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“Next time I’m gonna put it (neuroblastoma) in a can and send it to Mars, and it’s never coming back.”


ear Friends of Steve and all Cox Classic Supporters, A milestone year is a good time to look back, if only to put context to the distance traveled. So imagine this: In 1990, the seminal year of our humble event, the Dow Jones closed the year at 2,633; the average cost of a new house was $123,000; and a gallon of gas was a whopping $1.34. The Simpsons premiered on the upstart Fox Network, and Hold On by Wilson Phillips topped the pop music charts. Elsewhere in the world, Saddam Hussein was invading neighboring Kuwait; Lech Walesa was becoming president of Poland; Margaret Thatcher was resigning as British Prime Minister; Nelson Mandela was experiencing his first taste of freedom after some 30 years of incarceration; and our friend Steve Cox was waging a vigorous fight.

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Though Steve would ultimately succumb to osteosarcoma, we continue to remember him – so long after that fateful, tumultuous year – because his story inspires us, his legacy means something, and his life is worth honoring.

Our presence at the 25th Annual also says something about tradition, about the solace we can find in predictability amidst an ever more unstable world. Like a ballplayer who sticks with the same team for an entire career, there is something simple and reassuring about the tradition known as the Cox Classic. Each year, the first Monday of October is like a beacon, illuminating causes and community, allowing participants to pause for a day to look beyond their own challenges and appreciate how great it is to be part of the greater good.

From the WFAN and “Imus years,” when the Cox Classic flew beneath the AT&T banner and ballooned with support from legions of the company’s partners and suppliers, to our more intimate size today, we’ve had no shortage of inspiration— thanks to some extraordinary people. Yes, there have been celebrities and ‘big names,’ but also true difference makers, recipients of our support who have dealt with the worst that life can dish out and who bring substance to the word “hero,” including: Chris Fallon, a leukemia victim as a child who persevered and shared his story with us at the 9th Annual when he was 19 and a star baseball player for St. John’s University, and today is a father of three young sons and lives happily with wife, Tiffany, in Pennsylvania; young Michael Romano, of Bayonne, a baseball player and Yankees lover who was interviewed on stage at the 14th Annual but ultimately lost his seven-year battle at age 11 in 2004; Jodi Inverso, who was fighting and beating back breast cancer when she addressed the Cox Classic faithful at the 20th Annual and who today is Vice President of Brand Management and Communications at United Way of Greater Mercer County; Rob Long, keynote speaker at the 23rd Annual who waged a miraculous war on brain cancer in his senior year as a student-athlete at Syracuse University and who had to abandon his NFL dreams but did so with a masterful stroke – a master’s degree from the Newhouse School of Communication; and of course, Jack Szigety, whom we first met at the 16th Annual when he was an 11-year-old just emerging from a fierce battle with Hodgkin’s Lymphoma. Jack’s poise and grace at the podium on that fall afternoon is the stuff of legend and forever endeared him to the Cox Classic, an event at which he would play a leading role every year through 2011.

In fact, gratefulness is in no short supply when thinking about 25 years of fundraising through the Cox Classic. The contributions – financial and otherwise – have been so diverse, affirming, and unpredictable. Like in 2004 when CBS golf satirist and on-course commentator David Feherty served as auctioneer at the post-golf reception, and provided one of the best zingers in Classic’s history (aimed, by the way, at the wife of Don Imus), and then exited stage right. On his way out the door, he stopped, handed me a wadded up ball of cash and said, “I collected this on the course today; put it to good use.” More than $700,000 was raised that year - including $595 from Mr. Feherty.


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And over these many years, we’ve learned that 1 in 2 men and 1 in 3 women will be diagnosed with cancer in their lifetimes. But against that stark reality, we’ve also learned that progress is being made in the war on cancer: the nation’s cancer death rate has decreased 20% since the early 1990s, reversing decades of increases. More effective drugs, personalized medicine, and precise targeting of drug therapy have contributed to that progress while lessening the physical toll on those in the fight. Today, thanks to research and clinical trials at places like the Rutgers Cancer Institute of New Jersey – our beneficiary for the 25th Annual – great news and outcomes full of possibilities are replacing sad news for many families and victims of cancer. For that we are all grateful.


The Cox Classic has also featured brilliant writers with personal perspectives on “the fight” including Hamilton Jordan, Dan Barry, and Kathleen O’Brien. And brilliant scientists who are in the front lines battling cancer: Dr. Michael Harris, Dr. Deborah Toppmeyer, and Dr. Robert DiPaolo.

In more recent years, we’ve also met catalyst for change and breast cancer awareness champion Val Skinner, whose boundless passion is helping to educate a new generation of young people and whose work is embodied in the LIFE Center at the Rutgers Cancer Institute of New Jersey. Val is a true “pro” (literally: she’s a six-time winner on the LPGA Tour), who has introduced the Classic to a cadre of fun, phenomenal women golfers: Charlotta Sorenstam, Rachel Hetherington, Angela Jerman, Vicki Goetze-Ackerman, Tracy Hanson, Eva Dahllof, Christina Kim, Beth Bader, Brittany Lincicome, Laura Diaz, Nicole Hage, Taylor Leon, Rosie Jones, Karin Sjodin, Brittany Lang, and LPGA legends Jan Stephenson and Pat Bradley.


Today, we are happy to report, Jack is a junior pre-med major at the University of Notre Dame.

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So where does this leave the Cox Classic? Can the 25th climb to 30? Or beyond? Well, why not? In a nod to both our tournament’s namesake and storied past, let’s build on our success, grow our collective impact, and create many more first Mondays of October to reunite, celebrate, and savor.

Until that next first Monday, thanks to all of you for supporting this event, for taking your swings in the fight against cancer, and for being part of our history and our future.

J ac k


With deep gratitude,

Chairman Steven A. Cox Foundation

Susan Campbell ~ David Chmiel ~ Henry Cox ~ John Dowd ~ Michael Faletto Susan Campbell ~ David Chmiel ~ Henry Cox, Chairman Emeritus ~ John Dowd ~ Michael Faletto ~ Paul Ferriero Mike Forrestall ~ Fred Greenspan ~ Mike Marion ~ Tim Omaggio ~ Rich Szigety ~ Chris Thedinga 13 Fredon-Marksboro Road, Newton, NJ 07860 / (973) 600-2848 / www.coxcharityclassic.com

The Inspiration Behind The Event


“It’s not what happens to you in life, but how you choose to handle it that determines your well being”

teve Cox was born on Long Island, NY, on May 29, 1958. He grew up in Edison, NJ, attended St. Pius High School in Piscataway, graduated from the University of Scranton in 1980, and went on to obtain an MBA with honors from Fairleigh Dickinson University in 1983. After graduating from FDU, Steve met Donna Scruggs, whom he married in 1989. Among his many passions in life were golf and running (he ran in the New York City Marathon in 1988), his family, friends and church. Steve’s professional career began when he accepted a job with AT&T in 1985. For the next five years he would hold a variety of management positions in the company’s advertising and marketing organizations. In spring of 1989, tests revealed a rare cancerous tumor - usually found only in children - had formed on Steve’s hip bone. For the next 22 months he underwent intensive chemotherapy and several operations. Despite significant physical challenges and excruciating pain, Steve remained incredibly strong, positive and focused on beating the disease and performing his job. In fact, he never really gave up the fight. Shortly before Steve’s death, he was awarded the coveted Spirit of Communications award for his contributions to the company’s college marketing program, as well as for the courage and strength he exhibited during his battle with cancer.

Through it all, Steve never lost his unique and upbeat sense of humor. In the waning weeks of his battle, he suggested to his father that in the “unlikely” event of his death, an “I’d rather be sailing” bumper sticker might look good on his casket. Family and friends well remember how his positive thinking helped them cope with his illness. Steve’s resilience and strength were truly inspirational. His life touched many lives, and continues to do so today. He died on May 15, 1991 at age 32, shortly after coming to terms with his disease. Since his death, Steve’s story has been shared with many people who are undertaking similar challenges. One of his favorite perspectives on life - embodied in the quote above - continues to help others get through their own obstacles and misfortunes. It remains a fitting legacy for Steve’s life.

A Short History of the Cox Classic “It all started with a simple plan to give a little boost to a good friend...”


lot of time has passed since the 1991 death of our tournament namesake, Steve Cox. Since then, the void created by his absence has been filled, at least in part, by the amazing evolution of the event that is dedicated to his memory. Once considered among the largest single-day amateur charity golf events in the country, the Cox Classic never purposefully strove to be the biggest. In fact, our reasons for being have remained the same all along: to remember Steve and to help kids, women and families battling cancer. Thanks to our loyal core of participants, volunteers, and corporate sponsors, the event just keeps rolling along each and every year, extending the tradition, one Cox Classic at a time. And to think that it all started with a simple plan to give a little boost to a good friend...

The spirit of it all.

When the idea was hatched back in early 1990, the goal was modest: Get a few duffers together, play a little golf, and raise some money to help out a friend who was battling cancer. That’s how five AT&T colleagues and three friends from Golf Digest created the “Golf-a-thon for Steve Cox.” Supporters made pledges on a per-hole basis, and those eight golfers, braving the brisk winds of a long autumn day at Newton Country Club, in Newton, NJ, logged 54 holes on the scorecard. The result: the usual array of slices and shanks, birdies and

bogies - not to mention, 2,800 one-dollar bills, carried in a Golf Digest duffel bag and delivered to an overwhelmed and appreciative couple, Steve and his wife, Donna. Sadly, on May 15, 1991, after waging an inspirational 22-month battle against bone cancer, 32-year-old Steve Cox succumbed to the disease. Soon afterwards, Steve’s still-grieving friends were moved to make a fateful decision. They would keep it going: They would make the golf fundraiser an annual event. It would be an ideal way to remember Steve and his courageous fight. And the money raised could be used to help others waging a similar battle. Thus, the seed for the Steven A. Cox Charity Classic was planted. At the time, nobody could have predicted that through the years, thousands of golfers would team up to raise millions of dollars for charity’s sake. But that’s exactly what happened, and today’s Cox Classic is just another example of people coming together to celebrate Steve’s life and the lives of all the women, children and families to whom our tournament gives hope.

Giving and caring: They have become a Cox Classic tradition. Thank you for making it yours, too.

Wall of Love Friends of Steve generously share their contributions, cherished images, and personal messages… Steven, We are so very proud of you. You will always be our hero in our hearts and prayers. Your loving family

My brother Steven helped us through the terrible ordeal with his positive attitude, spirit and laughter. I miss him every day. Your loving sister, Eileen

We continue to be gra tified that so many hav e made such great efforts ove r many years to do goo d in our cousin Steven’s name. The Lynches, Gerry Jr. , Nan, and Gerry III

ew. wonderful neph Remembering a d. ou pr ly mi fa ur yo You have made y rr Ge cle Aunt Dits and Un

The golf outing each year in remembrance of Steven is something I have always looked forward to. Just being there and seeing all of Steve’s friends from college and work is so heartwarming, one can’t help feel Steve’s presence among us. Fred Cox

CF and er of SA rd Memb a ers o tg B u g R in e d e and th e a foun v b te to S f d o u d I’m pro y a Frien portantl most im . stitute Cancer In gio g a m O Tim

Family, friends, and tradition. Every year so many moments to cherish. This photo represents one for me: Early morning sun, the Marion brothers, sons, and honored friend at the 23rd Annual on October 1, 2012. Photo by brother W.O. Marion. Mike Marion Give to this day Life, The very life of Life. For yesterday is only a Dream, And tomorrow only a Vision; But today Well-lived Makes yesterday a dream of Happiness, And every tomorrow a vision of Hope. Kim Partoll

My mom says rion in my life. having Mike Ma godmother. It for l iry efu fa at a gr g I am er get to havin ev l I’l as ter, a phone se let a clo or that he is as I get a package ek we r he ot event in the y ts to a sporting seems like ever person, or ticke n’t fool me us es mo do fa at a th m t bu call fro ver on any of it, Mike is shameless in ne is me na ís mail. Mike m says that m one bit. My mo positive. In so many ways, on g or my clever mo lin fee me ep to ke he is a success. so many levels, his determination A. Cox Family. en ev ank you my St Th . ke Mi u yo k the 17th Annual Than ty’s remarks at from Jack Szige y – Rich Szigety ar rs ve ni An is special 25th th on ns io lat Congratu

In memory of (Uncle) Ron Leslie who lost his battle with cancer this year. An avid golfer with a big heart and a great laugh. K. Leslie

The Cox Classic remains an enduring legacy to Steve Cox benefiting children in need. Steve had a very unique way of giving wedding toasts! See you in the clubhouse, brother. Carl Fiorini

The Cox Classic--reuniting brothers, uncles, nephews, “Classic” friends and volunteers for a weekend of golf and tall tales of past performances: best weekend of the year. This band of brothers (and son) toast all participants and organizers... Rich Marion

ce loved a presen nry Cox, as be He s to e itu er lin h Em nc Chairman c, delivers a pu on the Cox Classi al at nu is An e er nd th 22 as at the fellow trustees the delight of erb Naulty. Sh by o ot Ph . October 3, 2011 Mike Marion

In loving memory of Uncle Bobby, Grandma and Umma. You each faced your battle with cancer with great courage and dignity. Mike & Jun Forrestall

Very proud to be a part of the Cox Team for many years to come. Dan DeGiulio

A timeless imag e from the 17th Annual: after delivering flawl ess keynote re marks to a pack Fiddler’s Elbow ed Ballroom, Jack Szigety, age 12 returns to his , seat and the lov ing embrace of mother, Kare n. Photo by Sh erb Naulty. Mike Marion

Here’s to m any more beautiful su the Cox Cla nsets for ssic. Congr atulations Cheers. on 25 year s. Steve Lan zano

Congratulations on 25 years of making a difference in so many lives – those who are touched by the great works that are possible from the funds raised and also the wonderful group of volunteers that has shared so many events over the years. I feel honored to have been a part of this event and send a heartfelt wish for continued success in the future! Marylea Schmidt

Congratulations to everyone who made these 25 years possible. It’s an amazing accomplishment and one we hope will continue for years and years to come. The Carneys

The first golfer in our family. RIP William J. Marion (1914-2000) and our cherished Martha (1911-1974). Your loving sons and daughter

You’re all hero es to us. Jack Szigety, C hris Fallon

Congratulations Friends of Steve on 25 Years! Donna and Michelle Marion from the “16th Annual” (2005)

Nothing like a father-in-law who can golf; except maybe a mother-in-law who can golf. Multi-year Cox Classic participants: Betty & Joe, the best. Mike

My Beloved Brother Pride...Cherished memories...Forever in my heart

Kathy Paalz

Denise Cox Tiffany

Memories of Steve and peace and hope to all cancer survivors and victims. Way to go Mike! Donna Faletto

Ruth Bogoly Susan Campbell Jack Ciamello

We’re proud to be Friends of Steve. Congratulations on 25 years of giving! Mike and Barbara Forrestall

Ian Hall Susan & Frank Kilgannon Michael Melone Kathy Muldowney

Joan Pagliocco Pam Pennell Chris Thedinga

The Cox Classic By The Numbers Or, The Other Shot Heard ‘Round The World... By Mike Forrestall, Treasurer, Steven A. Cox Foundation Twenty five years of Cox Classic golf lends itself to some serious statistics. Looking back, the only things we haven’t found a way to count are the new friends, great memories, and ways to say “thank you” for your generosity over the past quarter century!


123,444… That’s the total dollars raised during the first 24 editions of the Classic. Stacked up, 6,357,350 one dollar bills would stand exactly 40 feet taller than the Empire State Building AND the Eiffel tower stacked on top of one another!!!

That’s the cumulative holes of golf played over the history of the Cox Classic. It would take eight 55 gallon drums to hold all of the tees used during the first 24 editions.



That’s the aggregate distance, in miles, of golf played over the history of the Classic. Laid end-to-end, our play would more than circle the earth at the equator!!!

That’s the amount raised for each individual hole of golf played by the “Friends of Steve” over the past 24 years!!!



That’s the number of different courses that have hosted the Classic over its historic run. • • • • • • • • • •

New Jersey National Newton GC Roxiticus GC Crystal Springs GC Fiddlers Elbow CC (3) Somerset Hills GC Hawke Point GC Stanton Ridge G&CC Royce Brook GC (2) Basking Ridge CC

We haven’t just been golfing for good… there’s been some really good golfing too! To wit, there have been two hole-in-ones recorded at the Classic.

25th Annual Reception Program Agenda Welcome

Mike Marion Chair, Steven A. Cox Foundation

Our Presenting Sponsors

Greg Geissman, Director, Celgene Corporation Tim Moonan, CEO, The Hibbert Group Pierre Bohemond, General Manager, New Jersey National

Sprecial Thanks

Daniel Sharp 2014-15 Recipient Steven A. Cox Scholarship in Cancer Research at Rutgers University

Toast to Our Tournament’s Namesake Henry Cox & Family

Friends of Steve Video Keynote Remarks

Robert S. DiPaola, MD Director, Rutgers Cancer Institute of New Jersey


Val Skinner LPGA Pros in the Fight to Eradicate Breast Cancer

Raffle Winners

Susan Campbell, Tim Omaggio Trustee, Steven A. Cox Foundation; President, Steven A. Cox Foundation

Live Auction

David Chmiel Trustee, Steven A. Cox Foundation

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Rutgers Cancer Institute of N.J. A Formidable Foe in the Fight...


The war against cancer is particularly important for New Jersey, a state that ranks in the top ten nationally for cancer incidence. While survival rates from cancer are increasing, much remains to be done. Rutgers Cancer Institute of New Jersey was established in 1991, began seeing patients in 1993 and received its original designation from the National Cancer

gained national stature as a recognized leader in research and clinical care − developing the latest medicines and clinical trials, conducting screenings that have resulted in life-saving discoveries for many citizens of New Jersey, and serving as a magnet for the country’s leading cancer researchers, clinicians, hospitals and industry. The Cancer Institute of New Jersey is one of the

Institute (NCI) in 1997. The coveted NCI designation is granted competitively to institutions characterized by scientific excellence and the ability to bring research discoveries to patients.

leading cancer research facilities in the country attracting millions of dollars each year in federal, state and private source grants. The Cancer Institute of New Jersey research programs and core facilities enhance and support the cancer research of close to 200 members at Rutgers Robert Wood Johnson Medical School, School of Public Health and New Jersey Medical School, as well as Princeton University, and the Institute for Advanced Study in Princeton.

Rutgers Cancer Institute of New Jersey is our State’s only National Cancer Institute-designated Comprehensive Cancer Center and stands as one of only 41 such centers in the United States. The Cancer Institute of New Jersey has successfully

“...along with its statewide Network of hospitals, treats one-third of New Jersey’s cancer patients.” Research is currently being conducted in areas including: Precision medicine, systems biology, oncogenesis, epidemiology, chemical carcinogenesis, tumor virology and immunology, autophagy, drug development and resistance, the relationship between cellular and genetic alterations and tumor development, population science, cancer control and prevention, bioinformatics, and cancer genomics. Basic scientists, clinical researchers, and population scientists meet regularly to exchange information and ensure that laboratory discoveries are refined and applied to clinical care as quickly as possible, that clinical observations reach laboratory researchers on a continuing basis, and that prevention strategies are interwoven in to all research programs. Understanding the molecular and biological nature of cancer Dr. influences how physicians at the Ro b er t Cancer Institute of New Jersey think D i P ao la about cancer prevention, prognosis and treatment. Information about molecular and biological characteristics of a tumor can be used to design more rigorous treatment strategies for patients who cannot be cured by current standard methods. Opportunities to manage cancer have increased and clinical trials have yielded results that will have a profound effect in the prevention and treatment of many cancers.

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New Jersey’s citizens have benefited greatly from access to in-state quality care provided by Cancer Institute physicians The Cancer Institute of New Jersey delivers advanced comprehensive care that incorporates the varied disciplines that define advanced state-of-the-art approaches for adults and children, providing access to the latest medicines and most advanced treatment options available. The Cancer Institute manages more than 100,000 patient visits annually to its New Brunswick facility and along with its statewide Network of hospitals, treats one-third of New Jersey’s cancer patients. A dedicated team of nationally renowned specialists including medical oncologists, surgical oncologists, radiation oncologists, social workers and nurses identify and meet the needs of the individual. Each multidisciplinary team focuses on a specific disease and is led by a physician who is a clinical and academic expert in the cause and treatment of that disease. The Cancer Institute of New Jersey is committed to treating each and every patient with the utmost compassion and respect, and providing treatment options such as clinical trials that are as unique as the patients themselves. Clinical trials test new treatments and new ways of using existing treatments for cancer. At the Rutgers Cancer Institute of New Jersey, researchers use these studies to answer questions about a treatment and to make sure it is safe and effective. There



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are several types of clinical trials currently underway at the Cancer Institute of New Jersey including treatment, prevention, screening and behavioral/quality of life. As New Jersey’s only NCI- designated Comprehensive Cancer Center, patients have access to treatment options not available at other institutions within the state. The Cancer Institute of New Jersey currently enrolls more than 3,000 patients or approximately 17% of all new adult cancer patients and approximately 70% of all pediatric cancer patients seen at the Cancer Institute of New Jersey. Multidisciplinary, clinical programs at the Cancer

Institute of New Jersey include: Stacy Goldstein Breast Cancer Center, Gastrointestinal/Hepatobiliary Oncology Program, Fannie E. Rippel Center for Women’s Reproductive Cancers, Leukemia / Lymphoma / Hematologic Malignancies, Liver Cancer and Bile Duct Cancer Care Program, Melanoma and Soft Tissue Oncology Program, Neuro-oncology Program, Pediatric Hematology / Oncology Program, Phase I / Developmental Therapeutics Program, Prostate Cancer Program, Stem Cell Transplantation Program, Thoracic Oncology Program, and Urologic Oncology Program.


$10 Million Pledge to Rutgers to Advance Treatment of Cancer Patients Two-year gift will support precision medicine approach involving clinical practice, research and teaching; clinical trials will benefit patients with rare and resistant cancers

A $10 million anonymous pledge to the Rutgers University Foundation will help advance the treatment of patients with rare and virulent cancers that don’t respond to standard therapies.

The gift will strengthen the university’s research and clinical practice of identifying genetic abnormalities that make tumors cancerous and using those details to fine-tune treatment. This rapidly growing approach to research and care is known as precision medicine. The gift, to be given over two years, will increase the number of patients that Rutgers Cancer Institute of New Jersey can serve in clinical trials of targeted therapies. It will enhance their care

$10 Million Pledge to Rutgers to Advance Treatment of Cancer Patients From left, Shridar Ganesan, Medical Oncologist, Rutgers Cancer Institute of New Jersey; Andrew Brooks, Chief Operating Officer, RUCDR Infinite Biologics; Robert Dipaola, Director, Rutgers Cancer Institute of New Jersey; Jay Tischfield, Chief Executive Officer, RUCDR Infinite Biologics; and Linda Brzustowicz, Professor and Chair, Department of Genetics, School of Arts and Sciences. Photo: Nick Romanenko, Rutgers University


2014-15 Steven A. Cox Scholarship in Cancer Research at Rutgers University Daniel Sharp grew up in Phoenix, Arizona and attended Brigham Young University, where he received a Bachelor’s of Science in Physiology and Developmental Biology in 2012. It was at BYU

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“We will be able to analyze patients’ tumors – their individual tumors – in a way we never could before,” said Robert DiPaola, director of Rutgers Cancer Institute of New Jersey, the state’s only National Cancer Institute-designated comprehensive cancer center. “We will do that by bringing together expertise across many disciplines at Rutgers, from physicians who take care of patients to laboratories that do research on genetic abnormalities.”

that he first began studying cancer. He earned the American Association for Cancer Research (AACR)-Thomas J. Bardos Science Education Award, granted to promising undergraduate students majoring in science to inspire them to enter the field of cancer research. Daniel was invited to attend and present his research at the AACR Conference the last two years. At the same time, Daniel was accepted into the Rutgers-Robert Wood Johnson MD/PhD dual degree program. After completing his first 2 years of medical school, he is currently working toward his PhD. Daniel is working in the laboratory of Edmund Lattime, PhD, Associate Director for Education and Training at Rutgers Cancer Institute of New Jersey and Professor of Surgery, Biochemistry and Molecular Biology at Rutgers Robert Wood Johnson Medical School. Dr. Lattime’s lab focuses on immunotherapy and gene therapy of solid tumors, tumor immunology and cancer vaccines. Da

by quickly and more precisely identifying the genetic mutations that cause or accelerate the growth of their cancers.

Daniel has long been interested in cancer immunology and immunotherapy, seeking ways to adjust and adapt one’s natural immune systems to combat cancer. During a rotation in Dr. Lattime’s lab he studied the effect of regulatory T cells on the growth of breast cancer in a mouse model. His current research plan is to further investigate the role of the immune system in pancreatic cancer, and use that understanding to develop improved treatment modalities.



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Friends & Luminaries We are honored to have these stellar people back with us at the 25th Annual… Val Skinner “Friends of Steve” love Val, a regular at the Classic since 2006 and force behind LPGA Pros in the Fight to Eradicate Breast Cancer. The founder of the Val Skinner Foundation is a six-time winner on the LPGA Tour, whose post-career accomplishments include creation of the LIFE Center at the Rutgers Cancer Institute of New Jersey. Val’s also a commentator for the Golf Channel, and if all that weren’t enough, she even has the “Scranton crew” in the palm of her hand!

Dr. Robert DiPaola Yes, he’s the visionary leader of the Rutgers Cancer Institute of New Jersey. Yes, he was an integral member of the team which recently landed a $10 million gift that will help advance the treatment of patients with rare and virulent cancers unresponsive to standard therapies. Yes, he’s been the Chief of Medical Oncology at the Robert Wood Johnson Medical School since 2006. But beyond all that, he’s a golfer. What’s not to love!

Pat Bradley Pat was a lively participant at the 24th Annual and is the most “decorated” golfer to ever appear at the Cox Classic—amassing 31 LPGA Tour victories, including six majors. In fact, “Major” Bradley is the only LPGA player to ever win three majors in a single season. Her career earnings record was trailblazing as well: Pat was the first player to cross the $2 million, $3 million, and $4 million thresholds. But more than anything, Pat is fun!

Also joining us this year... Stephanie Sparks

Golf Channel’s on-course reporter who has conducted post-round interviews at Nationwide and LPGA Tour events in 2009; first-timer at the Cox Classic; has game!

Our Symetra Tour Players with us today...

Marissa Steen, Kendall Dye, Veronica Felibert, Lee Lopez, Brittany Altomare, Olivia Jordan-Higgins

October 2014 LIFE6,Funded Programs Dear Friends of Steve, BioCONECT (Biology of Cancer, Online Education Connecting Teens), an innovative Twenty-five is quite a milestone andscience tribute tocourses, your friend tournament namesake,science Steve Cox. Having a “friend of curriculum for biology and isand designed to improve skills andbeen increase awareness of breast among age-appropriate Steve” myself since 2005, cancer I know how much high effortschool has gonestudents. into the CoxThrough Charity Classic, and how muchactivities, impact the event students developfor problem solving and making skills, apply their knowledge of biology, has had—something which you should all feeldecision a great deal of pride.

expand their understanding of genetics and explore relationships between science and technology. breast cancer as therelate context, learn how identify risk factors AsUsing someone who can particularly to thestudents process ofalso turning a loss intocancer a gain,develops, I applaud your commitment, perfor cancer and investigate ways to reduce cancer risk. BioCONECT teaching techniques sistence, and vigilance in preserving the legacy of Steve. For me, inspiration also came from a friend and fellowinclude LPGA Tour an interactive online forum, problem-based learning, small group activities, role-plays, hands-on player, Heather Farr, who died from breast cancer in 1993 at age 28—just a few years younger than Steve when he passed. experiments and case studies. Heather’s death meant there needed to be a stronger message sent to caution young women about the disease, and that provided me with all the direction I needed to start LIFE, LPGA pros In the Fight to Eradicate breast cancer.

BOLD (Bioconect Oncology Leadership Development) is a High School summer learning opportunity that provides the students with a hands-on experience in a real world setting, Your support to of the Charity Classic is so important to the Rutgers Institute of Newcare. Jersey—and to the LIFE designed be Cox an intensive immersion into the world of Cancer science and health The students Center the Institute. Centerand is a place where younginwomen can come to improve their understanding of their risk workatdirectly withThe theLIFE doctors professionals the field; learning about a variety of careers tothrough develop breast andthem to learn aboutday. appropriate prevention and screening strategies. In the world of mission-driven thosecancer that do every Students go through the actual process involved in treating cancer themselves. BOLD to create a beginning for a life-long education in the sciences fundraising, I can’t imagine a morehelps important mission. while teaching the students the importance of taking BOLD action to be proactive about their own Sohealth savior advocacy. the moment: as you celebrate 25 years of the Cox Charity Classic. I believe Steve and Heather would insist on a standing ovation, not just for commitment and consistency demonstrated but for the true meaning of friendship.

Hereditary Oncology Prevention and Education (HOPE) Program provides genetic counseling and risk assessment for individuals concerned about their risk to develop cancer. Cancer genetic Sincerely, counseling helps young women recognize the role family history plays in cancer risk, and Val Skinner understand when genetic testing is appropriate. Young women who attend the LIFE Center are Founder of LIFE and Friend of Steve counseled about available medical options to manage their risk and are provided with a management plan tailored to their unique level of risk. LIFE funds also provide support for prominent researchers in the field of breast cancer genetics as they study hereditary factors that may cause early onset breast cancer. These researchers are examining how genetic variations between individuals influence a woman’s personal breast cancer risk or a woman’s response to specific treatments such as radiation and chemotherapy.

October 6, 2014

Dear Friends of Steve, It’s hard to believe, 25 years ago, eight people decided to have a golf marathon in honor of my brother Steven. At the time, we teased them about how difficult it must have been to endure so many holes of golf in one day. I will never forget how excited my brother was when they stopped by his home and presented him with a duffle bag filled with one dollar bills. He was so touched and overwhelmed that his friends would do this for him. Being the humble person he was, he didn’t realize this kind gesture was to satisfy their need to help a friend. They wanted to do something special for Steve but little did they know, this "mini golf marathon" would be the foundation of the “Cox Charity Classic”; one of the most successful charity golf tournaments in the country. It is amazing how the same enthusiasm and kindness of the original eight golfers who played 25 years ago, continues today, and has grown to include many of his colleagues, college friends, family, and those inspired by the story of his life. What a legacy he has left behind. Whether you’ve joined us on the golf course or made an online donation, your participation and support of this golf tournament means so much to our family and is extremely important to all who are suffering from this terrible disease. Unfortunately, each one of us will be impacted by cancer in one way or another. Our loss came on May 15, 1991; we lost a husband, son, brother, uncle, and friend. You have kept his memory alive, and for this, we are forever grateful. When you reflect on this day, we hope you will say to yourself "Wow, I am part of something really special…now, what can I do to improve my short game!” Thank you from the bottom of our hearts. Sincerely,

Kathleen Cox Paalz, on behalf of The Cox Family

Dear Members of the Cox Family “Enjoy the day!”


irst of all, congratulations! Knowing that today marks 25 years of running this event should fill you with pride. It is truly an amazing day, and a lot of hard work goes into making it run so smoothly. Although I have only been a member since 2005, and on leave for the past couple of years, I feel like I’ve been with you for much longer. I can honestly say that I feel this way because of you all. The sense of belonging and community is what kept me coming back to this wonderful event (it sure wasn’t my golf game, despite the lucky shot I hit years ago). The people who come to this event are special, there’s no doubt about it. Being treated like a celebrity when I arrived to the practice range each year made me happier than you know. It was incredible to have so many people approach me in the morning to tell me how glad they were to see me at The Cox Classic. These past two years I’ve been at college, when the day on my calendar that marks the Classic rolled around, I couldn’t help but be disappointed that I was all the way out in South Bend.

I hope that today, you all reflect on the good that this event does, whether you’ve been here since day 1 (looking at you, Scranton boys), or this is your first time at the event. The charities that you’ve supported over the years are so deserving, and you’ve managed to give so much, while making such

great moments along the way. I keep my Cox Classic memories, and my Cox Classic family, very close to my heart. So from the bottom of my heart, congratulations again, and thank you for all of the support you’ve given me. Enjoy the day! Sincerely, Jack Szigety

October 6, 2014 Dear Friends of Steve, Once again, it is our pleasure to congratulate all of the participants in and supporters of the Cox Charity Classic, particularly on the 25th anniversary of this amazing event. Your efforts continue to make a significant difference in the lives of those touched by cancer. At Celgene, we share your dedication to improving the lives of patients with cancer and other serious diseases and continue our unrelenting pursuit of new and innovative therapies. We are honored to partner each year with the Stephen A. Cox Foundation and salute the tremendous work you do on behalf of patients everywhere. Please accept our congratulations on this signature anniversary event and let us add our most heartfelt thanks to the many supporters that make it possible. Sincerely,

Greg Geissman Director, Public Relations Celgene Corporation

Committed to Improving the Lives of Patients Worldwide速 www.celgene.com

Comprehensive Marketing Services

September 5, 2014 Friends of Steve, Welcome to the 25th annual Cox Classic. Your participation in the Cox Classic enables the Steven A. Cox Foundation to support Rutgers Cancer Institute of New Jersey. The Cox Classic is more than just a great day of golf with friends and colleagues. It is a day of remembering Steve Cox and supporting people dedicated to finding a cure for cancer. We are proud of our long term association with the event. We congratulate the Cox Foundation for 25 years of dedication, commitment and support of the charities. On behalf of the employees of The Hibbert Group I thank you for your participation and hope that you have a fantastic day of golf, competition and friendship. Sincerely,

Timothy J. Moonan Chief Executive Officer The Hibbert Group

400 Pennington Avenue, P.O. Box 8116, Trenton, NJ 08650-0116

1-888-HIBBERT ext. 6867

Fax: 609-222-6890

We applaud your impressive efforts! The Hibbert Group is proud to once again serve as Presenting Sponsor for the 25th Annual Steven A. Cox Charity Classic and its worthwhile causes.

Comprehensive Marketing Services

For more information, please call 1-888-HIBBERT (442-2378) ext. 6867, or visit us at www.hibbertgroup.com.

October 6, 2014 Dear Friends of Steve, The Cox Charity Classic has become a staple event on the New Jersey National Golf Club calendar, and I’m thrilled that NJN is once again the host venue for this distinguished event. While The Cox Classic is about camaraderie and enjoying an autumn day playing a great golf course with friends and colleagues, it’s also about giving back. In fact, the philanthropic side of this event is what truly makes it one of the premier charitable events in the region, and it’s a privilege for Empire Golf Management to be part of such a special day. It’s great to see Val Skinner’s continued support and participation. Thanks to the commitment of so many individuals, this event pays tribute to the life of Steven A. Cox, while benefiting the wonderful work being done at Rutgers Cancer Institute of New Jersey. The golf course is in great shape, and the staff at New Jersey National is here to ensure that the 25th Annual Cox Charity Classic is a memorable experience. Sincerely,

Eric Bergstol Owner & Founder Empire Golf Management

Empire Golf Management & New Jersey National Golf Club welcome all “Friends of Steve”

A premier private golf club nestled among the sweeping Somerset Hills, New Jersey National boasts 18-holes of Championship Golf and the casually elegant Red Oak Grille restaurant, featuring terrace dining with breathtaking views of the Watchung Mountains and serving as an ideal venue to host business meetings or special events for any occasion. For information on membership, golf outings or special events, please contact Pierre Bohemond at 908.781.9400 ext. 1104 or pbohemond@empiregolfmgt.com.

Ask about our “Flex-Biz” Golf program!




We Honor Our Brother Steve

with Friendship, Love and Loyalty


2013 Cox Classic Champs: Kevin Monaghan, John Moore, Bill Bergen, John Kearney with LPGA great Pat Bradley.

The Coveted Cox Classic Cup

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Teams Of Distinction

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With 66 winning foursomes over the past 24 years, we’ve simply outgrown the Winner’s Trophy. Immortalized here are the past champs of the Cox Classic… 2013 NEW JERSEY NATIONAL Bill Bergen, John Moore, Kevin Monaghan, John Kearney

2006 (cont.) FIDDLER’S ELBOW MEADOW Grant Hendricks, Mike Racanelli, Rich Racanelli, Joe Roberto

2004 (cont.) FIDDLER’S ELBOW RIVER Mike Breen, Bob Carney, Julie Carney, Mike Marion

2012 NEW JERSEY NATIONAL Rick Zeien, John Barletta, Mark Mitola and Dan Lynn

FIDDLER’S ELBOW FOREST Todd Christie, Michael Davis, Stephen Mara, Brian Toolan

FIDDLER’S ELBOW MEADOW Greg Wienboldt, Rudy Agostino, Tony Heaton, Bill Lees

HAWK POINTE Ken Peterson, Bob Schwartz, Jerry Setzer, Phil Zusi

FIDDLER’S ELBOW FOREST John Nesvig, Neil Mulcahy, Steve McKiernan, Toby Byrne

2005 BASKING RIDGE C.C. Morris Eliasoff, John Farugia, Josh Garey, Steve Kalman

STANTON RIDGE Jack Conway, Rob Dicarlo, Ken Fivek

2011 NEW JERSEY NATIONAL John Moore, Kevin Monaghan, John Kearney, Bill Bergen 2010 NEW JERSEY NATIONAL Dan Greenspan, Kevin Riordan, Brad Franks, Thomas Lantzounis 2009 NEW JERSEY NATIONAL Rich Marion, John Marion, Bill Marion, Steve Marion, Matt Marion

NEW JERSEY NATIONAL Allen Mendelson, Carl Carlson, Richard Heptig, Joe Walsh FIDDLER’S ELBOW RIVER Thomas Hauck, Patrick Rauchet, Bill Eifert, Jamie Benton

2008 FIDDLER’S ELBOW RIVER Tom Consol, Mike Kalinak, Bill Stake, Chet Oldakowski

FIDDLER’S ELBOW MEADOW Robert Kantor, Bruce Rittenberg, Lou Polonkay, Scott Klatsky

FIDDLER’S ELBOW MEADOW Bill Bergen, Tom Bishop, John Kearney, John Moore

FIDDLER’S ELBOW FOREST Rick Bebiasi, Danny Cifelli, Pete Dasaro, Todd Christie

2007 ROYCE BROOK GOLF CLUB Chet Oldakowski, Bill Stake, Michael Kalinak, Tom Consol

2004 ROYCE BROOK EAST Bill Allen, Warren Dodge, Josh Weingast, Gus DiBiase

2006 FIDDLER’S ELBOW RIVER Carl Carlson, Michael Collins, Dick Heptig, Jeff Starr

ROYCE BROOK WEST Dale Shankland, Alvaro Sanz, Sherman Spencer, Ron Kotz NEW JERSEY NATIONAL Doug Roeder, George Otras, John Donnelly, Alex Mironovich

ROYCE BROOK EAST Joe Gallo, Dean DelVecchio, Ron Spears, Tony Leggio 2003 ROYCE BROOK WEST John Kearney, Thom Bishop, John Moore, Kevin Monaghan NEW JERSEY NATIONAL John Donofrio, Michael Donofrio, Fred Gorra, John Mignone FIDDLER’S ELBOW RIVER Ed Brauman, Keith Brauman, Dave Dance, Mike Mancini FIDDLER’S ELBOW MEADOW Bill Cunningham, Gary Helm, Kevin Kelly, Walt Ward FIDDLER’S ELBOW FOREST Jack Frekker, Jon Nesvig, Connie Weaver, Chris Wightman 2002 FIDDLER’S ELBOW MEADOW Mark Nolan, John Fabian, Bob Melvin, Dennis Donnelly


Teams Of Distinction

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2002 (cont.) FIDDLER’S ELBOW RIVER Gary Helm, Bill Cunningham, Walt Ward,Randy Cherkas

2000 (cont.) FIDDLER’S ELBOW FOREST Michael King, Toby Price, John Donnelly, Jon Kayser

1997 (cont.) FIDDLER’S ELBOW RIVER Betty Tolerico, Joe Tolerico, Pete Granwehr, John Morales

FIDDLER’S ELBOW FOREST Jim McFarland, Lou Jablonski, Tom Clark, Regina Egea

STANTON RIDGE Jeff Long, Jim Deam, Bob Failing

STANTON RIDGE Ron Furman, Brian Sikorsky, Howard Hambleton, Chris Kenealy

STANTON RIDGE Ian Perrin, Chris Kurtz, Alan Goldin, Lee Albertson

1999 SOMERSET HILLS Jim Bellis, Mike Lupica, Dave Renzulli, Brian Thebault

NEW JERSEY NATIONAL Cathy Constable, Jeff Constable, Ron Furman, Judith Kenny

STANTON RIDGE Ray Dundas, Bill Morningstar, Jed Petrick, Jay Altmeyer

FIDDLER’S ELBOW MEADOW John Nesvig, Neil Mulchahy, Steve McKiernan, Toby Byrne

FIDDLER’S ELBOW MEADOW Jack Griffin, Michael Liu, Larry Travaglia, Roger Clarke

FIDDLER’S ELBOW RIVER Bob Carney, Julie Carney, Mike Marion, Father Tom Hartman

FIDDLER’S ELBOW RIVER Ron Bozak, A. Freedburg, Gerry Helm, Jerry Lewis

2001 FIDDLER’S ELBOW FOREST Cliff Clark, Tim O’Brien, Dave Peacock, Gene Thaw

NEW JERSEY NATIONAL Tom Bishop, Bill Dittman, Kevin Monaghan, John Moore

1996 FIDDLER’S ELBOW MEADOW Jeff Bauer, Bill Donlin, John Gutman, Dan Fleishman FIDDLER’S ELBOW RIVER Lori Davis, Gary Fuller, Jerry Wakin, John Schule 1995 KNOLL COUNTRY CLUB Dave Long, Bob Forbes, Nancy Telliho, George Burnett 1994 CRYSTAL SPRINGS C.C. Tom Evans, Doug Ritter, Kim Hillers, Mark Dowley 1993 ROXITICUS COUNTRY CLUB Mark Syp, Bob Carlin, Russ Terry, Steve Nazaryk

STANTON RIDGE Bob Bruder, Chris Kurtz, Ian Perrin, Alan Goldin

1998 SOMERSET HILLS Steve Witkoff, Bo Dietl, Jeffery Goldberger, David Edelsteine

NEW JERSEY NATIONAL Gary Helm, Michael Jagacki, Phyllis Sullivan, Vince Zuza

FIDDLER’S ELBOW MEADOW Tom Campbell, Chris Czekaj, Allen Aiken, Mark Agostinelli

1992 ROXITICUS COUNTRY CLUB Bob Carney, Mike Marion, John Morales, Bob Schwartz

2000 SOMERSET HILLS Bo Dietl, Steven Witkoff, John Kelly, Neil Clark

FIDDLER’S ELBOW RIVER Harold Morgenstern, Jeff Mahl, Bob Igiel, Lou Koskovocis


STANTON RIDGE John Moore, Thom Bishop, Kevin Monoghan, Tom Kearney

1990 NEWTON COUNTRY CLUB Jim Stanton, Bill Donlin, Steve Block, Chuck Fugger Jim Keplesky, Geoff Russell, Julie Hug, Mike Marion

FIDDLER’S ELBOW MEADOW John Cafaro, Keith Lerch, Bill Blades, Andy Fusco FIDDLER’S ELBOW RIVER Alan Aiken, Christopher Czekaj, Kevin Leslie, Kevin Hanft

1997 FIDDLER’S ELBOW MEADOW David Epstein, Dick White, Bernie Kosar, Mark Gordon

Friends For Life

Friends For Life

Do not let what you cannot do interfere with what you can do


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2013 1997

1996 2003


Classic covers through the years By Phil Zusi


wenty years ago I was given an opportunity to work on the book for the “Sixth Annual Steven A. Cox Charity Classic”. At the time I’m sure I thought “This should be quick and easy” ... 16 pages ... you say you want a PrePaid phone card tipped in with parchment? Uh, sure... Mike, is this billable? And so it began...


It’s been twenty years for me (with a couple years off after a move to Texas). Helping out on the creative side of the event has been challenging, fun, frustrating ... but always rewarding. I truly miss the day of the event, seeing friends and colleagues, taking part in the golf, and enjoying the reception at the end of the day. Inevitably, I always walked away humbled, honored and proud that I could contribute in a small way to the success of such a cause in the memory of Steve Cox. 1995: My first. Sixteen pages with a PrePaid card tipped into the book. Learn ing about Steve. Developing an appreciation for the cause. AND get ting to know the force that is Mike Marion. 1996: The book grows to 60 pages (see comment about Mike above). The cov er featured a vintage foursome photo which featured Mike’s dad. 1997: A simple cover design with a powerful message printed with a gold foil stamp. 1998: Probably my favorite. The simplest of messages – and it beat Met Life’s “For the IF in LIFE” campaign by three years. Coincidence? This book was featured in PRINT MAGAZINE’s national design annual.


2000: Continuing the “Life” concept. The cover is fine, but the inside fea tured metallic inks and two different stocks (for any design geeks out there). 2001: After a few months of putting together the book we had to scrample to produce a design which recognized the horrible events of 9/11 – a tragedy which affected so many of us. 2002: T he concept was built around the definition of Inspiration and also reflected in Mike’s annual letter. 2003: “Friends” worked on many different levels. From our continuing friend ships with each other to the children this event assists.


2011, 2012, 2013: Why group these together? These three covers were actu ally all designed at the same time and used in consecutive years. If you look closely, the 2012 version has “22nd Annual” on it – just like the 2011 version. Don’t go looking for your 2012 Classic journal. It’s only like that here and was printed the correct way.

Committed to helping others for 25 years. As it celebrates a milestone, the Cox Classic continues to be dedicated to a great cause — helping people in need. Asurion is proud to support the Cox Classic and the Rutgers Cancer Institute of New Jersey. We too remain true to our mission of helping over 280 million customers stay connected.

To learn more about Asurion, visit www.asurion.com.


Haddad & Partners is proud to launch the new CoxCharityClassic.com We look forward to many more years of collaboration with the Steven A. Cox Foundation.

Interactive Design, Marketing and Strategy To view our other interactive projects, please visit us at HaddadPartners.com




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Celebrating “Friends of Steve� for 25 years

FormCo is a proud supporter of The Cox Classic and all of those who have bravely fought cancer

www.formco.net Working Together | Helping Others | Creating Solutions

Twitter & The Classic: What if... ####### By Eugene Innocenti (Gene Innocenti@ATTUniversity)


s a relatively recent phenomena in the evolution of human interaction, Twitter has found its niche as a driver of “buzz,” trends, or just useless information via highly economical messages of no more 140-characters (so if you’re long winded, you’re probably not “tweeting”). Twitter also has its own language of hashtagology in which the “#” becomes a sort of organizing principle: so users can group posts together by topic or type by use of hashtags. If you already use Twitter, we’re sorry if we’ve put you to sleep. For others less adventuresome into the social media networking space, we hope that primer helps put the following “what if”—what if Twitter was around earlier in the Cox Classic’s history— tweets into context…

#JimNantz arrives at CC, greeted by lead volunteer #SusanCampbell. Gene: whattaya think of him? Susan? Hello? #starstruck #inlovewithJim #giddyallday #hellofriendsindeed! #Maddog skips stop at restroom sink after doing his biz during break at 2002 FAN Radiothon. Greets Geno with hearty handshake. #pphands #clearlynotagermaphobe #cantnotshakethedamnhand #SergioGarcia helicopters in to CC at dawn, plays 18 holes at Somerset Hills with VIPs, helicopters out. Day after Europe lost #RyderCup at Brookline. Freaking Sergio Garcia! #forgottomention:drankandpartiedallnightnightbefore #Imus interviewing #ATT chairman Dave Dorman live at the CC on #MSNBC: Imus: Mike Marion does a great job; DD: who? #Knowyouremployees #Mikewho? #Davewho?!

Chuck informs CC guest and supporter #JackWelch his shirt tail is sticking out of unzipped fly. #zipperfailure-calltheengineers! #clearlymissing his handlers! #savedtheCEO #Ibrinigmythingtolife Expletive tirade from WFAN’s #MikeFrancesca when #FiddlersElbow sandwiches arrive at remote radio booth without mustard, mayo, ketchup. #wherestheeffingcondiments #heatethemanyway #thosewerentbadbringmore Skunk tries to join early gathers of the 2000 event in Fiddlers ballroom just as Imus arrives for broadcast. Pulling out gun he says, want me to shoot it? #pickyourpoison #calltheaspca #hewouldhavedoneit Crank call to #WFAN crew: #BoDietl has massive heart attack. Caller turns out to be Dietl himself. #Imus faints but is revived. #duped #todayApril1? #SidRosenberg hits on every female CC volunteer at preevent dinner. Retreats to room alone. #struckoutthatnight #who? #whereishenow? #whocares? Errant #Imus tee shot on #Fiddler’s River 18 strikes spectator. Turns out to be Mrs Henry Cox (Steve’s mom). #cantmakethisstuffup #theoneperson #evelynunphased eScore trial falls short. Company rep looks like #AlfredENewman which only magnifies mess. #usethepencil #glitcheshadpeopleinstiches #wascoolfor15minutes #MikeFrancesca in golf cart pushed up Fiddler’s hill by CC volunteers #Chuck and #Geno. Watch the roll back. #heaintheavy

COX CLASSIC HISTORY: there was just 18 golfers at the "2nd Annual" on October 11, 1991, including this group of Steve's University of Scranton buddies, and an AT&T'er and colleague of Steve (included here for good measure). $2,000 was raised for the Tomorrows Children's Fund, proving that even charity golf events need to crawl before they can walk...

Check us out on facebook (“Cox Charity Classic”) and keep abreast of all things Cox Classic: get the scoop on special guests, prizes and other details of upcoming events, check out pictures from the Classic‘s history, catch the latest news from RU CINJ, stay in touch with fellow “Friends of Steve”, and more… ST C h



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COX CLASSIC HISTORY: With size comes exposure--in this case, the Pulaski Skyway, in recognition of another CC milestone: $5 million raised! (Of course the production and media costs were donated!)

COX CLASSIC HISTORY: A mere 20-days after the tragedy of 9-11, with NYC Mayor Rudy Giuliani imploring New Yorkers to "get back to normal," the Cox Classic got down to business, raising $640,000--including $90,000 for the 'Widows' and Children's' Fund of the FDNY/NYPD...

COX CLASSIC HISTORY: this Labor Day weekend presents a great opportunity to thank all of our volunteers who make the Cox Classic run so smoothly. There are so many wonderful images of volunteers over the years, but this one remains one of our favorites!

If you LOVE the event, LIKE us on facebook!

To Shut It Down Or To Step It Up That Was The Question. By W.O Marion


he 2001 Cox Classic was scheduled for October 1, and that was most unfortunate timing. The entire country – much of the civilized world, for that matter – was still in a state of shock in the wake of the terrorist attacks of 9/11. New York City itself remained deeply in mourning, trying to come to grips with the magnitude of the horrifying acts that brought down the World Trade Center buildings and abruptly ended the lives of more than 2700 people.

charity, The Imus Ranch – a working 4,000-acre cattle-raising operation in New Mexico designed as getaway to the Old West for children with cancer as well as siblings of SIDS victims – was one of the Classic’s beneficiaries. His participation in and attendance at the Cox was huge: The Imus Teed Off Challenge attracted a host of celebrities, and as a sort of side show leading up to the reception raised a good sum of money and was also lots of fun.

As the sickening images of those planes slamming into those

buildings were replayed over and over again – not only on tv screens everywhere but soon thereafter in people’s minds where they became indelible – golf quickly slid down the ladder of desirable activities. In fact, in the immediate aftermath of the tragedy, there was some pressure to cancel the 12th Annual. A major mouthpiece of the Cox in those days was radio personality Don Imus who used his popular WFAN morning drive time show, Imus in the Morning, to help publicize the event. His

However, at that point, fun was not topof-mind for most New Yorkers, including Imus. He was still so shaken by 9/11 that he not only opted out of participating but also recommended pulling the plug altogether for 2001. After all, he had been on the air when the strikes occurred and had provided a virtual “play-by-play” for his massive listening audience. He simply wasn’t up for it, and under those circumstances, nobody could blame him. So with one of the event’s main attractions no longer involved,

a dilemma now confronted Mike Marion and his team of organizers: To cancel? Or not to cancel? To dissolve a year’s worth of effort and risk losing hundreds of thousands of dollars in donations already pledged? Or to “get back to work” as New York Mayor Rudy Giuliani urged everyone to do? In short, to shut it down? Or to step it up? After consulting with each of the major sponsors – all of whom understood the “keep moving forward” spirit of Mayor Giuliani’s entreaty and agreed with it – Marion and company made their decision: The tournament would proceed as scheduled, but with a major change of focus.

• Former MLB stars Brooklyn Dodger Ralph Branca and New York Giant Bobby Thomson were honored guests. October 2001 marked the 50th anniversary of Thomson’s legendary bottomof-the-ninth 3-run homer (aka, The Shot Heard Round The World) that won the game 5-4 for the Giants and put them into the World Series. Branca served up the pitch. • Rich Whitehouse recorded the second (and last, so far) hole-in-one in tourney history.


• Former NY Giant football great George Martin gave the keynote speech. He stated that he was humbled to be in the presence of New York’s Bravest and reminded us all who the real heroes are.


• FDNY Captain John Sullivan, overwhelmed by the outpouring from the standing-room-only crowd and the longest standing ovation in Cox history, thanked the audience “…for recognizing the job we perform and for your generosity.”

• Vocalist LaJuan Carter-Dent provided a fitting conclusion to the reception with a stirring rendition of America the Beautiful.






It was, perhaps, the most emotional moment in Cox Classic history, and the donation alone justified the decision to proceed. But without Mayor Rudy Giuliani’s rallying cry, it might never have happened. ou s nd That would have been a shame because many om t he y Th Wo r b b consider it the best Cox Classic ever: Some 600 ld’ immor t al, Bo guests showed up, $570,000 was raised for charity, and for a day, we were all able to transport ourselves out of the shadow of September 11 and into a celebration of the generosity and resiliency of the American spirit.

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York Gian t “Shot

at the 12 th A nnua

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Thus, in a poignant ceremony at Fiddler’s Elbow Country Club on the evening of October 1, a crew of New York City Firemen from Engine 92, Ladder 44, in the South Bronx, was recognized for their bravery and selflessness. Honorary Chair Betsy Bernard, President and CEO of AT&T Consumer Services, then presented them with a $90,000 check, earmarked for the Widows and Children’s Funds of the FDNY and NYPD.

Highlights of CC12 – 2001

Why We’re Still Here by Bob Carney

Great fun. Great cause. For 25 years! What’s more, thanks to Mike’s leadership and the unflagging support of Steve’s family and friends – you – it’s done something not at all easy to do, something popularity can’t accomplish, something that’s been part of this event’s soul from year one, and that’s to keep Steve’s memory vividly alive and in service to the fight against cancer, especially among women and children. To date, $6.4 million has been raised for: Tomorrows Children’s Fund CJ Foundation for SIDS IMUS Ranch Widows and Children’s Fund of NYPD and NYFD St. Jude Children’s Research Hospital LIFE LPGA Pros in Fight to Eliminate Breast Cancer Todd M. Beamer Foundation Rutgers University Steven A Cox Scholarship in Cancer Research

This year’s donation will go to the Rutgers Cancer Institute of New Jersey, which includes the Prostate Cancer Program, the LIFE Center, and the Steven A. Cox Scholarship in Cancer Research. The Hall of Fame golfer Byron Nelson, who won an amazing 11 consecutive tournaments in 1945, said of the golf event that he created in his retirement: “This is the best thing that ever happened to me in golf. It’s better than winning the Masters, better than the 11 in a row, because it helps people.”

Nel son


t’s hard not to love that Ice-Bucket challenge, right? Great fun. Great cause. It’s all over the place. But as I watched – I think it was the 43rd Facebook video – of a relative, friend, celebrity or billionaire being doused with ice water and shrieking like a schoolchild, I was reminded of just what a remarkable thing the Steven A. Cox Charity Classic is, and, God willing, will be for decades.

Which, back in the day, I thought was a bunch of malarkey. Really Byron? Bigger than the 11 straight? C’mon.

on Byr

But now that’s exactly how I feel every year when the @#$%!& golf round is behind us and I hear Steve’s thank you note read, listen to the annual toast, and watch the video of Steve, the young friend lost too soon whom we’re determined to keep with us somehow. A man who, knowing he was going to lose the fight with cancer, suggested to his father that a “I’d rather be sailing” bumper sticker might be a nice touch on his casket. His words directed to the eight friends who held that original “golfathon” and raised $2000, was also perfect: “And an ex-

“And an extra special thank you to all of the golfers who were nice enough to take time out of their crazy schedules to hit the golf links on my behalf (what a sacrifice that must have been!!!)” tra special thank you to all of the golfers who were nice enough to take time out of their crazy schedules to hit the golf links on my behalf (what a sacrifice that must have been!!!)” There are some 150,000 charity golf events each year. They raise – remember this when you hear the pale claims of other sports – some $3.9 billion for good causes. (Only $125 million of that coming from the PGA Tour). The average event, often created in the same way that the Cox Classic was, in support or memory of a friend, raises about $26,000 year, less than half of what the Classic does annually now, and only a tenth of our average over 25 years. (We had ice-bucket years, too, from 1997 to 2007, with one tournament raising $720,000 in a day). Now back to its more intimate roots, as the board has said, this event will generate about $90,000 this year.

you can really play. (Which, chances are, you cannot). It’s okay if you lapse into thinking it’s all about golf or the stupid raffle. (“I was ONE number off!”) It’s okay even if you think it’s just about the money or getting together with friends. But when the golf is over and the “ringers” have won and your strip of raffle tickets missed the grand prize number by exactly 702, or you’re kicking yourself because you forgot to use all 7 of your Mulligans, forget golf and take time to remember what we’ve been trying to do all these years. Let a bucket of warmth and compassion wash over you and thank Steven Cox and all his friends for coaxing you back into the real world, and congratulate yourself on something that someday you will view, as Nelson did, as more important than anything the world gave you credit for. That’s the Steven A. Cox Charity Classic.

So congratulate yourself on a job well done, and done for a long time. A final note, however. As his letter suggests, it’s okay with Steve if you do not feel that emotional connection to our event’s true meaning until you’re reminded to. It’s okay if you show up obsessed with winning the scramble, capturing the women’s Long Drive, or impressing Val Skinner or Pat Bradley or Christina Kim on the 6th tee with a shot that proves

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Congratulations everyone.

RU Is A “B1G” Deal

by David Chmiel

Garden State residents know how great Rutgers is, but its Big Ten affiliation will give the rest of the country a taste of just what ‘Jersey Strong’ means.


n November 6, 1869, the institution of higher learn-

Michigan, Michigan State, Minnesota, Nebraska, Northwest-

ing formerly known as Queens College beat the insti-

ern, Ohio State, Penn State, Purdue, Rutgers, and Wisconsin)

tution of higher knowledge still known as Princeton

is one of the five “power” conferences that set the standard

University, 6-4, in the first college football game. Tapes of Ye

for excellence in college sports. The conference today boasts

Olde Sportscenter could not be found, so football historians

14 men’s sports and 14 women’s sports, with nearly 10,000

can’t be sure whether the Queens boys scored two field goals or missed the extra point.

athletes participating. They also have their own TV network, a cash cow for Big Ten members. Just this year, the conference opened

What historians do know is that

an office in New York City (perhaps

Rutgers University, the institu-

owing to Rutgers’ proximity to

tion of higher learning former-

the massive New York media

ly known as Queens College,

market and the advertisers

is one of the eight “Colonial


Colleges” (Harvard, Yale, William & Mary, Princeton,

Kate Hickey, Senior Associ-

Columbia, University of Penn-

ate Athletics Director/Senior

sylvania, Brown, and Dartmouth are the others) that were first founded in the United States. So when all the fuss was being made about how great

Women’s Administrator, says the move to the Big Ten has been a godsend for athletes in the under-the-radar (read: not big cash generators) sports.

the move to the Big Ten would be for Rutgers, the more than

“Speaking for our Olympic sports (those except football

450,000 alumni — as well as the present student body,

and men’s/women’s basketball) since those are the sports

faculty, employees, and administrators — knew just how

I oversee, the energy level of our student-athletes is a whole

fortunate the Big Ten is to get access to the RU traditions.

new level,” she said. “They see opportunities to compete against and succeed against the best competition national-

The Big Ten was founded in 1895, when presidents from

ly. They know they are part of a special time at Rutgers and

a group of Midwestern universities got together to set up

they are embracing the opportunity to be part of history. The

an organization to rule intercollegiate athletics. Today, the

creation of new rivalries in all sports has increased the ex-

conference (comprised of Illinois, Indiana, Iowa, Maryland,

citement in our students. The academic and administrative

collaborations have created an energy and enthusiasm on

categories are enhanced in technology and research and

campus as well--virtually every department on campus is

collaboration and within other universities. This cements

involved in some type of collaboration through the Big Ten

our presence all over the state and helps grow the Rutgers

Conference or the CIC.”

name all over the country. It will provide optimal benefit in our interactions with the 16 other New Jersey hospitals, with

The CIC? That is the Committee on Institutional Cooperation,

clinical-trial activities, reach throughout the state and allow

a consortium of the Big Ten’s 14 member institutions and

us to continue our mission of bringing the highest level of

the University of Chicago. The CIC allows the universities

care and research right to patients throughout the state.”

research departments to work together on cutting-edge programs, and has the potential to draw even greater investment to the CIC member schools.

The opportunities for Rutgers will only grow. RU will be a fully vested member in 2021, which will give it a complete share in the TV

Rutgers 65,000 undergraduate

revenue. But in the meantime, the

and graduate students, its out-

buzz around its new affiliation

standing academic programs,

has spurred growth in the en-

and its global profile, make it

dowments of its athletics and

a perfect complement to the

general development pro-

conference. The Rutgers Can-

grams and is spreading the

cer Institute of New Jersey’s

word about Rutgers across

director, Dr. Robert DiPaola – a

the nation through the Big Ten

mult-year participant in the Cox

athletics brand.

Classic, this year’s keynoter, and a full-fledged “friend of Steve” – last

“This helps our coaches in recruiting

year discussed the power of the Big Ten

tremendously,” Hickey says. “New Jersey’s


top athletes can get a Big Ten academic and athletic experience right here at home. While Rutgers has been a

“The Big Ten for Rutgers is a huge opportunity, because

top-notch institution academically, the association with the

we now will be part of a Big Ten cancer consortium that

Big Ten has helped shine additional light on this. Now when

will allow our doctors and researchers work with their peers

New Jersey’s top prospective student-athletes want to stay

throughout the network of the member schools, which all

close enough to home for their families to see them compete

are tremendous research universities,” DiPaola says. “This

against the top competition, we are right here.”

will provide such added value for the patients and creates a link in a more meaningful way through Rutgers, where the

25th Annual Steven A. Cox Charity Classic Sponsors Presenting Sponsors Celgene Corporation The Hibbert Group New Jersey National Golf Club

Gold Sponsors

Asurion Haddad & Partners, LLC ProSys Information Systems

Silver Sponsors

Ferriero Engineering, Inc. Genpact Pharmalink

LPGA Clinic Sponsor Tobe Direct

Bronze Sponsors

Ace Twill Printing, Adeptus Partners, Bridgetree, FormCo, Inc., Grubman Compton Foundation, inVentiv Health, Stifel, WPLJ Radio, Zaptitude

Marketing Friends and Partners

AT&T, Atlantic City Electric, Black Oak Golf Club, Yogi Berra Museum and Learning Center, Bridgestone Golf, Cava Winery & Vineyards, Inc., Cheesecake Factory, Classic Harbor Lines, Cherry Valley Golf Club, Crystal Springs Golf Club, DG3 North America, Inc., Empire Golf Management, Jay and Lyn Ferriero, Great White Shark Enterprises, Hartefeld National, Terry McLain, Metedeconk National Golf Club, Minisceongo Golf Club, Pine Barrens Golf Club, Ridgewood Country Club, Royce Brook Golf Club, Roosmoor Golf Course, Rutgers University Foundation, Rutgers Athletics, Sands Casino Resort - Bethlehem, Sellar Richardson, P.C., Stanton Ridge Golf Club, 3balls.com, Inc., Trump National Golf Club-Bedminster, Twisted Dune Golf Club, United States Golf Association, University of Scranton

The Steven A. Cox Foundation Trustees gratefully acknowledge the following individuals and organizations whose support of’ the 25th Annual Cox Classic has been invaluable: Robert DiPaola, M.D., Rutgers Cancer Institute of New Jersey Dr. Richard Edwards, Executive Vice President, Rutgers University Nevin E. Kessler, President, Rutgers University Foundation Val Skinner, Founder, LIFE Pat Bradley, LPGA Tour Symetra Tour Players Tim Moonan and Family, The Hibbert Group Greg Geissman, Celgene Eric Bergstol, Rudy Virga, Empire Golf Management Sean Toohey, Oliver Filley, Jason Ruggiero, Pierre Bohemond: New Jersey National Phil Zusi Sherb Naulty, Steve Block, Paul Sundick, George Twill Jim Nantz, Melissa Miller DJ Haddad, Benoit Dutrevis, Aimee DiBlasi, Heather Furlong: Haddad & Partners Leanne Kochy, Sandy Brill, Anthony Colella: Rutgers University Foundation Sarah Baumgartner, Jason Baum, Kate Hickey, Andrew Robinson, Kathleen Conlin: Rutgers Athletics Candace Botnick, Debbie Vogel: Rutgers Cancer Institute of New Jersey Parker Weils, Dave Kaplan, Yogi Berra Museum & Learning Center Megan Dubal, Bridgestone Golf, Jay and Lyn Ferriero Phil Micari, Megan Dubal, Bridgestone Golf, Jay and Lyn Ferriero Jack Szigety, Chris Fallon, Bob & Julie Carney Jun Forrestall, Gene Innocenti, Chuck Russo, Jack Ciamillo, Julie Rygiel Don Dalgauer, Ruth Bogoly, Brent Mills, Brooke Herbst Maureen Mallon, Ann Romanovsky, Joan Pagliocco, Matt Ferriero Joe Febonio, Jack Sciabica, Ari Edelman, Tara Olivio, Lisa Torquati, John Kearney, Joe Tolerico Joe Tolerico, Donna Marion, William O. Marion

Trustees of the Steven A. Cox Foundation

Susan Campbell, David Chmiel, Henry Cox, Chairman Emeritus, John Dowd Michael Faletto, Paul Ferriero, Mike Forrestall, Fred Greenspan Mike Marion, Tim Omaggio, Rich Szigety, Chris Thedinga


Anniversary of the Cox Classic

You Deserve A rounD of ApplAuse Rutgers and the Steven A. Cox Foundation work together to battle cancer through cutting-edge research into causes and cures for this deadly disease.

You Make It Possible

Thank You!

B e a Pa r T o f T h I s M o M e n T. s u p p o rt. r u t g e r s . e d u

Investment Banking

Congratulations to the

Cox Charity Classic

on 25 years of success, and our heartfelt appreciation to the

Rutgers Cancer Institute of New Jersey for all the lives you touch! From your friends at Stifel 787 7th Avenue | New York, New York 10019 Stifel, Nicolaus & Company, Incorporated | Member SIPC & NYSE | www.stifelib.com

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WE SALUTE YOUR ENERGY. We’re proud to support the 25th Annual Cox Charity Golf Classic and to be South Jersey’s reliable energy resource for more than 100 years.

Congr atulations to the Cox Classic celebr ating 25 years and thank you to the Rutgers Cancer Institute of New Jersey for all the lives you touch. Eric P. Grubman and Elizabeth K. Compton Grubman Compton Foundation.

"We make Marketing work better."

BridgeTree is proud to support the 25th Anniversary

Cox Charity Classic And

Rutgers Cancer Institute of New Jersey


WPLJ and Fred Greenspan are Proud to be part of the 25th Anniversary

Steven A. Cox Charity Classic


Proud to be a Friend of Steve! Congratulations on 25 Years‌


We congratulate our friends at the Steven A. Cox Foundation on their 25th Anniversary and for their continued support for a great cause.


Adeptus Partners, LLC Accountants | Advisors 6 East 45th Street  10th Floor  New York, NY 10017 Tel 212-758-8050  Fax 212-826-5037 733 Route 35 North  Suite A  Ocean, NJ 07712 Tel 732-745-8800  Fax 732-663-0090 1998 Hillside Avenue  New Hyde Park  NY  11040 Tel 516-354-8877  Fax 516-488-1304

The Best of Sherb Naulty Local iconic nature photographer Sherb Naulty has been coming to the Cox Classic since, well, forever. But he took on his volunteer position as “official” event photographer in 2006. Since that time he has clicked nearly one thousand images at the Cox Classic. Friends of Steve have enjoyed his photography over the years via the annual event souvenir journal and so in this 25th year, we asked Sherb to share a few of his favorite images. Not surprisingly, Sherb’s “selects” capture some of the most enduring relationships of the Cox Classic...






In Memory: Steve Cox May 29, 1958 — May 15, 1991


first got to know Steve Cox in May of 1989 during an AT&T team building exercise at the Mohonk Mountain House in New Paltz, New York. The team building itself wasn’t all that great: the experience was contentious for many people, at times the facilitators lacked control and focus, and the rain – which limited our outdoor activity – was unrelenting. But for me, the event had a silver lining: I got to know Steve. Although I was aware of him, I had never really met or talked with Steve. But we struck up a conversation one night at Mohonk, on one of the large covered porches, watching the rain fall. We covered a lot of ground those two hours: the missteps of the facilitators of the team building exercise, the concept of team, Project Miracles (another team building event which Steve had experienced), life at AT&T and within the consumer advertising department, advertising in general, our respective upbringings, our high school and college days, our spouses and families, our goals and aspirations, sports, the New York City Marathon (which we learned we had both run), and fitness in general. I was struck by Steve’s warmth and positive nature. He also had a great sense of humor. His love for his wife and his family was obvious. His perspective on life was so upbeat and well balanced. I walked away from our conversation with a profound feeling that I had just met one of the nicest people in the world. I remember we also talked briefly about the discomfort in his lower back. It was innocent enough; we had no idea what lay ahead.

Not long after Mohonk, tests would reveal a cancerous tumor had formed on Steve’s hipbone. The medical name was Osteosarcoma. The news came as a shock to everyone, including Steve. How could something like this be happening to someone so young and vital and good? Steve put aside the inequity and quickly focused his energy on fighting the disease. Over the next 22 months he would undergo intensive chemotherapy treatments and several operations. He was in and out of the hospital. His pain threshold was constantly being tested. In the midst of his battle, Steve came to work in my group on AT&T’s College Market Program. Despite his significant physical challenges, he excelled in the job. His performance was exemplary. As a testimony to his contributions, he was honored with the company’s “Spirit of Communications” award. Steve was an insightful, hard working, and dedicated member of the team. He always strove to be his best and do his best. He cared deeply. It was also remarkable how Steve managed around his obvious physical disability. His personal struggle never got in the way of his performance. He simply wouldn’t let it. He persevered. He remained strong, focused and positive. His optimism was inspiring.

I quickly learned that my perceptions of Steve were universally held by a sizable number of people within AT&T and at the advertising agencies with whom he worked. Steve had many friends and acquaintances, who, upon learning of his condition, transformed themselves into an impressive network of support. As Steve’s health deteriorated, we used the phone to stay connected. Our conversations always included his words of appreciation for the cards, letters, tapes, faxes, books and other gifts and mementos that poured in from his friends. Although some of these gestures may have had a higher perceived “marquee” value – like letters from President Bush, Jack Nicklaus, a phone call from Karl Nelson (ex-Giant football player and himself a cancer survivor), personal greetings (via videotape) from Bob Ranalli and Merrill Tutton (top AT&T executives), personal notes from Mr. Tutton, and fellow AT&T execs Ken Bertaccini (also a cancer survivor) and Kim Armstrong (head of the organization in which he worked), and a golf-a-thon in his honor that raised nearly $3,000 – Steve was touched by every act of kindness on his behalf. He often described the collective demonstration of support as “overwhelming.”

impact his burden had on others. My conversations with Steve became a significant part of my life. Despite his own condition, he wanted to talk about me and my family, our work group, and the latest advertising campaigns. He continued to care about the work and the people behind it. As time went on our talks became less frequent but each more valuable. Steve called me one last time on the night of May 1. He said he was saying goodbye to his friends. He said he had come to terms with his condition and was accepting his fate. He was no longer going to fight, that he had given it his best shot – an understatement to be sure. He was now praying to go peacefully. And in his typically unselfish way, he was also praying for a cure so that others could be spared from what he had to endure. There is learning in Steve’s experience: of the need to keep our lives in perspective; of how quickly our fate can change with no apparent reason or logic. Steve spoke of the need to truly live one day at a time and each to its fullest. His message is simple yet profound. I feel privileged to have known Steve. I miss him dearly. I will remember him, and our brief friendship, forever.

Steve also talked about his family often and how fortunate he was to have such a close, caring family and so strong and loving a wife. He knew how remarkable his family was and he spoke of them with pride and love.

And I’ll particularly cherish our one spring night at Mohonk, standing on the porch, sipping beer, watching the rain fall, feeling great about ourselves, our families, our work, and our lives ahead of us.

Steve lived with formidable odds of survival and unbearable pain. Through it all he kept focused and positive and strong. He was strengthened by his faith, and he held on to hope. He also held on to his sense of humor – and would use it to soften the

ST C h

Mike Marion May 16, 1991



ic it y Cl a ss

A Note Of Thanks The original card and personal note from Steve Cox, following the “Golf-A-Thon for Steve Cox,� held on September 21, 1990.

See you at the 26th Annual! October 5, 2015


ST C h



ic it y Cl a ss

Profile for Steven A. Cox Foundation

25th Anniversary Cox Charity Classic Souvenir Journal  

Souvenir Journal from the 25th Anniversary Cox Charity Classic

25th Anniversary Cox Charity Classic Souvenir Journal  

Souvenir Journal from the 25th Anniversary Cox Charity Classic