on Screen is a nonprofit foundation dedicated to promoting, producing and preserving quality films on design and architecture. The client was looking for a way to refresh the brand’s identity while creating new and innovative marketing materials.

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Before / After

Before

After

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Research

Mission Statement: Design on Screen is an innovative and collaborative non profit organization that educates and builds relationships in the design community through film and new media.

Type Studies

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Reserach

Safe Space

Effective Uses

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Marketing materials

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DESIGN

ON SCREEN

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Marketing materials

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Marketing materials

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Anthrop olo gie app Produced - Fall 2012 Tools used - Adobe Illustrator / HTML5 Project Description - Starting with consumer and persona research, it became apparent that Anthropologie’s in-store stylist option was incredibly useful. I took that idea and implemented it into an application that allowed users to log in with their created account, then browse by options such as brand, color, history and occasion. From there, the user is given a drop down list with the generated options. The user selects the options they feel most fit their needs, and the generator creates 3 outfits. The outfits include everything from accessories to shoes. The user is then able to add individual items or the entire outfit to their shopping cart. They are then either prompted to a credit card page, or are able to start over to generate more outfit options.

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Prototypes

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ZENTS Produced - Spring 2014 Tools used - Adobe Illustrator / Indesign / Photoshop Project Description - The work exhibited was produced during my time as a junior designer at Zents, a luxury skincare line that is carried in high end hotels and spas. Working closely with the marketing director and senior designer, I produced a number of hand drawn embelishments and logos to be used throughout their seasonal marketing and collateral materials.

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Logo

Safe space

Watercolor seasonal logos

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Patterns

Newsletter borders and patterns for laser cut brand book cover

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Product Illustrations

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s o cial i s s ue p o st e rs

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virtual c ommunit y Produced - Winter 2013 Tools used - Adobe Illustrator Project Description - The purpose of this illustration was to convey how prevalent technology has become in our day to day lives. Rather than taking a biased stance, the poster brings attention to the idea that face to face interaction is depleting as technology continues to progress.

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de forestation Produced - Winter 2013 Tools used - Adobe Illustrator Project Description - The purpose of the poster was to shed light on the issue of deforestation and animals being forced out of their homes.

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a future without wilderness.

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Pl astic p ollution Produced - Winter 2013 Tools used - Adobe Illustrator Project Description - We use plastic for everything from packaging, to transporting, to manufacturing. The problem with plastic is that is not biodegradable. It is made from petroleum which our earth can not digest. Since there is no natural process that will break plastic down, it photodegrades. Photodegradation results in the plastic breaking down into hundreds of tiny fragments. These fragments end up in our oceans, which are in turn eaten by the fish. The plastic can poison the fish and cause severe damage to their bodies. The fragmented shards have an ability to soak up toxic chemicals, serving as a major threat to the entire food chain. If we eat a fish that is higher up in the food chain, such as swordfish, we are getting a multiplication factor of 30x the amount of toxic chemicals found in the smaller fish. This poster reflects the amount of plastic that sea animals are digesting, intending to bring awareness to the issue.

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Illu st ration

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Graduation Exhibit

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CONTACT

chelseapetosa.com ch.petosa@gmail.com 817.528.1644

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