What Exactly Is Digital Signage? Video, menus, advertising, messages and information that is viewable electronically is normally done with the help of a digital signage board. Digital signs can be found in many different settings often using advanced technology like LEDs, plasma or LCD screens to show images. Advertising is definitely a popular use of digital signs. Ads can be delivered to a targeted market at specific locations where the advertising campaigns can be scheduled at specific time frames. Much more superior than a regular sign, these digital signs can be updated easily and frequently as needed. In addition unlike a normal sign, they can sometimes be made interactive. Digital signs are presently being widely used due to the added benefits. The market for digital signs continues to grow every year in the U.S., as they are estimated to provide over 237 million exposures to American adults a month. This equates to roughly half the people of the United States each year. Digital signs are used for a wide variety of objectives. Advertising is the key focus of these digital signs where businesses can place advertisements at a specific area informing customers of sales, discounts and products. More contemporary digital signs are now extensively being used for informing the public on the weather, news, traffic, building directories plus in airports where they are used to inform people of departures and arrivals of different flights. The purposes for these digital signs are so tremendous they can be used in pretty much any environment which is ideal. Digital signs are popular inside restaurants as menu boards too, since they can include lots of different information that it would be challenging to fit onto a traditional board (nutritional information, for example, or photos of the meals). Digital signage may help in brand building, as an in-store sign to promote brand identity, or for influencing customer tendencies, for example directing customers to various areas to shop and increasing the time they spend on store premises. Finally, digital signs can be used to enrich customer experience and the environment around them. Some applications include posting wait times in areas where lines form, entertainment or information for those waiting in line, or extra activities for customers- such as a cooking demonstration in a food market or restaurant. Attractions are also utilizing these signage boards to allow their guests to become more familiar with the area. These signs can provide additional entertainment, tell a story, mark at a path or direct someone to the nearest tasty treat. Computer systems or servers with specialized software is usually what controls these digital sign displays. The parts of a typical electronic sign include the display screen (or screens) and media player (or players). Usually a specialized DVD player that is designed to run for very long periods is needed. This setup can be enhanced by other technologies that can further improve the experience or maximize interactivity. An excellent example is one sign that is able to receive text messages that will display on the screen. Motion sensors can both allow individuals to interact and save power by turning off the display when there is no one there to watch it. Sometimes even touch screens are utilized to allow users to not just view, but also to have interaction. The central goal is to get people to look at the signs which electronic signs can do effortlessly with Videotel Inc.
What Exactly Is Digital Signage? attractive displays. Digital sign technology is modern day, memorable, and really effective at getting your message around. Know your customers better while increasing product exposure with digital signage content from Videotel. Much more specifics on Videotel are available on the corporation's site, http://www.industrial-dvd.com/.
Document Tags: digital signage systems, digital signage hardware http://www.industrial-dvd.com/
Published on Mar 7, 2014
Know your customers better while increasing product exposure with digital signage content from Videotel. Much more specifics on Videotel are...