COWGIRL March/April 2021

Page 1

COWGIRL SPRING FASHION ISSUE

COWGIRL Inspiring the modern western lifestyle

MARCH/APRIL 2021 cowgirlmagazine.com

ALISHA

MIRANDA LAMBERT MARCH/APRIL 2021 US $5.99 CAN $5.99 DISPLAY UNTIL APRIL 6

cowgirlmagazine.com COWGIRL_MAR-APR21_FC.indd 1

NEWTON

HEARTLAND TV’S SWEETHEART

COWGIRL 30 UNDER 30

MEET THE CLASS OF 2021 1/8/21 11:25 AM


Championship Style

Hailey Kinsel 3X WPRA WORLD CHAMPION BARREL RACER

FA M I LY O W N E D & O P E R AT E D • M O R E T H A N 8 5 S T O R E S N AT I O N W I D E • C AV E N D E R S . C O M

COWGIRL_MAR-APR21_IFC-Cavenders.indd 1 3_21 Cowgirl Mag.indd 1

1/8/21 11:26 12/23/20 10:52 AM AM


LOOK FOR THE GENUINE FIREBRAND

COWGIRL_MAR-APR21_001_Hatco.indd 1

1/8/21 11:16 AM


COWGIRL_MAR-APR21_002_Home Folk.indd 2

1/11/21 8:00 AM


NIKKI BELL OGBL0053

COMING SOON

COWGIRL_MAR-APR21_003_Old Gringo.indd 3

1/8/21 11:16 AM


COWGIRL_MAR-APR21_004_MANE-TAIL.indd 4

1/12/21 11:12 AM


STK: C3627 COWGIRL_MAR-APR21_005_Corral.indd 5

www.corralboots.com 1/12/21 7:41 AM


COWGIRL_MAR-APR21_006_DRA.indd 6

1/8/21 11:17 AM


from the American Legends Collection

www.montanasilversmiths.com Follow us

COWGIRL_MAR-APR21_007_MTSS.indd 7

1/8/21 11:17 AM


COWGIRL_MAR-APR21_008_Dakota Sky.indd 8

1/8/21 11:18 AM


STK: L2002 COWGIRL_MAR-APR21_009_Corral #2.indd 8

1/12/21 7:42 AM


COWGIRL_MAR-APR21_010_Shop Cowgirl.indd 10

1/8/21 11:18 AM


crueldenim.com COWGIRL_MAR-APR21_011_Cruel.indd 11

1/11/21 6:46 AM


ROCK & ROLL COWGIRL Tank Top with Graphic, $25.99; Straight Cropped-High Rise, $64.99 (both Summer 4/25), rockandrolldenim.com. Photographer: Ashley Albert Stylists: Ana Sylvia Legarreta and Sakshi Vaidya Makeup: Leslie Belcher and RickyDallas (Rick Flores)

12 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_012-017_TOC.indd 12

1/8/21 11:18 AM


features 36 COWGIRL’s mission is to seek out and COWGIRL 30 UNDER 30

publicly recognize young women who are making a name for themselves in the Western industry. Meet the class of 2021! By Team COWGIRL

46 Watching Alisha Newton grow up on the critically HEARTLAND TV’S SWEETHEART

acclaimed series Heartland, in which she has starred for nine seasons, fans are treated to Newton’s character, Georgie Flemming, blossoming from a young scrappy preteen into a grounded 20-year-old. By Wendy Wilkinson Photography by Michelle Faye

52 Spring will never be cooler with these sizzling hot SPRING FEVER

styles brought to these pages direct from the brands themselves. Curated by Ken Amorosano

62 Discover why now is a great time to book a guest or BREATHE IN THE AIR

dude ranch vacation. By Ken Amorosano

70 Max Humphrey, the interior designer and author, is the MODERN AMERICANA

go-to source for a lived-in, layered look that puts a fresh spin on classic American style. By Chase Reynolds Ewald Designs by Max Humphrey Photography by Christopher Dibble

mar\apr SPRING FEVER

52

COWGIRLMAGAZINE.COM 13

COWGIRL_MAR-APR21_012-017_TOC.indd 13

1/8/21 11:18 AM


46 ALISHA NEWTON HEARTLAND TV’S SWEETHEART Photo by Michelle Faye

22

UPDATE

RFD-TV’S The American returns to Arlington; San Angelo moves rodeo to April; Great Western Trail Days shows off its Longhorns; COWGIRL 30 Under 30 goes back to AT&T Stadium with The Cowboy Channel.

24

BOOK REVIEW

Yoga for Riders by Cathy Wood; The Free Horse by Susan Carpenter Noble; Cowboy Cuisine: Beyond Biscuits and Beans by Deanna Dickinson McCall and Gay Gardella.

26

FIRST LOOK

Wrangler steps into footwear; Twisted X premieres the Black Star brand; Mud Lowery drops da bomb on turquoise sunnies; Crown + Brim creates wearable works of art.

30

TRENDS

Pantone predicts marigold will play out in spring; Piping reinforces the lines of style; Retro will never go far from the West; Tie one on with silk scarves for summer!

Rainbow Trout Ranch, Antonito, Colorado

62

BREATHE IN THE AIR

Discover why now is a great time to book your guest ranch or dude ranch vacation. By Ken Amorosano

14 COWGIRLMAGAZINE.COM

MARCH/APRIL 2021

COWGIRL_MAR-APR21_012-017_TOC.indd 14

1/8/21 11:18 AM


WRANGLER.COM

WHAT TO WEAR WHEN

YOU HAVE NOTHING TO HIDE.

COWGIRL_MAR-APR21_012-017_TOC.indd 15

1/8/21 11:18 AM


lifestyle &culture 34

COWGIRL IN LOVE

A Western wardrobe essential, a cowgirl hat, should not be forgotten on your wedding day. By Jenna Link

36

COWGIRL 30 UNDER 30

COWGIRL’s mission is to seek out and publicly recognize young women who are making a name for themselves in the Western industry. Meet the class of 2021! By Team COWGIRL

70 Max Humphrey, the interior designer and author, is the MODERN AMERICANA

go-to source for a lived-in, layered look that puts a fresh spin on classic American style. By Chase Reynolds Ewald Designs by Max Humphrey | Photography by Christopher Dibble

76 This hearty and wholesome one-pot meal will make your COWGIRL IN THE KITCHEN

St. Paddy’s Day feast a memorable one, knowing that you’ve mastered the knack of corning your own beef. By Susan L. Ebert

70 Every Issue 18 | editor’s note 80 | cowgirl iconic 20 | on the cover 16 COWGIRLMAGAZINE.COM

MARCH/APRIL 2021

COWGIRL_MAR-APR21_012-017_TOC.indd 16

76 1/8/21 11:18 AM


LOOK|WHAT’S ONLINE

Jackie Hobbs-Crawford; and DS Sassy Shiner “T-Boy”; Photo by Joe Duty / PRCA.

COWGIRL MAGAZINE .COM THE “JOURNEY” OF A LIFETIME 19x World Champion Jackie Hobbs-Crawford rode into the first ever Wrangler National Finals Breakaway Roping sitting second in the standings and six months pregnant with her daughter, Journey. Roping with a cut-off saddle horn, Crawford quickly rose to the top of the leaderboard after Round 1 and continued her winning streak until Round 5 when she turned herself in for an illegal catch, taking herself out of the average and lead in the standings. After 10 rounds and breakaway’s top cowgirls battling it out in the toughest roping we have ever seen, Crawford claimed the title she had been chasing her whole life, the first-ever Wrangler National Finals Breakaway Roping Champion. This win marks Crawford’s 20th WPRA world title. “This is one amazing journey that I get to be on, and little Journey gets to be on too,” said Crawford of her win.

THREE FOR THREE

After winning five go-rounds and breaking her own world record on a standard pattern with a time of 16.56 seconds, Hailey Kinsel claims the 2020 Wrangler NFR Barrel Racing Champion title, the Wrangler NFR Barrel Racing Average Champion title, the RAM Top Gun Award for highest-earning competitor overall at the Finals, and becomes a member of the elite club of cowgirls who have claimed three consecutive world titles.

Hailey Kinsel and DM Sissy Hayday “Sister”; photo by Roseanna Sales / PRCA.

KEEP IN TOUCH STAY UP-TO-DATE ON ALL THINGS COWGIRL! COMMENT | LIKE | SHARE COWGIRLMAGAZINE.COM 17

COWGIRL_MAR-APR21_012-017_TOC.indd 17

1/8/21 11:18 AM


 Alisha

Newton Charlie 1 Horse 

Photo by Bruno

Photo Michelle Faye Photo by Joe Duty / PRCA.

Jackie Crawford

EDITOR’S NOTE

Year of The Cowgirl

t

he strength and momentum of cowgirls in the Western industry is unstoppable. Just think about it. Jackie Crawford just won the Wrangler NFR’s first ever Breakaway Championship while six months pregnant! So many female leaders in our industry just making it better for the entire family. We are so proud to announce our COWGIRL 30 Under 30 presented by The Cowboy Channel class of 2021 in this issue. We had more than 100 gals apply, and it was no easy task for the committee to make its final selections. There is a talented force out there leading the pack and creating opportunities for the up-and-comers to look forward to. This list of 30 is diverse when it comes to professions and you will see young women from all over the country and Canada, in fields of working cowgirl, rodeo athletes, business executives, cattle and stock managers, as well as a packer, and one attorney! We are just so proud! We are also excited about Wendy Wilkinson’s cover feature on actress Alisha Newton from the TV series, Heartland. This dynamic young horsewoman literally grew up on the set of the acclaimed series and has blossomed into a 20-something powerhouse with nine-year’s experience under her belt buckle. Canadian photographer Michelle Faye did an

incredible job capturing imagery of Alisha and we are proud to also have her as of one this year’s COWGIRL 30 Under 30. In a fashion feature first for COWGIRL, we decided to reach out to some of our favorite brands to see what they had in store for Spring 2021. This incredible collection of images professionally styled and photographed by the best in our industry is not only stunning to look at, but it also represents and the aggressive and growing mission to trend style and new looks for women living the Western way of life and beyond who like to get dressed up! Another feature in the issue we are loving to share is on dude and guest ranch vacations. We asked members of the Dude Rancher’s Association why now is such a great time to book a ranch vacation and let them speak for themselves. After all the restrictions and uncertainties of life during the COVID-19 pandemic, it makes perfect sense to get out to the mountains and breathe in the fresh air. Finally, for the luck of the Irish, Susan L. Ebert’s corned beef and cabbage recipe should not be overlooked. Ever corn your own beef? No? Well Susan shows you how in this delicious original that everyone will love!

Ken Amorosano EDITOR & PUBLISHER

ken@cowgirlmagazine.com 18 COWGIRLMAGAZINE.COM MARCH/APRIL 2021

COWGIRL_MAR-APR21_018-019_Editors_Masthead.indd 18

1/8/21 11:18 AM


March/April 2021 Volume 13, Number 2

Editor & Publisher KEN AMOROSANO Associate Publisher LUCINDA AMOROSANO Features Editor

SUSAN L. EBERT

Shelter Editor

CHRISTY NIELSON

Book Editor CHRIS ENSS

Digital Marketing Manager JENNA LINK

Digital Content Manager CARLY BILLINGTON

Contributing Photographers KEN AMOROSANO CHRISTOPHER DIBBLE SUSAN L. EBERT MICHELLE FAYE KASSIDY SHELTON NATALIE TRAVIS

Contributing Writers

KATIE ARMSTRONG CARLY BILLINGTON EMILY FOUGHT JENNA LINK CHASE REYNOLDS EWALD KIRSTEN ROBINSON WENDY WILKINSON

Rods_CountryGrace_CowgirlMag_March/April2021.indd 1

12/28/20 4:54 PM

Advertising Director

CALLIE TICE (817) 269-1240 CALLIE@COWGIRLMAGAZINE.COM

Advertising Brand Managers

GEENA MARCUZZO (831) 915-0355 GEENA@COWGIRLMAGAZINE.COM ALEXANDRA MORCOM (405) 626-7673 ALEX@COWGIRLMAGAZINE.COM

COWGIRL neither endorses nor is responsible for the content of advertisements in its pages. The contents of this magazine may not be reproduced in whole or in part without consent of the copyright owner. Printed in the United States of America Copyright 2021 by Modern West Media, Inc. Subscriptions, Renewals, and Address Changes 855-808-8782 • Fax: 818-487-4550 • cowgirl@pubservice.com www.cowgirlmagazine.com

COWGIRL® is a registered trademark of Modern West Media, Inc. All rights reserved.

COWGIRLMAGAZINE.COM 19

COWGIRL_MAR-APR21_018-019_Editors_Masthead.indd 19

1/8/21 11:18 AM


ON THE COVER ALISHA NEWTON

Photo by Michelle Faye

HEARTLAND TV’S SWEETHEART

I

n celebration of our annual COWGIRL 30 Under 30 presented by The Cowboy Channel search, we looked in all areas of business, sport, and entertainment. Fans of Heartland have watched our cover girl Alisha Newton grow up on the critically acclaimed series, in which she has starred for nine seasons. Viewers have witnessed Newton’s character, Georgie Flemming, blossom from a young scrappy preteen into a grounded 20-year-old. Not only does she understand the value of hard work and fair play on the Heartland family ranch, she has also developed extraordinary equine skills. In real life, Newton is a disciplined professional who perfectly represents the character of COWGIRL’s 30 Under 30 endeavor. So not only is Alisha honored as one of our class of 2021, we have also taken this opportunity to feature her on the cover and in the pages of this important issue. Wendy Wilkinson sat with Alisha and shows us an inside look into the young actress’s life, both professional and private. Photographer Michelle Faye took the amazing pictures for the cover and article and captured Alisha both on, and off, the set.

COWGIRL_MAR-APR21_020-021_On The Cover.indd 20

1/8/21 11:19 AM


CONTRIBUTORS SUSAN L. EBERT is a lifelong horsewoman whose equestrian endeavors include such diverse disciplines as eventing, foxhunting, show jumping, reining, cutting, and even horseback hog hunting. She is the author of the national award-winning book, The Field to Table Cookbook, (Welcome Books, 2016). Her magazine background includes Texas Monthly, Organic Gardening, and Texas Parks & Wildlife magazines.

WENDY WILKINSON has been a writer in the celebrity horse world for more than a decade. She co-authored the New York Times best-selling book People We Know, Horses They Love and several years later partnered with Morgan Freeman on Morgan Freeman and Friends, Caribbean Cooking for a Cause. A contributor to Cowboys & Indians magazine, her cover stories have included Freeman, Tom Selleck, Hugh Jackman,Tommy Lee Jones and Leonardo DiCaprio, to name a few. CHRISTOPHER DIBBLE is a photographer specializing in lifestyle interiors and portraiture. He currently creates imagery for home good brands and works closely with interior designers including Max Humphrey, Nate Berkus, and Jeremiah Brent. While portraiture and interior design are two rather different genres, Christopher has combined his knowledge of both to create imagery of spaces that tell a story. CHASE REYNOLDS EWALD is the author of nine nonfiction books. The most recent, American Rustic, a collaboration with photographer Audrey Hall, was named one of the Best Home Books of 2015 by Architectural Digest. Their book Modern Rustic will be out this fall from Gibbs Smith, Publisher. Chase writes about western lifestyle, art, design, food, and travel from her home in northern California.

COWGIRL_MAR-APR21_020-021_On The Cover.indd 21

www.cowgirlconfetti.com @cowgirlconfetti

1/8/21 11:19 AM


UPDATE

COWGIRL

COMING UP

RFD-TV’S THE AMERICAN RETURNS TO ARLINGTON Elite athletes from across all rodeo disci- of incredible fans who attend the event plines will converge in AT&T Stadium in from all across the country.” Through a seArlington, Texas, March 6-7, when RFD- ries of qualifiers, The Semi-Finals, and The TV’S THE AMERICAN dives in for American, the event attracts the top PRCA the “world’s richest weekend in Western and WPRA athletes in the world and pits sports,” with prize money surpassing $2.4 them against underdogs who advance million. Also coming back is breakaway from The American Semi-Finals, as all conroping, the burgeoning women’s competi- testants battle for the biggest single paytion category that made its debut at the check of their lives. RFD-TV’s The Amerievent just two years ago. “For the seventh can is the result of a full-year of work for consecutive year, The American Rodeo rodeo’s most talented athletes who comhas taken over one of the largest stadi- peted in qualifying events all year long in ums in the world and has provided our the hopes of earning a chance to rope and rodeo athletes an opportunity to win big,” ride in this high-dollar event. Anyone can said Raquel Gottsch, CEO of The Cowboy qualify via the Semi-Finals and any contesChannel. “With the support of Duran- tant who advances to The American and go Boots as our official presenting spon- out-rides or out-ropes the sport’s super stars is eligible for an additional $1 million sor, we’re looking forward to elevating theby Ken Photo Amorosano rodeo experience for the elite athletes who bonus. Tickets can be purchased at americompete, as well as the growing number canrodeo.com.

Photo by Ken Amorosano Stevie Hillman, winner of the barrel racing championship title at RFD-TV’s The American in 2020.

GREAT WESTERN TRAIL DAYS LONGHORNS

SAN ANGELO RODEO, WEST TEXAS PRCA The San Angelo Stock Show and Rodeo Association has moved the PRCA rodeo portion of it’s annual celebration to April 9-24, 2021. The inaugural San Angelo Rodeo was held in 1934, and is currently presented in the Foster Communications Coliseum on the San Angelo Fairgrounds. The San Angelo Rodeo Committee offers attendees one of the best true rodeos on the PRCA and WPRA circuit open to cowboys and cowgirls across the nation. One of the unique features of San Angelo is its historic town and West Texas love of rodeo. It’s one of the only locations in the world that tie-down ropers get a louder cheer from the crowd than a bull rider! Attendees will also enjoy the carnival and a variety scheduled activities including a Championship Cook-Off, Junior Livestock Premium Sale, a Rodeo Parade, as well as their historic Santa Fe Trail Ride. Learn more about San Angelo and its annual rodeo at sanangelorodeo.com.

The majestic Texas Longhorn is an icon of Texas and the Southwest culture. It represents ranching, the American cowboy, and the pioneer spirit. The Great Western Trail Days is an annual heritage event and show featuring the world’s most impressive Texas Longhorn cattle. Fashioned entirely by nature, the Texas longhorn stems from ancestors of the first cattle that step foot on American soil. Texas Longhorn Breeder Association Trophy Steer Classes will be on display and spectators will see why they are considered “trophies” as the gentle beasts are lead into the show ring. Their horns will amaze you, their colors will astonish you, and their kind demeanor will make you fall in love with them. Great Western Trail Days takes place in Coleman, Texas, March 23-25, 2021. Visit greatwesterntraildays.com for more information.

Peeler Longhorn and her calf.

22 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_022-023_Update.indd 22

1/8/21 11:19 AM


Photos by Ken Amorosano

CELEBRATING OF THE CLASS OF 2021 The COWGIRL 30 Under 30 presented by The Cowboy Channel class of 2021 will be honored in a ceremony and reception during RFD-TV’s The American, March 6, 2021. At the second annual Wrangler hosted Bubbles & Blue Jeans party, recipients and friends of COWGIRL 30 Under 30 2021 will celebrate and be presented to the audience at AT&T Stadium. Guests will sip on champagne while celebrating the amazing women of this year’s COWGIRL 30 Under 30. Presented by the Cowboy Channel, the program is sponsored by Wrangler, Durango Boots, Montana Silversmiths, Charlie 1 Horse, and Cavender’s.

A look back to last year, 2020 recipients, left to right: Janzen Tew, Kirstie Jones, Samantha Crowley, Madison Outhier, Jordan Jo Fabrizio, Kaitlin Gustave, Jenna Link, Paige Stout, The Cowboy Channel sponsor, Raquel Gottsch, Katie Armstrong, Kirbe Schnoor, Karlee Peterson, Natalie McFarland, Brandi Phillips, Olivia Starling Townsend, Katy Lucas.

2020 recipients, left to right: Kirstie Jones and Hailey Kinsel; Jordan Jo Fabrizio and Madison Outhier; Katie Armstrong and Paige Stout.

COWGIRLMAGAZINE.COM 23

COWGIRL_MAR-APR21_022-023_Update.indd 23

1/8/21 11:19 AM


LOOK|BOOKS

YOGA FOR RIDERS By Cathy Wood (Trafalgar Square)

EQUINE ENTHUSIAST and author Cathy Woods has loved horseback riding for many years. Not only is she an avid trail rider but she’s also a devotee of yoga. In the book Yoga for Riders, Woods combines those passions to enable rider and horse to better connect to one another and build the undeniable bond between them. The use of yoga postures to support equestrians through increased flexibility, strength, and balance are well covered in Yoga for Riders, but there’s so much more. The unique program outlined in the highly illustrated book guides readers through the steps to developing balance and symmetry while in the saddle. The first half of Yoga for Riders is all about understanding yoga and its application to horsemanship. A chapter on the joy of truly connecting with a horse is particularly informative. Woods describes ways to enrich the partnership between horse and owner., which can be realized while grooming or feeding the animal or simply sharing space with them while cleaning tack. Learning to bond with the horse while performing such tasks will translate well to the saddle. Horse and rider develop an understanding with one another. Specific breathing techniques and meditation techniques are also included in Yoga for Riders. The detailed exercises are designed to help all equine lovers become more aware and relaxed, which will make for a more joyful experience. Anyone seeking to intensify their relationship with their horse will appreciate Yoga for Riders.

THE FREE HORSE By Susan Carpenter Noble (Book Services) MEGHAN CALLAHAN was just like most girls her age. She enjoyed being outdoors, spending time with her friends, and, most of all, horseback riding. Her parents lovingly noted that she was “horse crazy.” Horses offered a whole new view of the world and Meghan wanted that. She becomes a confident rider on the back of a horse named Savannah, a gift given to her by her best friend’s grandfather, who was also teaching her to ride. On the back of the free horse, Meghan blossoms into a confident and capable young woman. With that newfound confidence she dares to dream of competing for rodeo princess. Author Susan Carpenter Noble’s book, The Free Horse is the perfect read for “horse lovers” of all ages. The next best thing to riding one of those magnificent creatures is reading about them and how they transform lives. The Free Horse is not only an uplifting tale about how a special animal can make all the difference in a young person’s life, but it’s also about friendship. When Meghan makes the acquaintance of a girl with special needs, she and Savannah decide it’s their job to lift her spirits and help her realize her dream. Meghan’s selfless act will endear herself to readers.

Reviewed by Chris Enss, COWGIRL Book Editor, and a New York Times best-selling author who writes about women of the Old West.

COWGIRL_MAR-APR21_024-025_Books.indd 24

1/8/21 11:19 AM


COWBOY CUISINE: Beyond Biscuits and Beans By Deanna Dickinson McCall and Gay Gardella (White Bird Publications)

HIT THE ROAD Rachael Ray. There’s only room in this saddle bag for one cookbook and right now its Cowboy Cuisine: Beyond Biscuits and Beans. Award winning cowgirl poet, rancher, and cook Deanna Dickinson and cattle woman and master chef Gay Gardella have combined their talents to create a cookbook that delivers an array of diverse and delicious recipes to please even the most particular. Traditional cowboy fare consists of bacon, beef, beans, and biscuits, but it’s so much more. In Cowboy Cuisine: Beyond Biscuits and Beans readers will find recipes that represent the culture of ranch cooking–recipes that had their origins from Italian, Basque, and other European countries as well as the Orient. The clearly written, short, and uncomplicated recipes start with breakfast items like Cow Camp Buttermilk Pancakes, Sausage Strata, and New Mexico Style Eggs Benedict. For lunch, there are recipes for Green Chile Chowder and Panhandle Wedge Salad. Recipes for the main event include Braised Lamb Shanks, Lemon Crème Pasta, and Paniolo Shrimp Tacos with Pineapple Sauce. For dessert, cooks can choose from Burgundy Cherry Ice Cream, Flourless Chocolate Cake, and Sweetheart Cookies. Beautiful color photographs accompany the various recipes in Cowboy Cuisine: Beyond Biscuits and Beans and the special hints and tips at the end of the volume are a bonus ingredient that makes this book a keeper.

COWGIRLMAGAZINE.COM 25

COWGIRL_MAR-APR21_024-025_Books.indd 25

1/12/21 9:23 AM


LOOK|WHAT'S NEW

WRANGLER STEPS INTO FOOTWEAR

THE GLOBAL JEANSWEAR GIANT KICKS IT UP A NOTCH WITH A BROAD LINE OF BOOTS AND SHOES BY TWISTED X.

Wrangler’s licensing agreement with Twisted X calls for design and distribution of a Wrangler Footwear line for men’s, women’s, and children across the western, casual/ modern, outdoor, work, and work/ casual categories.

SAVE 20%

on your next order Use code:

Cowgirl20 at checkout

SHOP ONLINE

wranglerfootwear.com

www.kellyherdjewelry.com

COWGIRL_MAR-APR21_026-029_First Look-Ken.indd 26

1/8/21 2:38 PM


IN THE LAP OF LUXURY

Marfa, $379.95.

TWISTED X GLOBAL BRANDS DEBUTS THEIR LATEST AND MOST LUXURIOUS LINE WITH BLACK STAR BOOTS.

Hand-crafted in Leon, Mexico, Black Star boots will be available in 12 styles. Each pair boasts patented CellSole footbeds, to ensure unparalleled comfort in addition to high fashion design. ABOVE: Salado Black/Silver, $414.95; Wimberley, $379.95; Terlingua Dark Teal/Teal, $339.95. blackstarboots.com

COWGIRL_MAR-APR21_026-029_First Look-Ken.indd 27

1/11/21 8:10 AM


LOOK|WHAT'S NEW

THROW ON A LITTLE MUD MUD LOWERY DROPS DA BOMB ON STAID OLD STANDARD ACCESSORIES.

Royston And Kingman Turquoise Buckle, $465; Polarized Kingman and Carico Lake Turquoise Sunnies, $265. Shannon Lee Lowery, or as he is known on Instagram as @mudlowery, dances to a tune of his own with these daring faceframing accents. With impeccable choices of turquoise and wilderthan bracelets, rings, and necklaces, who says you can’t stand out from the crowd? mudlowery.com

COWGIRL_MAR-APR21_026-029_First Look-Ken.indd 28

1/8/21 11:20 AM


ROD’S TRUE WESTERN LIVING

Clothing • Boots • Home • Tack

CROWN + BRIM

JW BENNETT CREATES WEARABLE WORKS OF ART THAT REFLECT THE GRIT AND BEAUTY OF WYOMING. Growing up on a ranch in eastern Wyoming, founder Sarah Kjorstad learned the importance of strong values, connection to the land, and pure grit. Her hats, and the passion that fuels their creation, are a reflection of her classic style and cowboy heritage. Stetson Bryce Palm Hat #OSBRYC $49.95

Custom handcrafted hats, pricing available online at jwbennett.com.

Wildflower Top #85722 $39.95 Rock and Roll Mid-Rise Jeans #92700 $69.95

rods.com

1.800.325.8508

TO REQUEST A FREE CATALOG COWGIRLMAGAZINE.COM 29

COWGIRL_MAR-APR21_026-029_First Look-Ken.indd 29

1/8/21 11:20 AM


LOOK|WHAT'S TRENDING

MOOD: MARIGOLD PANTONE PREDICTS MARIGOLD WILL BE SOUGHT OUT IN SPRING

CHARLIE 1 HORSE Hard To Handle With Green Velvet Ribbon On A 10x Shantung Hat With An Antiqued Cactus Concho; charlie1horsehats. com.

CHARLIE 1 HORSE Gold Digger, $155, charlie1horsehats.com.

MONTANA SILVERSMITHS A Bit of Gold Bumblebee Jasper Earrings, $90 montanasilversmiths.com.

MCINTIRE SADDLERY Leather Mustard Cuff With Tooling, $24.91, nrsworld.com.

DOUBLE J Canary Hornback Gator Print Half Circle Clutch, $450, doublejsaddlery. com.

ARIAT Women's Dixon Western Boot in Mustard, $184.95, ariat.com.

30 COWGIRLMAGAZINE.COM MARCH/APRIL 2021

COWGIRL_MAR-APR21_030-033_Trends.indd 30

Photo by Bruno at Snapthepicture. Styling by Kaci Riggs

1/8/21 11:20 AM


PIPING HOT!

REINFORCE THE LINES OF STYLE WITH PIPING DETAILING

Photo by Ashley Albert, Styling by Ana Sylvia Legarreta & Sakshi Vaidya, Makeup by Leslie Belcher & Rickydallas (Rick Flores).

CLOCKWISE FROM TOP: ROCK & ROLL DENIM Blazer with Contrasting Piping And Smiley Pockets, $90.99, rockandrolldenim.com; H BAR C Women's Red Santa Ana Long Sleeve Western Shirt, $250.99, bootbarn.com; ROCK & ROLL DENIM Women's Dot Geo Print Piped Long Sleeve Western Shirt, $54.99, bootbarn.com.

COWGIRL_MAR-APR21_030-033_Trends.indd 31

1/8/21 11:20 AM


LOOK|WHAT'S TRENDING

RETRO RODEO

THROW IT BACK WITH AUTHENTIC, VINTAGE STYLE AND CLASSIC WESTERN VIBES

AN AL L N EW STANDAR D OF

Using trend-setting design, unmatched craftsmanship and innovative new technology, Signature Quarters builds custom trailer conversions that bring together form and function in a truly beautiful way. Let the SQ team show you how we can create your dream home on the road!

CLOCKWISE FROM TOP: CRUEL DENIM Striped Print Snap Western Snap Shirt, $64.99, CRUEL DENIM Wide Leg Jean, $79.99; CRUEL DENIM Women's Girlfriend Fit Red Printed Snap Western Shirt, $59.99; CRUEL DENIM Women's Girlfriend Fit Gold Printed Snap Western Shirt, $54.99, cinchjeans.com. SIGNATUREQUARTERS.COM

COWGIRL_MAR-APR21_030-033_Trends.indd 32

1/8/21 11:20 AM


TIE ONE ON

SILK SCARVES ARE SURE TO TAKE HOLD THIS SPRING

DC

DC

HIGH

A Whole L

HIGH DESERT CREATIONS A Whole Lot of Country – A Whole Lot of Rock & Rustic

A Whole Lot of Country — A Whole Lot of Rock & Rustic

Honoring The Day Of The Horse Tyrone Turquoise set in a rustic bezel on a sterling silver pendant (2½" x 1½") with sterling silver accent horse. On 12/13/2004, Congress designated the annual Day Of The Horse to honor the economic, historic and cultural contribution that horses have made.

Unbridled #8 Turquoise cut by Jason Brousseau, NM set on a sterling silver pendant (3⅓" x 2") commissioned by Barbara Melvin, Royse City, TX, retired AQHA All Around Grand Champion Competitor.

Kathi Turner Mixed Media Jewelry Designer

Don't leave your wild rag behind this spring! Style up silk scarves in your hair, around your neck, or banda-style to add a bit of Western flair to any outfit. CLOCKWISE FROM TOP: Wilma Wrap, $28; Our Lady Wild Rag, $55; Wild Rose Scarf, $18, rodeoquincy.com.

COWGIRL_MAR-APR21_030-033_Trends.indd 33

highdesertcreations.com @HighDesertCreations kathi89445@yahoo.com | 775-304-6756

1/8/21 11:20 AM


LOOK| IN LOVE

brimming WITH LOVE

A WESTERN WARDROBE ESSENTIAL, A COWGIRL HAT SHOULD NOT BE FORGOTTEN ON YOUR WEDDING DAY

Photo by Natalie Travis, styling + florals by Noble Floral Co., models Noelani & Joe Oliver, ladies hat by Charlie 1 Horse, men’s hat by Resistol. 34 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_034-035_In Love.indd 34

1/8/21 11:20 AM


MODERN

Western with a bohemian vibe, a flatbrimmed hat adds a modern touch to your bridal outfit. Add a bit of edge with a silver concho hatband for a show-stopping walk down the aisle.

FLORAL Effortlessly stylish, a floral bridal hat tops off your wedding-day look with a feminine touch that is sure to turn heads. Design/event planning by Olivia Willow, photo by Becca Louise Photography, florals by Flourish.t

CLASSIC With a touch of Western flair, a classic felt cowboy hat will add some cowgirl credentials to your big day. Vision/photo by Kassidy Shelton/ Lightning Captures Photography, florals by Kristi Mayrand/ Stargazer’s Design.

COWGIRLMAGAZINE.COM 35

COWGIRL_MAR-APR21_034-035_In Love.indd 35

1/8/21 11:20 AM


Photo by Michelle Faye

MEET THE CLASS OF 2021

T

he year 2020 was undoubtably a difficult one for many. With the challenges of COVID-19 and the uncertainties of business opportunities for young up-and-comers, we all somehow persevered. When COWGIRL put out the word that it was accepting applications for its 30 UNDER 30 class of 2021, it wasn’t long before more than 100 entrees where awaiting evaluation. It was no easy task for the committee to systematically go over every application, but when the dust settled, an impressive new crop of candidates was ready to be announced. COWGIRL’s mission is to seek out and publicly recognize young women who are making a name for themselves in the Western industry.Whether they be corporate executives, professional athletes, media professionals, or working cowgirls, we aim to bring them to light to show the industry just how vital these young and talented women are to our industry. We also aim create and grow a network of individuals who can serve as role models and mentors for the future leaders of our industry. We are extremely proud of all of the young women who applied for this class of 2021 and commend you all on your outstanding contribution to this Western workforce.We are proud to introduce the COWGIRL 30 Under 30 class of 2021 presented by The Cowboy Channel.

Alisha Newton  Actress in the TV Series Heartland, Age 20 Watching Alisha Newton grow up on the critically acclaimed series Heartland, in which she has starred for nine seasons, fans are treated to Newton’s character, Georgie Flemming, blossoming from a young scrappy preteen into a grounded 20-year-old. Alisha started riding Western when she was four on her grandma’s Vancouver ranch and added the English discipline at age 11, upon learning that Georgie was going to be riding jumpers on Heartland. She now owns, trains, and rides two horses: Aflame, a Dutch Warmblood Pinto gelding, and Diva, an Oldenburg mare. Alisha has spent 15 of her 20 years around horses. She strongly believes they are a great learning experience, whether she’s sitting and observing their habits and personalities, or watching her friends ride. “No matter how long you are around them, or what style you are riding, you are always learning new things and always evolving.”

36 COWGIRLMAGAZINE.COM MARCH/APRIL 2021

COWGIRL_MAR-APR20_036-045_30 Under 30.indd 36

1/8/21 11:20 AM


Alex Callaghan 

Photographer and Horsewoman, Age 27

Alex Callaghan grew up in Alberta, Canada, immersed in everything horses. She is now settled in Washington State with her cowboy, professional cutting horse trainer, Tim Johnson. Alex now balances life between riding with Tim, running the barn, working on the ranch, going down the road competing, and her Western art print and photography business “Alex Callaghan Photography.” Future for women: “The future of Women in the Western Industry is brighter than ever! The possibilities of what you can do or create in this industry right now are endless. I’m amazed and inspired everyday by what I’m seeing my peers accomplish, and am excited to see what’s next for all of us.”

 Anna Baglione Packer/Wrangler, Age 28 “I have always marched to the beat of my own drum. I’ve never exactly fit into a mold or been “pageant material.” The grit and hard work that’s part of growing up on a ranch in California’s Central Valley is what molded me the most. I began packing when I was 16 years old and instantly fell in love with it. The mountains, the mules and the wilderness can humble any human. This way of life has set me up for success in all my endeavors, and it’s my passion to share it with others.” Future for women: “I envision a Western industry that represents women of all backgrounds. An industry that is always encouraging young women to be themselves and find their passion and community among Western professionals, wherever that may be.”

Brittney Phillips 

Sponsorship & Events Specialist for Boot Barn, Age 28 Brittney Phillips began barrel racing at eight years old, and at the age of 14, found another passion: being a representative for the sport of professional rodeo. Brittney has represented various rodeo committees around San Diego County. She went on to be crowned Miss Rodeo California 2017, and then had the privilege of competing for Miss Rodeo America, where she placed among the top ten. Since 2015, she has worked for Boot Barn, handling sponsorships and partnerships for nearly 260 nationwide stores. Future for women: “There’s no shortage of women within this industry that care about it, while promoting the success of each other. There is an unmatched level of grit and finesse within the heart of every woman who represents our Western culture. I encourage girls from all backgrounds, fashion, rodeo, ranching, to just use your voice.”

 Alexis O’Boyle Photographer, Marketer, Horsewoman, Age 27 From the cattle industry, to rodeo, and art, the Western way of life has always been the only way of life for Alexis O’Boyle. It was at the American Quarter Horse Association that she found her true calling in life: photography, journalism, and design work. She worked at AQHA for over 5 years, both in-house and as contract work. Alexis also spent 3 years with the Lazy E Arena in Guthrie, Oklahoma, where she managed any and all things marketing. Future for women: “My vision for the future of women in the Western industry is to blur the line. What does that mean you may ask? I believe that women must be strong, yet forgiving. Positive, yet realistic. Knowledgeable, yet open-minded, hardworking, and willing to pause and listen to a story from “back in the day.” You never know when you might learn a bit of history that will come in handy for the future.”

COWGIRL_MAR-APR20_036-045_30 Under 30.indd 37

COWGIRLMAGAZINE.COM 37

1/8/21 11:20 AM


PRCA PRORODEO Photo by Alaina Stangle

 Catie Kershner

Silversmith, Kershner Custom Silver, Age 30 Growing up a rancher’s daughter in rural Southeastern Oregon, Catie Kershner turned her passion for ranching traditions into a business when she started working with silver over 10 years ago. Primarily focusing on jewelry, Kershner creates pieces with working ranches, rodeo, farms, and agriculture in mind. Kershner loves to make jewelry that’s “meant to be worn” and stand as a family heirloom representative of ranching lifestyles in the West. Future for women: “Women of the West are running their own ranches, starting successful businesses, raising kids, and collaborating with each other. It’s truly exciting to see the camaraderie among women in the Western industry because we all know it takes a village.”

Photo by McFarland Productions

Erin Delong 

Marketing Manager, Durango Boots, Age 30 Erin DeLong grew up in small rural community in Southeastern Ohio and graduated from Mount Vernon Nazarene University with a Bachelor of Science degree in Marketing and Public Relations. Erin works at Rocky Brands, Inc. and has been the Marketing Manager for the Western division, Durango Boots, for over five years. She manages the brand’s voice, image, and persona in the Western industry. Future for women: “The women I’ve been privileged to work with in the Western industry are self-determined, passionate, ambitious, and are taking the world by storm. They exemplify that if you put your mind to something and put in the hard work, that you can achieve anything. ” 38 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR20_036-045_30 Under 30.indd 38

1/8/21 11:20 AM


 Emily Miller-Beisel Professional Barrel Racer, Age 29

Emily grew up in a non-rodeo family in Southwest Kansas, but always had a deep love for horses and other animals. Her babysitter had horses and let Emily be her “shadow” for several years. She competed in 4-H, NLBRA, NJHSRA, NHSRA, the National Intercollegiate Rodeo Association, and now competes professionally, most recently at the 2020 NFR in Texas. Emily has a Bachelor’s Degree in Dental Hygiene, which she practices when she’s not rodeoing. Future for women: “Women of the Western industry are strong, confident, and essential to our world. It is our job to portray the Western heritage and valuable traits to younger generations and show them leadership skills, and encourage strength and kindness in their lives.”

 Janie Johnson

TV Host/Reporter, The Cowboy Channel, Age 27 Janie Johnson has deep roots in the Western lifestyle. With rodeo parents and a continued passion to compete as a cardholder in the WPRA, Janie has made a career for herself in TV. She is a host of Western Sports Round-Up on The Cowboy Channel, and also travels as a field reporter at PRCA rodeos and events, including RFD-TV’s The American, and the Wrangler NFR. Janie earned her Bachelor of Science from the University of Texas in Radio/TV/Film. While she continues to barrel race, she also enjoys working on her family ranch in Canyon, Texas. Future for women: “My vision is for women from all different walks of life to come together to support one another, and even more importantly to support this sport and Western way of life that we all share and love. The common goal is to better the industry, and women have the opportunity to be a part of every step.”

Katie Schrock  Entrepreneur, Business Owner, Age 30

 Bryce Albright

Katie Schrock is Jill-of-all-trades whose participation in the Western industry is as diverse as they come. A former basketball player at Oregon State University, Katie worked with baseball teams and farm store media departments before taking her career to the state capitol of Oregon. She worked as the communications director and events management coordinator for the Oregon Cattlemen’s Association. In 2018, she started her own company, Western Insights Media, a communications and marketing agency for the Western lifestyle community. She also has a podcast that empowers rodeo contestants and Western lifestyle advocates. Future for women: “I believe that women are the driving force behind the Western industry. It is my goal to share these stories, learn from the best, and mentor those coming through the ranks.”

Executive Director, National Dude Ranchers Association, Age 25 Raised between Wyoming and Montana, Bryce Albright spent many years growing up and working on a dude ranch in a small town. She developed a strong passion for horses, agriculture, people, and the Western way of life. Involved throughout high school in FFA, she graduated from Montana State University Billings with a Bachelor’s Degree in Business Management before landing the position as Executive Director for the DRA. Future for women: “My vision is to see more women move into leadership roles and establish a level of influence and confidence reminiscent in female historical figures. In the Western world, cowgirls are known for strength and resilience, and it’s my hope young girls and women will seek role models and feel empowered by their actions.”

Denise Marie Photography COWGIRLMAGAZINE.COM 39

COWGIRL_MAR-APR20_036-045_30 Under 30.indd 39

1/8/21 11:20 AM


 Gabrielle Sage Western Fashion Content Creator, Age 25 “On the surface I’m a Communication Studies graduate student with four dogs and an obsession with coffee. On the inside I’m a wanderluststruck, vintage-jeans obsessed, iPhone camera junkie. Being a content creator on Instagram is a huge part of my identity and fills my heart with so much passion. It allows me to take the Texan Western fashion loving half of me and mesh it with my mums ‘no rules’ British half. It’s really important to me to use the platform I’ve built to be a place of inclusion and positivity.” Future for women: “Women in the Western industry are only becoming more and more powerful. I see the Western fashion industry expanding further beyond this genre of clothing and becoming more inclusive. For me personally, my goal is to change the way people look at Western fashion.”

Kallie Jo Bearden 

Designer/Owner/Operations Manager, Age 29

 Kim Rounds

As a child of the Western way of life, Kallie was raised in a family where work ethic and respect came first. In West & Company, a business her mom started 18 years ago, Kallie has stepped into an ownership role, running every aspect from design, to sales and marketing. She began designing in high school and has always had a hand in the business, whether it be pricing jewelry, pulling orders, or modeling. “Coming from a long line of Texas farmers and ranchers at a young age working cattle, rodeoing, and ranching was a way of life for me and still is.” Future for women: “For many years creative, and hardworking women have evolved the Western industry from a man’s world to a more women-dominate industry. Those women have paved the way for future generations to leave their mark with innovative ideas to keep the industry fresh and new.”

Specialty Beef Program Manager, Age 28 Kim is the Specialty Beef Program Manager and Social Media Manager for Five Rivers Cattle Feeding, LLC. Originally, Kim hails from northern California where her family runs pairs and yearlings. Kim earned a Bachelor’s of Science from Colorado State University and served as a National Beef Ambassador. Her role at Five Rivers oversees the entire Aspen Ridge natural beef and the international export programs. Kim is also an active competitor in the National Reined Cow Horse Association, and was 3rd in the world at the 2020 NRCHA Celebration of Champions. Future for women: “Women are constantly proving that we bring unique and outstanding talents to the table. We are raising a fearless, ambitious generation who truly realize there is no limit to what you can accomplish. The idea of seeing more high-level female executives, breakaway roping at the NFR, and more positive, impactful female role models than ever truly excites me as a woman in this industry.” 40 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR20_036-045_30 Under 30.indd 40

1/8/21 11:20 AM


 Katherine Merck

Agricultural Attorney, PRCA Timer, and Entrepreneur, Age 31 Katherine Merck is an entrepreneur, cowgirl, and attorney dedicated to uplifting others with her motto #KindnessMatters. A graduate of the University of Notre Dame and Gonzaga University School of Law, Katherine is an advocate for the Western industry. Licensed in Idaho, Montana, and Wyoming, she practices with Falen Law Offices and focuses on laws affecting ranchers, farmers, and landowners. Raised in Spokane, Washington, Katherine chose the Western way of life and proudly calls herself a first-generation cowgirl. After competing in the American Quarter Horse Association and National Reining Horse Association, Katherine became the first Miss Rodeo America from Washington State. Future for women: “My vision for women in the Western industry is to build on the legacy of those that came before us, women like Sandra Day O’Connor, Bonnie McCarroll, Sharon Camarillo, and Pam Minick. These women never let society dictate the constraints of their capabilities and achieved so much for women in our industry, proving that women in the Western industry really can do anything.”

Kaitlin Lorman

Fashion Designer, Entrepreneur, Age 30

 Julia Ayres

Kaitlin Lorman is the creator of Sundial Show Clothing, designing luxury rodeo/riding apparel. “Growing up I was always tall and had many fit issues with clothing, which persisted into the show pen.” Seeing the need for a different kind of equestrian apparel while competing in the IHSA collegiate circuit, she found a niche providing fun and modern designs for the discerning rider. Kaitlin earned a Bachelor’s in Business/Equine Studies from Lake Erie College, and after working for an equestrian and resort wear atelier company for several years, she launched Sundial Show Clothing. Future for women: “I hope that 100 years from now, we end up in the history books as pioneers of our own equality movement! It is our job to teach honor, dedication, hard work, and empowerment to the next generation of women in all of America.”

Sales Operations Manager/Marketing Manager, Twisted X, Age 28 Growing up in a military family, Julia grew accustomed to moving all across the country while developing a love for the Western culture. She always believed this lifestyle was something she was determined to accomplish, and after graduating with a Bachelor’s of Science degree in Equine Sciences from Colorado State University, she started her career in the Western industry. Currently, as Sales Operations Manager at Twisted X, her goal is to constantly advocate for this industry by developing relationships through brand support and valuable promotional endeavors. Future for women: “By setting our standards high and honoring each other as women, we elevate our common passion: the Western way of life. While our industry encourages healthy competition, we as women must become a stronghold for each other while pushing boundaries and questioning the status quo as we continue to shape the future of the West.”

Katie Perschbacher Stock Contractor/Barrel Racer, Age 26 Katie Perschbacher attended Connors State College on a rodeo scholarship and after graduating with a degree in Agricultural Communications, she moved back to Southern Oklahoma, and became involved with her family’s bucking bulls. Fast forward to 2020, she has her own set of cows and bulls and is one of the Stock contractors of the ABBI. “It has been a huge blessing to get to haul and compete with bulls we have raised!” Future for women: “I believe the women before us have paved a way. We just have to take the first step in our journey and go for it. There are women that work in an office, and some on the ranch everyday, but there is a place and need for both. The future of women in the Western industry is so bright!” COWGIRLMAGAZINE.COM 41

COWGIRL_MAR-APR20_036-045_30 Under 30.indd 41

1/8/21 11:20 AM


Loni Lester 

PRCA and WPRA Contestant and Equine Trainer, Age 25 Loni Lester is an all-around hand who has been very competitive in the college, amateur, and PRCA rodeos. She received a full rodeo scholarship from Sam Houston State University, where she earned an Animal Science Degree. She competed on the rodeo team for 4 years, and won the College National Finals breakaway title in 2017. In 2018, she was the WPRA Finals Breakaway Champion and continues to compete in the PRCA and CPRA. Future for women: “It hasn’t been an easy transition but the WPRA has taken tremendous strides to introduce breakaway roping for women. With roping becoming more available to women, I hope we can teach the young up-and-comers about dedication and commitment, along with how to win and lose graciously.”

 Madalynn Newman Owner and CEO of Grit & Grace Boutique, Age 19 Madalynn Newman is a 19-year-old student and all around cowgirl from Greenville, KY. Growing up as a rodeo competitor, she developed a strong passion for Western fashion and in 2018, at the age of 16, launched her own business, Grit & Grace Online/Mobile Boutique. Her boutique is a full of the newest trends in the Western industry, and having a mobile boutique has allowed her to travel to rodeos and combine her love for competing and Western fashion. Future for women: “I think that the future of women in the Western industry is brighter than ever, especially with how fast the popularity of breakaway roping and Western fashion is growing. The industry is full of so many boss babes who are so powerful, self-motivated, and inspirational. As a young successful business owner, I hope that I can inspire and encourage women that, no matter your age, the sky is the limit.” 42 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR20_036-045_30 Under 30.indd 42

1/8/21 11:20 AM


Sarah Hendrix

Event Manager, The Cowboy Channel, Age 29 After attending Southern Utah University, her passion for the Western industry has lead Sarah to achieve impressive roles such as PR Director of BioMane Equine Products, Bob Feist Invitational Sponsorship Manager, 2020 NFR Flag Girl Tryout Winner, and now Event Manager at The Cowboy Channel. Having a seat at the table with industry leaders and coordinating rodeo and Western lifestyle’s top events is a dream come true. Future for women: “Because of the cowgirls who have come before us and lead the way, there is a firm foundation for the future of women in the Western industry. I believe women have always played a vital role in the West, and whether you’re raising crops or babies, training horses or employees, branding calves or your own company, there is a seat for you at the table.”

 Shaina Zollman Owner/Producer, HORSEpro.tv, Age 28

 Sarah Brown Armstrong TV Talent, Horse Trainer, Bronc Rider, Age 23

Sarah Brown-Armstrong learned to start colts in 2013 and it has been a passion of hers ever since. Competitive in HS rodeo, she worked hard independently to train horses and haul herself to rope. In 2017, Sarah was introduced to bronc riding and immediately fell for the sport. It wasn’t long before RIDE TV approached her for a new reality show called Cowgirls. Sarah rode for the TBRA for 2 years and has been riding for and starring in RIDE TV’s Cowgirls for 3 seasons. Future for women: “Working professionally in the Western industry can be very empowering. As a women in a male-dominated sport, I found out quickly that you needed to prove yourself to be accepted. Once I got past that, you’d be surprised how uplifting and welcoming most people in the community are to letting women step in to different roles.”

Pendleton, Oregon, native and lifelong Round Up volunteer, Shaina Zollman has brought HORSEpro.tv to life. As owner and producer, she operates all aspects of the business from filming and editing videos, to maintaining social media, and planning outreach. The video-on-demand website sets the standard in raw, honest information from top trainers who specialize in young horses. Every episode is unedited and shows how trainers overcome obstacles and train top level horses. Future for women: “Women in the Western industry continue to push boundaries and break molds. Women have the power to keep the Western way of life alive and relevant through media and events and sharing their lifestyle. I see nothing but opportunity for anyone who wants to take it.”

 Peyton Bennight Rodeo Specialist, YETI, Age 27

After graduating from Texas A&M University with a Bachelor’s of Science in Animal Science Production, Peyton became an Ag Science Teacher to share her passion with younger generations. Now, and for the past 3 years, she finds herself in the role of Rodeo Specialist for YETI. Born into a ranching family, her passion for the Western way of life runs deep, and her handson experience in the family commercial cattle operation, stock contracting business, and family owned sale barn, has much to do with her success. Future for women: “My hope for the future women in the Western industry is to never lose sight of what makes this industry so special: the people. Always work hard, be honest, and never allow limitations to keep you from doing what you have a passion for.”

COWGIRL_MAR-APR20_036-045_30 Under 30.indd 43

COWGIRLMAGAZINE.COM 43

1/8/21 11:20 AM


 Shelbi Tidwell Product Designer, Justin Brands, Age 29 Shelbi Tidwell grew up in Texas and knew from the young age of 12 that she wanted to design cowboy boots. She went on to graduate from Tarleton State University with a degree in Fashion Design. After an internship with Justin Brands, Inc. in the Product Development department, she was hired on full-time later that same year. Since then, her passion for the Western industry continues to grow and she has gotten to design boots for politicians, the families of fallen officers, notable names in the Western industry, and even some of the most legendary names in country music, such as George Strait and Blake Shelton. Future for women: “I feel a sense of hope when I think about the future of the Western industry. The women who are currently paving the way are setting great examples for the next generation of young cowgirls. I believe we work for the greatest industry in the world, and I feel honored that I’m able to contribute to the future of women in the Western industry.”

Sierra Lewis 

Digital Media and Marketing Specialist, Age 25

 Shayla Foster

Sierra Rae Lewis is a Western industry influencer and digital media and marketing specialist. No stranger to the industry, her dad is PRCA cowboy Brent Lewis, an 11 time NFR-qualifying tie down roper and average champion. Sierra started writing, blogging, modeling, and selling jewelry online, while working with industry brands and joining the popular influencer group, Bleacher Babes Squad. After managing social media profiles for Pro Fantasy Rodeo, Rodeo Vegas, and Team Hesston, she launched “Computer Cowgirl By Sierra,” a social media management company, all while earning an Agricultural Media & Communications Degree from West Texas A&M University. Future for women: “My vision for the future of women in the Western industry? Simple. In the next 10 years I see women involved in and sitting at the head of any and all big Western companies, brands and associations.”

Athletic Trainer & JST Manager, Justin Sportsmedicine Team, Age 30 Shayla Foster grew up in a rodeo family in Colorado. Her mom was Girl of the West for the Pikes Peak or Bust Rodeo and her dad was an athletic trainer for Justin Sportsmedicine. Following in her dad’s footsteps, Shayla became a certified athletic trainer in 2013 at the age of 22, and volunteered at rodeos across the Western states. She was promoted to an associate for the team, and then officially became a manager for Justin Sportsmedicine in 2017. Future for women: “Always remember, even the most sound and broke of horses can buck you off. Don’t be afraid of those setbacks because you will have to face them, and it will make you stronger.” 44 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR20_036-045_30 Under 30.indd 44

1/8/21 11:20 AM


Taylor Morton  Marketing Manager, Justin Brands, Age 27 Taylor Morton is the Marketing Manager at Justin Brands, Inc. She grew up in Fort Worth, and always had an appreciation for the Western industry. She graduated from the University of Mississippi with a Bachelor’s of Science in Integrated Marketing Communications. Taylor began working at Justin Brands four days after she graduated. She has had the opportunity to work a variety of jobs within the marketing department and has grown into her current role. Taylor plans and executes lifestyle photoshoots, creates and manages brand campaigns, works with retail partners, and even gets to work with the greatest legends in country music: Reba McEntire and George Strait Future for women: “There’s already a group of women in the industry who have worked so hard to break barriers for the next generation. I hope that young women who are in the Western industry or who want to be in the Western industry will apply the cowgirl attitude and spirit to everything they take on.”

 Siobhan Hilliard

Agriculture Science Teacher/Marketing & Design, Age 25 Siobhan Hilliard is a small town girl who grew up on a working cattle ranch in East Texas. Her childhood was filled with dirt, tractors, and horse hair...”I loved every minute of it.” Her first dream was to attend Texas A&M and pursue a degree in Agriculture Communications while competing on the Texas Aggie Rodeo team. It was during college she signed with a modeling agency and fell in love with it as well. Now her path has taken her to a high school classroom where she gets to teach some rowdy kiddos about her passion for the agriculture industry. Future for women: “The future of our world lies in the hands of today’s Western women and I can’t wait to teach them all I’ve learned and push them to go even further.”

Shelby Winchell 

Equine Science Instructor and Head Rodeo Coach, Age 29

Shelby Winchell knew at an early age she wanted to share her passion for education and the Western industry. Coming from an agriculture and rodeo based family in Scottsbluff, NE, Winchell understands the importance of the industries and how they shape the world today. Her dedication led her to earn the 2016 National Intercollegiate Rodeo Goat Tying Championship and land her dream job, at the age of 24, as an educator and rodeo coach at Northeastern Junior College in Sterling, CO. Every day she strives to bridge the gap of knowledge in the Western Industry by educating and sharing her knowledge with the younger generations. Future for women: “Women in the Western industry are as passionate as ever, with doors of opportunity opening every day. With this in mind, we need to be conscious of being a good example of character and hold strong to our roots for the younger generations.”

Pate family archives. COWGIRLMAGAZINE.COM 45

COWGIRL_MAR-APR20_036-045_30 Under 30.indd 45

1/8/21 11:20 AM


46 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_046-051_Alisha Newton.indd 46

1/8/21 11:22 AM


Alisha HEARTLAND TV’S SWEETHEART

Watching Alisha Newton grow up on the critically acclaimed series Heartland, in which she has starred for nine seasons, fans are treated to Newton’s character, Georgie Flemming, blossoming from a young scrappy preteen into a grounded 20-year-old. Not only does she understand the value of hard work and fair play on the Heartland family ranch, she develops extraordinary equine skills. Riding bareback and both English and Western—and even doing some trick riding—Alisha, as Georgie, seems to understand the motives, needs, and even desires of the horses she works with on the show. This is no accident. Alisha started riding Western when she was 4 on her grandma’s Vancouver ranch and added the English discipline at age 11, upon learning that Georgie was going to be riding jumpers on Heartland. She now owns, trains, and rides two horses: Aflame, a Dutch Warmblood pinto gelding, and Diva, an Oldenburg mare. Although Alisha now typically rides English when not working on Heartland, she made friends early on with several cast members who would ride Western with her off-set to help develop her riding skills, as she was so young when she joined the series. For the amazing trick-riding stunts, the young rider turned to Jerri Duce. “Jerri’s a trick-riding legend and wrangler on the show who helped me a lot with my confidence,” Alisha says. “There was one scene when I had to do a suicide drag, which entails hanging upside down on a galloping horse. Obviously, I didn’t do the

whole stunt, but I got into position and was upside down at a trot. However, I do admit, some of the happiest moments of my life are galloping through the mountains, riding Western with my friends.” Born and raised in Vancouver, Alisha has been appearing on TV and in film for almost 15 years and has been seen in more than 100 hours of prime-time television. Her first big role came as a series regular on the Western, The Wyoming Story, an Amy ShermanPalladino pilot for CW/Warner Bros. Immediately following, she made an appearance on the hit series Supernatural and subsequently played several leads in some challenging independent films before making her big-screen debut in 20th Century Fox’s Percy Jackson: Sea of Monsters starring Alexandra Daddario and Logan Lerman. Soon after that came her starring role on Heartland, and she was well out of the starting gate. During her annual four-month hiatus from the series, Alisha has co-starred in the made-for-TV movie The Tree That Saved Christmas, in the Syfy channel’s horror film The Hallow, in the action/sci-fi feature Scorched Earth, and the beloved Hallmark Canadian period Western series When Calls The Heart. Although Alisha has appeared in a slew of modern and historic Westerns, she thinks that her casting in these shows is more by happenstance than design. “Perhaps I just have that ‘look,’ and do love being a horse girl,” she explains. “On When Calls the Heart, I played a farmer’s daughter and had a really great time on the show, as I’d never done a period piece before.

NEWTON BY WENDY WILKINSON

PHOTOGRAHED EXCLUSIVELY FOR COWGIRL BY MICHELLE FAYE COWGIRLMAGAZINE.COM 47

COWGIRL_MAR-APR21_046-051_Alisha Newton.indd 47

1/8/21 11:22 AM


All my scenes involved cleaning the barn or mucking out the stalls, and I even had several scenes with Erin (series star Erin Krakow), where I showed her the gap most horses have in their mouth that can accommodate a bit.” Alisha was able to purchase Aflame, a hunter/jumper who now does tricks, when she was just 13, and is still amazed how he understood her from their first meeting. She loves how calm and sweet he is. “He has had some health issues and I spent a year rehabilitating him, so he is now ridden mostly by a little girl who adores him.” Her other horse, Diva, was imported from Germany and became a member of the family just a year ago. “She is my dream horse,” gushes Newton. “She’s a jumper, and really elegant and fast—a spicy mare—and I call her my dragon.” On Heartland, Georgie rides several different horses who each have unique specialties, including her horse Phoenix, who has to jump, trail ride, and do Roman riding. The horse that usually does the jumping stunts is

named Conamore and, “I like him because he isn’t as calm or predictable as the other horses we have on the show. He’s actually a pretty spicy boy,” Alisha laughs. “It’s really refreshing to see such a firecracker on set.” Having starred as Georgie for so many of her formative years, Alisha strongly feels that both the character and the other actors she works with have shaped her growing up. “The producers and writers will talk about what I do in my personal life and write this into the script. Georgie did a lot of Western riding in my first several seasons on the show, but when the creative team learned that I had started riding more English in my personal life, they made this change to my character. When we first met Georgie on the show, she was very sassy and confident, and portraying that attitude gave me more confidence as an actor.” Alisha believes that acting from age 4 on has shaped her into the young woman she has become. She transitioned from public

“The producers and writers will talk about what I do in my personal life and write this into the script.”

48 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_046-051_Alisha Newton.indd 48

1/8/21 11:22 AM


ABOVE: Alisha filming a scene with Heartland castmate and love interetest, Jordan Burtchett Kenyon. RIGHT: Alisha on the set of Heartland.

school to home schooling in the sixth grade, so her social life took a major turn. “Since then, all my friends have been actors, other kinds of film people, and even singers,” she explains. “It was very hard for me to relate to kids my own age growing up, as all I knew were older industry professionals. For example, my best friend is Wayne, a script consultant who is in his late 40s.” Her friendship with her tutor, Sarah, who has schooled her on the Heartland set for most of the series’ seasons, also has blossomed into an important relationship. She’s had to grow up fast in many other ways, becoming a young businesswoman early on, learning to make smart decisions including mastering effective public speak while still a tween, memorizing pages of dialogue, and dealing with the crowds of people she meets at personal appearances—which she admits is still stressful. Often, Alisha works more than 50 hours a week, and has had

to learn how to take care of herself and to turn down requests if she becomes too tired. Her parents and grandparents serve as very caring guardians, protecting her on the set, but Alisha believes in the importance of setting her own boundaries. “I’m very grateful,” she says. “The other day, I was asked by a friend of mine if I would change my childhood, as she thought I’d missed out on a lot of things and didn’t have very many friends growing up. Thinking about it, I wouldn’t have changed a thing as all my experiences and hard work have made me the person I’ve become and the lessons I have learned are priceless. I’m super grateful for my upbringing and love the community I’m surrounded by.” Honing her competitive jumping skills over the past three years on the show, there have been whispers in the recent Season 13 that Georgie may be training for the Olympics. In the up-

“I volunteered at a barn in Alberta and mucked stables. Once in a while, the owners would ask if I wanted to ride, so I got into the saddle that way.”

COWGIRLMAGAZINE.COM 49

COWGIRL_MAR-APR21_046-051_Alisha Newton.indd 49

1/8/21 11:22 AM


Photo by Ken Amorosano

Castmate Amber Marshall and Alisha ride together while shooting a scene on the set of Heatland.

coming Season 14, there will be talk, and perhaps some training, to start getting her ready to compete in the Junior Olympics. As far as that level of competition goes, Alisha doesn’t share her character’s lofty goals, but does love participating in competitive jumping on Diva when she has the time, and someday would love to manage her own therapeutic riding organization. She encourages horse lovers to get involved with them any way they can if owning their own horse is not possible. “After several years on Heartland, I still couldn’t afford to own a horse so I volunteered at a barn in Alberta and mucked stables. Once in a while, one of the owners would ask me if I wanted to ride their horse, so I got into the saddle that way. I learned a lot of my horsemanship skills working at that barn. It wasn’t glamorous, but I was able to build relationships with those horses and the people there.”

Alisha has spent 15 of her 20 years around horses, and strongly believes that they’re such a great learning experience—whether she’s just sitting and observing their habits and personalities, or simply watching her friends ride. As she revealed to COWGIRL; “What I enjoy most about working with horses is that it’s never the same. No matter how long you are around them, or what style you are riding, you are always learning new things and always evolving.” As far as what the future holds for this young talent, Alisha hopes to direct and produce a feature film before she’s 30, and has already started the process by directing the short film Star Gaze, focusing on how young people process change, inspired by the time of COVID. Outside of work, she has aspirations as well, stating “I’d love to have my own little farm with horses, chicken, and even a pig!” WW

50 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_046-051_Alisha Newton.indd 50

1/8/21 11:22 AM


COWGIRLMAGAZINE.COM 51

COWGIRL_MAR-APR21_046-051_Alisha Newton.indd 51

1/11/21 8:12 AM


ROCK & ROLL COWGIRL Rock & Roll Cowgirl Knit Sweater with Fringe Hem, $49.99; Short - High Rise, $59.99, available Summer 4/25, rockandrolldenim.com. Photographer: Dixie Dixon Stylists: Ana Sylvia Legarreta and Sakshi Vaidya Makeup: Leslie Belcher and RickyDallas (Rick Flores)

52 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_052-061_Fashion.indd 52

1/8/21 11:23 AM


SPRING FEVER SPRING WILL NEVER BE COOLER WITH THESE SIZZLING HOT STYLES BROUGHT TO THESE PAGES DIRECT FROM THE BRANDS THEMSELVES. IN THIS FEATURE FIRST, COWGIRL REACHED OUT TO SOME OF OUR FAVORITE BRANDS TO SEE WHAT THEY HAD IN STORE FOR OUR FAVORITE SEASON OF THE YEAR! THEIR PICTURES; THEIR STYLE; THEIR CELEBRATION OF SPRING!

COWGIRLMAGAZINE.COM 53

COWGIRL_MAR-APR21_052-061_Fashion.indd 53

1/8/21 11:23 AM


WRANGLER Wrangler Retro Western Vintage Dress in Pink (LWD135K), $49, wrangler.com; hat, Stetson, stetson.com. Photographer: Cheyenne Ellis Stylist: Makenzie McBride

54 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_052-061_Fashion.indd 54

1/8/21 11:23 AM


BOOT BARN Earrings, Double D, $298; Belt, Double D, $286; Boots, Black Star, $362.95; Jacket, Double D, $1025; all available on bootbarn.com. Creative Director: Brenna Nickles and Isha Grijalva Creative Producer: Siena Falvo Stylist: Anna Smith Photographer: Cooper Norland

COWGIRLMAGAZINE.COM 55

COWGIRL_MAR-APR21_052-061_Fashion.indd 55

1/8/21 11:23 AM


ROCK & ROLL COWGIRL Tank Top with Graphic, $25.99; Straight Cropped-High Rise, $64.99; (both Summer 4/25); rockandrolldenim.com. Photographer: Ashley Albert Stylists: Ana Sylvia Legarreta and Sakshi Vaidya Makeup: Leslie Belcher and RickyDallas (Rick Flores)

56 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_052-061_Fashion.indd 56

1/8/21 11:23 AM


CAVENDER’S Top, Wrangler Retro Bronco Print Western Shirt, $42; Jeans, Cinch Women’s Lynden Trouser, $70; Booties, Liberty Black Studded Western Booties, $209.99; Earrings, Pink Panache Concho Earrings, $28, cavenders.com. Model: Team Cavender’s & 3x World Champion Hailey Kinsel Photographer: Preston Hoffman Stylist: Cavender’s

COWGIRLMAGAZINE.COM 57

COWGIRL_MAR-APR21_052-061_Fashion.indd 57

1/8/21 11:23 AM


CRUEL GIRL Tie-Dyed Duster, $49.99; Dibs on the Rancher Graphic Tee, $34.99; Hannah Boot Cut Jean, $74.99, crueldenim.com.

58 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_052-061_Fashion.indd 58

1/8/21 11:23 AM


WRANGLER Wrangler Retro Black Graphic Tee with Desert Scene, $29 (LWK159X); Retro Bailey Short High Rise–Light Denim, $39 (11MWHJM); Hat, Charlie 1 Horse, charlie1horsehats.com. Photographer: Cheyenne Ellis Stylist: Makenzie McBride

COWGIRLMAGAZINE.COM 59

COWGIRL_MAR-APR21_052-061_Fashion.indd 59

1/8/21 11:23 AM


CHARLIE 1 HORSE Hat, Lone Star Love featuring a Yellow Velvet Ribbon on a 10X Shantung Hat with an Antique Star Concho, $65, charlie1horsehats.com. Photography: Bruno at Snapthepicture Styling: Kaci Riggs

60 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_052-061_Fashion.indd 60

1/8/21 11:23 AM


ARIAT Southwest Daze Top--Burnout French Terry with Ribbed Hem and Cuff, front design with Beaded and Embroidered detail, $54.95; Boyfriend Nancy 3” Shorts, $59.95, ariat.com. Photographer: Josh LaCunha, Ariat International Stylist: Brooke Teixeira, Ariat International and Emerson Aquino, Lulu Artists Collective Makeup: Mariana McGrath and Andrea Costigan, Salt Spell

COWGIRLMAGAZINE.COM 61

COWGIRL_MAR-APR21_052-061_Fashion.indd 61

1/8/21 11:23 AM


Breathe in the

ir A

BY KEN AMOROSANO

WHY NOW IS A GREAT TIME TO BOOK A GUEST OR DUDE RANCH VACATION. It’s not hard to understand why now would be a great time to book a guest or dude ranch experience. With all the pressure exerted on families and friends and your own personal self being, 2020 was a pressure-cooker of do’s and don’ts, uncertainty, restrictions, and limitations. These words are the antithesis of the great American dude and guest ranch. It’s all about freedom...wide open spaces, fresh mountain air, babbling brooks and wildlife. Then there are the horses. Innocent and willing to take you to places that will warm your heart and bring you wonder in the amazing placesetting Mother Nature has designed for you. Riding through the grass, Bar W Guest Ranch, Montana. 62 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_062-069_Dude Ranch.indd 62

1/8/21 11:23 AM


COWGIRLMAGAZINE.COM 63

COWGIRL_MAR-APR21_062-069_Dude Ranch.indd 63

1/8/21 11:23 AM


A PLACE TO SOOTHE YOUR SOUL

U

nlike a resort vacation where hundreds of people come together with sparse itineraries of things to do, like siting around a pool watching others do the very same, a guest ranch experience is the complete opposite. There are not hundreds of other people fighting for the perfect lounge chair or dinner table.

No, none of that. Dude ranches are all about hospitality. It’s like visiting someone’s home and the very nature of what makes them so welcoming is the location. Mountains, streams, and natural wonders are what make the guest ranch stand out. The food, the staff, and the horses, are there for you and literally everything is taken care of. Nothing is as good for the soul as breathing in fresh mountain air atop a willing horse overlooking the great natural expanse. No restrictions. No limitations. Just wide open spaces, crackling campfires, and a Western sensibility that will calm your soul. COWGIRL wanted to find out what some of the many members of the Dude Ranchers’ Association had to say about their upcoming season and hear first hand what we and many others want to hear, so we asked them. Here is what some of them had to say:

“Dude ranches have always changed lives and will continue to do so. We have been fortunate to provide a safe environment for folks and families to grow together through experiencing safe authentic activities both in and out of their comfort zones. Under the current environment this rings true more than ever. We’ll take good care of you.” Bar W Guest Ranch Whitefish, Montana thebarw.com “When we’re restless, lost, or overwhelmed, sometimes all it takes is a moment in the woods, a stroll atop a gentle horse, or a night under the stars to set us right. BaronLazy J, Colorado Cherokee Park Ranch works magic your spirit and soul.” Cherokee Park Ranch Livermore, Colorado cherokeeparkranch.com

64 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_062-069_Dude Ranch.indd 64

1/8/21 11:23 AM


“Leave behind your zoom meetings and virtual backdrops, experience the adventure and authenticity a dude ranch provides. Nature, horses, wide-open spaces, and serenity; recreate those meaningful memories with friends and family that have been on hold. Reclaim adventure, rebuild friendships, and renew laughter.” Circle Z Ranch Patagonia, Arizona circlez.com “There is no better place to escape than in the 3.3 million acre Gila National Forest at our very small guest ranch. Enjoy fresh mountain air, peace and quiet, and spectacular scenery while horseback riding through 500-foot-deep canyons with crystal clear streams.” Geronimo Trail Guest Ranch Winston, New Mexico geronimoranch.com

H

outdoor adventure

elkhornranch.com 520.822.1040

H

HORSEBACK RIDING + RANCH RAISED HORSES + POOL + GUIDED HIKES + PICNIC, BBQ & OUTDOOR DINING + CAMARADERIE

OPPOSITE PAGE: Mountain Sky Guest Ranch, Montana. BELOW: Klondike Ranch, Wyoming.

COWGIRLMAGAZINE.COM 65

COWGIRL_MAR-APR21_062-069_Dude Ranch.indd 65

1/8/21 11:23 AM


Geronimo Trail Guest Ranch, New Mexico

DAWN OF THE DUDE RANCH ERA Cherokee Park Ranch, Colorado. “A special vacation unlike any you will ever experience. It is a real treat to be “off the grid” and remember how peaceful life can be. Find accommodations that are beautifully rustic in their modern comforts and activities that take you to the mountains.” The Gros Ventre River Ranch Jackson, Wyoming grosventreriverranch.com “Klondike is a great place to recharge your batteries. Open plains and high mountains while camping under the stars. Peaceful streams, fresh air, the quiet so loud that you have to pinch yourself to make sure you are not dreaming.” Klondike Ranch Buffalo, Wyoming klondikeranch.com

66 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_062-069_Dude Ranch.indd 66

1/8/21 11:23 AM


Medicine Bow Lodge, Wyoming

“To our surprise, the 2020 season of Sprucedale Guest Ranch was one of its best. Why? Because people wanted a safe, secluded, quiet, relaxing vacation with homecooked meals and fun activities for all ages, including horseback rides through picturesque mountains.” Sprucedale Guest Ranch Alpine, Arizona sprucedaleranch.com “MBL has everything needed to feel safe, disconnect from the chaos, crowds, and rejuvenate while enjoying the fresh mountain air, family, and friends. Delicious, plentiful food, and an array of activities with some adventure with a personal touch from Tim and Debbie Bishop. Keeping it real and authentic...a day in the saddle is a good day.” Medicine Bow Lodge and Adventure Guest Ranch Saratoga, Wyoming medicinebowlodge.net

COWGIRLMAGAZINE.COM 67

COWGIRL_MAR-APR21_062-069_Dude Ranch.indd 67

1/8/21 11:23 AM


Sprucedale Guest Ranch, Alpine, Arizona

“After what has proven to be a trying year for us all, there is no better time than now to take a step back from the rigors of daily life and embark on an extraordinary ranch experience of a lifetime!” Mountain Sky Guest Ranch Emigrant, Montana mountainsky.com “There is nothing quite like viewing gorgeous country from the back of a nice horse. Throw in good company, blue Colorado skies, and great Western hospitality, and life is quite perfect. That’s a dude ranch!” Rainbow Trout Ranch Antonito, Colorado rainbowtroutranch.com “Our mountains speak to the soul with a very specific calm, a calm we want to give to you. Getting away from it all sounds pretty good, doesn’t it? You’ll find clean air and no crowds at Latigo Ranch.” Latigo Ranch Kremmling, Colorado latigoranch.com 68 COWGIRLMAGAZINE.COM MARCH/APRIL 2021

COWGIRL_MAR-APR21_062-069_Dude Ranch.indd 68

1/8/21 11:23 AM


Latigo Ranch, Colorado

Your dream dude ranch vacation beckons: Will you heed its call? Dude Ranchers’ Association: (307) 587-2339, duderanch.org Dude Ranch Foundation: (307) 587-2339, duderanchfoundation.org

Gros Ventre River Ranch, Jackson, Wyoming

COWGIRLMAGAZINE.COM 69

COWGIRL_MAR-APR21_062-069_Dude Ranch.indd 69

1/8/21 11:23 AM


Modern Americana TIMELESS STYLE FOR THE NEW WEST BY CHASE REYNOLDS EWALD DESIGNS BY MAX HUMPHREY PHOTOGRAPHY BY CHRISTOPHER DIBBLE

70 COWGIRLMAGAZINE.COM MARCH/APRIL 2021

COWGIRL_MAR-APR21_070-075_Chase Reynolds.indd 70

1/8/21 11:23 AM


In the new book Modern Americana, interior designer Max Humphrey introduces his take on the style in clients’ homes across the country.

COWGIRLMAGAZINE.COM 71

COWGIRL_MAR-APR21_070-075_Chase Reynolds.indd 71

1/8/21 11:23 AM


“I believe style is about knowing who you are, what you want to say, and not giving a damn.” Max Humphrey wasn’t always a collector, but he’s always enjoyed exploring. “I had some time to kill on a work trip layover in Ohio when I wandered into an antique store that was going out of business,” he recalls. “The owner said she was closing up shop after forty years to travel the country in an RV. When she noticed me flipping through a stack of rolled-up yard-long photos from the ‘20s and ’30s, she said, “If you’re interested in those things, come back here into the storage room.’ I got to go through her personal stash and that was the start of my years-long collecting crusade of these yard-long panoramic portraits. I didn’t know whether I would use them in a client’s home or my own; I just knew I had to have them. Like any good collection, it has to start somewhere. Now I’m always collecting something.” Today the interior designer and author is the go-to source for a lived-in, layered look that puts a fresh spin on classic American style. From a modern-retro knotty pine sitting room with a builtin daybed to a wood-paneled wall hung with tramp art mirrors, in Humphrey’s hands every room shows signs of life and personality. His modern Americana style is also accessible. It’s not about expensive light fixtures, custom-made furniture, and museumquality antiques; it’s about thinking creatively and reinterpreting classic elements, from bandanas to flea market finds. It’s about layering with texture and color, showcasing objects with meaning,

and celebrating the thrill of found treasures. As Humphrey puts it, “I believe style is about knowing who you are, what you want to say, and not giving a damn!” In his first book, Modern Americana, the Portland-based designer explores the elements of the style, reinterpreted for today and available to anyone with a DIY spirit or who simply loves the joy of discovery. Seventy elements, from fabrics to pattern, from flags and banners to wall treatments, from fixtures to painted furniture, are organized into chapters with titles like ‘Stick ‘em Up’, ‘Bricks and Mortar’ and ‘Educate & Illuminate’.

72 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_070-075_Chase Reynolds.indd 72

1/8/21 11:23 AM


OPPOSITE TOP: Reclaimed furnishings, such as this dresser, are a mainstay of Modern Americana. Nothing’s ever perfect in Humphrey’s rooms, as seen in the mismatched drawers.

ABOVE: Humphrey’s book highlights elements of the style, including baskets, paint-by-numbers and Pendleton.

ABOVE: Pink can be western when paired with gingham, as in this basement rec room. RIGHT: A DIY fireplace makeover provides the perfect backdrop for an Old Hickory arm chair. Photo by Kaitlin Green. OPPOSITE BOTTOM: One section of Modern Americana is devoted to outdoor living. Here, camp cots are topped with custom made national-parkstriped cushions and accessorized with pillows and a retro Coleman cooler. COWGIRLMAGAZINE.COM 73

COWGIRL_MAR-APR21_070-075_Chase Reynolds.indd 73

1/8/21 11:23 AM


LEFT TOP & BOTTOM: The designer is known for his casual, lived-in look. Every room is suitable for books, guitars and collections.

Humphrey loves to play up history and nostalgia. In ‘The Wild West’ section of the book, for instance, a vintage cowboy painting comfortably defines a windowseat reading nook, seeming to offer quiet company while gazing westward out the window. Sliding barn doors—great looking and especially convenient in a room with a tight configuration—get a shout-out in ‘Into the Woods’, while camp cots with National Park-striped cushions are featured in ‘The Great Outdoors’. Humphrey loves collectibles like pottery and baskets, whimsical items like indoor swings and dice, and vintage textiles like bandanas, trade blankets, grain sacks, and quilts. “These can make a colorful graphic statement on a blank wall,” he says,“and they can also be cut up and repurposed as throw pillows, seat cushions, or even framed art.” Iconic American brands like Pendleton Woolen Mills and Old Hickory Furniture Co. are highlighted in the book, alongside newer made-in-America companies like Schoolhouse Electric,

Lee Industries, and Loll Designs. Humphrey celebrates the thrill of hunting for vintage in the rooms he designs. The tireless flea market and antique mall scavenger can get as excited about a paint-by-number work by an unknown artist as he can about a collectible mid-century treasure. Growing up in rural New England, Humphrey didn’t know about interior design. It wasn’t until he’d gone to college, worked in TV and movie production in LA, and spent a few years on the road playing bass in a punk rock band that he discovered he had a knack for pulling a room together. Once he realized he might make a career out of it, he was all in. Humphrey immersed in any literature he could find on the subject then worked for a LA design firm for eight years. Since 2016, when he moved with his young family to Portland and hung out his own shingle, he’s designed everything from a laid-back beach house in Oregon to a traditional town house in Boston, plus mountain homes and urban lofts. Commercial projects include a hotel, a winery, retail shops, and a food truck. He’s even designed an Airstream trailer. A sought-after art director and stylist for retail catalogs, Humphrey has created many campaigns for home décor brands and global big box stores. The designer sees Modern Americana as a resource that gives readers confidence, whether it’s gathering natural materials from their own backyards, exploring neighborhood estate sales, visiting antique malls when traveling, reusing things they already own, shopping locally, or finding regional artisans to collaborate with. Humphrey’s main piece of advice for DIY decorating? “When it comes to decorating your own home, don’t overthink it,” he says. “If you buy things you love, you’ll always find a place for them.” CRE

74 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_070-075_Chase Reynolds.indd 74

1/8/21 11:23 AM


A windowseat in Humphrey’s own home outside of Portland, Oregon carries a modern cowboy aesthetic.

COWGIRLMAGAZINE.COM 75

COWGIRL_MAR-APR21_070-075_Chase Reynolds.indd 75

1/8/21 11:23 AM


76 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_076-077_Recipe.indd 76

1/8/21 11:24 AM


COWGIRL IN THE KITCHEN WITH SUSAN L. EBERT

CORNED BEEF AND CABBAGE Recipe and photo by Susan L. Ebert

We Texas cowgirls are more likely to toss a dry-rubbed brisket in the smoker over smoldering post oak, but still: What cowgirl couldn’t use some “Luck o’ the Irish?” This hearty and wholesome one-pot meal will make your St. Paddy’s Day feast a memorable one, knowing that you’ve

mastered the knack of corning your own beef. Don’t skip using the Instacure No. 1: It’s what gives corned beef its signature rosy color, enhances flavor, and also eliminates the slim chance of botulism during the seven days the meat cures in the corning liquid.

Serves 4 to 6 To corn the beef: 1/2 cup kosher salt 1 tablespoon Instacure No. 1 (also called pink salt

1/2 cinnamon stick, broken into pieces 4 bay leaves, crumbled 6-8 sprigs fresh thyme, crumbled 1 (2- to 3-pound) fresh flat-end beef brisket

or Prague salt)

1/4 cup organic dark brown sugar 4 to 6 cloves garlic, peeled and smashed 2 teaspoons whole cloves 2 teaspoons crushed allspice berries 2 teaspoons crushed black peppercorns 2 teaspoons crushed yellow mustard seeds 1 teaspoon caraway seeds

To cook the corned beef: 1 (11.2-ounce) bottle Guinness draught (do not use stout) 3 garlic cloves, minced 1 bay leaf 1/2 teaspoon ground cinnamon 1/2 teaspoon ground cloves 1/2 teaspoon ground allspice

To corn the beef: Combine all the ingredients except the meat in a 5-quart stockpot. Add 4 cups water and bring to a boil over high heat. Reduce the heat to low and simmer for 30 minutes, then remove from the heat and set aside to cool to room temperature. Place the brisket into a large pot, and pour the cooled brine over it. Add enough ice and cold water to submerge the brisket by 1 inch, and place a heavy plate on top to keep the meat submerged. Cover the pot, and refrigerate for a week, turning daily so that the brine penetrates the meat completely.

high heat, then reduce the heat to low, cover, and simmer for 3 hours. About 45 minutes before the corned beef is done simmering, render the bacon in a cast-iron skillet over medium heat, until it turns golden brown. Remove the bacon with a slotted spoon, then sauté the onion in the rendered fat for 3 to 5 minutes, until translucent. Add the onion and bacon to the stockpot with the corned venison, and bring to a boil. Add the potatoes to the stockpot, bring to a boil again, then reduce the heat to low. Cover and simmer for 15 minutes. Add the cabbage and carrots, return to a boil, and then reduce heat to simmer for another 15 minutes, or until vegetables are tender.

To prepare the corned beef and cabbage: On the seventh day, discard the brine and transfer the roast to a Dutch oven or stockpot large enough that the meat doesn’t touch the sides (it will have shrunk considerably). Pour the Guinness draught over it and add the garlic, bay leaf, cinnamon, cloves, allspice, caraway seeds, and pepper. Add in enough water to cover the meat by 2 inches. Bring to a boil over

To serve: Transfer the meat to a serving platter; cut meat against the grain. Serve meat and vegetables in shallow bowls with a ladle or two of broth. Garnish with fresh thyme. Taste for seasoning: you may not need much salt, but a fresh grind of pepper and a schmear of homemade mustard seals the deal!

1 teaspoon caraway seeds 1 teaspoon black pepper To prepare the corned beef and cabbage: 1/4 pound bacon, cut into 1/2-inch strips 1 medium onion, roughly chopped 12-16 small multicolored potatoes 1 small head cabbage, cut into 8 wedges 1 pound carrots, scrubbed and cut into 2-inch lengths Sea salt and freshly ground black pepper, to taste Fresh thyme sprigs, for garnish

Whole Grain Mustard 4 ounces yellow mustard seeds 3 ounces brown mustard seeds 4 ounces apple cider vinegar 3 ounces Guinness draught 2 tablespoons light brown sugar 1 tablespoon honey 1/2 teaspoon sea salt To prepare the mustard: Combine yellow and brown mustard seeds, vinegar, and Guinness draught in a small mixing bowl. Whisk together until well blended, cover with plastic wrap, and set in a cool, dry place for 12 hours or until all the liquid has been absorbed. Stir the remaining ingredients into the mustard seed mixture and pour into a blender. Pulse mixture 5 to 6 times then process on high for 30 seconds to 1 minute (depending on the texture you like). Pour the mustard into a sterilized glass jar, seal and refrigerate. Allow mustard to age for at least 2 days before using it. Keeps for up to a year.

Discover more than 175 other organic wild game, seafood, foraged foods, and garden fare recipes in The Field to Table Cookbook by Susan L. Ebert (Welcome Books, 2016), available in the COWGIRL store at shopcowgirl.com COWGIRLMAGAZINE.COM 77

COWGIRL_MAR-APR21_076-077_Recipe.indd 77

1/8/21 11:24 AM


ORDER BACK ISSUES OF COWGIRL!

78 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_078-080_Iconic.indd 78

1/8/21 11:24 AM


COWGIRLMAGAZINE.COM 79

COWGIRL_MAR-APR21_078-080_Iconic.indd 79

1/8/21 11:24 AM


COWGIRL ICONIC

C

owboy Bill Pickett legend delivered an impressive is credited with inexhibition of steer wrestling. troducing the sport Fox watched him ride his horse of bulldogging to into the arena after the steer at rodeos in 1907. In breakneck speed. She set her bulldogging, the rider dashes after a sights on being a lady bulldogmadly fleeing steer, leans out from ger that day. the saddle, and throws himself onto Fox and Mike Hastings were its horns, bringing the beast to the married in 1914 and he taught ground in a swirling scramble of her everything he knew about dust and a half ton of flying beef. bulldogging. The pair parOften the steer is not thrown at ticipated in rodeos across the once, and there ensues a battle becountry. At a rodeo in Joplin, tween the sharp-horned steer and Missouri in 1923, she demonthe barehanded rider until, if the strated to the audience all she rider wins, the steer lies prone. had learned about the sport, Cowboys had been killed bullbut she didn’t officially enter dogging and it was considered one the bulldogging contest. From of the most dangerous stunts of any October 1923 to March 1924, rodeo. Most punchers believed the Fox competed in trick-riding daredevil event too hazardous for and roping events in rodeos women to take part. But cowgirl from New York to Wyoming Fox Hastings thought otherwise. At with such high-profile cowgirls FOX HASTINGS the Houston Stock Show in 1924, as Louise Hartwig, Bea Kirnon, Fox became the first woman to and Mable Strickland. By Chris Enss tackle the event at the prestigious After her impressive showrodeo. She managed to bring the steer down in 17 seconds. ing at the Houston Stock Show in 1924, Fox competed against The strong, young woman with nerves of steel learned the art her male counterparts in bulldogging events at every rodeo she of steer wrestling from the man who would become her hus- could. Billed as the “only lady bulldogger,” newspapers such as the band, champion bulldogger Mike Hastings. Born in 1898 in Galt, Deadwood Pioneer-Times reported how “phenomenal” she was California, Eloise Fox, more popularly known as Fox Hastings, was in the event. In time, she ceased being a mere novelty. She wasn’t just fourteen years old when she decided she wanted to rope and killed and kept her nerve, and her bulldogging record became a ride. In 1912, she appeared at the State Fair Rodeo in Sacramento, string of fast throws without a miss. While waiting in the chute competing in the bronc-riding exhibition and in the quarter-mile before a bulldogging event at the Pendleton Roundup in Oregon sprint at the California Roundup. She and her horse placed third in 1925, Fox told newspaper reporters, “If I can just get my fanny in the event, finishing the race in 32 seconds. out of the saddle and my feet planted, there’s not a steer that can A turning point in Fox’s career came in August 1916 at the New last against me.” York Stampede at Sheepshead Bay Speedway in Brooklyn. Among Fox Hastings retired from bulldogging in 1936 and died 12 years the performers at the stampede was Bill Pickett. The 50-year-old later at the age of 50.

80 COWGIRLMAGAZINE.COM  MARCH/APRIL 2021

COWGIRL_MAR-APR21_078-080_Iconic.indd 80

1/8/21 11:24 AM


COWGIRL_MAR-APR21_IBC_Shop Cowgirl.indd 99

1/8/21 11:25 AM


COWGIRL_MAR-APR21_BC_Durango.indd 99

1/8/21 11:24 AM