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2013 CPAmerica Northeast Partners Meeting More than 25 CPAmerica members met in June for the CPAmerica Northeast Partners Meeting held this year in Providence, R.I. Joe Tarasco of Accountants Advisory Group, LLC, and Paul Gerry of Gray, Gray & Gray, LLP, went over the topics of staff development, family practice management, and firm growth retention. David Graling of Gelman, Rosenberg & Freedman CPAs, and David Wolfenden of Wheeler, Wolfenden & Dwares, P.A., covered succession planning - getting the right fit for your culture and also CRM. Tom Condrasky of McLean, Koehler, Sparks & Hammond, and Bill Finnecy of Malin, Bergquist & Company, LLP, spoke on business development - LinkedIn and networking groups.

CPAmerica would like to thank our Northeast Partners Meeting facilitators. Pictured above, l-r: Joe Tarasco, Tom Condrasky, Bill Finnecy, Paul Gerry, David Graling, and Dave Wolfenden

Providence, Rhode Island, site of the 2013 Northeast Partners Meeting

Are you LinkedIn or are you out of the loop?

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ow that summer is here and tax season a distant memory, many of our CPAmerica members can focus on the expansion and marketing

recommendations can also be added in this manner. It is worth noting that your

ways to do this is to create a LinkedIn is a professional platform that you can use to research and engage prospective clients. By contacting, interacting and supporting people in groups, you build a relationship and exposure organically. Because LinkedIn is its own search engine, the exposure. CPAmerica has formed its own group by typing in “CPAmerica� in

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our group, you can connect with

LinkedIn is important when it comes to whether or not a potential client or prospect you. like-minded association members. by posting articles and sharing your opinions, the more you can position yourself as a thought leader.

successful marketing. You want to way where you convey who you are, what your services are, and how your

Using LinkedIn can also raise your SEO ranking. You can link back to you are sharing on your LinkedIn company page. You can also easily syndicate any blog

LinkedIn and our CPAmerica group on the site are free and easy ways exposure you want.


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